Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Best practices for email marketing

87 views

Published on

Simple tips to write compelling emails that will persuade the readers to take action.

Published in: Marketing
  • Be the first to comment

  • Be the first to like this

Best practices for email marketing

  1. 1. Email marketing best practices © 2017, Zoho Corporation Pvt. Ltd. All Rights Reserved. by, Vaijayanthi N. Product Marketer – Zoho Campaigns
  2. 2. Agenda •  Attention span: Human Vs. Gold Fish •  Email marketing challenges •  Solution •  Attention grabbing emails: DOs & DON'Ts © 2017, Zoho Corporation Pvt. Ltd. All Rights Reserved.
  3. 3. Decreasing human attention span © 2017, Zoho Corporation Pvt. Ltd. All Rights Reserved.
  4. 4. © 2017, Zoho Corporation Pvt. Ltd. All Rights Reserved. •  To get the emails through recipients' inboxes, competing the other 123 emails a person receives every day. •  Keep the attention of recipients for at least 8 seconds. •  To make them open the email, read the content, and feel compelled to take action. Email marketing challenges
  5. 5. Solution: AIDA rule •  Attention: Attract the reader with a catchy subject line and sender address. •  Interest: Retain their interest with captivating content. •  Desire: Strike a chord by offering a personalized experience. •  Action: Persuade them to make the next move using a clear call-to- action. © 2017, Zoho Corporation Pvt. Ltd. All Rights Reserved.
  6. 6. Persuasive emails DOs & DON'Ts © 2017, Zoho Corporation Pvt. Ltd. All Rights Reserved.
  7. 7. © 2017, Zoho Corporation Pvt. Ltd. All Rights Reserved.
  8. 8. © 2017, Zoho Corporation Pvt. Ltd. All Rights Reserved.
  9. 9. © 2017, Zoho Corporation Pvt. Ltd. All Rights Reserved.
  10. 10. © 2017, Zoho Corporation Pvt. Ltd. All Rights Reserved.
  11. 11. © 2017, Zoho Corporation Pvt. Ltd. All Rights Reserved.
  12. 12. Resources •  Read the full blog here, http://zco.to/8Seconds © 2017, Zoho Corporation Pvt. Ltd. All Rights Reserved.
  13. 13. Thank You! © 2017, Zoho Corporation Pvt. Ltd. All Rights Reserved.

×