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On Credibility
by Guest Lecturer Barry Posner
MBA Forum Turkey, April 2010
Ziya G. Boyacigiller
This presentation was crea...
What People Look
For in Their Leaders
or
Why would anyone
follow you?
Barry Z. Posner
Visiting Professor – Sabanci Univers...
“Only three things happen
naturally in organizations:
friction, confusion, and
underperformance.
Everything else
requires ...
Imagine someone walked into this
room right now and said,
“Hi! I’m going to be
your new leader.”
What would you
want to as...
#1 -- “Who are you? “
#2 --“What are you
going to do?”
2 reasons …
why people would
follow you!
#1
Because of
who you are
Arlene Blum
“As long as you believe that
what you’re doing is
meaningful, you can cut
through the fear and
exhaustion and ...
Ron Sugar
“Leadership is personal…Do
the people you lead know
who you are, what you care
about, and why they ought to
be f...
The most critical success factor
for the top
three jobs in organizations?
“Relationships with
subordinates”
Center for Cre...
People don’t quit
their companies.
They quit their
managers!
Supervisor’s
Rating
Likeliness
to Leave
Excellent 10%
Poor
Spherion & Lou Harris Associates
40%
What do you look for and
admire in a leader, someone
whose direction you would
willingly follow?
Person willingly followed must be:
__Ambitious
__Broad-minded
__Caring
__Competent
__Cooperative
__Courageous
__Dependable...
____ Ambitious
(aspiring, hard-working, striving)
____ Broad-minded
(open-minded, flexible, receptive, tolerant)
____ Cari...
10% Ambitious
41% Broad-minded
27% Caring
58% Competent
30% Cooperative
33% Courageous
32% Dependable
13% Determined
48% F...
39% Ambitious
44% Broad-minded
22% Caring
54% Competent
14% Cooperative
21% Courageous
38% Dependable
28% Determined
31% F...
36% Ambitious
54% Broad-minded
13% Caring
52% Competent
20% Cooperative
38% Courageous
27% Dependable
30% Determined
30% F...
38% Ambitious
56% Broad-minded
6% Caring
52% Competent
40% Cooperative
22% Courageous
22% Dependable
25% Determined
31% Fa...
Essential Leader Characteristics
Country Honest Forward-
looking
Inspiring Compe-
tent
United States
Australia
Canada
Chin...
5% Ambitious
33% Broad-minded
19% Caring
62% Competent
10% Cooperative
10% Courageous
48% Dependable
38% Determined
48% Fa...
People Most Expect
Their Leaders To Be:
Honest
Competent
Inspiring
Forward-Looking
#2
Because of
what you do
People Most Expect
Their Leaders To Be:
Honest
Competent
Inspiring
Forward-Looking
Components of
Credibility
Trustworthiness
Expertise
Dynamism
LEADERS
Honest
Competent
Inspiring
Forward-Looking
= CREDIBILITY
Trustworthiness
 Expertise
Dynamism
CREDIBILITY makes a difference
With High Credibility:
 Loyal & committed
 Internally motivated
 Proud of organization
...
First Law of Leadership
“If we don’t believe
in the messenger,
we won’t believe
the message.”
Jim Kouzes and Barry Posner
What does leadership look like?
Just what is credibility
behaviorally?
We know that someone is
credible because they
(“fil...
Leaders
DWYSYWD
Do What You Say
You Will Do
“It’s pretty funny,” said
Joseph Knight, 10. “But it
would be funnier if it
rained.”
“If you read 5,000
books this Fall I’...
Parents talked
about how the idea
made their
children more
excited about
reading.
“He’s the best
principal the
school has ...
“companies where employees
strongly believed their managers
followed through on promises
and demonstrated the values
they ...
Clap Your Hands
Let’s clap our hands.
Let’s see if the whole group can
clap together in perfect unison:
“I’ll count to thr...
“The model we set
with our actions
is far more powerful
than anything we say!”
Jim Kouzes and Barry Posner
People lead on the basis
of what they say and
what they do.
DWYSYWDDWYSYWD
We follow them because
of their credibility!
People follow you because
of your credibility
 Know who you are
 Act consistently with
your values
The question is never
“Do I Make a
Difference?”
The question is always
“How do I Make a
Difference?”
Prepared for
MBA Forum
Turkey
April 24, 2010
© 2010. James M. Kouzes and Barry Z. Posner. All rights
reserved. Please do n...
Credibility by barry posner mba forum turkey april 2010
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Credibility by barry posner mba forum turkey april 2010

  1. 1. On Credibility by Guest Lecturer Barry Posner MBA Forum Turkey, April 2010 Ziya G. Boyacigiller This presentation was created and given by Ziya Boyacigiller who was leading Angel Investor and a loved mentor to many young entrepreneurs in Turkey. We have shared it on the web for everyone’s benefit. It is free to use but please cite Ziya Boyacigiller as the source when you use any part of this presentation. For more about Ziya Boyacigiller’s contributions to the start-up Ecosystem of Turkey, please go to www.ziyaboyacigiller.com
  2. 2. What People Look For in Their Leaders or Why would anyone follow you? Barry Z. Posner Visiting Professor – Sabanci University MBA Forum April 24, 2010
  3. 3. “Only three things happen naturally in organizations: friction, confusion, and underperformance. Everything else requires leadership.” Peter Drucker
  4. 4. Imagine someone walked into this room right now and said, “Hi! I’m going to be your new leader.” What would you want to ask that person?
  5. 5. #1 -- “Who are you? “ #2 --“What are you going to do?”
  6. 6. 2 reasons … why people would follow you!
  7. 7. #1 Because of who you are
  8. 8. Arlene Blum “As long as you believe that what you’re doing is meaningful, you can cut through the fear and exhaustion and take the next step.”
  9. 9. Ron Sugar “Leadership is personal…Do the people you lead know who you are, what you care about, and why they ought to be following you?”
  10. 10. The most critical success factor for the top three jobs in organizations? “Relationships with subordinates” Center for Creative Leadership
  11. 11. People don’t quit their companies. They quit their managers!
  12. 12. Supervisor’s Rating Likeliness to Leave Excellent 10% Poor Spherion & Lou Harris Associates 40%
  13. 13. What do you look for and admire in a leader, someone whose direction you would willingly follow?
  14. 14. Person willingly followed must be: __Ambitious __Broad-minded __Caring __Competent __Cooperative __Courageous __Dependable __Determined __Fair-minded __Forward-looking _ Honest __Imaginative __Independent __Inspiring __Intelligent __Loyal __Mature __Self-controlled __Straightforward __Supportive
  15. 15. ____ Ambitious (aspiring, hard-working, striving) ____ Broad-minded (open-minded, flexible, receptive, tolerant) ____ Caring (appreciative, compassionate, concerned,) ____ Competent (capable, proficient, effective, professional) ____ Cooperative (collaborative, team player, responsive) ____ Courageous (bold, daring, fearless, gutsy) ____ Dependable (reliable, conscientious, responsible) ____ Determined (dedicated, resolute, persistent, purposeful) ____ Fair-minded (just, unprejudiced, objective, forgiving ____ Forward-looking (visionary, foresighted, sense of direction) ____ Honest (truthful, has integrity, trustworthy, has character) ____ Imaginative (creative, innovative, curious) ____ Independent (self-reliant, self-sufficient, self-confident) ____ Inspiring (uplifting, enthusiastic, energetic, humorous, cheerful, optimistic, positive about future) ____ Intelligent (bright, smart, thoughtful, reflective, logical) ____ Loyal (faithful, dutiful, unswerving in allegiance, devoted) ____ Mature (experienced, wise, has depth) ____ Self-controlled (restrained, self-disciplined) ____ Straightforward (direct, candid, forthright) ____ Supportive (helpful, offers assistance, comforting Characteristics Key to Willingness
  16. 16. 10% Ambitious 41% Broad-minded 27% Caring 58% Competent 30% Cooperative 33% Courageous 32% Dependable 13% Determined 48% Fair-minded 71% Forward-looking 87% Honest 28% Imaginative 5% Independent 68% Inspiring 38% Intelligent 10% Loyal 14% Mature 5% Self-controlled 34% Straightforward 46% Supportive Person willingly followed must be:
  17. 17. 39% Ambitious 44% Broad-minded 22% Caring 54% Competent 14% Cooperative 21% Courageous 38% Dependable 28% Determined 31% Fair-minded 72% Forward-looking 71% Honest 15% Imaginative 4% Independent 78% Inspiring 43% Intelligent 25% Loyal 22% Mature 21% Self-controlled 19% Straightforward 26% Supportive Person Willingly Followed Must Be: (N = 126 HKUST)
  18. 18. 36% Ambitious 54% Broad-minded 13% Caring 52% Competent 20% Cooperative 38% Courageous 27% Dependable 30% Determined 30% Fair-minded 70% Forward-looking 55% Honest 34% Imaginative 20% Independent 63% Inspiring 66% Intelligent 5% Loyal 34% Mature 20% Self-controlled 13% Straightforward 29% Supportive Person Willingly Followed Must Be: (N = 56 Sabanci U)
  19. 19. 38% Ambitious 56% Broad-minded 6% Caring 52% Competent 40% Cooperative 22% Courageous 22% Dependable 25% Determined 31% Fair-minded 77% Forward-looking 55% Honest 43% Imaginative 12% Independent 61% Inspiring 70% Intelligent 2% Loyal 13% Mature 24% Self-controlled 12% Straightforward 32% Supportive Person Willingly Followed Must Be: (N = 109 MBA Forum)
  20. 20. Essential Leader Characteristics Country Honest Forward- looking Inspiring Compe- tent United States Australia Canada China Japan Korea Malaysia Mexico Scandinavia Singapore South America U.A.E. MBA FORUM (Turkey) 1 1 1t 3 1t 1t 1 1 3 4 1 1t 4 2 2 1t 2 1t 1t 2 2 2 2t 2 1t 1 3 3 3 1 4 4 4 3 1 1 4 3 3 4 4 4 4 3 3 3 4 4 2t 3 4 6
  21. 21. 5% Ambitious 33% Broad-minded 19% Caring 62% Competent 10% Cooperative 10% Courageous 48% Dependable 38% Determined 48% Fair-minded 71% Forward-looking 90% Honest 5% Imaginative 0% Independent 81% Inspiring 23% Intelligent 24% Loyal 14% Mature 10% Self-controlled 33% Straightforward 33% Supportive IKEA Retail Leadership Team China, Sweden, Denmark, England, France, Australia, United States
  22. 22. People Most Expect Their Leaders To Be: Honest Competent Inspiring Forward-Looking
  23. 23. #2 Because of what you do
  24. 24. People Most Expect Their Leaders To Be: Honest Competent Inspiring Forward-Looking
  25. 25. Components of Credibility Trustworthiness Expertise Dynamism
  26. 26. LEADERS Honest Competent Inspiring Forward-Looking = CREDIBILITY Trustworthiness  Expertise Dynamism
  27. 27. CREDIBILITY makes a difference With High Credibility:  Loyal & committed  Internally motivated  Proud of organization  Empowered With Low Credibility:  Uncommitted  Financially motivated  Inclined to leave  Afraid & unsupported
  28. 28. First Law of Leadership “If we don’t believe in the messenger, we won’t believe the message.” Jim Kouzes and Barry Posner
  29. 29. What does leadership look like? Just what is credibility behaviorally? We know that someone is credible because they (“fill in the blank”)
  30. 30. Leaders DWYSYWD Do What You Say You Will Do
  31. 31. “It’s pretty funny,” said Joseph Knight, 10. “But it would be funnier if it rained.” “If you read 5,000 books this Fall I’ll spend the weekend up on the roof!” “I was so happy that he kept his promise,” Esther Zamora, 8, said, as she stared up wide-eyed at Kramer, equipped with a tent, lawn chair and some favorite books.
  32. 32. Parents talked about how the idea made their children more excited about reading. “He’s the best principal the school has every had,” says Debbie Lomedi, mother of Selena Cervantes, 6.
  33. 33. “companies where employees strongly believed their managers followed through on promises and demonstrated the values they preached were substantially more profitable than those whose managers scored average or lower.” Tony Simons
  34. 34. Clap Your Hands Let’s clap our hands. Let’s see if the whole group can clap together in perfect unison: “I’ll count to three, and RIGHT on three, you clap. Okay?”
  35. 35. “The model we set with our actions is far more powerful than anything we say!” Jim Kouzes and Barry Posner
  36. 36. People lead on the basis of what they say and what they do. DWYSYWDDWYSYWD We follow them because of their credibility!
  37. 37. People follow you because of your credibility  Know who you are  Act consistently with your values
  38. 38. The question is never “Do I Make a Difference?”
  39. 39. The question is always “How do I Make a Difference?”
  40. 40. Prepared for MBA Forum Turkey April 24, 2010 © 2010. James M. Kouzes and Barry Z. Posner. All rights reserved. Please do not reproduce or distribute without express written permission. Further information can be found at www.theleadershipchallenge.com

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