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Screencasts aber richtig v2

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Präsentation vom #bcs6 zum Thema "Produktvideos, in schön".

Wie benutzt man Screencasts, Animationen und andere Video Techniken um Engagement auf seiner Seite zu bekommen und mehr Shares auf Social Media.

Published in: Design
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Screencasts aber richtig v2

  1. 1. …aber richtig Screencasts Andreas Zeitler @zettt Montag, 23. September 13
  2. 2. Historie Probleme und Lösungen Ausblick Herangehensweise Kommunikation App Video Arten Erklären können Agenda Montag, 23. September 13
  3. 3. Historie Bildschirmaufnahme Begriff geht auf 2004 zurück Montag, 23. September 13
  4. 4. Historie Wir hatten ja nichts Apps mit Funktionen speziell für den Screencast gab es nicht - Snapz Pro X - iShowU - … Montag, 23. September 13
  5. 5. Historie 2008: ScreenFlow (Mac!) Spezialfunktionen: - Zoom - Click-Highlights - Callouts - Shortcuts - und das alles variabel! Montag, 23. September 13
  6. 6. Montag, 23. September 13
  7. 7. Historie Der Screencast Erklärt ein gewisses Thema in Video Form. Es wird etwas… - gelehrt - erklärt - beigebracht - vermittelt - kommuniziert Montag, 23. September 13
  8. 8. Resultat - Weiche Bilder - Farben - Retro Historie Was macht die Filmindustrie? Technologien Filmer setzen auf Digitalkameras - Billigere Produktion - Tapeless Workflow Montag, 23. September 13
  9. 9. Sandwich Video Montag, 23. September 13
  10. 10. Historie Kinetic Typography Text lernt sprechen - clean - einfach - deutlich - schnell produziert - kann man auch selber machen Montag, 23. September 13
  11. 11. Stephen Fry - Language Montag, 23. September 13
  12. 12. Historie Weitere Techniken Alte Kunst - Stop Motion Animation - Zeichentrick - Infographics Montag, 23. September 13
  13. 13. Historie Zusammenfassung Es gibt nicht nur Screencasts die etwas vermitteln, sondern auch andere Video Formen. Montag, 23. September 13
  14. 14. Der Screencast Erklärt ein gewisses Thema in Video Form. Es wird etwas… - gelehrt - erklärt - beigebracht - vermittelt - kommuniziert Es wird etwas… - gelehrt - erklärt - beigebracht - vermittelt - kommuniziert Montag, 23. September 13
  15. 15. Visuelle Kommunikation Montag, 23. September 13
  16. 16. Visuelle Kommunikation Spannung 0 1 2 3 4 5 6 7 8 9 10 Montag, 23. September 13
  17. 17. Visuelle Kommunikation 0 1 2 3 4 5 6 7 8 9 10 1 2 3 4 5 6 7 8 9 10 Spannung Zeit Montag, 23. September 13
  18. 18. Kommunikation Zusammenfassung Es gibt einen zeitlichen Rahmen der zur Verfügung steht einen Sachverhalt deutlich zu vermitteln. Montag, 23. September 13
  19. 19. Der Screencast Erklärt ein gewisses Thema in Video Form. Es wird etwas… - gelehrt - erklärt - beigebracht - vermittelt - kommuniziert Es wird etwas… - gelehrt - erklärt - beigebracht - vermittelt - kommuniziert Montag, 23. September 13
  20. 20. DeliveryEditingRecording Herangehensweise Übersicht Planning Montag, 23. September 13
  21. 21. Herangehensweise Schritt 1 Planning Je besser geplant wird, desto einfacher wird auch die Produktion. Je besser geplant, desto kürzer kann das Video werden. - Zielsetzung - Storyboard - Scriptwriting - Sprecher, etc. Montag, 23. September 13
  22. 22. Herangehensweise Schritt 1 Planning Clear Concise Feasible Understandable Montag, 23. September 13
  23. 23. Screencasts Intro Am Anfang klar machen worum es geht Wenn etwas erstellt wird zeigen was gemacht wird. Leute können schneller abschalten. Rumlabern kann jeder, einen "Unterricht" richtig gut durchdenken erfordert Arbeit. Tool Belt Screencasts Animations 2D 3D Kinetic Typography Stop Motion Cartoon Animation Verschiedene Arten von Screencasts Tutorial Review Wie lange soll sowas sein? 10 Minuten ist perfekteYouTube Länge Länger geht nur wennYouTube es erlaubt Alternative:Vimeo Erlaubt keine PromotionVideos im kostenlosen Account PromotionVideo deutlich kürzer TV Limitierung ist unnötig VIEL Arbeit Je besser der Content kommunizieren soll desto mehr Arbeit muss rein gesteckt werden. Erklärungen Clear Concise Feasible Understandable Probleme vonVideos Internationalität Suche Video SEO Lösungen Untertitel Eingebrannt Dynamisch geladen Metadaten "Billige" Encoder löschen Metadaten Montag, 23. September 13
  24. 24. Herangehensweise Schritt 2 Recording Equipment benutzen das für den Zweck ausreichend ist. So viel wie nötig, so wenig wie möglich. - Hardware - Mikrofon - Audio-Interface - Raum Montag, 23. September 13
  25. 25. Montag, 23. September 13
  26. 26. Herangehensweise Schritt 3 Editing Immer das geeignete Werkzeug benutzen. - Dynamik - Facials - Grenzen von ScreenFlow & Co. - Video-Stile Montag, 23. September 13
  27. 27. Herangehensweise Schritt 3 Editing Immer das geeignete Werkzeug benutzen. - Dynamik - Facials - Grenzen von ScreenFlow & Co. - Video-Stile Montag, 23. September 13
  28. 28. GarageBuy - http://zcasting3000.com/our-clients/ Montag, 23. September 13
  29. 29. Decloner Montag, 23. September 13
  30. 30. Herangehensweise Schritt 4 Delivery Wo soll das Video laufen? - Format: - H.264 - MP4 - WebM? - AAC - MP3 Montag, 23. September 13
  31. 31. longtailvideo.com/html5 Browser/Device Video Format Audio Format Chrome MP4, WebM AAC, MP3, Vorbis Firefox WebM Vorbis Internet Explorer MP4 AAC, MP3 Safari MP4 AAC, MP3 iOS MP4 AAC, MP3 Android MP4 AAC, MP3 Opera WebM Vorbis Montag, 23. September 13
  32. 32. Herangehensweise Schritt 4 Delivery Wo soll das Video überall laufen? - Format: - H.264 - MP4 - WebM? - AAC - MP3 - Grösse Montag, 23. September 13
  33. 33. Untertitel Metadaten Probleme Internationalität Accessibility Suche Montag, 23. September 13
  34. 34. 1 2 3 App Videos Tutorial Erklärbärvideo Konkreter Workflow Ca. 8-15 Minuten Länge (viele sind länger) YouTube “Klassischer Screencast” Montag, 23. September 13
  35. 35. 1 2 3 App Videos Tour Schnelleinstieg Viele Features in kurzer Zeit Ca. 3-5 Minuten Länge YouTube “Klassischer Screencast” Montag, 23. September 13
  36. 36. 1 2 3 App Videos Promo Video Ad, Trailer Werbevideo Deutlich kürzer Ganze Palette an Möglichkeiten nutzen Montag, 23. September 13
  37. 37. Screencasting Ausblick Mobile Retina ScreenFlow Camtasia Claquette! photo credit: Ѕolo, http://www.flickr.com/photos/donsolo/3012001532/ Montag, 23. September 13
  38. 38. E-Book 10 Tips for Creating Engaging Product Videos http://mosx.tv/10-video-tips 10 TIPS FOR CREATING ENGAGING PRODUCT VIDEOS PRACTICAL EXPERT TIPS photo credit: Ѕolo, http://www.flickr.com/photos/donsolo/3012001532/ Montag, 23. September 13
  39. 39. …aber richtig Screencasts Andreas Zeitler @zettt Montag, 23. September 13

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