An Entrepeneur's Perspective on Distracted Driving


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ZoomSafer CEO Matt Howard's "Distracted Driving and Managing Technology" workshop presentation to the highway safety officials attending the 2010 GHSA Annual Meeting

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An Entrepeneur's Perspective on Distracted Driving

  1. 1. DISTRACTED DRIVINGAn Entrepreneur's Perspective<br />1<br />GHSA - SEPT 2010<br />
  2. 2. FOUR KEY POINTS<br />Use of mobile phones while driving is risky behavior<br />2<br />1<br />A huge and growing problem, definitely worth solving<br />2<br />Consumers have all the fun – less motivated to change<br />3<br />Corporations have allthe risk – more motivated to change<br />4<br />
  3. 3. THE MOTIVE / MISSION / TEAM<br />3<br />In Sept 2008 Kyle was nearly killed because Matt Howard was reading a text while driving. <br />To minimize distractions for himself and others, Matt teamed with Mike Riemer and Mike Costello to develop ZoomSafer.<br />
  4. 4. THE PROBLEM<br />800,000 people are currently using a mobile phone…<br />4<br />
  5. 5. THE PROBLEM<br />800,000 people are currently using a mobile phone…<br />while they drive 1<br />1 – National Highway Transportation Safety Administration<br />5<br />
  6. 6. THE RESULT<br />1,000,000 crashes, 500,000 injuries, and 5,000 deaths in 2008 1<br />Cost = $40 BN 2<br />1 – Smart Phone Penetration = 15% in 2008 . Projected >50% by mid 2012 (ABI, mMetrics, Nielsen)<br />2 – $25k per crash, $150k per injury, $3.6m per fatality = $40BN (NHTSA, FMCA, Harvard)<br />6<br />
  7. 7. THE GOVERNMENT’S REACTION<br />Distracted driving legislation enacted in…<br />38 states 1<br />1 – GHSA. Federal legislation pending (S. 1938)<br />7<br />
  8. 8. THE CONSUMER PAIN...AIN’T SO BAD<br />8<br />Behavioral change is best motivated by fear and greed.<br />Penalties are relatively minor and easy to avoid.<br />Positive incentives are non-existent.<br />
  9. 9. THE CORPORATE PAIN…IS HUGE<br />Driver distraction is the leading cause of on-the-job crashes 1 and 50% of employees admit to texting and emailing when behind the wheel 2<br />increasing crashes, costs 3 and liability 4<br />1 – NHTSA & FMCSA<br />2 – Career Builder. November 2009 Survey<br />3 – $25k per crash, $150k per injury, $3.6m per fatality<br />3 – See H. Transport, Dyke Industries, Smith Barney, International Paper, Cooley Godward.<br />9<br />
  10. 10. THE PATENTED SOLUTION<br />Software for corporate employers to ensure safe, legal and hands-free use of smart phones while driving.<br />1<br />3<br />Web Services<br />Layer<br />Optional Hands-Free Services<br />Listen to text and email<br />Speech to text (author/reply)<br />Administrative Portal<br />Create Accounts<br />Manage Policies<br />Analyze Usage<br />2<br />Client App on Smart Phone<br />Detects driving and applies policies<br />Device<br />Services<br />Layer<br />10<br />
  11. 11. THE CORPORATE MARKET<br />11<br />1000 v/f at $5 p/m = 60k p/y = 50% of 1 crash/injury<br />$200m market by 2014 = 10% of corporate phones<br />Drivers<br />15mcompany-owned vehicles <br />60m personally-owned vehicles<br />75mcrashes waiting to happen<br />Smart Phones<br />20mtoday 10m BlackBerry<br />43m EOY11 25m BB + Android<br />150% Growth (minus iPhone)<br />Budget<br />Engaged<br />Investigating Action<br />Aware of the Risks<br />11<br />
  12. 12. WHERE DO WE GO FROM HERE?<br />12<br /><ul><li>Modifying human behavior is hard work
  13. 13. Laws and education are critical
  14. 14. Fear is primary catalyst for consumer change
  15. 15. Greed is primary catalyst for corporate change</li></ul>1 – 2010 NVTC Hot Ticket Winner, TIE 50 National Finalist, Lead 411 Hottest DC Start-Up<br />
  16. 16. THANK YOU!<br />Matt Howard, CEO<br /><br />703-362-9490<br />13<br />