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Data says yes! Blogging should be your top social media priority

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A range of international & Australian statistics that prove an active blogging strategy should be your businesses #1 social media priority. The ideal deck of facts & figures to convince your clients of the benefits of blogging.

For the accompanying blog post please read: http://www.bestof3.com.au/bestof3/2011/10/data-says-yes-3-reasons-why-blogging-should-be-your-1-social-media-priority/

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Data says yes! Blogging should be your top social media priority

  1. 1. © 2011 Zuni | All Rights Reserved | Confidential Data says yes! Blogging should be your #1 social media priority 3 data driven reasons to prove you need an active blogging strategy
  2. 2. 1. Blogging trumps other channels in driving sales 2. Blogs are more effective at earning trust 3. Blogging increases web traffic © 2011 Zuni | All Rights Reserved | Confidential Here is the proof …
  3. 3. © 2011 Zuni | All Rights Reserved | Confidential Consumers are nearly twice as likely to purchase from a blog than from a brand on Facebook Source: Technorati 2010 State of the Blogosphere
  4. 4. © 2011 Zuni | All Rights Reserved | Confidential 53% of businesses attributed their increase in SALES to blogging, a generous 22% ahead of social media Source: HubSpot 2011 State of Inbound Marketing Report
  5. 5. © 2011 Zuni | All Rights Reserved | Confidential 69% of businesses attributed their LEAD generation success to blogging, also 22% ahead of social media Source: HubSpot 2011 State of Inbound Marketing Report
  6. 6. Blog credibility is on the rise but 46% of consumers trust traditional media less than they did 5 years ago Source: Technorati 2010 State of the Blogosphere © 2011 Zuni | All Rights Reserved | Confidential
  7. 7. Consumers trust the crowd more than the brand © 2011 Zuni | All Rights Reserved | Confidential Globally online product reviews rank 15% higher as a source of trust than product websites. Source: Nielsen 2010 Global Trust Study
  8. 8. © 2011 Zuni | All Rights Reserved | Confidential Australian blog readers are decision makers & an influential audience Source: Nuffnang Blogger Survey 2011 http://www.nuffnang.com.au/blog/2011/07/13/nuffna ng-australia-blogger-survey-results/
  9. 9. 73% of online Australians tap into other peoples opinions via social media © 2011 Zuni | All Rights Reserved | Confidential Source: Nielsen 2011 Online Consumer report
  10. 10. Over 60% of online Australians under 50 read online reviews or blogs © 2011 Zuni | All Rights Reserved | Confidential Australian’s read an average of 6 blogs before making a purchase decision Source: Sensis Social Media Report, May 2011
  11. 11. Blogging boosts website traffic © 2011 Zuni | All Rights Reserved | Confidential & is awesome for SEO Source: HubSpot blog http://blog.hubspot.com/blog/tabid/6307/bid/5014/Study-Shows- Business-Blogging-Leads-to-55-More-Website-Visitors.aspx
  12. 12. Blogging is the most cost effective lead generator Source: HubSpot 2011 State of Inbound Marketing Report © 2011 Zuni | All Rights Reserved | Confidential
  13. 13. 85% of businesses rate their blog as useful, important or critical Source: HubSpot 2011 State of Inbound Marketing Report © 2011 Zuni | All Rights Reserved | Confidential
  14. 14. Australian businesses are seeing growth in ROI from social media activities Source: Nielsen | Community Engine 2011 Social Media Business Benchmarking Study © 2011 Zuni | All Rights Reserved | Confidential Of those who can quantify their ROI 41% sales / revenue directly attributed to their activity
  15. 15. No more excuses, enough with the barriers. The data proves the benefits so … Get busy blogging! Image source: http://www.flickr.com/photos/emmanuelfrezzotti/3641356554/ © 2010 Zuni | All Rights Reserved | Confidential
  16. 16. Thank you © 2011 Zuni | All Rights Reserved | Confidential Jacki James Strategic Planner Zuni p 02 9516 5480 e jacki.james@zuni.com.au zuni.com.au Follow me @JackiJames

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