Next Billion Consumers & Brands
PLEASE NOTE: This presentation accompanies the talk
by ZipDial Founder and CEO, Ms. Valeri...
Next Billion Consumers & Brands
Where do you think users are engaging?
649,000 0 3,200
970,000
In 1 year
2,152,000 40 3,200
2,370,000
in 2 years
2,051,000...
Truly “Mobile-First” is the key
649,000 0 3,200
970,000
In 1 year
2,152,000 40 3,200
2,370,000
in 2 years
2,051,000 0 17,8...
No gimmicks allowed!
ZIPDIAL PROPRIETARY & CONFIDENTIAL
Be seamless part of consumer story
ZIPDIAL PROPRIETARY & CONFIDENTIAL
1.0x
.0x .5x 1.0x 1.5x 2.0x 2.5x
Marie Claire
Femina - Abaran
Marwar
Harpers Bazaar
India Today Spice (Jul)
Hello India - ...
Hey! Just
zipdial to
learn about
this Brand
0803005002
2
Increase reach & value of media
Get 10 friends
to zipdial and
bec...
Drive & Track Product Trials
ZIPDIAL PROPRIETARY & CONFIDENTIAL
-
500,000
1,000,000
1,500,000
Mar-08 May-08 Jun-08 Jul-08 Aug-08 Sep-08 Oct-08 Nov-08 Dec-08 Jan-09 Feb-09 Mar-09 Apr-09
D...
Guard Razor
Cricket
Gratification
Gillette: Viral Campaigns from All Media
ZIPDIAL PROPRIETARY & CONFIDENTIAL
Guard Razor
...
Cadbury: Cross-brand Analytics
ZIPDIAL PROPRIETARY & CONFIDENTIAL
-
100,000
200,000
300,000
400,000
Cadbury Users on ZipDi...
Hundreds of Millions of Interactions
that never existed otherwise!
Direct revenue & Indirect value
for Telecom Operators
Z...
This is just the beginning…
Proud to be a “from India” company!
“give me a missed call”
“I’ll just flash you”
“dame sinpa”...
ZipDial wins
mBillionth South Asia
2013 Award
Yet another industry
recognition of our
innovation.
ZIPDIAL PROPRIETARY & CO...
ZIPDIAL PROPRIETARY & CONFIDENTIAL
Valerie R. Wagoner
Founder & CEO
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Engaging The Next Billion Consumers In India and Southeast Asia

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Presentation by Valerie Wagoner, Founder and CEO, ZipDial Mobile Solutions; won mBillionth South Asia 2013 Award.

To apply this know-how and strategically integrate Mobile into your marketing, reach out to our mobile marketing experts at info@zipdial.com .

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  • More people engagingFaster consumer adoption
  • More people engagingFaster consumer adoption
  • (Mobile is critical now, and broadly applicable unlike a chip in your shoe)If the wall is too high to jump over, customers will walk awayPlastic cardsQR CodesRemembering SMS coupon codesFind me in the App StoreFind me on Facebook
  • Media spend planned around results.The fact that everyone has a phone in their hand makes EVERY media:MeasurableViralTargeted
  • Marketing targeted to biggest influencers.Yash Raj example – Biggest Salman Khan fans, or even more important for actor with more niche popularity.
  • SEGMENT 1: Low Smartphone % Low Social Media % e.g. India, Nigeria, BangladeshSEGMENT 2: Medium Smartphone % Medium Social Media % e.g. Indonesia, Mexico, PhilippinesSEGMENT 3: High Smartphone % Medium Social Media % e.g. Brazilhttp://www.socialbakers.com/facebook-statistichttp://www.wired.com/beyond_the_beyond/2011/12/42-major-countries-ranked-by-smartphone-penetration-rates/
  • Engaging The Next Billion Consumers In India and Southeast Asia

    1. 1. Next Billion Consumers & Brands PLEASE NOTE: This presentation accompanies the talk by ZipDial Founder and CEO, Ms. Valerie Wagoner at mBillionth South Asia 2013 Award (which ZipDial won). Next slide is link to that talk (video via YouTube). If you have already viewed the video, simply click next to skip video and jump to the slides.
    2. 2. Next Billion Consumers & Brands
    3. 3. Where do you think users are engaging? 649,000 0 3,200 970,000 In 1 year 2,152,000 40 3,200 2,370,000 in 2 years 2,051,000 0 17,800 136,000 in 1 year 2,688,000 186,200 810,500 5,010,000 In 2 years 167,000 1,600 15,000 1,450,000 In 2 years 1,140,000 0 6,600 Global 1,036,000 in 2 months * Unique User brand results in India as of June 2013 ZIPDIAL PROPRIETARY & CONFIDENTIAL
    4. 4. Truly “Mobile-First” is the key 649,000 0 3,200 970,000 In 1 year 2,152,000 40 3,200 2,370,000 in 2 years 2,051,000 0 17,800 136,000 in 1 year 2,688,000 186,200 810,500 5,010,000 In 2 years 167,000 1,600 15,000 1,450,000 In 2 years 1,140,000 0 6,600 Global 1,036,000 in 2 months * Unique User brand results in India as of June 2013 ZIPDIAL PROPRIETARY & CONFIDENTIAL
    5. 5. No gimmicks allowed! ZIPDIAL PROPRIETARY & CONFIDENTIAL
    6. 6. Be seamless part of consumer story ZIPDIAL PROPRIETARY & CONFIDENTIAL
    7. 7. 1.0x .0x .5x 1.0x 1.5x 2.0x 2.5x Marie Claire Femina - Abaran Marwar Harpers Bazaar India Today Spice (Jul) Hello India - Abaran Analytics & Insights on Media Delivered 2.3x Responses than Harpers! Delivered 30% fewer responses than Harpers. ZIPDIAL PROPRIETARY & CONFIDENTIAL
    8. 8. Hey! Just zipdial to learn about this Brand 0803005002 2 Increase reach & value of media Get 10 friends to zipdial and become our new Brand Ambassador for your City! On Package In Store ZipDial drives up to 185% Increase in Reach ZIPDIAL PROPRIETARY & CONFIDENTIAL
    9. 9. Drive & Track Product Trials ZIPDIAL PROPRIETARY & CONFIDENTIAL
    10. 10. - 500,000 1,000,000 1,500,000 Mar-08 May-08 Jun-08 Jul-08 Aug-08 Sep-08 Oct-08 Nov-08 Dec-08 Jan-09 Feb-09 Mar-09 Apr-09 Disney Users on ZipDial Disney: Loyalty & Viewer Analytics ZIPDIAL PROPRIETARY & CONFIDENTIAL Jet Set Go 2, repeat successful Jet Set Go summer campaign spotting planes on screen to earn points. INOX Quiz Brand Solution Princess Academy Watch & Win Peda Disney XD Kiterestsu Contest GSK Horlicks Quiz Brand Integration Mickey Magic Event
    11. 11. Guard Razor Cricket Gratification Gillette: Viral Campaigns from All Media ZIPDIAL PROPRIETARY & CONFIDENTIAL Guard Razor Sampling in 3 states in India Gillette Shave India 4 Gillette Shave India 5 Guard Soldier to Respect Women - 500,000 1,000,000 1,500,000 2,000,000 2,500,000 Gillette Users on ZipDial Pledge campaign to re-dedicate Gateway of India to soldiers Gillette India Lazy Stubble Fusion Razor gift redemption on Facebook
    12. 12. Cadbury: Cross-brand Analytics ZIPDIAL PROPRIETARY & CONFIDENTIAL - 100,000 200,000 300,000 400,000 Cadbury Users on ZipDial Oreo Togetherness Pledge Sweets made with Dairy Milk Choco. Consumer voting the shops. Bourneville Dark Knight Contest Referral Campaign to increase reach. Shera Srishti contest year 2 Pat for the Mom / Referral Don’t Waste Milk! Bournvita 1 lakh Hamper Campaign.
    13. 13. Hundreds of Millions of Interactions that never existed otherwise! Direct revenue & Indirect value for Telecom Operators ZIPDIAL PROPRIETARY & CONFIDENTIAL
    14. 14. This is just the beginning… Proud to be a “from India” company! “give me a missed call” “I’ll just flash you” “dame sinpa” “just beep me” ZIPDIAL PROPRIETARY & CONFIDENTIAL
    15. 15. ZipDial wins mBillionth South Asia 2013 Award Yet another industry recognition of our innovation. ZIPDIAL PROPRIETARY & CONFIDENTIAL
    16. 16. ZIPDIAL PROPRIETARY & CONFIDENTIAL Valerie R. Wagoner Founder & CEO

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