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  1. 1. Executive Summary for Customers
  2. 2. Impact 2010 – What’s NEW this Year The Premier Conference for Business & IT Leaders With more than 5,000 expected attendees – the event brings company executives and technologists together to learn more about how to align their business objectives An Enhanced Smart SOA and BPM Technology Program Demonstrating IBM’s leadership in BPM, SOA & WebSphere technologies Over 400 sessions offering a wide array of success stories, education, lectures, workshops, hands-on labs and networking opportunities IBM’s Industry Expertise showcases how clients can work smarter Dedicated Business Program sponsored by Top Sponsor Forbes to sponsor our Business Program Speakers: Richard Karlgaard, National Editor for Forbes www.ibm.com./impact
  3. 3. Other Key Exciting and NEW Innovations at Impact 2010 <ul><li>A new Two Day Business Program that will focus on: </li></ul><ul><li>With 200 sessions focused on real business issues such as optimizing business processes, improving decision management, empowering the changing workforce, and globalization </li></ul><ul><li>Register today and leverage the two day pass for $950 </li></ul><ul><li>An enhanced Smart SOA and BPM Technology Program : </li></ul><ul><li>Over 400 dedicated with tailored workshops and hands on labs </li></ul><ul><li>A state-of-the art Solution Showcase Center! </li></ul><ul><li>More than 100 demos from IBM and IBM Business Partners </li></ul><ul><li>A new Product Technology Center offering: </li></ul><ul><li>Hands-On Labs, Open labs, tech zones, and product demos </li></ul><ul><li>Certification, Certification, Certification </li></ul><ul><li>An Increased focus on IBM’s industry expertise </li></ul><ul><li>300+ industry leading experts on site </li></ul><ul><li>Dedicated industry zone at the EXPO plus targeted industry roundtables </li></ul><ul><li>A new Interactive Symposium </li></ul><ul><li>Bringing LOB and IT together in consultative sessions </li></ul><ul><li>A new and improved Track structure with: </li></ul><ul><li>200+ client speakers, 50 Birds of a Feather sessions, & free certification testing </li></ul>Clients representing 1,200 unique companies from over 50 countries WW A Global Event
  4. 4. Top Class Agenda Lined up for our General Sessions The best of the best IBM Speakers Steve Mills, Robert LeBlanc, Craig Hayman, Nancy Pearson, Beth Smith, Shanker Ramamurthy, Rob High, Jerry Cuomo, John McLean, David Lindquist, Bridget van Kralingen Harvard Business Professor, Rosabeth Moss Kanter Business Anchorwoman from Thomas Reuter, Carrie Lee Futurist & Inventor, Raymond Kurzweil Outstanding External Speakers: Thought-Leader, Business Journalist & Futurist Inventor Entertainment & Talent Illusionist, Macro Tempest Comedian, Frank Caliendo Clients Videos & On-Stage
  5. 5. World-Class Programs for LOB & IT Professionals <ul><li>Targeted to a combined Business and IT audiences to address specific business challenges. </li></ul><ul><li>Interactive Workshops to allow for company executives and technologists to come together to and address specific business and technology challenges </li></ul><ul><li>For more information, please contact: Penny Hill /Boulder/IBM </li></ul>Business Agility NOW! Interactive Symposium NEW Workforce Optimization Industry Solutions for Working Smarter Enhancing your customer’s experience Business Agility & Change Management Winning at Globalization Executive Education Insight & Innovation Tracks Tracks Business Program <ul><li>Architecture </li></ul><ul><li>Governance </li></ul><ul><li>Entry Points </li></ul><ul><li>Policy & Security </li></ul>Service Oriented Architecture, Governance <ul><li>Banking and Financial Markets </li></ul><ul><li>Insurance </li></ul><ul><li>Government </li></ul><ul><li>Healthcare and Life Sciences </li></ul><ul><li>Retail, Consumer Products and Travel & Transportation </li></ul><ul><li>Energy & Utilities </li></ul><ul><li>High Tech and Manufacturing Industries </li></ul><ul><li>Communications Service Providers and Media </li></ul><ul><li>Cross Industries </li></ul>Implementing Integrated Industry Solutions <ul><li>Java Development and Open Source Frameworks </li></ul><ul><li>Web 2.0 </li></ul><ul><li>Development Tools </li></ul>Application Development <ul><li>Messaging Infrastructure </li></ul><ul><li>Messaging design and mediations </li></ul><ul><li>Enterprise Service Bus </li></ul><ul><li>Messaging System Management, Performance & Security </li></ul><ul><li>WebSphere Application Server Infrastructure </li></ul><ul><li>CICS </li></ul><ul><li>Security & Management </li></ul><ul><li>Performance, Scalability, Cloud & Virtualization </li></ul><ul><li>Process Design, Development & Modeling </li></ul><ul><li>Process Monitoring </li></ul><ul><li>Dynamic Processes with Business Rules & Events </li></ul><ul><li>Process Management Infrastructure </li></ul>Sub-Tracks Smart SOA & BPM Technology SOA Connectivity & Integration Dynamic Application Infrastructure Business Process Management Tracks
  6. 6. A Snap-Shot of the great Speaker Line Up Michael Hugos - Mentor & author. Twice received the CIO 100 Award (2003 and 2005) Topic: New Business Models Realized from Social Computing and the Promise of Cloud Also co-facilitator of interactive session: Smart Play @ Work: the Impact of Serious Games Jim Johnson – Distinguished Professor of strategy and entrepreneurship at University of North Carolina and director of the Urban Investment Strategies Topic: Business Demographics: The Effects of Emerging Markets, Immigration, and Global Aging on the Marketplace Stefan Lindegaard - Copenhagen-based speaker, network facilitator and strategic advisor on the topics of open innovation and intrapreneurship. His book, “The Open Innovation Revolution,” will be published in June by John Wiley & Sons, Inc. Topic: Building a Pipeline for Innovation Dave Roberts – Professor at University of North Carolina Built the sales curriculum that complements the finance and marketing areas and has one of the few top business schools. Topic: Developing a World-Class Selling Organization in an Economic Downturn Rich Kilgaard – Publisher of Forbes and author of the book, Life 2.0 How People Across America Are Transforming Their Lives by Finding the Where of Their Happiness Topic: Business & Entrepreneurial Leadership in a Changing Environment Faisal Hoque - CEO of BTM Corporation and a former senior executive at GE Topic: Improving Financial Performance through Business Technology Convergence
  7. 7. Snap-shot of Top Client Speakers from All Industries Richard Buchanan, Technical Consultant (British Airways) Agile Decision Management: How British Airways Increased Revenue Opportunities in 18 Months Jon Zerden, CTO (Athletes’ Performance) Brian Stuckey, Managing Director, Business Decision Management (Allegiance Advisory Group) Olympic Speed: Using Real-Time, Smart Feedback to Improve Performance of Elite and Everyday Athletes Moderator: Sandy Carter, Vice President, IBM SWG Channels (IBM) Richard Bower, VP (Wells Fargo) Ram Ganesan, VP, IT Application Development (1800 Flowers) Michael Cooper, VP, Specialty Channels (The Home Depot) Using social media to win the heart (and wallet) of today’s customer Marcos Gonzalez, E-Commerce Director (Inditex) Luis Rodriguez, Product Manager, WebSphere Commerce (IBM) Delivering a Seamless Cross Channel Customer Experience via Mobile Web Patrick Shearman, CIO (HCF) A Healthy Customer Experience: Personalized Preventive Medicine Is Just What the Doctor Ordered Jean Michel Detavernier, Organization Officer (SMABTP) John Rymer, VP, Principal Analyst (Forrester) Sam Paper, SVP, Enterprise Info Mgmt, (Bank of America) Sandeep Gupta, VP, Strategic SW Development, (Equifax) BUSINESS AGILITY PANEL: Accelerating the Pace Without Losing Control Justin Snoxall, VP, European Development (Visa Europe) How Visa Europe’s New Clearing and Settlement System Does It Faster, Smarter and Better Rich Lechner - VP, Energy & Environment (IBM) Chris Mines – Snr VP, Research Director (Forrester Research) Moderator – Akshay Sabhikh, IBM Program Director, BPM & Connectivity Speakers: Kari Saarela, CEO (GridIT) & Brian Digman, CIO (NYST) Seeking response from Pfizer and Lombardi Robert Lieberman - Senior VP, CIO (Centro Properties Group) Frank Chisholm- Executive Solutions Program Manager (IBM) Speakers Solutions for sustainability along the value chain Customer Panel: Generating customer value through product or service innovation Mitigating risk of unpredictable business processes Session Selected
  8. 8. Participate in the NEW Company Pass Program Available in 3 Levels <ul><li>Company Pass Program Overview </li></ul><ul><li>Many companies are looking for cost effective ways to bring their Business and IT stakeholders together for annual planning workshops, especially given the current economic climate. The Company Pass program allows your company and your customers to host a private planning meeting/workshop, as well as receive best in class BPM, WebSphere & SOA education and certification at IMPACT 2010. </li></ul><ul><li>(#1) Premier Level : $45,000 </li></ul><ul><li>( 35 ) Full conference passes, Private workshop with IBM technical expert, Meeting room for 1 full day at the World Class Venetian Hotel which includes light food & beverages for company attendees. Take advantage of Flight Discounts thru Amex Travel; receive 8% off flights. </li></ul><ul><li>(#2) Advantage Level: $12,800 </li></ul><ul><li>( 10 ) Full conference passes and private meeting room for ½ day at the World Class Venetian Hotel. Take advantage of Flight Discounts thru Amex Travel; receive 8% off flights. </li></ul><ul><li>(#3) Standard Level: $6,400 </li></ul><ul><li>( 5 ) Full conference passes plus Flight Discounts thru Amex Travel; receive 8% off flights. </li></ul>Note : Companies that want to purchase 5 or more full conference passes can receive additional tickets at $1280 rate. Please contact Carrie Heath Langley at [email_address] .
  9. 9. Conference Pricing for Impact 2010 www.ibm.com./impact October 12, 2009 – May 1, 2010 $2,250.00 Pay with Ed Pack October 12, 2009 – April 15, 2010 $45,000 $12,800 $ 6,400 <ul><li>Company Pass Program </li></ul><ul><li>- Premier Level </li></ul><ul><li>Advantage Level </li></ul><ul><li>Standard level </li></ul>October 12, 2009 – February 28, 2010 $185/night Early Bird Hotel Room Rate (Limited Availability) October 12, 2009 – May 7, 2010 $1,195.00 Exhibit Only $625.00 $950.00 $2,250.00 $1,828.00 $2,150.00 $1,850.00 Price October 12, 2009 – May 7, 2010 Upgrade from Expo Only to Full Conference Pass October 12, 2009 – May 7, 2010 2-Day Pass May 2, 2010 – May 7, 2010 Onsite Fee October 12, 2009 – May 1, 2010 Business Partner Rate March 1, 2010 – May 1, 2010 Standard Rate October 12, 2009 – February 28, 2010 Early Bird Rate Time Period Type NEW !

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