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Quines xarxes socials poden ajudar millor a un Ajuntament? (catalán)

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Xerrada d'en Víctor Puig a la II Jornada de Comunicació Local 2.0 d'Altafulla 2013 on s'analitzaran les oportunitats que les xarxes socials ofereixen als ajuntaments i d'altres entitats locals per establir nous canals de comunicació directa amb la ciutadania.

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  • ...i ho faré. Però demà i amb calma. Molt interessant.
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Quines xarxes socials poden ajudar millor a un Ajuntament? (catalán)

  1. 1. Quines xarxes socials poden ajudar millor a un Ajuntament? II Jornades de Comunicació Local 2.0 Altafulla - Octubre 2013 Víctor Puig - @victorpuig zinkdo.com @zinkdo
  2. 2. El meu OBJECTIU d’avui: Que TU vegis 3 punts que vulguis millorar o crear ARA 2
  3. 3. Com triar quines xarxes socials haig de fer servir? Ep! Sóc una entitat local 3
  4. 4. 1 OBJECTIUS Què vols aconseguir?
  5. 5. Els objectius han de ser SMART eSpecífics Mesurables Abastables Rellevants en Temps 5
  6. 6. Què vols aconseguir i com ho mesuraràs? Informar? Atenció al Ciutadà? Promoure la participació? Quins indicadors t’ajudaran? 6
  7. 7. 2 CAPACITATS Quins recursos tinc?
  8. 8. Formació: el community no és només qui fa els tweets http://www.flickr.com/photos/23912576@N05/3289897472/ 8
  9. 9. Ull amb la pressió 9
  10. 10. La pressió ens agrada! 10
  11. 11. Tenim pressupost? 11
  12. 12. 3 CONTINGUTS que aportin valor
  13. 13. …per al ciutadà …i per a la institució http://www.flickr.com/photos/whatbettertime/32601436 13
  14. 14. Quatre nivells de continguts... 14
  15. 15. 15
  16. 16. 4 XARXES SOCIALS A Favor i en Contra
  17. 17. Twitter A Favor En Contra Ràpid Atenció constant Efectiu Massa crítica Breu No context Fàcil 17
  18. 18. Twitter https://twitter.com/Cerdanyola 18
  19. 19. Twitter https://twitter.com/elprat_cat 19
  20. 20. Twitter https://twitter.com/ajtarrega 20
  21. 21. Twitter https://twitter.com/ajargentona ?? 21
  22. 22. Twitter https://twitter.com/aj_vic !! 22
  23. 23. Twitter https://twitter.com/Tortosa !! 23
  24. 24. Twitter https://twitter.com/ajsantquirze !! 24
  25. 25. Facebook A Favor En Contra Popular Moderació Multiformat Volum en planes Fàcil Esforç off line Participatiu 25
  26. 26. Facebook https://www.facebook.com/ajuntament.cerdanyoladelvalles 26
  27. 27. Facebook https://www.facebook.com/ajuntamentdelprat !! 27
  28. 28. Facebook https://www.facebook.com/ajtarrega 28
  29. 29. Facebook https://www.facebook.com/AjuntamentArgentona !! 29
  30. 30. Facebook https://www.facebook.com/ajuntament.vic 30
  31. 31. Facebook https://www.facebook.com/ajuntamentdetortosa 31
  32. 32. Facebook https://www.facebook.com/santquirzevalles 32
  33. 33. Youtube A Favor En Contra Efectiu Producció Credibilitat Actualització Cercador Moderació Estadístiques Visibilitat? 33
  34. 34. Youtube http://www.youtube.com/ajuntament.cerdanyola 34
  35. 35. Youtube http://www.youtube.com/radiotarrega 35
  36. 36. Youtube http://www.youtube.com/radioargentona 36
  37. 37. Youtube http://www.youtube.com/user/SantQuirzeVallesAj 37
  38. 38. Flickr / Picasa / Pinterest / Instagram A Favor En Contra Impacte Cal talent Efectiu Contingut? Imatge Minoritari Turisme? Etiquetatge? 38
  39. 39. Flickr http://www.flickr.com/photos/48269624@N03/ 39
  40. 40. Flickr http://www.flickr.com/photos/argentona 40
  41. 41. Flickr http://www.flickr.com/photos/santquirzevalles 41
  42. 42. Flickr 42
  43. 43. Instagram http://instagramers.com/torrevieja2012/ 43
  44. 44. Instagram http://statigr.am/toledoayto 44
  45. 45. Instagram http://instagram.com/aj_vic 45
  46. 46. Instagram http://instagram.com/ajuntamentdetortosa 46
  47. 47. Instagram http://instagram.com/ajsantquirze# 47
  48. 48. Instagram 48
  49. 49. Pinterest http://www.pinterest.com/ajsantquirze/ 49
  50. 50. Pinterest http://pinterest.com/belgicaturismo/ 50
  51. 51. Pinterest http://pinterest.com/minambientegov/todos-somos-ambiente/ 51
  52. 52. Pinterest http://pinterest.com/AytoFuengirola/fiestas-de-fuengirola-fuengirola-fairs-and-celebra/ 52
  53. 53. Google + A Favor En Contra Posicionament? Minoritari Contingut? Facebook? 53
  54. 54. Google + https://plus.google.com/100013933207236976808/posts 54
  55. 55. Foursquare A Favor En Contra Fàcil Minoritari Opinions Monitoratge Gamificació 55
  56. 56. Foursquare https://foursquare.com/v/ajuntament-de-sant-quirze-del-vall%C3%A8s/4df08d8ab0fbfee72f3f1c55 56
  57. 57. 57
  58. 58. 5 ERRORS FREQÜENTS En què ens equivoquem més?
  59. 59. Qui estigui lliure de pecat… que tiri el primer tweet 59
  60. 60. Ull amb les opinions polítiques i amb el to http://ccaa.elpais.com/ccaa/2012/12/20/valencia/1356021715_617422.html 60
  61. 61. Ull amb les opinions i amb el to http://ccaa.elpais.com/ccaa/ 2013/10/21/madrid/ 1382375023_573761.html 61
  62. 62. Equilibri personal-professional http://www.semana.com//nacion/articulo/eeb-harakiri-twitter/332480-3 62
  63. 63. Text i subtext http://blogs.elpais.com/tuitologia/2013/02/ana-rosa-quintana-contra-el-frio-de-finlandia.html 63
  64. 64. Text i subtext http://blogs.elpais.com/tuitologia/2013/02/ana-rosa-quintana-contra-el-frio-de-finlandia.html 64
  65. 65. Text i subtext http://blogs.elpais.com/tuitologia/2013/02/ana-rosa-quintana-contra-el-frio-de-finlandia.html 65
  66. 66. Text i subtext http://www.lavanguardia.com/internet/20130605/54375338349/policia-colega-twitter.html 66
  67. 67. No fem bunyols! Web Blog Xarxes socials http://www.flickr.com/photos/paj/4658287897/
  68. 68. Ull amb els detalls!
  69. 69. En quines mans deixes Comunicació Promoció Atenció al ciutadà Imatge ????
  70. 70. 6 PREGUNTES Puc preguntar?
  71. 71. ? PARTICIPACIÓ Gestionarem les propostes?
  72. 72. Si obrim la participació Assumim que una part NO ens agradarà
  73. 73. ? HI SOM TOTS? Aquesta tecnologia és prou incloent?
  74. 74. ? INTERACCIÓ Volem ser propers?
  75. 75. Conversa, diàleg http://www.flickr.com/photos/rohitrath/4159943702/
  76. 76. Empatia Atenció
  77. 77. ? TRANSPARÈNCIA La podem i volem assumir?
  78. 78. La transparència és la millor política
  79. 79. sentit comú Pensar primer… fer-ho bé… … i repensar contínuament 79
  80. 80. Recorda: Millora avui 3 coses en les teves xarxes socials! Moltes gràcies! Víctor Puig @victorpuig www.zinkdo.com

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