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The primary goal of this campaign was to leverage the Cisco/NBA partnership to increase online awareness of Cisco’s home telepresence product, ūmi.
STRATEGY & PLAN:
There were a variety of considerations to take into account when pulling together this online awareness campaign. The factors to consider for this activation were: knowing the target audience and channels to promote on, creating a message that ties into the overall product message, leveraging the assets that had been created, and working with cross-functional teams to amplify all assets.