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Zipcar Future Metropolis Index

  Research Commissioned by Zipcar
  February 2012




                                    [1]
An Overview and Key Findings

   The Future Metropolis Index recognizes cities that demonstrate smart
    urban planning and policymaking.
   America’s cities are the economic engines of the country and a driving
    source of optimism.
   San Francisco is the 2012 leading future metropolis. With high marks
    across all five dimensions – innovation, sustainability, vibrancy and
    creativity, efficiency, livability and optimism – San Francisco ranks at the
    top in the overall index.
   The research also shows that urban living correlates with higher levels of
    optimism about the economic future. Americans living in metro areas are
    more likely to be optimistic about job prospects than those living in non-
    metro areas.




                                     confidential                                  2
Key Findings (cont’d)
    Cities along the East and West coast top the list. Following behind San
     Francisco are Seattle and Washington, DC, along with Portland, Boston
     and New York respectively.
    The most sustainable cities are in the West with higher percentages of
     bike lanes (Tucson) and hybrid cars (San Francisco).
    The Northeast can boast the most efficient cities. Washington, DC, New
     York and Boston top the list with their public transportation systems;
     Atlanta and San Francisco follow closely.
    San Francisco shines vibrantly, with its arts-related businesses and jobs
     and many park acres across the city.
    El Paso leads in livability. El Paso grabs the number-one spot as most
     livable due to its lowest homicide rate and second lowest burglary rate,
     while it falls in the bottom half for all other dimensions.
    Atlanta is at the top tier of innovative cities with the most universities
     and hot spots per 100,000 residents; Pittsburgh follows closely.



                                     confidential                                 3
Methodology Overview

   Data collected for 36 U.S. cities (based on population size)
   Publicly available data was used for most sources and converted to a per-
    capita basis, to equalize and standardize scores
   Data was rescaled to further equalize/standardize scores
   Data was collected July 2011 – January 2012
   Survey and research were conducted by KRC Research, a full-service market
    and opinion research firm




                                      confidential                              4
Methodology Overview (cont’d)

 Cities were evaluated on the following dimensions as they are values that align
 with Zipcar’s mission:
    Innovation was measured on number of free, publicly available wireless
     hotspots per 10,000 residents as well as number of accredited post-
     secondary degree-granting institutions per 10,000 residents.
    Sustainability was measured on miles of bike lanes and paths per 100,000
     residents and percent of hybrid cars among the total registered cars.
    Vibrancy and Creativity were measured on park acres as a percent of city
     land area, arts-related jobs per 1,000 residents, and arts-related businesses
     per 1,000 residents.
    Efficiency was measured on the number of workers using public/commuter
     transportation as a percent of the total workforce and the number of public
     transportation rides/passenger trips as a percent of area population.
    Livability and Optimism were measured on unemployment rate, violent
     crime rate (homicide per 100,000 residents), and property crime rate
     (burglaries per 100,000 residents).

                                     confidential                                    5
Overall Index Ranking and Score
 City                    Ranking   Score                     City         Ranking   Score

San Francisco, CA           1       86         Phoenix, AZ                  18       44
Seattle, WA                 2       81         Baltimore, MD                20       43
Washington, DC              2       81         Dallas, TX                   21       40
Portland, OR                4       79         Milwaukee, WI                22       39
Boston, MA                  5       77         Kansas City, MO              22       39
New York, NY                6       72         El Paso, TX                  24       38
Atlanta, GA                 7       68         Charlotte, NC                25       37
Denver, CO                  8       63         Houston, TX                  26       34
Pittsburgh, PA              9       62         San Antonio, TX              26       34
Austin, TX                 10       60         Las Vegas, NV                28       33
San Diego, CA              10       60         Oklahoma City, OK            29       32
Albuquerque, NM            12       57         Louisville-Jefferson, KY     29       32
Philadelphia, PA           13       55         Jacksonville, FL             29       32
Los Angeles, CA            14       53         Fort Worth, TX               32       30
San Jose, CA               15       50         Columbus, OH                 33       29
Nashville-Davidson, TN     16       45         Indianapolis, IN             34       26
Tucson, AZ                 16       45         Memphis, TN                  34       26
Chicago, IL                18       44         Detroit, MI                  36       20


                                           confidential                                     6
Index Ranking and Dimension Score
Index Ranking           City          Innovation   Sustainability   Vibrancy/Creativity   Efficiency   Livability

     1          San Francisco, CA        84             94                  96               81           75
     2          Seattle, WA              83             82                  92               73           73
     2          Washington, DC           91             79                  92               100          43
     4          Portland, OR             86             95                  84               57           71
     5          Boston, MA               95             44                  74               98           73
     6          New York, NY             40             63                  78               99           81
     7          Atlanta, GA              99             40                  83               94           24
     8          Denver, CO               90             48                  59               45           73
     9          Pittsburgh, PA           96             32                  57               69           57
     10         Austin, TX               37             82                  74               31           74
     10         San Diego, CA            38             77                  75               33           77
     12         Albuquerque, NM          20             92                  83               26           67
     13         Philadelphia, PA         62             37                  51               81           43
     14         Los Angeles, CA          23             61                  73               51           56
     15         San Jose, CA             38             79                  32               29           72
                Nashville-Davidson,
     16         TN                       49             40                  57               25           55
     16         Tucson, AZ               27             96                  18               28           57
     18         Chicago, IL              34             27                  36               80           43


                                                   confidential                                                     7
Overall Index Ranking & Dimension Score (cont’d)
Index Ranking            City           Innovation    Sustainability   Vibrancy/Creativity   Efficiency   Livability

     18         Phoenix, AZ                32               66                 36               29           55
     20         Baltimore, MD              67               40                 31               66           12
     21         Dallas, TX                 32               29                 65               31           44
     22         Milwaukee, WI              55               31                 30               39           38
     22         Kansas City, MO            78               29                 39               28           22
     24         El Paso, TX                10               33                 33               25           87
     25         Charlotte, NC              29               41                 33               29           56
     26         Houston, TX                18               24                 45               31           53
     26         San Antonio, TX            21               21                 30               28           68
     28         Las Vegas, NV              23               51                 19               38           34
     29         Oklahoma City, OK          30               32                 23               22           51
                Louisville-Jefferson,
     29         KY                         38               30                 14               27           49
     29         Jacksonville, FL           24               38                 30               24           43
     32         Fort Worth, TX             18               26                 24               23           57
     33         Columbus, OH               30               27                 29               27           30
     34         Indianapolis, IN           29               21                 27               24           27
     34         Memphis, TN                45               18                 20               25           21
     36         Detroit, MI                31               14                 17               40            0


                                                     confidential                                                      8
Innovation Ranking and Scores


     Innovation Top 5
1. Atlanta, GA
2. Pittsburgh, PA
                             Atlanta is at the top tier of innovative
3. Boston, MA                 cities with the most universities and hot
4. Washington, DC             spots per residents; Pittsburgh follows
                              closely
5. Denver, CO
                             Boston’s universities help it secure the
                              third spot on our innovation list




                        confidential                                      9
Innovation Ranking and Scores (cont’d)
 City                      Ranking   Score                     City   Ranking   Score
Atlanta, GA                   1       99         Austin, TX             19       37
Pittsburgh, PA                2       96         Chicago, IL            20       34
Boston, MA                    3       95         Phoenix, AZ            21       32
Washington, DC                4       91         Dallas, TX             21       32
Denver, CO                    5       90         Detroit, MI            23       31
Portland, OR                  6       86         Columbus, OH           24       30
San Francisco, CA             7       84         Oklahoma City, OK      24       30
Seattle, WA                   8       83         Indianapolis, IN       26       29
Kansas City, MO               9       78         Charlotte, NC          26       29
Baltimore, MD                10       67         Tucson, AZ             28       27
Philadelphia, PA             11       62         Jacksonville, FL       29       24
Milwaukee, WI                12       55         Los Angeles, CA        30       23
Nashville-Davidson, TN       13       49         Las Vegas, NV          30       23
Memphis, TN                  14       45         San Antonio, TX        32       21
New York, NY                 15       40         Albuquerque, NM        33       20
San Jose, CA                 16       38         Houston, TX            34       18
Louisville-Jefferson, KY     16       38         Fort Worth, TX         34       18
San Diego, CA                16       38         El Paso, TX            36       10


                                             confidential                               10
Sustainability Ranking and Score



    Sustainability Top 5       The West wins. The top five sustainable
                                cities are in the West, with the
1. Tucson, AZ                   exception of Austin
2. Portland, OR                Tucson ranks highest for sustainability
3. San Francisco, CA            with the most miles of bike lanes per
                                10,000 residents
4. Albuquerque, NM
                               San Francisco takes the lead on
5. Seattle, WA                  percentage of hybrid cars followed by
6. Austin, TX                   Seattle




                           confidential                                   11
Sustainability Ranking and Score (cont’d)

 City                    Ranking   Score                     City         Ranking   Score
Tucson, AZ                  1       96         Baltimore, MD                19       40
Portland, OR                2       95         Jacksonville, FL             20       38
San Francisco, CA           3       94         Philadelphia, PA             21       37
Albuquerque, NM             4       92         El Paso, TX                  22       33
Seattle, WA                 5       82         Oklahoma City, OK            23       32
Austin, TX                  5       82         Pittsburgh, PA               23       32
San Jose, CA                7       79         Milwaukee, WI                25       31
Washington, DC              7       79         Louisville-Jefferson, KY     26       30
San Diego, CA               9       77         Dallas, TX                   27       29
Phoenix, AZ                10       66         Kansas City, MO              27       29
New York, NY               11       63         Columbus, OH                 29       27
Los Angeles, CA            12       61         Chicago, IL                  29       27
Las Vegas, NV              13       51         Fort Worth, TX               31       26
Denver, CO                 14       48         Houston, TX                  32       24
Boston, MA                 15       44         San Antonio, TX              33       21
Charlotte, NC              16       41         Indianapolis, IN             33       21
Atlanta, GA                17       40         Memphis, TN                  35       18
Nashville-Davidson, TN     17       40         Detroit, MI                  36       14

                                         confidential                                       12
Vibrancy/Creativity Ranking and Score


Vibrancy/Creativity Top 5
                                  San Francisco shines vibrantly, with its
1. San Francisco, CA               arts-related businesses/jobs & a top 10
                                   spot for park acres
2. Seattle, WA
3. Washington, DC                 Atlanta leads in arts-related jobs;
                                   Seattle in arts-related businesses
4. Portland, OR
                                  Washington, DC and Portland score well
5. Atlanta, GA                     across all measures for vibrancy
5. Albuquerque, MN                Albuquerque leads with the most park
                                   acres as % of city land




                            confidential                                      13
Vibrancy/Creativity Ranking and Score (cont’d)

 City                    Ranking   Score                     City         Ranking   Score
San Francisco, CA           1       96         Chicago, IL                  19       36
Seattle, WA                 2       92         Phoenix, AZ                  19       36
Washington, DC              2       92         Charlotte, NC                21       33
Portland, OR                4       84         El Paso, TX                  21       33
Atlanta, GA                 5       83         San Jose, CA                 23       32
Albuquerque, NM             5       83         Baltimore, MD                24       31
New York, NY                7       78         San Antonio, TX              25       30
San Diego, CA               8       75         Milwaukee, WI                25       30
Boston, MA                  9       74         Jacksonville, FL             25       30
Austin, TX                  9       74         Columbus, OH                 28       29
Los Angeles, CA            11       73         Indianapolis, IN             29       27
Dallas, TX                 12       65         Fort Worth, TX               30       24
Denver, CO                 13       59         Oklahoma City, OK            31       23
Nashville-Davidson, TN     14       57         Memphis, TN                  32       20
Pittsburgh, PA             14       57         Las Vegas, NV                33       19
Philadelphia, PA           16       51         Tucson, AZ                   34       18
Houston, TX                17       45         Detroit, MI                  35       17
Kansas City, MO            18       39         Louisville-Jefferson, KY     36       14

                                         confidential                                       14
Efficiency Ranking and Score



      Efficiency Top 5
 1. Washington, DC
 2. New York, NY                East coast cities are most efficient;
 3. Boston, MA                   Washington, DC, New York and Boston
                                 top the list
 4. Atlanta, GA
                                Washington, DC and New York have the
 5. San Francisco, CA            highest proportion of commuters using
 5. Philadelphia, PA             public transportation




                         confidential                                    15
Efficiency Ranking and Score (cont’d)

 City               Ranking   Score                     City          Ranking   Score

Washington, DC         1       100         Houston, TX                  18       31
New York, NY           2       99          Dallas, TX                   18       31
Boston, MA             3       98          San Jose, CA                 21       29
Atlanta, GA            4       94          Phoenix, AZ                  21       29
San Francisco, CA      5       81          Charlotte, NC                21       29
Philadelphia, PA       5       81          Kansas City, MO              24       28
Chicago, IL            7       80          Tucson, AZ                   24       28
Seattle, WA            8       73          San Antonio, TX              24       28
Pittsburgh, PA         9       69          Louisville-Jefferson, KY     27       27
Baltimore, MD         10       66          Columbus, OH                 27       27
Portland, OR          11       57          Albuquerque, NM              29       26
Los Angeles, CA       12       51          Nashville-Davidson, TN       30       25
Denver, CO            13       45          Memphis, TN                  30       25
Detroit, MI           14       40          El Paso, TX                  30       25
Milwaukee, WI         15       39          Indianapolis, IN             33       24
Las Vegas, NV         16       38          Jacksonville, FL             33       24
San Diego, CA         17       33          Fort Worth, TX               35       23
Austin, TX            18       31          Oklahoma City, OK            36       22

                                     confidential                                       16
Livability/Optimism Ranking and Score

   Livability/Optimism
           Top 5
1. El Paso, TX                 El Paso leads in livability due to the
                                lowest homicide rates and second
2. New York, NY                 lowest burglary rates after New York
3. San Diego, CA               Despite the Great Recession, Austin
4. San Francisco, CA            fares better with relatively lower
                                unemployment rates
5. Austin, TX
                               San Diego’s low crime rate earns it a
                                spot among the top 5




                         confidential                                    17
Livability/Optimism Ranking and Score (cont’d)

 City                    Ranking   Score                     City         Ranking   Score
El Paso, TX                 1       87         Phoenix, AZ                  18       55
New York, NY                2       81         Houston, TX                  20       53
San Diego, CA               3       77         Oklahoma City, OK            21       51
San Francisco, CA           4       75         Louisville-Jefferson, KY     22       49
Austin, TX                  5       74         Dallas, TX                   23       44
Boston, MA                  6       73         Chicago, IL                  24       43
Seattle, WA                 6       73         Philadelphia, PA             24       43
Denver, CO                  6       73         Washington, DC               24       43
San Jose, CA                9       72         Jacksonville, FL             24       43
Portland, OR               10       71         Milwaukee, WI                28       38
San Antonio, TX            11       68         Las Vegas, NV                29       34
Albuquerque, NM            12       67         Columbus, OH                 30       30
Fort Worth, TX             13       57         Indianapolis, IN             31       27
Tucson, AZ                 13       57         Atlanta, GA                  32       24
Pittsburgh, PA             13       57         Kansas City, MO              33       22
Los Angeles, CA            16       56         Memphis, TN                  34       21
Charlotte, NC              16       56         Baltimore, MD                35       12
Nashville-Davidson, TN     18       55         Detroit, MI                  36        0

                                         confidential                                       18
Zipcar Future Metropolis
 National Survey Results




                           [ 19 ]
Key Findings


   Half of Americans foresee a brighter economic future in their
    communities, but are doubtful their communities will be safer from
    violent crime.
     – Americans are more optimistic about future employment prospects and income
       growth than they are about a decline in crime rates in their communities.
         • One in two Americans (52%) say they agree (either strongly agree or somewhat
           agree) that household incomes in their communities will increase in three years, and
           nearly as many (49%) also agree that job opportunities will also rise in their
           communities.
         • That said, only a third (35%) believe the amount of crimes will decrease in their
           communities and nearly half (45%) say they disagree that crime rates will decrease in
           their communities.




                                         confidential                                              20
Key Findings

    Optimism is higher in metro areas. Americans living in metro areas are
     more likely to be optimistic about job prospects than those living in non-
     metro areas.
      – Half of those living in metro areas (53%) say the number of job opportunities in
        their communities will increase compared to four in ten of those living in non-
        metro areas (39%).
      – More than four in ten (45%) of those living in non-metro areas disagree that
        household incomes will increase compared to a third (34%) of those living in
        metro areas.
                                 Optimism Around Job Growth

                         60%

                         40%

                         20%

                          0%
                                    Metro Areas         Non-Metro Areas




                                         confidential                                      21
Looking into the future, one in two Americans believe income and job
opportunities will increase three years from now.

   Q. Next, I am going to read you a few statements about the future of your community, and I’d like to know whether you
                                          agree or disagree with each statement.*


                                                         Three years from now…
                                                                                                                                % Neither
                                                                                                           % Agree              agree nor
                                                                                                                                disagree
   Household income in
    my community will                               -19%       -19%      18%            34%
    INCREASE 3 years                                                                                          52%                   8%
        from now


  Number of job opportunities
     in my community will
                                                  -18%        -23%       16%           33%
  INCREASE three years from                                                                                   49%                   7%
             now


    Amount of violent
       crime in my
     community will                               -26%         -19%      15%       21%
                                                                                                              35%                  16%
    DECREASE three
     years from now

                                      Somewhat              Strongly           Strongly          Somewhat
                                       disagree             disagree            agree              agree

   *Results are based on a nationally representative telephone survey of 1,006 adults , ages 18 and over, conducted October 13-16, 2011. The margin of
                                             error for the overall study is +/- 3.1% at the 95% confidence level.

                                                                 confidential                                                                       22
Appendix: Sources for Index
Innovation

      Number of hotspots: JiWire Global Wi-Fi Finder. Web. 20 Oct. 2011. <http://v4.jiwire.com/search-wifi-hotspots.htm?>.

      For the number of universities per city , a list was taken from: Universities: The Database of Accredited Postsecondary Institutions and Programs.” U.S. Department of
       Education. Web. 26 Sept. 2011. <http://ope.ed.gov/accreditation/GetDownloadFile.aspx>. The websites of all institutions taken from this list were checked to confirm that
       the institutions were post-secondary degree-granting institutions within city limits.

Sustainability

      Bicycle lanes and paths per 100,000 residents: "League of American Bicyclists * American Community Survey 2009, Bicycle Commuting Trends." League of American
       Bicyclists. http://www.bikeleague.org/resources/reports/acs09_commuter_trends_cities.php>. For Columbus, OH, please see: "Columbus Bicentennial Bikeways Master
       Plan." American Trails - Your National Resource for Trails and Greenways. Americantrails.org. Web. 22 Oct. 2011.
       <http://www.americantrails.org/resources/trans/Columbus-Ohio-Bikeways-Master-Plan.html>. For Oklahoma City, OK, please see: United States. The City of Oklahoma
       Planning Department. Oklahoma City Bicycle Transportation Plan. The City of Oklahoma, 10 Apr. 2008. Web. 10 Oct. 2011.
       <http://www.okc.gov/planning/documents/bicycle%20transportation%20plan%20final%20adopted.pdf>.

      Hybrid car data purchased from R. L. Polk & Company 2011 based on hybrid car analysis of vehicle registration data in each city.

Vibrancy/Creativity

      For percent of arts-related jobs and percent of arts-related businesses per 10,000 residents, please see: Americans for the Arts, 2011
       .<http://www.AmericansForTheArts.org/CreativeIndustries>.

      For the park acres as a percent of city land, please see: “2010 City Parks Facts.” The Trust for Public Land. http://cloud.tpl.org/pubs/ccpe_CityParkFacts_2010.pdf

Efficiency

      For the percent of workforce that commutes via public transportation see: "2010 American Community Survey." American FactFinder.
       <http://factfinder2.census.gov/faces/nav/jsf/pages/index.xhtml>.
      For the number of unlinked trips on public transportation, please see: American Public Transportation Association; 2011 Public Transportation Fact Book, Appendix B:
       Transit Agency and Urbanized Area Operating Statistics. Table 3: Agency Total All Modes Combined Unlinked Passenger Trips and passenger Miles (Data for NTD Report Year
       2009).

Livability/Optimism
      For homicide and burglary rates, see http://www.fbi.gov/about-us/cjis/ucr/crime-in-the-u.s/2010/crime-in-the-u.s.-2010/tables/10tbl08.xls/view. Note Indianapolis did not
       submit data in 2010 and 2009 data was used for homicide and burglary rates.
      For unemployment rates, see Bureau of Labor Statistics: http://www.bls.gov/lau/lacilg10.htm“ and for Pittsburgh, see American Fact Finder 2 (2010 American Community
       Survey 1-Year Estimates | Pittsburgh city, PA) http://factfinder2.census.gov2010.




                                                                                  confidential                                                                                     23

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Zipcar 2012 Future Metropolis Award and Index

  • 1. Zipcar Future Metropolis Index Research Commissioned by Zipcar February 2012 [1]
  • 2. An Overview and Key Findings  The Future Metropolis Index recognizes cities that demonstrate smart urban planning and policymaking.  America’s cities are the economic engines of the country and a driving source of optimism.  San Francisco is the 2012 leading future metropolis. With high marks across all five dimensions – innovation, sustainability, vibrancy and creativity, efficiency, livability and optimism – San Francisco ranks at the top in the overall index.  The research also shows that urban living correlates with higher levels of optimism about the economic future. Americans living in metro areas are more likely to be optimistic about job prospects than those living in non- metro areas. confidential 2
  • 3. Key Findings (cont’d)  Cities along the East and West coast top the list. Following behind San Francisco are Seattle and Washington, DC, along with Portland, Boston and New York respectively.  The most sustainable cities are in the West with higher percentages of bike lanes (Tucson) and hybrid cars (San Francisco).  The Northeast can boast the most efficient cities. Washington, DC, New York and Boston top the list with their public transportation systems; Atlanta and San Francisco follow closely.  San Francisco shines vibrantly, with its arts-related businesses and jobs and many park acres across the city.  El Paso leads in livability. El Paso grabs the number-one spot as most livable due to its lowest homicide rate and second lowest burglary rate, while it falls in the bottom half for all other dimensions.  Atlanta is at the top tier of innovative cities with the most universities and hot spots per 100,000 residents; Pittsburgh follows closely. confidential 3
  • 4. Methodology Overview  Data collected for 36 U.S. cities (based on population size)  Publicly available data was used for most sources and converted to a per- capita basis, to equalize and standardize scores  Data was rescaled to further equalize/standardize scores  Data was collected July 2011 – January 2012  Survey and research were conducted by KRC Research, a full-service market and opinion research firm confidential 4
  • 5. Methodology Overview (cont’d) Cities were evaluated on the following dimensions as they are values that align with Zipcar’s mission:  Innovation was measured on number of free, publicly available wireless hotspots per 10,000 residents as well as number of accredited post- secondary degree-granting institutions per 10,000 residents.  Sustainability was measured on miles of bike lanes and paths per 100,000 residents and percent of hybrid cars among the total registered cars.  Vibrancy and Creativity were measured on park acres as a percent of city land area, arts-related jobs per 1,000 residents, and arts-related businesses per 1,000 residents.  Efficiency was measured on the number of workers using public/commuter transportation as a percent of the total workforce and the number of public transportation rides/passenger trips as a percent of area population.  Livability and Optimism were measured on unemployment rate, violent crime rate (homicide per 100,000 residents), and property crime rate (burglaries per 100,000 residents). confidential 5
  • 6. Overall Index Ranking and Score City Ranking Score City Ranking Score San Francisco, CA 1 86 Phoenix, AZ 18 44 Seattle, WA 2 81 Baltimore, MD 20 43 Washington, DC 2 81 Dallas, TX 21 40 Portland, OR 4 79 Milwaukee, WI 22 39 Boston, MA 5 77 Kansas City, MO 22 39 New York, NY 6 72 El Paso, TX 24 38 Atlanta, GA 7 68 Charlotte, NC 25 37 Denver, CO 8 63 Houston, TX 26 34 Pittsburgh, PA 9 62 San Antonio, TX 26 34 Austin, TX 10 60 Las Vegas, NV 28 33 San Diego, CA 10 60 Oklahoma City, OK 29 32 Albuquerque, NM 12 57 Louisville-Jefferson, KY 29 32 Philadelphia, PA 13 55 Jacksonville, FL 29 32 Los Angeles, CA 14 53 Fort Worth, TX 32 30 San Jose, CA 15 50 Columbus, OH 33 29 Nashville-Davidson, TN 16 45 Indianapolis, IN 34 26 Tucson, AZ 16 45 Memphis, TN 34 26 Chicago, IL 18 44 Detroit, MI 36 20 confidential 6
  • 7. Index Ranking and Dimension Score Index Ranking City Innovation Sustainability Vibrancy/Creativity Efficiency Livability 1 San Francisco, CA 84 94 96 81 75 2 Seattle, WA 83 82 92 73 73 2 Washington, DC 91 79 92 100 43 4 Portland, OR 86 95 84 57 71 5 Boston, MA 95 44 74 98 73 6 New York, NY 40 63 78 99 81 7 Atlanta, GA 99 40 83 94 24 8 Denver, CO 90 48 59 45 73 9 Pittsburgh, PA 96 32 57 69 57 10 Austin, TX 37 82 74 31 74 10 San Diego, CA 38 77 75 33 77 12 Albuquerque, NM 20 92 83 26 67 13 Philadelphia, PA 62 37 51 81 43 14 Los Angeles, CA 23 61 73 51 56 15 San Jose, CA 38 79 32 29 72 Nashville-Davidson, 16 TN 49 40 57 25 55 16 Tucson, AZ 27 96 18 28 57 18 Chicago, IL 34 27 36 80 43 confidential 7
  • 8. Overall Index Ranking & Dimension Score (cont’d) Index Ranking City Innovation Sustainability Vibrancy/Creativity Efficiency Livability 18 Phoenix, AZ 32 66 36 29 55 20 Baltimore, MD 67 40 31 66 12 21 Dallas, TX 32 29 65 31 44 22 Milwaukee, WI 55 31 30 39 38 22 Kansas City, MO 78 29 39 28 22 24 El Paso, TX 10 33 33 25 87 25 Charlotte, NC 29 41 33 29 56 26 Houston, TX 18 24 45 31 53 26 San Antonio, TX 21 21 30 28 68 28 Las Vegas, NV 23 51 19 38 34 29 Oklahoma City, OK 30 32 23 22 51 Louisville-Jefferson, 29 KY 38 30 14 27 49 29 Jacksonville, FL 24 38 30 24 43 32 Fort Worth, TX 18 26 24 23 57 33 Columbus, OH 30 27 29 27 30 34 Indianapolis, IN 29 21 27 24 27 34 Memphis, TN 45 18 20 25 21 36 Detroit, MI 31 14 17 40 0 confidential 8
  • 9. Innovation Ranking and Scores Innovation Top 5 1. Atlanta, GA 2. Pittsburgh, PA  Atlanta is at the top tier of innovative 3. Boston, MA cities with the most universities and hot 4. Washington, DC spots per residents; Pittsburgh follows closely 5. Denver, CO  Boston’s universities help it secure the third spot on our innovation list confidential 9
  • 10. Innovation Ranking and Scores (cont’d) City Ranking Score City Ranking Score Atlanta, GA 1 99 Austin, TX 19 37 Pittsburgh, PA 2 96 Chicago, IL 20 34 Boston, MA 3 95 Phoenix, AZ 21 32 Washington, DC 4 91 Dallas, TX 21 32 Denver, CO 5 90 Detroit, MI 23 31 Portland, OR 6 86 Columbus, OH 24 30 San Francisco, CA 7 84 Oklahoma City, OK 24 30 Seattle, WA 8 83 Indianapolis, IN 26 29 Kansas City, MO 9 78 Charlotte, NC 26 29 Baltimore, MD 10 67 Tucson, AZ 28 27 Philadelphia, PA 11 62 Jacksonville, FL 29 24 Milwaukee, WI 12 55 Los Angeles, CA 30 23 Nashville-Davidson, TN 13 49 Las Vegas, NV 30 23 Memphis, TN 14 45 San Antonio, TX 32 21 New York, NY 15 40 Albuquerque, NM 33 20 San Jose, CA 16 38 Houston, TX 34 18 Louisville-Jefferson, KY 16 38 Fort Worth, TX 34 18 San Diego, CA 16 38 El Paso, TX 36 10 confidential 10
  • 11. Sustainability Ranking and Score Sustainability Top 5  The West wins. The top five sustainable cities are in the West, with the 1. Tucson, AZ exception of Austin 2. Portland, OR  Tucson ranks highest for sustainability 3. San Francisco, CA with the most miles of bike lanes per 10,000 residents 4. Albuquerque, NM  San Francisco takes the lead on 5. Seattle, WA percentage of hybrid cars followed by 6. Austin, TX Seattle confidential 11
  • 12. Sustainability Ranking and Score (cont’d) City Ranking Score City Ranking Score Tucson, AZ 1 96 Baltimore, MD 19 40 Portland, OR 2 95 Jacksonville, FL 20 38 San Francisco, CA 3 94 Philadelphia, PA 21 37 Albuquerque, NM 4 92 El Paso, TX 22 33 Seattle, WA 5 82 Oklahoma City, OK 23 32 Austin, TX 5 82 Pittsburgh, PA 23 32 San Jose, CA 7 79 Milwaukee, WI 25 31 Washington, DC 7 79 Louisville-Jefferson, KY 26 30 San Diego, CA 9 77 Dallas, TX 27 29 Phoenix, AZ 10 66 Kansas City, MO 27 29 New York, NY 11 63 Columbus, OH 29 27 Los Angeles, CA 12 61 Chicago, IL 29 27 Las Vegas, NV 13 51 Fort Worth, TX 31 26 Denver, CO 14 48 Houston, TX 32 24 Boston, MA 15 44 San Antonio, TX 33 21 Charlotte, NC 16 41 Indianapolis, IN 33 21 Atlanta, GA 17 40 Memphis, TN 35 18 Nashville-Davidson, TN 17 40 Detroit, MI 36 14 confidential 12
  • 13. Vibrancy/Creativity Ranking and Score Vibrancy/Creativity Top 5  San Francisco shines vibrantly, with its 1. San Francisco, CA arts-related businesses/jobs & a top 10 spot for park acres 2. Seattle, WA 3. Washington, DC  Atlanta leads in arts-related jobs; Seattle in arts-related businesses 4. Portland, OR  Washington, DC and Portland score well 5. Atlanta, GA across all measures for vibrancy 5. Albuquerque, MN  Albuquerque leads with the most park acres as % of city land confidential 13
  • 14. Vibrancy/Creativity Ranking and Score (cont’d) City Ranking Score City Ranking Score San Francisco, CA 1 96 Chicago, IL 19 36 Seattle, WA 2 92 Phoenix, AZ 19 36 Washington, DC 2 92 Charlotte, NC 21 33 Portland, OR 4 84 El Paso, TX 21 33 Atlanta, GA 5 83 San Jose, CA 23 32 Albuquerque, NM 5 83 Baltimore, MD 24 31 New York, NY 7 78 San Antonio, TX 25 30 San Diego, CA 8 75 Milwaukee, WI 25 30 Boston, MA 9 74 Jacksonville, FL 25 30 Austin, TX 9 74 Columbus, OH 28 29 Los Angeles, CA 11 73 Indianapolis, IN 29 27 Dallas, TX 12 65 Fort Worth, TX 30 24 Denver, CO 13 59 Oklahoma City, OK 31 23 Nashville-Davidson, TN 14 57 Memphis, TN 32 20 Pittsburgh, PA 14 57 Las Vegas, NV 33 19 Philadelphia, PA 16 51 Tucson, AZ 34 18 Houston, TX 17 45 Detroit, MI 35 17 Kansas City, MO 18 39 Louisville-Jefferson, KY 36 14 confidential 14
  • 15. Efficiency Ranking and Score Efficiency Top 5 1. Washington, DC 2. New York, NY  East coast cities are most efficient; 3. Boston, MA Washington, DC, New York and Boston top the list 4. Atlanta, GA  Washington, DC and New York have the 5. San Francisco, CA highest proportion of commuters using 5. Philadelphia, PA public transportation confidential 15
  • 16. Efficiency Ranking and Score (cont’d) City Ranking Score City Ranking Score Washington, DC 1 100 Houston, TX 18 31 New York, NY 2 99 Dallas, TX 18 31 Boston, MA 3 98 San Jose, CA 21 29 Atlanta, GA 4 94 Phoenix, AZ 21 29 San Francisco, CA 5 81 Charlotte, NC 21 29 Philadelphia, PA 5 81 Kansas City, MO 24 28 Chicago, IL 7 80 Tucson, AZ 24 28 Seattle, WA 8 73 San Antonio, TX 24 28 Pittsburgh, PA 9 69 Louisville-Jefferson, KY 27 27 Baltimore, MD 10 66 Columbus, OH 27 27 Portland, OR 11 57 Albuquerque, NM 29 26 Los Angeles, CA 12 51 Nashville-Davidson, TN 30 25 Denver, CO 13 45 Memphis, TN 30 25 Detroit, MI 14 40 El Paso, TX 30 25 Milwaukee, WI 15 39 Indianapolis, IN 33 24 Las Vegas, NV 16 38 Jacksonville, FL 33 24 San Diego, CA 17 33 Fort Worth, TX 35 23 Austin, TX 18 31 Oklahoma City, OK 36 22 confidential 16
  • 17. Livability/Optimism Ranking and Score Livability/Optimism Top 5 1. El Paso, TX  El Paso leads in livability due to the lowest homicide rates and second 2. New York, NY lowest burglary rates after New York 3. San Diego, CA  Despite the Great Recession, Austin 4. San Francisco, CA fares better with relatively lower unemployment rates 5. Austin, TX  San Diego’s low crime rate earns it a spot among the top 5 confidential 17
  • 18. Livability/Optimism Ranking and Score (cont’d) City Ranking Score City Ranking Score El Paso, TX 1 87 Phoenix, AZ 18 55 New York, NY 2 81 Houston, TX 20 53 San Diego, CA 3 77 Oklahoma City, OK 21 51 San Francisco, CA 4 75 Louisville-Jefferson, KY 22 49 Austin, TX 5 74 Dallas, TX 23 44 Boston, MA 6 73 Chicago, IL 24 43 Seattle, WA 6 73 Philadelphia, PA 24 43 Denver, CO 6 73 Washington, DC 24 43 San Jose, CA 9 72 Jacksonville, FL 24 43 Portland, OR 10 71 Milwaukee, WI 28 38 San Antonio, TX 11 68 Las Vegas, NV 29 34 Albuquerque, NM 12 67 Columbus, OH 30 30 Fort Worth, TX 13 57 Indianapolis, IN 31 27 Tucson, AZ 13 57 Atlanta, GA 32 24 Pittsburgh, PA 13 57 Kansas City, MO 33 22 Los Angeles, CA 16 56 Memphis, TN 34 21 Charlotte, NC 16 56 Baltimore, MD 35 12 Nashville-Davidson, TN 18 55 Detroit, MI 36 0 confidential 18
  • 19. Zipcar Future Metropolis National Survey Results [ 19 ]
  • 20. Key Findings  Half of Americans foresee a brighter economic future in their communities, but are doubtful their communities will be safer from violent crime. – Americans are more optimistic about future employment prospects and income growth than they are about a decline in crime rates in their communities. • One in two Americans (52%) say they agree (either strongly agree or somewhat agree) that household incomes in their communities will increase in three years, and nearly as many (49%) also agree that job opportunities will also rise in their communities. • That said, only a third (35%) believe the amount of crimes will decrease in their communities and nearly half (45%) say they disagree that crime rates will decrease in their communities. confidential 20
  • 21. Key Findings  Optimism is higher in metro areas. Americans living in metro areas are more likely to be optimistic about job prospects than those living in non- metro areas. – Half of those living in metro areas (53%) say the number of job opportunities in their communities will increase compared to four in ten of those living in non- metro areas (39%). – More than four in ten (45%) of those living in non-metro areas disagree that household incomes will increase compared to a third (34%) of those living in metro areas. Optimism Around Job Growth 60% 40% 20% 0% Metro Areas Non-Metro Areas confidential 21
  • 22. Looking into the future, one in two Americans believe income and job opportunities will increase three years from now. Q. Next, I am going to read you a few statements about the future of your community, and I’d like to know whether you agree or disagree with each statement.* Three years from now… % Neither % Agree agree nor disagree Household income in my community will -19% -19% 18% 34% INCREASE 3 years 52% 8% from now Number of job opportunities in my community will -18% -23% 16% 33% INCREASE three years from 49% 7% now Amount of violent crime in my community will -26% -19% 15% 21% 35% 16% DECREASE three years from now Somewhat Strongly Strongly Somewhat disagree disagree agree agree *Results are based on a nationally representative telephone survey of 1,006 adults , ages 18 and over, conducted October 13-16, 2011. The margin of error for the overall study is +/- 3.1% at the 95% confidence level. confidential 22
  • 23. Appendix: Sources for Index Innovation  Number of hotspots: JiWire Global Wi-Fi Finder. Web. 20 Oct. 2011. <http://v4.jiwire.com/search-wifi-hotspots.htm?>.  For the number of universities per city , a list was taken from: Universities: The Database of Accredited Postsecondary Institutions and Programs.” U.S. Department of Education. Web. 26 Sept. 2011. <http://ope.ed.gov/accreditation/GetDownloadFile.aspx>. The websites of all institutions taken from this list were checked to confirm that the institutions were post-secondary degree-granting institutions within city limits. Sustainability  Bicycle lanes and paths per 100,000 residents: "League of American Bicyclists * American Community Survey 2009, Bicycle Commuting Trends." League of American Bicyclists. http://www.bikeleague.org/resources/reports/acs09_commuter_trends_cities.php>. For Columbus, OH, please see: "Columbus Bicentennial Bikeways Master Plan." American Trails - Your National Resource for Trails and Greenways. Americantrails.org. Web. 22 Oct. 2011. <http://www.americantrails.org/resources/trans/Columbus-Ohio-Bikeways-Master-Plan.html>. For Oklahoma City, OK, please see: United States. The City of Oklahoma Planning Department. Oklahoma City Bicycle Transportation Plan. The City of Oklahoma, 10 Apr. 2008. Web. 10 Oct. 2011. <http://www.okc.gov/planning/documents/bicycle%20transportation%20plan%20final%20adopted.pdf>.  Hybrid car data purchased from R. L. Polk & Company 2011 based on hybrid car analysis of vehicle registration data in each city. Vibrancy/Creativity  For percent of arts-related jobs and percent of arts-related businesses per 10,000 residents, please see: Americans for the Arts, 2011 .<http://www.AmericansForTheArts.org/CreativeIndustries>.  For the park acres as a percent of city land, please see: “2010 City Parks Facts.” The Trust for Public Land. http://cloud.tpl.org/pubs/ccpe_CityParkFacts_2010.pdf Efficiency  For the percent of workforce that commutes via public transportation see: "2010 American Community Survey." American FactFinder. <http://factfinder2.census.gov/faces/nav/jsf/pages/index.xhtml>.  For the number of unlinked trips on public transportation, please see: American Public Transportation Association; 2011 Public Transportation Fact Book, Appendix B: Transit Agency and Urbanized Area Operating Statistics. Table 3: Agency Total All Modes Combined Unlinked Passenger Trips and passenger Miles (Data for NTD Report Year 2009). Livability/Optimism  For homicide and burglary rates, see http://www.fbi.gov/about-us/cjis/ucr/crime-in-the-u.s/2010/crime-in-the-u.s.-2010/tables/10tbl08.xls/view. Note Indianapolis did not submit data in 2010 and 2009 data was used for homicide and burglary rates.  For unemployment rates, see Bureau of Labor Statistics: http://www.bls.gov/lau/lacilg10.htm“ and for Pittsburgh, see American Fact Finder 2 (2010 American Community Survey 1-Year Estimates | Pittsburgh city, PA) http://factfinder2.census.gov2010. confidential 23