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Zillow Talk: Rewriting the Rules of Real Estate with Zillow

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In the New York Times best seller, "Zillow Talk: Rewriting the Rules of Real Estate," Zillow Group CEO Spencer Rascoff and Chief Economist Stan Humphries analyze years of housing data to answer common (and sometimes controversial) real estate questions, including: • Should you buy the worst house in the best neighborhood? • Which remodel is a better investment: kitchen or bathroom? • How do you spot the next up-and-coming neighborhood? Enjoy these 10 tips from the book. Discover more about real estate in “Zillow Talk,” available now: zlw.re/1921

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Rewriting the Rules of Real Estate
with Zillow
#ZillowTalk
The rules of real estate have changed. Here are
10 tips from the New York Times best seller,
“Zillow Talk: Rewriting the Rules of Real Estate,”
for wherever you are in your journey home.
#ZillowTalk
Thinking about remodeling?
1
Spending a ton on a renovation doesn’t necessarily increase your
home’s resale value more than spending less money.
#ZillowTalk
Bathrooms are where you’ll get the biggest
bang for your buck if you’re trying to up your
home’s resale value.
2
The	
  key	
  is	
  func-on,	
  not	
  fashion.	
  
#ZillowTalk
home prices in historically gay neighborhoods
have steadily outperformed average prices for
the metros where they’re located.
3
Welcome to the Gayborhood! Over the past 40 years,
#ZillowTalk
When a listing is overpriced, it tends to sell for
less than its estimated market value.
4
Trust us: Resist the urge to overprice your home.
#ZillowTalk

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Zillow Talk: Rewriting the Rules of Real Estate with Zillow

  • 1. Rewriting the Rules of Real Estate with Zillow #ZillowTalk
  • 2. The rules of real estate have changed. Here are 10 tips from the New York Times best seller, “Zillow Talk: Rewriting the Rules of Real Estate,” for wherever you are in your journey home. #ZillowTalk
  • 3. Thinking about remodeling? 1 Spending a ton on a renovation doesn’t necessarily increase your home’s resale value more than spending less money. #ZillowTalk
  • 4. Bathrooms are where you’ll get the biggest bang for your buck if you’re trying to up your home’s resale value. 2 The  key  is  func-on,  not  fashion.   #ZillowTalk
  • 5. home prices in historically gay neighborhoods have steadily outperformed average prices for the metros where they’re located. 3 Welcome to the Gayborhood! Over the past 40 years, #ZillowTalk
  • 6. When a listing is overpriced, it tends to sell for less than its estimated market value. 4 Trust us: Resist the urge to overprice your home. #ZillowTalk
  • 7. Starbucks on your block? That’s good news for your home value. 5 We found that homes within a quarter-mile of a Starbucks rose in value an average of 96 percent between 1997 and 2014, compared with 65 percent for all U.S. homes. #ZillowTalk
  • 8. Homes within a mile of Trader Joe’s or Whole Foods are worth twice as much as the median home in the U.S. 6 Get your reusable grocery bags ready! #ZillowTalk
  • 9. Words like “luxurious,” “captivating,” or “stainless” can add 5 to 8 percent more to your home’s estimated value. 7 Choose your words wisely: Listings with certain keywords tend to sell for more than expected. #ZillowTalk
  • 10. Not all listing descriptions are created equal. A home described as “unique” can sell for 30 to 50 percent less than expected. 8 #ZillowTalk
  • 11. Right after you fill out your NCAA basketball bracket but before the Masters. 9 There’s a magic window to list your home: #ZillowTalk
  • 12. Homes with longer listing descriptions consistently sell for more. 10 Just keep it to 250 words or under for the best results. #ZillowTalk
  • 13. Join the conversation. Tweet your #ZillowTalk takeaway now.