Social Media in Sout Africa, the stats and numbers why one should make use of Facebook, Twitter and Youtube to Promote your Business.

1. Why use Social Media as Marketing Tool To achieve branding and marketing communication goals through the participation in various social media networks by *Bernice Salmon click

2. Social Media South Africa Started in 2005 32 % users subscribe to Started in 2006 28 % users subscribe to Started in 2004 82 % users subscribe to growing at tremendous pace click

4. Conversion and Sales tracking

5. Page Views andAd exposure

6. Growing a Brand

7. Creating a Positive Brand Association andkeeping it there

8. Business Development and a Broader Customer Reach click

9. has gone from a college photo-sharing site to a burgeoning business- networking platform for self-promotion, advertising and multimedia interaction has endless ways in which you can advertise your business forfree and build virtual relationships with clients and customers Has 500 million users Globally exposure click

10. South Africa 3 904 420 users fastest growing demographic is those 30 years old and older. employed full-time higher number of females users 16 % of them are on Facebook all day 58 % visit the site once a day or more 74 % access Facebook at least once a day. ranked number 2 as the most visited website tailing behind Google.co.za in South Africa. click

11. SIGN UP INFORMATION WILL BE SENT THROUGH TO COMPANY’S E MAIL ADDRESS After “Like” has been selected SIGN UP YOUR company’s PAGE Name: Surname: Email: Twitter: AUTOMATED EMAIL WILL BE SENT TO USER : “Thank You for entering BRAND NAME competition. Please visit website to obtain the correct answer, follow us on TWITTER NAME, as we will share your win with the World” LANDING PAGE Like AFTER SIGN UP, USER WILL HAVE ACCESS TO WALL AND WILL SHOW AS FRIEND Competition Details click

12. Landing Page click

13. is a social networking and micro blogging service that can be used to broadcast your company’s news and blog posts, interact with your customers, or to gawk your competitors "tweets“. is a real-time information network that connects you to the latest information about what you find interesting click 0.29% of users follow more than 2,000 people on Twitter 15% of self-identified marketers on Twitter follow more than 2,000 users. At the beginning of July 2010, Twitter was the sixth on the list of web sites most often accessed from South Africa (source: Alexa). “leaves the door open” for advertisers. 467 500 users per month

14. South Africa 55 000 users 0.85% of Global use has become the tenth largest twitter user in the world Japan 11th China 13th 1.5 million tweets per month 22 % Re Tweets 47 % addressing another user is an excellent way to get your internet presence circulating quickly and easily. ranked number 6 as the most visited website tailing behind Youtubein South Africa. click

16. Sending Traffic to website

19. is a video sharing website, on which users can upload, share and view videos YouTube’s search bar is the number two search bar on the Internet, second only to Google Collectively 2.9 billion hours are spent on YouTube in one month Globally 400 tweets per minute contain a YouTube video click

20. South Africa 2010 - South African version, YouTube.co.za was launched manual count revealed +/-100 channels (users) most active channels, average 268 videos least active, 1 video views 1.3 million, +/-4000 per channel. Active YouTube users generate interest in their profile (Channel) page, and this generates traffic to their website,(supposing you are naturally peppering links in your channel and video descriptions). May 2010 - fourth most popular site in South Africa