5 Things to Consider When Choosing Your Crowdsourcing Partner


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Thinking about crowdsourcing your next video advertisement? Consider these five factors when choosing a partner.

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5 Things to Consider When Choosing Your Crowdsourcing Partner

  1. 1. Tips on How to Determine WhichCrowdsourcing Platform is Right for Your Project • Twitter: @CrowdCreativity View the original • Blog: http://info.zooppa.com blog post here! • Email: info@zooppa.com
  2. 2. Video remains one of the most effectiveways to engage online audiences about abrand, product or service.
  3. 3. Online video advertising isexceeding print in 2012 for thefirst time ever.* *eMarketer, Digital Intelligence
  4. 4. One solution:TAP INTO THE MASSESPartnering with a video crowdsourcing platformlike Zooppa can help your marketing team meet thegrowing demand for video content across a varietyof channels.
  5. 5. “The response to the videocampaign with Zooppa wasoverwhelming and indeedpositively surprising-both interms of quantity and quality.” - Tobias Dennehy, Siemens Editor in Chief Corp. Communications Download the full case study here!
  6. 6. The Crowd PromotionsIn considering acrowdsourcing platform as a Managementvideo production alternative,be sure to consider theseaspects… Awards & Fulfillment Distribution
  7. 7. The CrowdWho comprises the crowd that willcontribute to your project? Seek Promotionsplatforms that have a track recordof being able to produce Managementpromotional videos targetingaudiences that are relevant to your Awards &company. FulfillmentCheck out Zooppacampaigns from… DistributionHormel FoodsHorizon MilkZappos
  8. 8. The CrowdSmart and consistent calls to Promotionsaction are key to getting the rightprojects in front of the right Managementcrowd members. Ask whatchannels your partner uses tocommunicate these Awards &opportunities to their crowd. Fulfillment Distribution
  9. 9. The CrowdDoes the platform provide a Promotionsdedicated level ofmanagement to ensure your Managementcampaign stays on track?What metrics do they follow?What kind of support do they Awards &provide to their community? Fulfillment Distribution
  10. 10. The CrowdCash is king, but consider what Promotionother awards, like future work sopportunities, trips or cool Managementproducts, would excite andmotivate your crowd to create.How would your partner offer to Awards &help fulfill these awards? Fulfillment Distribution
  11. 11. The Crowd PromotionsOffering a bundled distributionsolution can expedite the Managementcrowdsourced video process andguarantee views within yourtargeted audience. Awards & Fulfillment Distribution
  12. 12. View the original blog post hereZooppa generates high quality video and graphic designcontent for top advertisers and brand marketers throughcrowdsourcing.• Twitter: @CrowdCreativity Receive a demo of our platform, that’s customized to• Blog: http://info.zooppa.com your needs!• Email: info@zooppa.com Contact us today
  13. 13. IMAGE CREDITs:Title Page Slidehttp://photos.jeremybrooks.net/?p=65Intro Slidehttp://www.dodgeandburn.net/photo/show/46Tap Into the Masseshttp://www.fotocommunity.com/pc/pc/display/26698621Quote Slidehttp://lucaskrech.com/blog/index.php/2010/page/2/1Management Slide http://www.fotopedia.com/items/flickr-1471545358Awards & Fulfillment Slidehttp://www.fotopedia.com/items/flickr-466229969