Key concepts of media

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Key concepts of media

  1. 1. Representation of gender is the media. All media Media language texts are re-presentation Institution of reality. Genre RepresentationGenre is a French word Audiencemeaning “Kind, Sort or IdeologyStyle.” Narrative Ideology is the ideas behind a media text, the secret agenda of its producers.
  2. 2. Denotation: The explicit or actualmeaning. Connotation: The implicit or associated meaning.Iconography: Things that arecharacteristic & symbolic to aparticular representation. Omnipotent: When the audience knows more than the character.Hegemony: ways in which the mediaencourage people to consent tostatus power structures. Verisimilitude: creating a sense of reality, the quality of appearing to be true or real.
  3. 3. Its easy to recognise what genre a film belongs to.Audiences are known to genre because of itsreassuring and familiar patterns of repetition andvariation.Repetition is one of the main ways the audiencesunderstand the media text
  4. 4. Its easy to get a audience. Its easy to choose and market your audience. Easy to market for example: a film poster/trailer.Producers can exploit a winning formula and minimise taking monetary risks.

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