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Millennials & Technology
A Survey Commissioned by Zipcar
February 2013




                                  [1]
Driving Deeper: The Millennials Survey
  Online survey of   1,015 adults
  Ages   18 and over, including 980 licensed dr...
2012 Key Findings

    The increasing availability of on-demand mobility services (such as car
     sharing, ride sharing...
Millennials are Choosing to Drive Less
In the past year, I have consciously made an effort to reduce how much I drive, and...
Thinking Green
I want to protect the environment, so I drive less.
               % Agree of Licensed Drivers – By age gro...
Cost Of Car Ownership A Key Barrier
In today’s economy, it can be difficult to own a car because of the high cost of
gas, ...
More Options
If there were more options in my area, such as public transportation, car sharing
or convenient carpooling, I...
A New Way of Socializing
With access to social networking sites such as Facebook and Twitter, text messaging
and online ga...
Teched Out
How much more likely are you to purchase something online than to drive or take
public transportation to a stor...
Technology Wins
In your daily routine, losing which piece of technology would have the greatest
negative impact on you?
  ...
In your daily routine, losing which piece of technology would have
Mobile Transportation you?
 the greatest negative impac...
In your daily routine, losing which piece of technology would have
Mobile Transportation you?
 the greatest negative impac...
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Millennials & Technology: A Survey Commissioned by Zipcar Slide 1 Millennials & Technology: A Survey Commissioned by Zipcar Slide 2 Millennials & Technology: A Survey Commissioned by Zipcar Slide 3 Millennials & Technology: A Survey Commissioned by Zipcar Slide 4 Millennials & Technology: A Survey Commissioned by Zipcar Slide 5 Millennials & Technology: A Survey Commissioned by Zipcar Slide 6 Millennials & Technology: A Survey Commissioned by Zipcar Slide 7 Millennials & Technology: A Survey Commissioned by Zipcar Slide 8 Millennials & Technology: A Survey Commissioned by Zipcar Slide 9 Millennials & Technology: A Survey Commissioned by Zipcar Slide 10 Millennials & Technology: A Survey Commissioned by Zipcar Slide 11 Millennials & Technology: A Survey Commissioned by Zipcar Slide 12
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Millennials & Technology: A Survey Commissioned by Zipcar

  1. 1. Millennials & Technology A Survey Commissioned by Zipcar February 2013 [1]
  2. 2. Driving Deeper: The Millennials Survey  Online survey of 1,015 adults  Ages 18 and over, including 980 licensed drivers  Conducted between December 6 and 9, 2012  Break out by age segments: • 18-34 years old: 303 – Millennials • 35-44 years old: 167 • 45-54 years old: 207 • 55 years old or more: 338 confidential 2
  3. 3. 2012 Key Findings  The increasing availability of on-demand mobility services (such as car sharing, ride sharing and vehicle sharing) helps many Millennials drive less and makes it easier to for them to live without owning a car  On-demand transportation options (transportation “apps”) have a greater impact on Millennials’ driving decisions than on the decisions of older generations.  Technology, especially mobile devices, is more important to Millennials than a car.  Traditional influences, like the high cost of car ownership and environmental concerns of driving, are compelling many Millennials to drive less. confidential 3
  4. 4. Millennials are Choosing to Drive Less In the past year, I have consciously made an effort to reduce how much I drive, and instead take public transportation, bike/walk or carpool when possible. % Agree of Licensed Drivers – By age group confidential 4
  5. 5. Thinking Green I want to protect the environment, so I drive less. % Agree of Licensed Drivers – By age group confidential 5
  6. 6. Cost Of Car Ownership A Key Barrier In today’s economy, it can be difficult to own a car because of the high cost of gas, parking and maintenance. % Agree of Licensed Drivers – By age group confidential 6
  7. 7. More Options If there were more options in my area, such as public transportation, car sharing or convenient carpooling, I would drive less than I do now. % Agree of Licensed Drivers – By age group confidential 7
  8. 8. A New Way of Socializing With access to social networking sites such as Facebook and Twitter, text messaging and online gaming, I sometimes choose to spend time with friends online instead of driving to see them. % Agree of Licensed Drivers – By age group confidential 8
  9. 9. Teched Out How much more likely are you to purchase something online than to drive or take public transportation to a store? % More Likely (NET) 18-34 years old 46% 28% 73% 35-44 years old 41% 28% 69% 45-54 years old 37% 32% 69% 55 years or older 37% 22% 59% Somewhat more likely Much more likely confidential 9
  10. 10. Technology Wins In your daily routine, losing which piece of technology would have the greatest negative impact on you? % By age group TV Mobile phone Computer Car confidential 10
  11. 11. In your daily routine, losing which piece of technology would have Mobile Transportation you? the greatest negative impact on Apps To what extent have transportation apps (i.e. taxi apps, car rental reservations, public transportation info, car sharing, ride sharing, etc.) reduced your driving frequency? % By age group % Reduced (NET) 25% 23% 16% 9% confidential 11
  12. 12. In your daily routine, losing which piece of technology would have Mobile Transportation you? the greatest negative impact on Apps To what extent does the availability of transportation apps (i.e. taxi apps, car rental reservations, public transportation info, car sharing, ride sharing, etc.) make it easier to live without owning a car? % By age group % Easier (NET) 36% 36% 26% 22% confidential 12
  • IanBDMcIntoshPhDCCP

    Jan. 24, 2016
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    Jul. 10, 2013
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    Mar. 5, 2013

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