59 pieces of great advice for small businesses in India looking for inspiration, tips, ideas and help for running, managing and growing their business.

1. Pieces of
Small Business
Wisdom

2. Perception Reality
Running A Small Business

3. Be Fast. Be Different.
Give Awesome Customer Service.

4. “We just didn’t quit. We kept convincing
ourselves to keep going for another 3 months,
and another 3 months.”
Kailash Katkar | CEO Quickheal

5. Vishal Gondal
Founder India Games
10 Commandments of Being An
Entrepreneur
1. Thou shall have balls not business plans
2. Thou shall develop relationships not transactions
3. Thou shall focus on real pain points
4. Thou shall be number 1 or 2
5. Thou shall focus on the 20%
6. Thou shall avoid MBA’s and spreadsheet makers
7. Thou shall celebrate failures and enjoy the journey
8. Thou shall not want to sell
9. Thou shall be fit (look after yourself)
10.Thou shall win with passion

6. “You will always overcome all
barriers with passion.”
Rajan Anandan | Google India MD

7. “Courage is being afraid
but doing it anyway.“
Spencer Waldron
Zoostr Co-Founder

8. If you think your business
is too small to have an
impact,
try going to bed with a
mosquito in the room!

9. "The fastest way
to change yourself
is to hang out with people
who are already
the way you want to be.“
Reid Hoffman, LinkedIn Co-Founder

10. Make your own living.
Make your own opportunities.
Don’t wait for the opportunities to
come to you - Get up and make them!

11. “You never know how far
you can run
unless you try”
Spencer Waldron, CMO @ Zoostr

12. Nobody
who ever
gave their best
regretted it

13. Success =
Hard work + Passion x Time

14. Smile
More

People buy from you
because they like you!

15. “Success Is 20% What Happens &
80% how you deal with it”
Spencer Waldron
CMO @ Zoostr

16. “Running a business
is like a marathon.
You got to work hard
if you’re going to
last the distance”
Spencer Waldron
CMO @ Zoostr

17. “Live quietly in the moment and see
the beauty of all before you. The
future will take care of itself......”
Paramahansa Yogananda
Autobiography of a Yogi

18. It takes most people at least 18 – 24 months
to build a sustainable business.
People who do it quicker tend to have
historical, social, or financial
resources behind them.
Small Business Blog
http://www.zoostr.in/small-business-blog

19. People Want To Buy
From People Who Care
Love Your Customers!
It’s the only way 

20. “I find out what the world needs,
then I proceed to invent it”
Thomas Edison

21. “If you are absent during my STRUGGLE,
don't expect to be present during my SUCCESS”
Thanks to
Aamir Mulla (Zoostr Fan)
For Finding & Sharing

22. “I’ve built my successful customer
service system around three things
1. Promotion of Services
2. Consistency of Service
3. Reliable Delivery ”
Father Christmas

23. “Great things are done
by a series of small things
brought together”
Vincent van Gogh

24. “Possession of anything
begins in the mind.”
Bruce Lee

25. “Success Is A Journey,
Not A Destination”
Spencer Waldron
CMO @ Zoostr

26. “Strategy without tactics is the
slowest route to victory.
Tactics without strategy is the
noise before defeat.”
Sun Tzu, The Art of War

27. Seneca
Roman Philosopher - ca. 4 BC – AD 65
Small Business Blog
http://www.zoostr.in/small-business-blog
Luck Is What Happens
When Preparation Meets Opportunity!

28. Richard Reed, | CEO, Innocent Drinks
What makes people successful?
One is that they get started.
The other is that they don’t stop”

29. Carol Bartz,
Former Yahoo CEO
Small Business Blog
http://www.zoostr.in/small-business-blog
If you think you can’t do it…
then you’re right!

30. Greet every customer as if they are the most important one
Respect every customer and make business decisions based on this
Express how important each customer is to you
Adjust your approach to match your customer's needs
Thank your customers for their custom
Small Business Blog
http://www.zoostr.in/small-business-blog

31. The 6 P’s
Proper Prior Planning
Prevents Poor Performance
Small Business Blog
http://www.zoostr.in/small-business-blog

32. "Tell me and I forget.
Show me and I remember.
Let me do and I understand."
Boost Your Business
Confucius

33. “Start with solving a problem
instead of having a technology
and then searching for
problems it might solve.”
Kevin Systrom, Instagram
Boost Your Business

34. “Imagination is everything.
It is the preview of life's
coming attractions.”
-Albert Einstein
Boost Your Business

35. “It Doesn’t Matter
How Awesome
Your Product Or Service Is
Unless The Right People Know About It
And What It Can Do For Them”
Boost Your Business

36. I am a small business owner
I am business minded
I am optimistic
I am determined to succeed
I treat my customers like family
I am an Entrepreneur
I am an Innovator
I am a risk taker
I am the heart of the Indian Economy
I am a small business owner
Boost Your Business

37. “There are no magic wands,
no hidden tricks, and no secret
handshakes that can bring you
immediate success, but with time,
energy, and determination
you can get there...”
Boost Your Business
Darren Rowse
Founder, Problogger

38. “India is not simply
emerging; India has
already emerged..”
Boost Your Business
Barack Obama

39. “People don’t buy WHAT
you do but WHY you do it.”
Boost Your Business
Simon Sinek
So focus on the people who believe
what you believe.
These will be you best customers

40. “It takes years of
dedication
to become an
overnight success..”
Boost Your Business
Vishal Gondal

41. “Focus on something your customer
wants, and then deliver it.”
Boost Your Business

42. The Three C’s
Of Marketing
In 2012
Content
Communication
Customer Service

43. “I've missed more than 9000 shots in
my career. I've lost almost 300 games.
26 times, I've been trusted to take the
game winning shot and missed.
I've failed over and over and over
again in my life.
And that is why I succeed”
Michael Jordan

44. “Dream more than others think practical.
Expect more than others think possible.
Care more than others think wise.”
Howard Schultz
CEO
Starbucks

45. “The people who are
crazy enough to think
they can change the world
are the ones who do”
Apples
‘Think Different’
commercial from 1997

46. I AM A
SMALL BUSINESS
OWNER
I am determined
I am optimistic
I am patient
I am creative
I have courage

47. “It should be understood that
technology does not dictate
business, business dictates
technology. A business should be
able to leverage technology”
Adi Godrej
CEO, the Godrej group

48. Seven Deadly Sins
Wealth without work
Pleasure without conscience
Science without humanity
Knowledge without character
Politics without principle
Commerce without morality
Worship without sacrifice
Mahatma Gandhi

49. "It takes 20 years
to build a reputation
and five minutes
to ruin it.”
CEO & Stock Market Legend
Warren Buffett

50. “There are two mistakes
one can make along
the road to truth.
Not going all the way,
and not starting.”
Siddhartha Gautama

51. “Business opportunities
are like buses,
there’s always
another one coming.”
Richard Branson

52. “Success is the ability to
go from one failure to
another with no loss of
enthusiasm.”
Winston Churchill

53. “I made 5127 prototypes Before I got it right. There
were 5126 failures. But I learned from each one.
That’s how I came up with a solution. So I don’t mind
failure. I’ve always thought that schoolchildren
should be marked by the number of failures they’ve
had. The child who tries strange things and
experiences failures to get there is more creative…
We’re taught to do things the right way. But if you
want to discover something that other people
haven’t, you need to do things the wrong way.
Initiate a failure by doing something that’s very silly,
unthinkable, naughty, or dangerous.”
James Dyson

54. “If it’s important to you,
you’ll find a way.
If it isn’t
you’ll find an excuse.”

55. “Promote what you love
instead of bashing
what you hate”

56. Forgive all mistakes
the first time they happen.
Never let the same mistake
happen twice.

57. "If you don't drive your
business, you will be
driven out of business."
Al Ries
The man who coined “Positioning” as a Marketing term
It’s what your Small Business has been waiting for

58. “Your business is like plasticine,
what you make of it is up to YOU."
It’s what your Small Business
has been waiting for

59. The internet has fundamentally changed
the way people find, discover, share,
shop & communicate – are you ready?
www. .in

60. “Sometimes you just can't wait.
Sometimes, the perfect time never comes along.
Sometimes you just need to dare yourself to jump”

61. Everything you need to boost your business from A-Z
Free Business Software for India
Create Quotations & Invoices
Track Payments
Schedule Meetings
Send SMS Campaigns