Best Practices of Product Engineering Workshops

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Performing Innovation-Workshops has a long tradition at Zuhlke and an outstanding benefit for our customers. Having a successful Workshop requires much more than just moderating a Team.
These slides present best practices of Innovation-Workshops (duration about one day) of the division of Product Engineering of Zuhlke Germany.

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Best Practices of Product Engineering Workshops

  1. 1. Z Innovation Best Practices of ProductEngineering Workshops Thomas Weber (Zühlke) SWE Days 2013: Best practices of InnovationZ Dr.-Ing. Thomas Weber © Zühlke 2013
  2. 2. What is creativity? Quelle: http://wallpaper-homer-simpson.softonic.de/ Creativity is the new combination of known facts SWE Days 2013: Best practices of InnovationZ | Dr.-Ing. Thomas Weber triggered by a stimulus 27. September 2013 Folie 2 © Zühlke 2013
  3. 3. Solution space Dynamics of the ideal Workshop Identification t Generation of Evaluation of ideas ideas Deep dive Zühlke Customer SWE Days 2013: Best practices of InnovationZ | Dr.-Ing. Thomas Weber Decision Option Option 27. September 2013 Folie 3 © Zühlke 2013
  4. 4. Preparation of Workshop and participants Understand scope and context of task • Define a SMALL task! • Understand the kind of information needed • Get the right people on board! • Prepare every participant! • Identifiy the creative part of solution finding Lösungsraum • Identifikation Zühlke Kunde SWE Days 2013: Best practices of InnovationZ | Dr.-Ing. Thomas Weber 27. September 2013 Folie 4 Ideengenerierung Ideenbewertung Vertiefung Option Option © Zühlke 2013 Entscheidung
  5. 5. Mix suitable methods! Deductive Research • – Literature – Databases – Patentrecherche Empiric analysis • Catalogue of (electro-) mechnical solutions • Analysis of Competitors • Algorithms • Bionics • Evolution • Scalable properties • Morphological Box • … • … • Cross-Industry Intuitive SWE Days 2013: Best practices of InnovationZ | Dr.-Ing. Thomas Weber 27. September 2013 Use of group dynamics (e.g. inspiring each other) – – – – – – – – – Gallery method 635 Synectics Spider-Meeting Walt-Disney-Method Face cards TRIZ Brainstorming ... Folie 5 © Zühlke 2013
  6. 6. Use the full power of Brainstorming! Overexpand the Process!!! Ideas per Time Deposit-Phase Innovative Ideas! Make use of group dynamics by inspiring each other • 4 – 6 participants plus 1 moderator • ~ 30 (max. 45) min. duration SWE Days 2013: Best practices of InnovationZ | Dr.-Ing. Thomas Weber Lösungsraum • Time Identifikation Zühlke Kunde 27. September 2013 Folie 6 Ideengenerierung Ideenbewertung Vertiefung Option Option © Zühlke 2013 Entscheidung
  7. 7. Have rules for the creative session! • All participants have equal rights • Every idea is worthy to be expressed – At the beginning the number of ideas is more important than the quality (to be swapped at progress) – No discussion stoppers/criticism allowed – Goal: the group needs to be successfull – not one member No mobiles • The team follows the moderator! Lösungsraum • Identifikation Zühlke Kunde SWE Days 2013: Best practices of InnovationZ | Dr.-Ing. Thomas Weber 27. September 2013 Folie 7 Ideengenerierung Ideenbewertung Vertiefung Option Option © Zühlke 2013 Entscheidung
  8. 8. Bring the team in line with the task and expect ideas appearing ‚too‘ early! Define restrictions Define Scope and context Provide stimuli Visual tracking Iterate! Generate ideas Lösungsraum Evaluate ideas Identifikation Zühlke Kunde SWE Days 2013: Best practices of InnovationZ | Dr.-Ing. Thomas Weber 27. September 2013 Folie 8 Ideengenerierung Ideenbewertung Vertiefung Option Option © Zühlke 2013 Entscheidung
  9. 9. Focus the solution space Methods for evaluation (1/2) • The sophisticated approach: – Find evaluation criteria – Weight the criteria (e.g. 20% crit. A, 30% crit. B, …) – Chose a scoring scale (e.g. 0..3 points) – Prepare a scale of measures Lösungsraum (e.g. 150kB = 1 point) Identifikation Zühlke Kunde SWE Days 2013: Best practices of InnovationZ | Dr.-Ing. Thomas Weber 27. September 2013 Folie 9 Ideengenerierung Ideenbewertung Vertiefung Option Option © Zühlke 2013 Entscheidung
  10. 10. Focus the solution space Methods for evaluation (2/2) • Gut instinct approach: • Sticker approach: Quick Win! Lösungsraum Lovin‘ it Best Technology Identifikation Zühlke Kunde SWE Days 2013: Best practices of InnovationZ | Dr.-Ing. Thomas Weber 27. September 2013 Folie 10 Ideengenerierung Ideenbewertung Vertiefung Option Option © Zühlke 2013 Entscheidung
  11. 11. Summary for a successful workshop 1. Prepare yourself! 2. Prepare your team! 3. Prepare your customer! SWE Days 2013: Best practices of InnovationZ | Dr.-Ing. Thomas Weber 27. September 2013 Folie 11 © Zühlke 2013
  12. 12. Happy Brainstorming Want more info? Please contact me Thomas Weber SWE Days 2013: Best practices of InnovationZ Folie 12 Dr.-Ing. Thomas Weber © Zühlke 2013

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