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  2. 2. Red Hat Service-Oriented Architecture Strategy Today’s IT budget constraints challenge enterprise executives to do more with less. They face application and business process development complexity, inefficiency, business process friction, and IT user experiences that drain energy from the business and increase the bottom line. Red Hat can alleviate these infrastructure problems by helping organizations deploy on service-oriented architectures (SOA). High-quality and high-value SOA-enabled solutions from Red Hat let customers focus their resources on the applications and business processes that differentiate their businesses driving their and give them a competitive advantage forward. An organization cannot address business opportunities and challenges effectively unless it has a flexible, scalable, and affordable SOA infrastructure in place, which is what Red Hat delivers. From the operating system through multiple middleware products to rich, dynamic user interfaces in on-premise, cloud, and hybrid deployments, Red Hat delivers proven, scalable solutions with world-class support at a fraction of the cost of proprietary alternatives. Building a successful, flexible SOA infrastructure employs several parts of the stack. Once the business processes and supporting IT infrastructure designs have been built, then engineers can develop applications, SOA services, integration patterns, and rich user experiences. Because of Red Hat’s robust solution portfolio, its customers have access to all of the necessary components, which are optimized to work together. At the heart of the SOA infrastructure is JBoss Enterprise SOA Platform, which includes the integration fabric centered on a next generation ESB as well as business rules and workflow execution. Red Hat delivers a complete stack to enable an effective SOA deployment and to address any number of challenges that businesses are trying to mitigate through the SOA architecture. All components, including development tools, a virtualization layer, data services, portal and application server platforms, and management, are optimized to run in concert and are backed by Red Hat’s award-winning support. CHALLENGE: DEVELOPMENT COMPLEXITY Developers face many complex development frameworks that often require new code to bridge programming models. This complexity slows application development and business process automation, resulting in increased costs and lost opportunities. RED HAT REDUCES DEVELOPER COMPLEXITY With JBoss Developer Studio, Red Hat eliminates programming model complexity with a standards-based programming model and development environment. JBoss Developer Studio helps developers build SOA components and Web 2.0 applications with dramatically less coding, increasing productivity, accelerating time-to-market, and reducing development and run-time errors. These results lower total cost of ownership and expand business opportunities. CHALLENGE: INEFFICIENCY AND LAGGING RESPONSIVENESS IT executives struggle to increase the utilization of their dispersed IT assets. Most IT environments require the purchase of additional hardware for new applications, while installed hardware runs at only 5 to 10 percent utilization. Low utilization adds hardware costs, team management costs, and complexity to IT operations. RED HAT INCREASES ASSET UTILIZATION EFFICIENCY AND RESPONSIVENESS Virtualization optimizes hardware utilization by enabling applications, SOA services, and multiple business processes to make the most out of available resources. Red Hat’s virtualization solutions, including 2
  3. 3. Red Hat Service-Oriented Architecture Strategy Red Hat Enterprise Linux with integrated virtualization technology and the Red Hat Enterprise Virtualization portfolio, help customers reduce costs and reallocate resources to the application and business process automations that differentiate their businesses. And Red Hat’s virtualization solutions enable IT assets to better respond to peak workloads and peak demand for specific services and business processes. Cloud computing further reduces the costs of hardware and data-centered environments associated with traditional IT infrastructures. Red Hat’s current cloud computing efforts include: • Working with Amazon to make its popular enterprise solutions, including Red Hat Enterprise Linux and JBoss Enterprise Application Platform, available on-demand via the Amazon EC2 cloud computing platform • Working with other traditional hosting providers as they develop their cloud computing strategies • Working with customers to design and build their own internal cloud infrastructures based on Red Hat solutions, including Red Hat Enterprise Linux and Red Hat Enterprise Virtualization Increasingly, these capabilities will expand as JBoss Enterprise Middleware, including the JBoss Enterprise SOA Platform, are designed to host, integrate, and present cloud-based services in a more simple, open, and affordable manner. Third-party hosting and integration companies will be able to take advantage of the benefits of open source and the subscription model to deliver a more cost-effective and flexible cloud platform built on the JBoss Enterprise Middleware. CHALLENGE: DATA ACCESS ISSUES Data is one of a business’ most valuable assets and typically is underutilized to serve customers, therefore decreasing the efficiency of business execution. Many times the inflexible, hard-coded interfaces that deliver data to a set of applications are difficult or impossible to share with new applications, partners, customers, and processes. This difficulty stems from data challenges, such as differing data semantics, structure, and data federation patterns. RED HAT IMPROVES DATA USE THROUGHOUT THE ENTERPRISE AND VALUE CHAIN The JBoss Enterprise Data Services Platform relieves the pain of data challenges by simply and swiftly federating data into views required by existing and new business processes and applications. Data sources may be presented to an SOA for use by many business actors as standards-based services. The JBoss Data Services Platform shields applications and SOA deployments from data changes, making it simpler and more affordable to leverage data in all necessary business processes, increasing the reuse and ROI on existing data deployments. CHALLENGE: BUSINESS PROCESS FRICTION The friction of unnecessary manual steps, awkward inter-system communication, and the inability to manage rapid change result in inefficient business processes that reduce a business’ ability to differentiate and compete in its market space. Business process friction increases costs and reduces customer satisfaction due to processing and data errors, slow responsiveness, and poor and confusing user experiences. RED HAT RELIEVES BUSINESS PROCESS FRICTION SOA integrates flexible and reusable services and applications that can be rapidly deployed and modified to relieve business process friction, improve business agility, and accelerate time-to-deliver on business requirements. But despite the potential benefits, moving to SOA can be an expensive and complex transition 3
  4. 4. Red Hat Service-Oriented Architecture Strategy for organizations that either “roll their own” SOA or integration platforms out or organizations that deploy heavyweight, complex, and expensive proprietary SOA platforms. Red Hat removes these complexities and expenses with its integrated, modular, open source SOA platform, JBoss Enterprise SOA Platform, which offers a significantly lower total cost of acquisition and ownership than proprietary alternatives. In addition, JBoss Enterprise BRMS (Business Rules Management System) enables a much more agile infrastructure that can respond to business rules and policy changes rapidly. CHALLENGE: INADEQUATE USER EXPERIENCE Users, whether internal or external customers or partners, deal with presentation of information and response options that are out of context in their everyday work interactions. The absence of context or personalization drives lower user productivity and increases error and cost. RED HAT IMPROVES USER PRODUCTIVITY Rich Web 2.0 interfaces coupled with personalization technology improve productivity for users of SOA- based, automated business processes. JBoss Enterprise Application Platform and JBoss Enterprise Portal Platform provide a competitive advantage to businesses by including tools and frameworks to easily develop rich interfaces that optimize user experience and user productivity. CHALLENGE: INABILITY TO EFFECTIVELY MAINTAIN AND MANAGE CONTINUOUS CHANGE With requirements constantly evolving to meet changing business needs, IT applications and infrastructures are always adapting. Understanding the impact of change and managing it in a custom application environment presents many difficulties for everyone from development to operations. These difficulties include deployment and provisioning, patch management, and understanding the performance and status of the SOA deployment. RED HAT OFFERS JBOSS MANAGEMENT JBoss Operations Network is an integrated management platform that simplifies many of the tasks, including remote application deployments, patches, and availability management, involved with the application lifecycle that are deployed in an SOA. By providing the capability to capture, diagnose, and remediate various configuration changes, JBoss Operations Network helps users to understand change and its impact within applications built on JBoss Enterprise Application Platform, as well as services hosted on and integrated within JBoss Enterprise SOA Platform. JBOSS ENTERPRISE MIDDLEwARE — THE OPEN SOURCE PORTFOLIO FOR SOA JBoss Enterprise Middleware enables the development, deployment, and management of SOA-automated business processes and services with a portfolio of cross-platform middleware products that run on Red Hat Enterprise Linux, Microsoft Windows, Sun Solaris, HP-UX, IBM AIX, and Novell SUSE Linux. JBoss Enterprise Middleware includes the following platforms that are certified for enterprise deployment: • JBoss Enterprise Application Platform hosts services, Java EE (JEE), and web applications • JBoss Enterprise SOA Platform integrates services and applications into automated business processes 4
  5. 5. Red Hat Service-Oriented Architecture Strategy • JBoss Enterprise Data Services Platform enables easy access to federated data for SOA deployments • JBoss Enterprise BRMS, a business rules management system with Web 2.0 authoring and management tools that delivers greater business agility • JBoss Enterprise Portal Platform enables highly-productive end user interaction with SOA services and business processes JBoss Developer Studio provides enterprise development tools and support for JEE and SOA development projects. Red Hat management solutions, including JBoss Operations Network provide superior cost-of-ownership by reducing the labor and costs associated with deploying, supporting, and operating JBoss Enterprise Middleware deployments. Together, these JBoss Enterprise Middleware platforms, tools, and management products deliver the foundation for SOA and a path to greater business agility. The modularity of JBoss Enterprise Middleware allow enterprises to standardize on bRed Hat solutions at their own pace. As companies discover the benefits of open source middleware, they can migrate existing work and add other JBoss Enterprise Middleware platforms for new workloads. JBOSS ENTERPRISE MIDDLEwARE JBoss Enterprise Middleware Develop Integrated runtime platforms Manage JBOSS ENTERPRISE JBOSS ENTERPRISE PORTAL PLATFORM SOA PLATFORM JBoss Portal Registry Workflow Rules JBOSS JBOSS DEVELOPER OPERATIONS JBoss Enterprise JBoss ESB STUDIO NETWORK Application Platform Transformation, Routing, Registry Eclipse IDE Content Aggregation, Presentation, and Personalization JBoss Enterprise Administration, Integrated Application Platform management, tooling monitoring Service integration and orchestration, JBOSS ENTERPRISE business process automation, Runtime APPLICATION PLATFORM rules definition, event management, service hosting platform JBoss JBoss Fully integrated Seam Hibernate developer environment JBOSS ENTERPRISE JBoss Application Server Embedded Tomcat, clustering, cache, BRMS PLATFORM messaging, transactions Rules Dev and Management Application presentation, services hosting, data persistence JBoss Rules Rules engine / Execution JBOSS ENTERPRISE Repository DATA SERVICES PLATFORM Rules and metadata JBoss Enterprise Server Flexible, high-performance platform that delivers great business agility with easy Data integration, data service federation, and rapid business rules development, data abstraction and management execution, and management. JBoss Enterprise Middleware, the open source portfolio for SOA. Together these products, along with our large ecosystem of partner offerings, help enterprises build, certify, deploy, and manage SOA installations. 5
  6. 6. Red Hat Service-Oriented Architecture Strategy JBOSS ENTERPRISE SOA PLATFORM Enterprises operate within value chains consisting of many stakeholders and assets, including IT assets. However, most of these assets and stakeholders are not well connected, nor are their operations well orchestrated in the execution of their businesses. This business process friction adds cost, error, and lost opportunities across the value chain. A value chain integrated with SOA deployments can bring these business process players and assets together, and thus relieve these associated pain points. JBoss Enterprise SOA Platform is a next-generation SOA platform that brings enterprise service bus, workflow, and business rules technology together to solve the integration problems typically found in enterprise value chains. Figure 2 illustrates how JBoss Enterprise SOA Platform brings these value chain stakeholders and assets together: JBOSS ENTERPRISE SOA PLATFORM BUSINESS SOX Basel II HIPAA Business services, processes and rules Portal User JBoss Enterprise SOA Platform Channel Partner Workflow and Business Rules Execution PEOPLE PARTNERS Enterprise Service Bus & Event Management Supplier Collaboration Integration & Messaging Unstructured Relational Data Data INFORMATION 6
  7. 7. Red Hat Service-Oriented Architecture Strategy RED HAT MAkES SOA AFFORDABLE AND EASY TO CONSUME As the world’s leading provider of open source solutions, Red Hat collaborates with the community to deliver enterprise-class software that puts customers in control. Red Hat’s open source architecture offers a modular foundation that allows enterprises to use what they need when they need it. JBoss Enterprise Application Platform, a single, integrated JEE platform for developing and hosting SOA services, web applications, and enterprise applications, is a great place to start. Customers can add data federation services, portal services, business process and event management, SOA service integration, and other capabilities as they need them. To leverage existing application and data assets, start with the JBoss Enterprise SOA Platform and the JBoss Enterprise Data Services Platform. These solutions transform a business and its IT into an agile organization capable of responding to change and opportunities swiftly and cost-effectively. For those enterprises struggling to keep up with regulatory and business changes, JBoss Enterprise BRMS delivers a business rules management system that can deliver greater business responsiveness for existing application and SOA deployments. JBoss Enterprise BRMS can also serve as be the foundation for new business process automation projects. The JBoss Enterprise Portal Platform enables stakeholders in an enterprise and value chain to participate and contribute to business process execution in a highly productive and personalized to their job environment. Customers can also turn to Red Hat Consulting and Red Hat Training and Certification to help strategize, plan, implement, test, and deploy their SOA solutions. Leveraging recognized industry leaders in open source and deploying enterprise-class SOA solutions shortens the time it takes to gain value from SOA initiatives. Moreover, this combination ensures that customers have the help they need to avoid the most common missteps and pitfalls of first-time SOA projects. Whether customers leverage Red Hat for some — or all — of their SOA infrastructure and service needs, they will receive industry-leading technical support from the software vendor that has consistently been rated one of the top vendors delivering value in CIO Insight Magazine’s annual vendor value survey. Automated patches, updates, and upgrades help reduce maintenance costs and complexity, and ensure that customers will consistently meet service level agreements. 7
  8. 8. JBOSS SALES AND INQUIRIES NORTH AMERICA 1-888-REDHAT1 Copyright © 2010 Red Hat, Inc. Red Hat, Red Hat Enterprise Linux, the Shadowman logo, JBoss, MetaMatrix, and RHCE are trademarks of Red Hat, Inc., registered in the U.S. and other countries. Linux® is the registered trademark #1632457_0210 of Linus Torvalds in the U.S. and other countries.