Presented at CASE25 developer conference.
Abstract: Although the mobile applications are everywhere and even if you have a brilliant idea, the monetization of a mobile application is not an easy task. On the other side, there are examples of companies and individuals which make an enormous amount of money on their free apps. How is that possible? Well, obviously, they have chosen the successful business model/s. Thus, this paper will present trends and possible models in monetization along with the practical insights in implementation in Android and Windows Phone mobile applications. Having the broad and complete picture of different possibilities, it should be easier to define and choose an appropriate business model for any specific mobile application.