SOA Summit Business Keynote.ppt


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  • Main Point: Define SOA. Link to adventure theme. So, let's get right down to business and define a key term right away. You're going to be hearing a lot about Service Oriented Architecture or SOA this week. What do we mean by a service? It's a repeatable business task like checking a potential customer's credit rating or opening a new account. It’s important to stress that we’re talking about a part of a business process here. Don’t think about software or IT. Think about what your company does on a day to day basis and break those business processes up into repeatable business tasks or components. And what is SOA? It's simply an IT architectural style that supports integrating your business as linked services. Why should we care about SOA? Well, we talked about the mandate we all have for bringing greater levels of innovation to our organizations. With the rate of change within the business climate and the changes we see in opportunities and threats all around us, innovation really requires us to be prepared to change. So we should care about SOA because it makes this change easier. The drivers of business decisions are accelerating rapidly. Consumer tastes fluctuate. Compliance with government regulations demands changes in procedures. Companies in industries that you did not view as competitors suddenly change the game and become your fiercest rivals. Mergers and acquisitions bring together new structures and systems. Forces like this demand that today’s leaders adopt business models that are focused on flexibility and agility. These kinds of business models mean that companies strive to sense and rapidly respond to market conditions. The days of business models based on staking a claim on a piece of market territory and struggling to defend it regardless of external forces are long gone. Successful business models focus on building your organization for change. Looking around here today we see the sights and sounds of adventure. So we can think about SOA as something that can be your treasure map to innovation.
  • Main Point: Paint emotional scenario describing the frustration of business initiatives paralyzed by IT But what if your treasure map looks more like this today? Not too easy to follow, is it? Well, this happens to be a real company's IT environment and worse yet, it also happens to be page one of four. In today's world, business processes have became increasingly dependent on the IT systems that support them. In many cases, it's hard to draw the line between where the business process stops and where the IT systems that support it start. Unfortunately, with IT systems as rigid and brittle as this diagram shows, a simple “make it so” from the business is not enough to enact parallel changes on the IT side.
  • Main Point: Re-introduce SOA entry points as a way of cutting through the clutter of the "spaghetti" slide. To help you through this kind of clutter and create an environment that has the kind of flexibility and simplicity you need to thrive? Where do you find a compass to guide your innovation? The answer is of course to break free from the bounds of that spaghetti slide I just showed and treat the functions that your IT environment performs as a portfolio of services that can be dynamically assembled into a business process that delivers the kind of function you need today….. And can just as easily be reassembled as the business climate changes. This kind of service orientation is what puts flexibility into action for YOUR business. But how do you get started? SOA can seem intimidating and it be hard for some organizations to understand how they should get started with SOA. IBM has helped break down these barriers to getting started with the SOA Entry Points, used in IBM’s thousands of customer engagements worldwide. The SOA Entry Points are a series of modular well-defined projects that help organizations get started with a clear, focused objective, while beginning to lay the groundwork for broader initiatives. The entry points include people, process, information, reuse, and connectivity. IBM has created Entry Point projects for: Reuse - Service-enable existing assets and f ill portfolio gaps with new reusable services Connectivity - Connect systems, users, and business channels based on open standards People - Greater productivity and flexibility through targeted user interactions for improved operations and collaboration  Process – Automating previously manual processes through treating tasks as modular services Information - Provide trusted information in business context by treating it as a service
  • Main point: Just like people approach SOA from a spectrum of views, they are achieving a spectrum of benefits across the business to technical continuum. The IBM Institute of Business Value study bears this out. Just like people approach SOA from a spectrum of views, they are achieving a spectrum of benefits across the business to technical continuum. The IBM Institute of Business Value study bears this out. IBM conducted an in-depth dialogue with several dozen of its leading customers who had undertaken broad SOA projects to see what kind of value they were achieving. These were detailed, extensive interviews with senior level company representatives into all phases of the projects. The results confirmed this spectrum of benefits. The study found that at the onset, cost reduction is the initial justification for incorporating SOA practices into projects with 97% of surveyed customers reporting cost savings. However, as the projects progressed, companies quickly realized that the projects were also leading to greater flexibility. In fact, all the companies reported an increase in flexibility. Likewise, 71% of companies experienced a reduction in risk – at an organizational level or at a project level. These factors in turn combined to enable greater innovation and the ability to drive greater revenue.
  • That’s precisely why SOA is going to have an enduring impact. SOA is driving a greater alignment between Business and IT by enabling adaptable business processes that support innovation, an each time a business process is transformed with SOA, it becomes even more adaptable. Through every SOA business project, a company increases flexibility and responsiveness. So how do you get the maximum business impact from SOA? By creating a stronger alignment between your business strategy, your operating model and business processes, and the IT architecture that supports them….through incremental business process transformation.
  • Last year the IBM Institute of Business Value surveyed 968 CEO’s, our goal was understand their priorities. The study showed that CEOs still feel their market is expanding and growth is a priority. However, they clearly called out that growth through innovation…and through innovation that matters, is key. In the study, three top priorities surfaced supporting Innovation for CEOs: Extend the ability to collaborate inside and outside Developing and launching innovative products or services, Entering new markets, Reaching out to new audiences, Launching new channels and delivery paths Innovate Business Models and processes Improving both the effectiveness and efficiency of functions and processes within your organization Leverage information for business optimization Enhancing communication & collaboration, eliminating redundancy, increasing organizational effectiveness, increasing external partnering : In fact, 87% percent recognize that their organizations must make fundamental changes to respond to external forces in the next two years. Further more, 7 8% of the CEO’s surveyed believe that innovation will require both business and technology, creating new opportunity for IT to participate directly with business in driving the innovation agenda. To illustrate the importance of IT in supporting business innovation, let’s take a look at example.
  • As part of the business blueprint, IBM is announcing two new Consulting Services: The SOA Strategy offering helps your C-level executives lay out a complete SOA strategy, governance and architecture roadmap to guide the transformation of the organization and their systems to a service-oriented model using Component Based Business Models The SOA Diagnostic offering helps an organization assess their current state in service orientation, integration and business process management to evaluate how they are doing and make recommendations for corrective action, if warranted. In addition to the new services to help you create your business blueprint, IBM is also announcing a new service offering called, Business Process Management Enabled by SOA. A BPM engagement helps you to plan, design, model, simulate, measure and optimize core processes across your organization to achieve maximum operational effectiveness in an SOA environment . Finally, in order to ensure we are supporting both Business and IT, IBM is also announcing three new services to help your IT staff maximize your business impact from SOA: Helps develop a robust Implementation Plan which includes a high-level solution architecture overview and the definition of scope in terms of process, service, and governance to successfully realize an SOA solution using SOMA. Helps your organization design & implement the targeted SOA system using SOMA. Helps your IT organization establish the management framework to sustain your SOA environment
  • Today we are announcing eight industry roadmaps covering six industries, with more to come over time. Each industry framework addresses an important business process within that industry. For example, Agent Collaboration in the Insurance Property and Casualty industry, addressing key issues like creating an online book of business between a carrier and it channels.
  • To help better understand what we are announcing today, let’s take a closer look at the SOA Insurance Agent Collaboration Roadmap. As you can see from this picture, the SOA Insurance roadmap is built upon the SOA Insurance Framework. The business capabilities within this framework can come from a variety of SOA Business Partners prominent in the Insurance Industry, as well as from Composite Business Services offered by IBM. In fact today we are announcing 4 new Composite Business Services, with two of them created specifically for the Insurance industry: The Auto Quote and Home Quote Composite Business Services These Composite Business Services support Agent Collaboration by: Delivering convenient and real-time access to agents for incoming new business across multiple modes of access like Web, B2B and IVR. Personalizing delivery of services based on an agent’s profile Providing greater visibility to the agents around their quote requests and inquiries Leveraging existing assets like rating, underwriting and CRM and thus avoid “rip and replace” Increasing asset value by reusing business services Using pre-built ACORD messages and services to enable consistency Finally to leverage the SOA Insurance Industry Framework, the SOA Insurance Agent Collaboration Roadmap helps produce carrier create a business blueprint that aligns their priorities within the operating model and the IT architecture. It does this through an IBM SOA strategy engagement that leverages our SOA Thought Leadership for Agent Collaboration, SOA Business Models, as well as our leading SOA Strategy and Component Business Model methodologies.
  • Innovation tied to business value SOA enables agility and flexibility Consistency assured by shared business services Shared business services result in better channel integration and reduced cost Business architecture and SOA help improve process design and execution
  • Using the Industry Roadmaps is now an integral part of our SOA approach. Additional tools, models, adapters, services, skills, etc. are available to help you “do SOA” easier and faster to meet your strategic and operational objectives. For those of you who are asking “How do we use these new SOA Industry Roadmaps?”, let me answer with HOW to use the industry roadmaps to reduce the risk and more quickly DELIVER BENEFITS on your SOA journey. Define your journey SOA Assessment Overall aspects Industry-specific aspects SOA Vision Set Value Proposition SOA Transition Plan Recommended Approach Business Benefits SOA in your environment: SOA Foundation and Tools extended with Industry Roadmap Product selection criteria Project Plan with phases SOA Governance SOA Pilot Definition SOW for Pilot using industry SMEs Embark on your journey Executive Summary Project Objectives Results/Recommendations Confirmation: Goals and Objectives Detailed Evaluation of Current Environment Guiding Principles with phased implementation Leverage Industry Roadmap, including Partner content and KPIs Extend or Change with your specific business services Leverage industry SMEs Architecture and Implementation Verification Critical Success Factors Refined Project Plan Deliver benefits SOA Implementation of Selected Business Processes Leverage SOA Foundation with industry Roadmap Deliver tangible business benefits of speed to deployment, reduced development cost and reduced operational cost Improve your industry KPI performance using BPM Confirm organizational, IT and business capabilities Improve SOA Journey based on lessons learned
  • Main point: SOA's Technical Impact is well-established in ways like the ability to reuse existing legacy assets through service enablement and flexible connectivity for mission-critical systems When SOA was emerging and was exclusively the realm of early adopters, SOA was primarily pursued for its IT benefits. People were looking primarily for benefits like reduced maintenance costs by replacing point-to-point connections with more flexible SOA-based connectivity. Or perhaps they were looking to save money by reusing services rather than recreating them time after time. Making better use of existing packaged and custom applications by service-enabling them was one of the original driving force behind many companies’ initial interest in SOA. It remains a strong driver today as well. While the concept of software reuse has existed for decades, SOA is different because software is repurposed at the level of recognizable business tasks rather than smaller-grained functions like individual database queries. Tools and best practices are available today to help automate the identification and conversion of candidate services within the existing environment. Your existing systems are proven, secure, and trusted and there is no reason to replace them or throw them out. SOA provides a great way of reusing what you already have in new and more flexible ways. Saint George Bank is a great example of the value that reuse can bring. Saint George is Australia's fifth largest bank. They were looking for ways to support growth without disrupting customer service; reduce cost; and speed Development. So St. George created r e-useable services – both through service-enabling existing assets and creating net-new services that were built for reuse. – These services are used as a communication means between front end systems and the product systems. They include services such as ‘customer details’, ‘address maintenance’ and ‘balance inquiry’ as examples. They created 203 reusable services each of which is currently reused up to 12 times. They estimate that cost avoidance of taking this approach was US$15M. They are re-using 47% of their key business functions and this project realized payback in less than a year for new personal lending customer application system. Flexibility in connecting systems continues to be another leading IT-focused driver of SOA. Reducing reliance on custom point-to-point connections between applications makes it much easier to change any of the existing systems without disrupting others that connect to it. When manufacturers are assembling a car, they do not plug all the electrical systems individually into all the other electrical systems, they connect each system in to an electrical “bus” that enables any-to-any connectivity among the systems. The same concept holds for IT connectivity. Using an “Enterprise Service Bus” or ESB is the most flexible and cost effective way to design IT connectivity. But to run your mission-critical systems, you need to consider the system-wide requirements of business processes that span your organization and its heterogeneous IT environments. While it is great to experiment and build skills with connectivity in pilots and in areas with limited exposure, enterprise-wide ESB means considering things like security, robustness, scalability, and capacity. It is important to be aware of these elements when you are considering how important reliable connectivity is to the business mission. HVB is a great example of using SOA Connectivity for mission-critical systems. They are one of the three largest banks in Europe and are based in Munich. They merged with another bank in 2005 and now have over 28 million customers across 20 countries and 7,000 branches. They needed connectivity that was both bomb-proof and tremendously flexible as their operations evolved. They needed company-wide, highly available connectivity for a efficient, agile and flexible coupling of application systems. They built on their existing MQ messaging base and used WebSphere Message Broker as their Enterprise Service Bus because of its ability to connect just about anything to anything else and its routing, converting, transformation, and handling capabilities. Their sixteen month project cut development time by some 35%.
  • Main point : Use of Reference models will help you architect success. The IBM SOA Reference Model will identify the types of services you should consider as you build your SOA and how the services interact. Customers like Austin Energy have showed that by using the fundamental building blocks identifed in the Reference Architetcure, and building on the core technologies defined in People, Process and Information, that they can implement solutions which form the basis for future development. The SOA reference architecture is a way of looking at the set of services that go into building an SOA. This allows us to have conversations with customers about what Gaps they may have. The SOA reference architecture also allows us to look at our own gaps in offerings and help us decided on organic growth or acquisition to fill the gap. This architecture is not unique to IBM; these are things that you need to consider when approaching SOA regardless of what products and services are used. The backbone of the reference architecture is the enterprise service bus which facilitates communication between services. The reference architecture is a great tool for laying out roadmaps for pursuing SOA.
  • Main Point: IBM is continuing to invest heavily in improving its offerings around the SOA Entry Points. These enhancements are based on the extensive interaction we have with our customers and evolution of requirements for SOA. These offerings include new and enhanced software, hardware, and professional services capabilities, such as: Process — IBM WebSphere Process Server for System z, combining process-automation capabilities with the industry-leading quality of service of the IBM System z™ platform. System z can now be the choreographer rather than being limited to being choreographed, leveraging its qualities of service and strength Integrated SOA Foundation platform for business process automation, integration and management on z/OS v1.6 or higher Supports new Adapters for z/OS: New e-mail, JDBC, Flat File, FTP, SAP adapters on z/OS, in addition to support for CICS, IMS, DB2 on z/OS Provides native MQ z/OS integration and better throughput with web services Supports new WebSphere Service Registry and Repository for z/OS Information — dynamic warehousing, using SOA to extend beyond traditional data warehousing and reporting to support more-dynamic business insight Real-time access – in context / Analytics – as part of a business process / Unstructured information – extracted knowledge / Extended infrastructure – tightly integrated / extends beyond the warehouse to include a complete set of integrated offerings for information on demand, including search and text analytics, information integration, process management, enterprise data modeling, master data management and industry data models. Dynamic Warehousing is an example of Information on Demand from the warehouse perspective. It is an instantiation of IOD, which is a component of SOA. People — IBM WebSphere® Portal, providing the ability to dynamically assemble enterprise mashups with easy-to-use capabilities within SOA New package of WebSphere Portal to drive flexible, SOA based composite applications Web 2.0 capabilities; WebSphere Portal 6 and Google Gadget integration through IBM Google Gadget portlet; Search integration with external search engines through support for standards-based Sitemap protocol. Easily integrate Google Gadget Services to portal pages in support of situational, mashup applications that speed context specific knowledge sharing and decision making that help users find knowledge and form powerful communities for business collaboration. Integrating Sitemaps into the industry customers and their external customers find the information they need via public search services more reliably and faster. Reuse — IBM Web Services Feature Pack for WebSphere Application Server, extending industry-leading IBM Web services expertise to enable clients to reuse existing investments in a standardized fashion Asynchronous reliable messages --Support for key Web services standards, enables messages to be sent asynchronously, reliably and in an interoperable fashion with other vendors New standards-based programming model support--Improved application development through support of a standard, annotation-based model to develop Web Service providers and clients Simplified management of Web services profiles--Consistent administration and management of Web services reduces overall TCO. Connectivity — IBM WebSphere DataPower® SOA Appliances, delivering enhanced SOA connectivity and improved interoperability to help speed time to market and lower costs Added support for WTX Design Studio which extends IBM's common data transformation tooling across IBM's ESB portfolio (WESB, WMB, Xi50) - Common tooliing across the IBM ESB portfolio (WESB, WMB, WDXi50) enables improved ESB federation across the enterprise - Enables faster application deployment and improved infrastructure management - Simplifies in-house IT requirements & SOA skills Adds support for DB2 v9 -Adds another direct connection to information stores that extends IBM's ESB without limits connectivity capabilities -Helps improve SOA simplicity by reducing code and development -Gives customers using IBM's SOA appliance access to DB2 stores for centralized processing of massive quantities of data that can be connected across an SOA -Improved interoperability and developer productivity Across All the Entry Points: System p configurations for SOA entry points Fully tested configuration of IBM software on IBM System p™ for common SOA use cases that can significantly shorten deployment time (IBM System p configuration for SOA entry points) An IBM System p server and IBM SOA business process management software stack that includes reference architecture, tested configurations and System p implementation guide for a quick start and low cost entry into SOA
  • Main Point: Customers can start from any number of places depending on their type of BPM project. There is no “required” starting point because the software offerings are interchangeable, and can be deployed independently, or in combination. The components are comprised of modeling and simulation, business activity monitoring, process execution, rules and pre-built frameworks, and content. IBM is a leader in providing a combination of the 5 core software components.
  • Main Point: IBM BPM Enable by SOA Offerings – We have a number of new and exciting enhancements to add to our BPM offerings. WebSphere Business Services Fabric v6.0.2 Provides globalization for the platform by adding support for new Languages (Chinese (Simplified & Traditional), French, German, Italian, Japanese, Korean, Portuguese (Brazilian), Spanish) Brings the Fabric to currency with the 6.0.2 version of the SOA Foundation. And adds significantly improved product integration and BI Adapter connectivity through native support for the SCA programming model. Adds more SOEs (Standard Operating Environments) with the notable addition of SunOS and SuSE Linux Enhances Productivity for Composition & Assembly (WID & Composition Studio) Improved productivity for integration developers with drag-and-drop assembly of dynamic process compositions Expands Platform Support and Concurrency WPS/WID 6.0.2 concurrency WSRR 6.0.2 concurrency with improved interoperability Broader Deployment Options on SUSE Linux 9.0, Solaris, Red Hat Linux 4.0 BPM Enabled by SOA services are designed to help you in modeling your existing processes to isolate needed improvements. You’ll also simulate new and modified processes to better understand how your business will operate in the future. Then, you’ll determine how your future processes can make the best use of an SOA for greater flexibility and improved performance. To keep you on course, you’ll also define the performance measurements so you can accurately gauge your efficiency and tune your processes accordingly. And finally, you’ll establish a governance strategy that will help you regulate business process change in a systematic way. We have Expanded BAM with: Extended business activity monitoring to monitor any application which can submit events to the Common Events Infrastructure (CEI) The Common Event Infrastructure (CEI) is IBM's implementation of a consistent, unified set of APIs and infrastructure for the creation, transmission, persistence and distribution of a wide range of business, system and network Common Base Event (CBE) formatted events. Access to more sources of information to use for calculating Key Performance Indicators and Metrics in business critical processes – more complete BPM coverage Adapters will provide visibility into additional applications such as SAP and SIEBEL, which can then be incorporated into the customers BPM environment. And we have some a strong roadmap to show you for WebSphere and Filenet, let’s take a look at that now……
  • Main Point: One of the most exciting announcements we have is on the enhanced BAM capabilities we offer from WebSphere. Expanded BAM: First, we have extended business activity monitoring to monitor any application which can submit events to the Common Events Infrastructure (CEI) The Common Event Infrastructure (CEI) is IBM's implementation of a consistent, unified set of APIs and infrastructure for the creation, transmission, persistence and distribution of a wide range of business, system and network Common Base Event (CBE) formatted events. Access to more sources of information to use for calculating Key Performance Indicators and Metrics in business critical processes – more complete BPM coverage Adapters will provide visibility into additional applications such as SAP and SIEBEL, which can then be incorporated into the customers BPM environment. Industry Templates: Next, through our Adapter enhancements, BAM for applications will now have visibility into additional processes and applications, such as SAP and SIEBEL. Industry templates: Sample Insurance, HealthCare, and Retail business monitoring projects, each containing 3 processes - for example: Banking: Account Opening, Credit/Mortgage Application Payment; Healthcare; Claims processing, Patient Administration; Retail: Store Operations Management, Merchandise Management, Corporate Functions Management Also included are industry based dashboards that be customized to display the information desired. - Documentation will be provided on how to use and customize these projects BUSINESS VALUE: Access to actionable information that is delivered in industry specific dashbaords Faster time to value to provide dashboards to the line of business Human Tasks: Business activity monitoring for human tasks We will be providing more generic human task dashboards for common KPIs Manage performance and workload of people participating in business activities with pre-defined dashboards Faster time to value for providing human task management to the line of business users
  • Main Point: To expand and grow capabilities across the full spectrum of BPM opportunities, IBM is continuing to invest in enhancements in the integration of content-centric BPM offered through IBM FileNet with the broader set of BPM offerings. Key highlights include: Phase 1 Interoperability Run time WebSphere v6.02 Run Time: Strengthening of the interoperability between the run-times. Certainly, when we look at customers today, there are many BPM engagements that require the combined capabilities of FileNet and WebSphere. Addressing a full-spectrum of process improvement challenges requires the ability to manage content, integrate applications, deliver end-to-end process orchestration and choreography, and do so in an enterprise, value-chain ecosystem environment. Only IBM can offer the full set of capabilities to address the most sophisticated and robust BPM requirements Phase 2 Integration Design Time, Monitoring, Runtime Design Time : News here is that Modeler will be able to export XPDL to be consumed by FileNet Process Designer. -Design Time Integration between FileNet P8 Process Designer v4.0 and WebSphere Business Modeler v6.02 Support Pack Monitoring : CBEs (Common Base Event, format) emitted from FileNet Business Process Manager (run-time) will allow WebSphere Business Monitor ability to manage events and monitor performance - Monitoring of both Process Engines by WebSphere Business Monitor v6.02 Support Pack WSRR: This supports IBMs BPM enabled by SOA story…giving FileNet greater SOA capabilities and furthering the governance advantages, as well . -Common Service Registry and Repository : FileNet P8 BPM v4.0 interface to WebSphere Service Registry & Repository v6.02 Bottom Line: Progress is being made to tighten linkage and, where the business demands, prioritize offerings across the portfolio Phase 3 Innovation—Investment protection Business Process Platform WebSphere + FileNet P8 Facilitate easier upgrade preserve current investments isolate customers from changes to run time environment Strategic Direction: Continued investment in WebSphere and FileNet P8 BPM portfolio to address the entire spectrum of customers’ BPM requirements Increased focus on industry expertise that matters – BPM practitioners, best practices, methodology and frameworks WebSphere Business Modeler: Will be the common modeling and simulation tool for combined deployments WebSphere Business Monitor: Will be the common BAM tool for combined deployments WebSphere Service Registry and Repository: Will be Common Services Registry & Repository across the BPM portfolio
  • Main point: SOA Governance is about creating and enforcing policies to control and provide oversight to individual services, projects, and ongoing operations within SOA. SOA Governance is about creating and enforcing policies to control and provide oversight to individual services, projects, and ongoing operations within SOA. You can think about SOA Governance as your instruction manual for successful projects and business. There are both technical and cultural elements to successful SOA Governance. From a technical perspective, there is software to assist in oversight and management of services across their lifecycle and encourage the re-use of deployed services. Using a registry or repository can help centralize this information much like a card catalogue centralizes information about books in a library. This centralization makes it easier to find out information about a service and establish and enforce policies about who has rights to access or alter the service. This, in turn, helps ensure that services are used correctly for effective SOA Governance. IBM has made the new Rational Asset Manager (which is a development-time registry) completely compatible with the run-time-focused WebSphere Services Registry and Repository to help track key information about services throughout their lifecycle. Tivoli Change and Configuration Management Database helps ensure currency as services evolve and Tivoli Composite Application Manager helps ensure top performance of services as they interact with each other and are linked through ESB connectivity. From a cultural perspective, t here is no point of having governance tools if you don’t have a mindset that embraces the new way of thinking that SOA requires. At the end of the day, it is people who are in control of what happens within their organization; the software is just there to assist them. Culturally, it is essential to develop a culture of reuse to incentivize reuse rather than re-creation so that assets that are created are designed for longevity. . A culture of enforcement of the SOA Governance policies that are established is what makes sure that these policies are not just empty words. IBM has enhanced the SOA Governance Management Method which captures proven best practices for successful SOA projects and deployments. It assess current state in service orientation and integration, and the desired or future state, for a line of business or enterprise. The offering also conducts a business process and architecture health check for SOA projects adopting SOA WSRR Details: 1. Broad integration with IBM including ITCAM for SOA and Datapower, and Business partner solutions such as Web Layers 2. Leading practices Templates and Most used scenario Samples (SOAP API, SDO Web Service, SDO EJB, Core validation, Versioning, More governance validation, CICS, Message Broker, ITCAM4SOA, Portal) 3. Clustering and High availability support 4. Additional Platforms and Databases support - Linux, Linux on System z, Linux on p-Series, Oracle on AIX, linux and Windows, Cloudscape for development purposes on Windows and Linux 5. Governance and Policy Validators, enabling key aspects of SOA Governance
  • Main point: SOA makes a personal impact on individuals as well. For example, CIOs' influence on the strategic direction of their companies is highly correlated to usage of SOA at these companies. Perhaps the role that is experiencing the greatest Personal Impact through business and IT alignment is the CIO. CIOs must be single-mindedly focused on using technology to make the business more successful. Thus, CIOs must have a leg in both the business world and Technology world and be equally comfortable in both. A recent article in CIO Magazine (in which three hundred CIOs were sureveyed) revealed that CIOs in companies that are pursuing SOA are more likely to have a seat in the Executive Committee. The business flexibility and agility that SOA brings is making the CIO a much more central figure in defining the direction of the organization. When companies have a business model that is based on responding rapidly to opportunities and threats, they are much more likely to use IT for strategic advantage rather than viewing it as a cost center. Consequently, the CIO become a much more central figure in defining the direction of the organization. Their compensation and budgets tend to reflect this as well
  • Main point: SOA is mainstream. It's not an early adopter phenomenon. Household name companies that are leading innovation in their industries are capturing real business value TODAY with SOA Rather than going through a laundry list of what companies IBM is helping drive greater innovation and operational excellence with SOA, let's look at some broad categories. And before we do, keep in mind that at the other end of this spectrum, there is an equally significant percentage of the world's small and medium sized businesses that are leveraging SOA for the same reasons as the world's largest household names.
  • Main Point: Analysts like WinterGreen are taking note of IBM's SOA leadership. This report is hot off the presses and was just published this past week. As you can see, IBM is the dominant force in the SOA world. You can have confidence when doing business with IBM that you are doing business with the leader. It is also note able that this market share report shows that IBM's dominance is growing! The 2005 results showed IBM with a 46% market share which means that we have grown by seven percentage points over the past year. Research Note: The market share for “Other” is typically larger as a segment is being defined and gets smaller proportionally later on. In the SOA engine study from WinterGreen Research, the assumption was that there are 30 companies that count $5 million in shipments as SOA revenue, and another 100 companies that count $2 million in shipments revenue as SOA based (more or less).
  • IBM offers a variety of ways for you to learn more about our BPM Enabled by SOA products. Go to our website to download white papers, demos, webcasts, etc.
  • SOA Summit Business Keynote.ppt

    1. 1. Making a Business Impact with SOA and Selling the Value to Your CEO Sandy Carter
    2. 2. What is SOA? … a service? A repeatable business task – e.g., check customer credit; open new account … service oriented architecture (SOA)? An IT architectural style that supports integrating your business as linked services SOA can be your treasure map to innovation
    3. 3. …But Does Your Treasure Map Look More Like This Today?
    4. 4. SOA Entry Points Over 4500 Clients* Your Compass to Guide Your Innovation *# of Customers using SOA offerings
    5. 5. Percentage of Leading Adopters of SOA Who Report: <ul><li>Cost savings </li></ul>Source: IBM IBV Study 97% Improved flexibility 100% Increased revenue 51% 71% Reduced risk Technical B usiness
    6. 6. SOA Drives Greater Alignment Between Business and IT IT View Process View Business View
    7. 7. SOA Drives Enduring Impact through: Personal Impact Business Impact Technical Impact
    8. 8. SOA Drives Enduring Impact through: Personal Impact Business Impact Technical Impact
    9. 9. Innovation that Matters To CEOs Top Innovation Priorities: <ul><li>Extend the ability to collaborate inside & outside </li></ul><ul><li>Innovate business models & processes </li></ul><ul><li>Leverage information for business optimization </li></ul>Source: 2006 IBM Global CEO Survey 87% Expect fundamental change in next 2 years 78% Believe innovation requires business and technology
    10. 10. SOA Industry Roadmaps are the bridge between the IT View and the Business View <ul><li>Business Blueprint </li></ul><ul><li>Composite Business Services </li></ul><ul><li>Business Partner Content </li></ul>Business Process Management SOA Reference Architecture <ul><li>SOA Foundation </li></ul>SOA Industry Framework
    11. 11. Announcing SOA Industry Roadmaps Eight Roadmaps in Six Industries Product Lifecycle Management: Supply Chain Collaboration Industrial Service Delivery: Converged Services Telecommunications Business/Operational Support Systems: Service Provisioning Telecommunications Total Store: Personal Shopping Retail Payments: Security & Fraud Banking Benefits & Eligibility: Procedure Authorization Healthcare Member Enrollment: Quote to Card Healthcare Agent Collaboration: Online Book of Business Insurance Roadmap Industry
    12. 12. Example: Insurance Agent Collaboration Roadmap SOA Foundation enhanced with capabilities like Insurance Models <ul><li>Auto Quote Composite Business Service </li></ul><ul><li>Home Quote Composite Business Service </li></ul><ul><li>Business Partner Content </li></ul>Business Blueprint <ul><li>Component Business Models for Insurance </li></ul><ul><li>SOA Agent Collaboration Scenario </li></ul><ul><li>SOA Business Case Models </li></ul>SOA Industry Framework
    13. 13. Why Wachovia Believes SOA is Important to their Business Strategy? Shared business services result in better channel integration and reduced costs Consistency assured by shared business services SOA enables agility and flexibility Business architecture and SOA help improve process design and execution “… business executives are making decisions based on what they need to do … not based on whether or not we can hook up a new system…”
    14. 14. Using SOA Industry Roadmaps <ul><li>Assess business areas to improve </li></ul><ul><li>Build SOA transformation plan using blueprint and industry expertise </li></ul><ul><li>Leverage industry roadmap and reuse composite business services with BPM </li></ul><ul><li>Deploy with industry-specific capabilities </li></ul><ul><li>Reduce operational costs and/or increase revenue </li></ul><ul><li>Adjust using BPM during your journey </li></ul>Define your Journey Embark on your Journey Deliver Benefits
    15. 15. SOA Drives Enduring Impact through: Personal Impact Business Impact Technical Impact
    16. 16. Technical Impact: IT Value With SOA Reuse: Service Enable What Have Connectivity: Mission Critical SOA Over $15M Saved Source: The ROI of SOA. Poulin & Himler – LogicLibrary Inc White Paper 2006 24% Faster ROI Through SOA! <ul><li>Robust Scalability </li></ul><ul><li>High Security </li></ul><ul><li>Recoverability </li></ul><ul><li>Manageable </li></ul>16 month project; Cut development time by 35%
    17. 17. SOA Reference Architecture Helping you design your SOA projects Business Services Development Services Service Management Infrastructure Services Partner Services Business App Services Access Services Interaction Services Process Services Information Services Infrastructure Enterprise Service Bus
    18. 18. SOA Entry Points- What’s New <ul><li>Process </li></ul><ul><li>WebSphere Process Server on System z </li></ul><ul><li>Reuse </li></ul><ul><li>Web Services Feature Pack for WebSphere Application Server </li></ul><ul><li>Connectivity </li></ul><ul><li>WebSphere DataPower SOA Appliance </li></ul><ul><li>Information </li></ul><ul><li>Dynamic Warehousing </li></ul><ul><li>Cross-SOA Entry Points </li></ul><ul><li>System p configurations for SOA Entry Points </li></ul><ul><li>Business Process Management </li></ul><ul><li>People </li></ul><ul><li>WebSphere Portal </li></ul>
    19. 19. CEOs expects IT to Proactive Leader in Process Improvement Source: “My View: The CIO And The CEO”, by George F. Colony, Forrester, Feb. 7th, 2007 60% satisfied with the overall performance of IT Only 28% see IT as a proactive leader in innovation Only 30% see IT as a proactive leader in process improvement
    20. 20. Business Process Management Process Automation Modeling & Simulation Content Centric Processing Rules and Pre-built Frameworks Business Activity Monitoring Design and simulate business processes Choreograph processes across applications and systems Manage processes where content is used as input for a decision or produced as the output Manage process rules and accelerate design and implementation time Track performance, gain insight, and take action Five Flexible Components of BPM
    21. 21. Business Process Management Integrating People, Process and Information WebSphere/FileNet Roadmap Business Activity Monitoring WebSphere Business Services Fabric BPM Enabled by SOA Professional Services
    22. 22. <ul><li>Industry Templates </li></ul><ul><li>Human Task Mgmt. </li></ul><ul><li>Expanded Monitoring </li></ul>WebSphere Business Monitor v. Business Activity Monitoring
    23. 23. WebSphere & FileNet Roadmap Q4 2006 3Q 2007 2008 <ul><li>Interoperability </li></ul><ul><li>WebSphere & FileNet Processes can invoke each other </li></ul><ul><li>Integration </li></ul><ul><li>Common Service Registry and Repository </li></ul><ul><li>Common Modeling, Monitoring Tool </li></ul><ul><li>Enhanced run-time integration </li></ul>Innovation Investment Protection
    24. 24. SOA Governance: Your Instruction Manual for Successful Projects and Business Technical Changes Cultural Changes <ul><li>WebSphere Service Registry & Repository </li></ul><ul><li>Rational Asset Manager </li></ul><ul><li>Tivoli Change and Configuration Management Database </li></ul><ul><li>Tivoli Composite Application Manager </li></ul><ul><li>Foster a culture of reuse </li></ul><ul><li>SOA Governance Management Method </li></ul>
    25. 25. SOA Drives Enduring Impact through: Personal Impact Business Impact Technical Impact
    26. 26. Personal Impact: SOA Drives IT and Business Alignment through CIOs Source: “State of the CIO”, January 1, 2007, CIO Magazine CIO is Part of the Executive Committee: WITH SOA WITHOUT SOA 74% 59% Budgets as a % of revenue WITH SOA WITHOUT SOA 8.9% 5.8% CIOs who pursue SOA have a seat at the business leadership table Average Compensation of CIOs WITHOUT SOA $250,000 $159,000 WITH SOA
    27. 27. Skills Differentiate You and Your Organization Impact 24x7: Second Life SOA Certification SOA Space Business Partner Community Up 200% to 3600+ SOA Business Catalog Service Science BPM Simulator
    28. 28. SOA Business Catalog Overhaul: Assembling 10K Assets! Enhanced Search User Feedback Business-Focused Navigation New News Business & Industry
    29. 29. Demonstrating IMPACT to future leaders BPM Simulator and Contest Future buyers learn BPM, implement a project, and discover the value by living it. <ul><ul><li>Characters follow the movie </li></ul></ul><ul><ul><li>Prototype: May 2007 </li></ul></ul><ul><ul><li>Full game: Sep 2007 </li></ul></ul>
    30. 30. Customers Realize IBM SOA Value Across Large Enterprises & SMB 10 of the world's 10 biggest banks 10 of the world's 10 biggest auto manufacturers 80% of the biggest US health plans 10 of the world’s 10 biggest telcos 8 of the world's 10 biggest insurers 4 of the world's 10 biggest retailers 90 SMB references 52% of all federal Governments Half of the world’s 30 biggest electronics companies See “Success Stories” at:
    31. 31. According to WinterGreen Research: SOA Market Leadership 2006 Market Share Source : WinterGreen Research, April 2007 SOA Engines and Components only Worldwide Services Oriented Architecture (SOA) Engine and Collaboration License, Services and Maintenance Market Shares, 2006 Oracle 3% Sybase 2% webMethods 3% BEA Aqua Logic 2% Tibco 3% Sun / SeeBeyond Egate 3% SAP 3% Other 20% Microsoft 8% 53%
    32. 32. Act Now: Sell Your SOA Project to Your CEO! <ul><li>Leverage Rapid Value Assessment Tool </li></ul><ul><ul><li>Contact WSAC@US.IBM.COM </li></ul></ul><ul><li>Learn the new language of business </li></ul><ul><ul><li>Read article “Selling SOA to the CEO”,289483,sid26_gci1240058,00.html </li></ul></ul><ul><ul><li>New book “ The New Language of Business: SOA and Web 2.0” at: </li></ul></ul>Contact your IBM representatives or Business Partner for Business Value with SOA <ul><li>Subscribe to the IBM SOA Newsletter </li></ul><ul><ul><li>See SOA Newsletter at: </li></ul></ul><ul><li>Take the SOA Readiness Assessment: </li></ul><ul><ul><li>Discover your level of maturity for SOA adoption at: </li></ul></ul><ul><ul><li> </li></ul></ul><ul><li>Go to solution demos </li></ul>
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