ZERONA SPOKESPERSON LEEZA GIBBONS<br />Brings consumer credibility across all media platforms<br />Leeza Can Be Leveraged ...
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Leeza Gibbons radio program (“Hollywood Confidential”) broadcast on over 120 stations nationwide
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Zerona Marketing

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Zerona spokeswoman, Leeza Gibbons, helps to market the low-level laser treatment through several media channels including television and radio. Zerona has also been featured in several magazines, including Allure. Santa Barbara Medical Innovations has created a Physician's Portal to assist practices using the Zerona laser treatment.

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Zerona Marketing

  1. 1. ZERONA SPOKESPERSON LEEZA GIBBONS<br />Brings consumer credibility across all media platforms<br />Leeza Can Be Leveraged On:<br /><ul><li>Internet
  2. 2. TV
  3. 3. Radio
  4. 4. Leeza Gibbons radio program (“Hollywood Confidential”) broadcast on over 120 stations nationwide
  5. 5. Print – Magazine, Direct Mail, Email
  6. 6. Broadcast live over the internet </li></ul>1<br />
  7. 7. ZERONA® IN THE NEWS<br />Print Media<br /><ul><li>Allure Magazine – August 2009
  8. 8. Life and Style – August 3rd
  9. 9. Aesthetic Guide – July/August 2009
  10. 10. Harpers Bazaar – July, September 2009, January 2010
  11. 11. Marie Claire – January 2010</li></ul>Television <br /><ul><li>Nightline
  12. 12. CBS Early Show
  13. 13. The Doctors
  14. 14. Rachel Ray
  15. 15. Numerous Local News Channels
  16. 16. EXTRA
  17. 17. The Insider
  18. 18. Meet the Llamas</li></li></ul><li>SBMI PHYSICIAN PORTAL – Helping Drive Patients<br />Available exclusively to SBMI Physicians, the Physician Portal is a 24x7 resource for ZERONA marketing and training support. Through the Physician Portal practices have access to an extensive library that includes:<br /><ul><li>ZERONA University – online training video series on the proper use of the ZERONA device
  19. 19. Practice Management and Development tools
  20. 20. Seasonal Marketing Campaigns
  21. 21. Media Creative – examples next page
  22. 22. Marketing Best Practice Webcasts
  23. 23. Additional marketing resources and tools</li></li></ul><li>MEDIA & CREATIVE – Helping Drive Patients<br /><ul><li> Direct Mail & Email Campaigns
  24. 24. ZERONA Open House & Launch Party
  25. 25. In-Office Marketing
  26. 26. Shelf Talkers
  27. 27. DVD for waiting room
  28. 28. CDs to give away to patients
  29. 29. Quarterly e-newsletter that can be emailed out
  30. 30. Referral card program
  31. 31. 90 Day Success Plan – detailed step-by-step plan
  32. 32. FindZerona.com – physician finder website</li>

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