Best practices for email marketing

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Simple tips to write compelling emails that will persuade the readers to take action.

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Best practices for email marketing

  1. 1. Email marketing best practices © 2017, Zoho Corporation Pvt. Ltd. All Rights Reserved. by, Vaijayanthi N. Product Marketer – Zoho Campaigns
  2. 2. Agenda •  Attention span: Human Vs. Gold Fish •  Email marketing challenges •  Solution •  Attention grabbing emails: DOs & DON'Ts © 2017, Zoho Corporation Pvt. Ltd. All Rights Reserved.
  3. 3. Decreasing human attention span © 2017, Zoho Corporation Pvt. Ltd. All Rights Reserved.
  4. 4. © 2017, Zoho Corporation Pvt. Ltd. All Rights Reserved. •  To get the emails through recipients' inboxes, competing the other 123 emails a person receives every day. •  Keep the attention of recipients for at least 8 seconds. •  To make them open the email, read the content, and feel compelled to take action. Email marketing challenges
  5. 5. Solution: AIDA rule •  Attention: Attract the reader with a catchy subject line and sender address. •  Interest: Retain their interest with captivating content. •  Desire: Strike a chord by offering a personalized experience. •  Action: Persuade them to make the next move using a clear call-to- action. © 2017, Zoho Corporation Pvt. Ltd. All Rights Reserved.
  6. 6. Persuasive emails DOs & DON'Ts © 2017, Zoho Corporation Pvt. Ltd. All Rights Reserved.
  7. 7. © 2017, Zoho Corporation Pvt. Ltd. All Rights Reserved.
  8. 8. © 2017, Zoho Corporation Pvt. Ltd. All Rights Reserved.
  9. 9. © 2017, Zoho Corporation Pvt. Ltd. All Rights Reserved.
  10. 10. © 2017, Zoho Corporation Pvt. Ltd. All Rights Reserved.
  11. 11. © 2017, Zoho Corporation Pvt. Ltd. All Rights Reserved.
  12. 12. Resources •  Read the full blog here, http://zco.to/8Seconds © 2017, Zoho Corporation Pvt. Ltd. All Rights Reserved.
  13. 13. Thank You! © 2017, Zoho Corporation Pvt. Ltd. All Rights Reserved.

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