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THE FUTURE OF TRADEMARK AGENCIES
WINNING BUSINESS STRATEGIES IN A CHANGING MARKET
The increasing importance of trademarks is a fact. Worldwide, the number of registered trademarks is increasing rapidly, and on every business day an average of 11,000 trademarks is registered. However, the market of 'trademark services' appears to be strongly on the move. Requests from clients are changing, and trademark agencies must make choices on how to anticipate on this. Not only choices have to be made, but trademark agents will have to adjust their organisation and provision of services to that as well.
Many of the market developments can also be noticed in other professional service sectors. For instance, law firms, consultancy firms, training and education agencies, and architects and engineers are also confronted with a changing 'economic landscape'. Therefore, developments that apply to the whole sector of professional services are partially included in this report as well, in order to inspire.
With this study we want to show the trademark agencies how the demand for services with regard to trademarks is developing, and what those developments mean for their role in the coming decade.