3 Year Strategic Plan


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  • Adobe is helping enterprises address these challenges. Our approach is centered on a document integration layer that connects structured business systems to the unstructured ways people actually interact and communicate, giving enterprises the ability to adapt business strategy and processes throughout the enterprise to new market demands faster than their competitors . And by providing Adobe PDF as an intelligent document format that supports XML data exchange and ensures flexibility, scalability, and interoperability, Adobe is uniquely positioned to help enterprise and government customers transform their business agility and extend their current IT investments. Adding the new server-based capability creates a powerful document integration layer by automating document-based process and integrating them with transaction systems. VISION: XML data is for computers to process, and Adobe brings continuity to solutions by presenting the XML data to people for user interface, interaction, and document management. Adobe’s XML architecture enables people to participate in business processes anytime, anywhere, on any device Combining XML and PDF enables data integration as well as high-fidelity presentation Adobe is embracing business logic, routing, and integration with core business systems on XML What’s new today ….now we have the back-end system that makes desktop more relevant as the user interaction/access to business apps. .
  • IMPORTANT: Note that SOA is a superset of Web Services. Explain it!!!
  • Adobe’s product do not reflect a pure architectural view. We leverage our core competency of building great human interfaces and view SOA from the human actors viewpoint. The human actor’s “doorway” to interact with SOA is the “document”. Statistically, 90% of B2B processes involve a human being looking at a transaction at some point in time during the lifecycle of the business process or business collaboration. The human typically looks at the transaction as a “document”, since that is the easiest form of transaction viewing that humans understand. While architecturally speaking, a document (including eForms) is merely a GUI to a collection of instance data aggregated into a transaction, embracing a “document centric” view of the SOA is highly relevant to how humans perceive the SOA reality, therefore we offer a high degree of value to SOA.
  • 3 Year Strategic Plan

    1. 1. Adobe LiveCycle TM Using XML and SOA to link People with Systems Duane Nickull, Senior Standards Strategist Adobe Systems
    2. 2. Adobe and the Enterprise Adobe LiveCycle TM - Introduction and overview - Demonstration (Designer) Summary Q & A Adobe and the Enterprise
    3. 3. Adobe in the Enterprise - XML is The Language of Business Transactions - Service Oriented is the Architectural Paradigm Adobe connects documents, data, people and processes ensuring better communication and interaction across the value chain SCM ERP EAI CRM Portal Partners Customers Employees
    4. 4. Adobe SOA and XML Architecture Vision <ul><li>Adobe is visionary in use of Service Oriented Architecture (SOA) for Enterprise: </li></ul><ul><ul><li>Leveraging SOA within its’ products (2003+) </li></ul></ul><ul><ul><li>Leveraging SOA for integration (2004+) </li></ul></ul><ul><ul><li>Adobe personnel involved in SOA standards (1999 – 2004+) </li></ul></ul><ul><li>Using XML data bridges - systems to people: </li></ul><ul><ul><li>User interactions with systems. </li></ul></ul><ul><ul><li>Format for transactions, metadata. </li></ul></ul><ul><li>Adobe enables people to participate in business processes anytime, anywhere, on any device </li></ul><ul><ul><li>Combination of SOA, XML and PDF enables this vision. </li></ul></ul><ul><ul><li>Adobe has built an SOA platform that embraces XML and web services; solves real business problems today. </li></ul></ul><ul><ul><li>Used by Adobe internally (2004+). </li></ul></ul>
    5. 5. XML Data Workflows XML document sent between processing steps XML Data File Consuming systems processes data Initiating system creates data Most enterprises run on human and paper-based interactions XML Data File Initiating system creates data Consuming systems processes data PDF, User Interaction through Acrobat
    6. 6. Points to Ponder <ul><li>eBusiness interactions REQUIRE human being interactions. </li></ul><ul><li>Most human beings are FAMILIAR with paper documents. </li></ul><ul><li>A DOCUMENT may act as an interface to an enterprise process. </li></ul><ul><li>Such documents require embedded INTELLIGENCE in order to ensure the policies of the process are enforced at runtime. </li></ul><ul><li>Enterprises need more… </li></ul>Directory/ Registry Security Transaction/ Messaging Integration Connectivity Content Life Cycle Document Retrieval/ Storage Process/ Workflow
    7. 7. Adobe and the Enterprise Adobe LiveCycle TM - Introduction and overview - Demonstration (Designer) Summary Q & A
    8. 8. Adobe ® Intelligent Document Platform Enables organizations to automate and accelerate the flow of business-critical information between employees, customers, suppliers, and constituents.
    9. 9. Adobe LiveCycle Support for both Design and Runtime views Fix this slide. Tools do not sit on Bedrock User Interfaces (Web Applications) Tools Orchestration Services Integration Services (Web Services, Java APIs, Email, Drop folders, Print queue…) Document Generation Collaboration Document Control & Security Process Management Common Server Architecture Application Server / J2EE ERP, CRM, ECM Database IDE
    10. 10. LiveCycle Components <ul><li>Adobe Form Server – serves forms, captures form data. </li></ul><ul><li>Adobe Form Manager - central repository to manage forms. </li></ul><ul><li>Adobe Reader Extensions Server - extends Adobe Reader by activating functionality within free Adobe Reader. </li></ul><ul><li>Adobe Document Security Server provides digital signature and encryption capabilities of Adobe Acrobat 6.0 in a server environment. </li></ul><ul><li>Adobe Policy Server enterprise document control solution for use and access to electronic documents. </li></ul><ul><li>Adobe Barcoded Forms enable Adobe PDF form round trip for electronic to paper and back to electronic forms. </li></ul><ul><li>Adobe Designer - design time software to design forms. </li></ul>
    11. 11. Adobe Form Server <ul><li>Serves correct forms for clients platform and environment. </li></ul><ul><li>Form instance data returned via Form Server. </li></ul><ul><li>Integration between Form Server and enterprise via connectors. </li></ul><ul><li>Leverages SOA standards </li></ul>
    12. 12. Adobe Form Manager <ul><li>Manages Forms on behalf of the enterprise. </li></ul><ul><li>Provides GUI to forms, programmatic API next release. </li></ul><ul><li>Built on Metadata Registry-Repository technology </li></ul><ul><li>Built using concepts central to SOA </li></ul>
    13. 13. Adobe Reader Extensions Server <ul><li>Extends the capabilities of the free Acrobat Reader. </li></ul><ul><li>Enable end users to save, fill in, annotate, sign, and submit PDF documents. </li></ul><ul><li>Online collaboration for document reviews. </li></ul><ul><li>Automate data capture with electronic forms, enabling form completion and submission. </li></ul><ul><li>Provide enhanced security with digital signatures. </li></ul>
    14. 14. Adobe Document Security Server <ul><li>Digitally sign and certify electronic documents. </li></ul><ul><li>Encrypt and decrypt documents. Can help meet regulatory requirements. </li></ul><ul><li>Digital signature validation, control. </li></ul>
    15. 15. Adobe Policy Server <ul><li>Reduce the costs and risks of distributing confidential information </li></ul><ul><li>Control document access and usage rights online or offline, inside or outside the firewall </li></ul><ul><li>Always know when a document has been viewed, printed, or altered </li></ul><ul><li>Extend version control beyond document and content management systems </li></ul><ul><li>Provide more assurances that only intended recipients can open, use, and forward a document </li></ul><ul><li>Leverage Adobe Acrobat® and free Adobe Reader® software to author and view protected documents </li></ul><ul><li>Revoke access to previously distributed documents </li></ul><ul><li>Aggregate group information and check user credentials against existing authentication directories </li></ul>
    16. 16. Adobe Policy Server 1 minute DEMO
    17. 17. Adobe Barcoded Forms Crosses the Digital Divide! Key issue facing developed, developing and transitioning nations.
    18. 18. Adobe Designer <ul><li>Allows quick design of forms based on XML schema, instance or data base. </li></ul><ul><li>Can bind forms to web services. </li></ul><ul><li>Can be used to add signature fields or other form widgets. </li></ul><ul><li>Ties together functions of LiveCycle into form at Design Time. </li></ul><ul><li>Publishes form templates to Forms Manager for Run Time </li></ul><ul><li>and.... </li></ul><ul><li>So simple a standards strategist can use it. </li></ul><ul><li>DEMO </li></ul>
    19. 19. Impact of LiveCycle <ul><li>Extends the enterprise to new places </li></ul>
    20. 20. Impact of LiveCycle <ul><li>United Nations Trade Documents – UN eDocs </li></ul>http://www.unece.org/etrades/unedocs/toolset.htm
    21. 21. Case Study – Medway Council, August 2004 <ul><li>Details: Medway Council providing services to over 250,000 people in the Medway region. </li></ul><ul><li>Size: 9,000 employees </li></ul><ul><li>Industry: Government </li></ul><ul><li>Solution: Online Forms, expedites service efficiency. </li></ul><ul><li>IDP Components: </li></ul><ul><ul><li>LiveCycle Designer </li></ul></ul><ul><ul><li>LiveCycle Form Server </li></ul></ul><ul><ul><li>Workflow Designer </li></ul></ul><ul><ul><li>Workflow Server </li></ul></ul><ul><ul><li>http://www.adobe.com/government/pdfs/medway_ss.pdf </li></ul></ul>
    22. 22. Case Study – CNA, September 2004 <ul><li>CNA Adopts Adobe Intelligent Document Platform for Insurance Claims Processing. </li></ul><ul><li>Using Adobe LiveCycle™ document services software, the solution will enable the rapid handling of business processes. </li></ul><ul><li>Deployed in an IBM WebSphere environment. </li></ul><ul><li>Java APIs, uses XML for data interchange and supports web services. </li></ul><ul><li>Adobe LiveCycle's support of these industry standards means organizations can deploy document services in today's Service Oriented Architectures (SOA). </li></ul>http://www.adobe.com/aboutadobe/pressroom/pressreleases/200409/092104CNA.html
    23. 23. Summary <ul><li>Adobe has core competence connecting people with the enterprise. </li></ul><ul><li>Early adopter of SOA (including webs services) and XML technology within enterprise and server products. </li></ul><ul><li>Adobe providing service oriented solutions today. </li></ul><ul><li>Adobe LiveCycle Products available now (see references – next slide). </li></ul><ul><li>Come and talk to us. </li></ul>b c
    24. 24. Q & A and References <ul><li>Presenter </li></ul><ul><ul><li>Duane Nickull – [email_address] </li></ul></ul><ul><li>Adobe References </li></ul><ul><ul><li>Enterprise Software - http:// www.adobe.com /enterprise/ </li></ul></ul><ul><ul><li>Enterprise customer references - http:// www.adobe.com/enterprise/customers.html </li></ul></ul><ul><li>Standards Links </li></ul><ul><ul><li>http://www.oasis-open.org/committees/comments/form.php?wg_abbrev = ebsoa </li></ul></ul><ul><ul><li>http://www.w3c.org </li></ul></ul><ul><ul><li>http://www.ws-i.org </li></ul></ul><ul><ul><li>http://www.ebxml.org </li></ul></ul><ul><ul><li>http://www.oasis-open.org </li></ul></ul><ul><ul><li>http://www.unece.org/etrades/unedocs/toolset.htm </li></ul></ul><ul><li>More on next page… </li></ul>
    25. 25. LiveCycle Product References <ul><li>Form Server - http://www.adobe.com/products/server/formserver/main.html </li></ul><ul><li>Form Manager - http://www.adobe.com/products/server/formmanager/main.html </li></ul><ul><li>Reader Extensions Server - http://www.adobe.com/products/server/readerextensions/main.html </li></ul><ul><li>Adobe Document Security Server - http://www.adobe.com/products/server/securityserver/ </li></ul><ul><li>Adobe Policy Server - http://www.adobe.com/products/server/policy/main.html </li></ul><ul><li>Adobe 2D Barcode - http://www.adobe.com/products/server/barcodedpaperforms/ </li></ul><ul><li>Adobe Designer - http://www.adobe.com/products/server/adobedesigner/main.html </li></ul><ul><li>Download links are available from some pages </li></ul>Thank you!