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Google Glass Application- LoGo4Glass

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LoGo4Glass is a Google Glass application that can make your shopping experience simpler. Just take a picture of a logo, perhaps your friend’s brand new shoes, and have the ability to locate a store to purchase these stylish shoes, make your purchase right then and there, or add it to your wish list.

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Google Glass Application- LoGo4Glass

  1. 1. LoGo4Glass #LoGo4Glass Developed by NewhouseSM4
  2. 2. WELCOME TO THE NEXT LEVEL OF CONSUMER EXPERIENCE. #LoGo4Glass
  3. 3. LoGo4Glass is a Google Glass application that can make your shopping experience simpler. Just take a picture of a logo, perhaps your friend’s brand new shoes, and have the ability to locate a store to purchase these stylish shoes, make your purchase right then and there, or add it to your wish list. #LoGo4Glass
  4. 4. OPPORTUNITY Consumer: • Instantaneous brand information •  Convenient purchasing capabilities •  Ability to catalog favorites for a later date Brand: • Stronger connection between consumer & brand • Emphasis on consumers wants • In touch with consumers whenever and wherever #LoGo4Glass
  5. 5. OPPORTUNITY 83.5% of respondents tend to instantly recognize logos (According to NewhouseSM4 2013 Survey) #LoGo4Glass
  6. 6. DEMO #LoGo4Glass
  7. 7. DEMO #LoGo4Glass
  8. 8. DEMO #LoGo4Glass
  9. 9. DEMO #LoGo4Glass
  10. 10. DEMO #LoGo4Glass
  11. 11. COMPETITIVE EDGE 1. Personalized Searches Customized to each user’s interests 2. User friendly 3. Convenient #LoGo4Glass
  12. 12. COMPETITION Amazon Microsoft Tag Quick Scan RL Classic #LoGo4Glass
  13. 13. TARGET MARKET Millennials • 18-29 years old • 77 million • Larger than baby boomer-Generation • 3 times the size of Generation X • Purchasing power on the rise Avid technology users, need instantaneous content, constant innovators #LoGo4Glass
  14. 14. TARGET MARKET 75% of millennials use Smartphone apps for more than 1 hour a day (According to NewhouseSM4 2013 Survey) #LoGo4Glass
  15. 15. SALES & MARKETING Option 1: Option 2: • Free Download •  Sell LoGo4Glass to Google • LoGo4Glass will receive 5% of purchases #LoGo4Glass
  16. 16. SOCIAL MEDIA Engage with customers on popular social media platforms @LoGo4Glass LoGo4Glass +LoGo4Glass LoGo4Glass #LoGo4Glass
  17. 17. LOOKING FORWARD • Feature Brands/Sponsorships • Incentives • Student Brand Representatives The new, instantaneous way to shop! #LoGo4Glass
  18. 18. LoGo4Glass With any questions, contact us via #LoGo4Glass

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