1.
© Zühlke 2018Digital Transformation | Jan Horvat, Jens von der Brelie 18-Jun-2018 Slide 1
Start Your Digital Business Now!
How to offer new digital products and services in the Pharmaceutical Industry?

2.
© Zühlke 2018Digital Transformation | Jan Horvat, Jens von der Brelie 18-Jun-2018 Slide 2
For the pharma industry,
we are an enabler for
digital transformation
providing technological
and engineering
excellence.
We focus on pharma IoT
applications and can be a
comprehensive innovation
and development partner
for regulated medical
devices.

3.
© Zühlke 2018Digital Transformation | Jan Horvat, Jens von der Brelie 18-Jun-2018 Slide 3
We invest in start-ups and do
the implementation
We support pharma and
other industries
technical due diligence
implementation
closer to the patient
clinical studies

4.
© Zühlke 2018Digital Transformation | Jan Horvat, Jens von der Brelie 18-Jun-2018 Slide 4
Oliver Gassmann
Member of the Board of
Directors at Zuhlke AG
“The dominant innovation logic
of software and consumer
electronics companies is
fast paced,
incremental technology and
heavily user centric.”

5.
© Zühlke 2018Digital Transformation | Jan Horvat, Jens von der Brelie 18-Jun-2018 Slide 5
#1 The disruptive approach
Pure Digital Medicine

6.
© Zühlke 2018Digital Transformation | Jan Horvat, Jens von der Brelie 18-Jun-2018 Slide 6
Digital implants
against Arthritis,
asthma,
hypertension
and diabetes
App
against
ADHD Pain
Akili BomedusGalvani
Livia
Pure digital medicines that say, that they replace drugs.

7.
© Zühlke 2018Digital Transformation | Jan Horvat, Jens von der Brelie 18-Jun-2018 Slide 7
“You can throw your
pills away!”
Livia claims in its video
“Livia’s unique
pulses block the pain
immediately.”
Source Livia homepage

8.
© Zühlke 2018Digital Transformation | Jan Horvat, Jens von der Brelie 18-Jun-2018 Slide 8
Patients are used to
digital solutions from
consumer products
and in b2b
applications.
They ask for it.

9.
© Zühlke 2018Digital Transformation | Jan Horvat, Jens von der Brelie 18-Jun-2018 Slide 9
Don´t get lost!
Do you know,
how your digital
tomorrow will
look like?
Every invest is a
big risk to lose
money and
time!

10.
© Zühlke 2018Digital Transformation | Jan Horvat, Jens von der Brelie 18-Jun-2018 Slide 10
The incremental approach
In two steps

11.
© Zühlke 2018Digital Transformation | Jan Horvat, Jens von der Brelie 18-Jun-2018 Slide 11
Step 1: To get more
insights, collect data by
investing in digital
solutions for your
existing core business.

12.
© Zühlke 2018Digital Transformation | Jan Horvat, Jens von der Brelie 18-Jun-2018 Slide 12
Digital Solutions to
collect Data:
Medical Apps and
Connected Devices
for Pharma

13.
© Zühlke 2018Digital Transformation | Jan Horvat, Jens von der Brelie 18-Jun-2018 Slide 13
Step 2: Leverage
the collected data,
to get new ideas for
new digital services
and digital products.

14.
© Zühlke 2018Digital Transformation | Jan Horvat, Jens von der Brelie 18-Jun-2018 Slide 14
New customer value with
existing technology.
Pharma IoT Medical Apps
Closer to the
patient
Adherence
Clinical trials

15.
© Zühlke 2018Digital Transformation | Jan Horvat, Jens von der Brelie 18-Jun-2018 Slide 15
New Customer Value:
Concept for a closed
loop system with
• Drug Delivery and
• InVivo Sensor

16.
© Zühlke 2018Digital Transformation | Jan Horvat, Jens von der Brelie 18-Jun-2018 Slide 16
Smart Consumables, Drug Delivery and Companion Diagnostic
Pharma IoT for new Customer Value
Platform Services
Scalability, Basic Services for Security & Compliance
Artificial Intelligence
Medical Cloud
Security, Safety, Compliance, Scalability
and Privacy in the MedTech Application
In Vivo Diagnostics
Wearables
Data Privacy
Cyber Security

17.
© Zühlke 2018Digital Transformation | Jan Horvat, Jens von der Brelie 18-Jun-2018 Slide 17
Be ready for the future
Blockchain technology
New decentralized
ecosystems

18.
© Zühlke 2018Digital Transformation | Jan Horvat, Jens von der Brelie 18-Jun-2018 Slide 18
The race for data has begun!
Artificial Intelligence

19.
© Zühlke 2018Digital Transformation | Jan Horvat, Jens von der Brelie 18-Jun-2018 Slide 19
How do you
get your
digital
business
started?

20.
© Zühlke 2018Digital Transformation | Jan Horvat, Jens von der Brelie 18-Jun-2018 Slide 20
New customer value with Digital Services
and new Digital Business Models
In 2 steps from now to your digital tomorrow
The incremental approach: Learning from DataDigitalBusinessMaturity
Timeline
Existing Core Business
IoT based services for your patient1
2
Interact in decentralized EcosystemsFuture Step

21.
© Zühlke 2018Digital Transformation | Jan Horvat, Jens von der Brelie 18-Jun-2018 Slide 21
You can’t jump over step 1 and start with step 2. Step 1 is fundamental.
The incremental approach: Learning from DataDigitalBusinessMaturity
Timeline
1
2
Future Step
Existing Core Business

22.
© Zühlke 2018Digital Transformation | Jan Horvat, Jens von der Brelie 18-Jun-2018 Slide 22
Business growth with Digital Services
Timeline
exponential
growth

23.
© Zühlke 2018Digital Transformation | Jan Horvat, Jens von der Brelie 18-Jun-2018 Slide 23
Start Your Digital Business
Now!

24.
© Zühlke 2018Digital Transformation | Jan Horvat, Jens von der Brelie 18-Jun-2018 Slide 24
Partner for
Digital Business
Innovation
Jens von der Brelie
Director Solution Center Pharma & Medtech
+49 6196 777 54 433
Jens.vonderBrelie@zuehlke.com
Jan Horvat
Senior Business Development Manager Pharma
+49 6196 777 54 454
Jan.Horvat@zuehlke.com