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Savvy smart searching_2017


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Susanne Noll - UCT Writing Centre Presentation 2017

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Savvy smart searching_2017

  1. 1. W E D N E S D A Y , 2 3 / 0 3 / 2 0 1 7 U L W A Z I S U S A N N E N O L L Smart searching techniques
  2. 2. Smart searching techniques Learning Outcome : By the end of this session you will be able to 1. Undertake a literature search 2. Use the internet for research 3. Find theses, conference papers and specialist materials 4. Understand primary sources such as data, newspapers, official publications 5. Understand the importance of unique and specific searches
  3. 3. Smart searching techniques  Why do we need a search strategy?  Promotes deeper learning about your question  Leads to better yield of quality research  Saves time in the long run
  4. 4. Smart searching techniques  Keywords may not be enough  Use unique, specific terms  If not, select more words by using:  synonyms  alternate spelling, translations  related terms / words / subjects  narrower or broader terms
  5. 5. Smart searching techniques Most databases offer Thesauri
  6. 6. Smart searching techniques  Examples:  corporate culture:  organizational behavior/character  corporate identity merger:  acquisition, take-over, fusion, combination  unification profitability:  profit, advantage, return on investment, shareholder value
  7. 7. Smart searching techniques 1. Undertake a literature search  Principles, tips and techniques  Quick one-stop-shop search  Databases  Example EbscoHost, Basic Search, Advanced Search, • Alerts • Saved Searches  Scopus - European  Bibliographic database containing abstracts and citations for academic journal articles. It covers 53 million records | 21,915 titles | 5,000 publishers  Web of Science – US  Over 90 million records covering 5,300 social science publications in 55 disciplines
  8. 8. Smart searching techniques  Search tips  Use Boolean operators AND, OR, NOT  Use truncation and symbols (*, ?) for finding variant word forms and spellings  For phrase searching use “ “  In some cases you can specify the fields to search in, e.g. title, subject, keywords
  9. 9. Smart searching techniques AND NOTOR
  10. 10. Smart searching techniques  Google Scholar -  Good to use in complement to Scopus  including books, conference papers, non-American journals, journals on the fields of strategy, management, international business, education  easy access to published articles, HOWEVER  offers results of inconsistent accuracy,  inadequate, and less often updated – no reliable impact factor  frequency of its updates is unknown  Google Scholar is vulnerable to spam  uses a PAGE RANK ALGORITHM
  11. 11. Smart searching techniques PageRank is a link analysis algorithm and it assigns a numerical weighting to each element of a hyperlinked set of documents, such as the World Wide Web, with the purpose of "measuring" its relative importance within these.
  12. 12. Smart searching techniques
  13. 13. Smart searching techniques
  14. 14. Smart searching techniques GOOGLE SCHOLAR • Free and accessible for scholarly research • Includes journal and conference papers, theses and dissertations, academic books, pre-prints, abstracts, technical reports and other scholarly literature from all broad areas of research • Login via EZProxy • UCT has access to online subscriptions • Please consult the following Youtube video: • “What Google Scholar can do for you”
  15. 15. Smart searching techniques  GOOGLE SCHOLAR  Uses natural language  Tips and tricks  Automatic sorted by relevance  Determined by the number of citations  May not be most relevant to your search  Refine by year – click on sort by date” or “since xxxx” or “custom range”
  16. 16. Smart searching techniques  GOOGLE SCHOLAR  Inverted commas for phrase  Boolean operators AND OR  Google uses dash instead of NOT  For specific authors: author:Smith  (no spaces) similarly for specific formats  Format:pdf and election  SFX – availability on campus and logged in  Librarylink allows to access digital repositories
  17. 17. Smart searching techniques  GOOGLE SCHOLAR  Underneath each result : useful links  Closely related articles  Cite – 3 different formats to copy and paste  From here: Import directly to Endnote and/or Refworks  Save : if you have created a Google account (gmail)  You will have “MY Library” in which you can collect
  18. 18. Smart searching techniques  GOOGLE SCHOLAR  Such as electronic thesis collection  Type in author’s surname and thesis title  E.g. noll: "Possibilities of applying some knowledge management techniques"  Scroll down until you get the thesis link  Try authors surname and the affiliation, such as University of Cape Town, University of Pretoria
  19. 19. Smart searching techniques  2. Using the internet for your research The following slides are taken from a “Web Searching workshop” which was facilitated by Peter Underwood (2012) and Mary Nassimbeni (2012)
  20. 20. Smart searching techniques  Internet Searching  The information retrieval problem • Mismatching of vocabularies – Synonyms: e.g. railway / railroad car / automobile – Polysemes: e.g. table (furniture) / table (data presentation) • Queries are ambiguous, and are rarely complete – or accurate – statements of need • Document descriptions and texts do not always reflect content and intended use accurately • The user is the ultimate judge of what seems relevant -- but we don’t know much about how this judgment is made
  21. 21. Smart searching techniques  Search structure • keywords describing important concepts – synonyms – phrases • linkages between keywords • limits on what is retrieved – language – time period – country – format • quantity
  22. 22. Smart searching techniques  Search engine choice • South African-based search engine, useful for locating national and regional information Master site for South African search engines: Africa.html • Focus on publication form
  23. 23. Smart searching techniques
  24. 24. Smart searching techniques  Meta Search Engine • Allows searching of multiple search services • Do not normally hold their own data • May be customised to use selected services • Example:
  25. 25. Smart searching techniques Evaluating web sites and web material Traditional criteria to be applied – Accuracy – Authority – Objectivity – Currency – Coverage Additional challenges
  26. 26. Smart searching techniques  How to go about evaluation Advocacy, org Business, com Informational, edu ac gov News, usu com Personal, often a ~ Use the checklist: the more often you can answer ‘yes’ the more likely it is that the site/material is reliable
  27. 27. Smart searching techniques  Checklist Authority • Can you identify organisation/company/person responsible? • Is there a link describing goals, purpose, nature of organisation? • Are there contact details?
  28. 28. Smart searching techniques  Accuracy • Are sources for any factual information listed so they can be verified? • Can you detect some sort of quality control? – look at grammar, spelling etc. • Are charts, graphs clearly labelled and easy to read?
  29. 29. Smart searching techniques  Objectivity • Are biases clearly stated? • Is it easy to distinguish between informational and advertising content?
  30. 30. Smart searching techniques  Currency Are there dates to indicate • When the page was written? • When it was placed on the web? • When it was last revised?
  31. 31. Smart searching techniques  Coverage • Is there an indication that the page has been completed? • Is there a print equivalent? • Is it clear what topics the page intends to address?
  32. 32. Smart searching techniques Contemporary sources, but do remember the evaluation criteria Blogs Twitter Facebook Wiki – Accuracy – Authority – Objectivity – Currency – Coverage
  33. 33. Smart searching techniques Specialised Search engines: Health Databases such as Medline, PubMed, Clinical Key, OvidSP for Biology and Medicine related subjects Law databases such as Westlaw, Sabinet Legal, Lexis Nexis
  34. 34. Smart searching techniques 3. Finding theses, conference papers and specialist research materials SA theses : Databases SA Cat Current and completed research NDLTD (Theses and Dissertations) African Digital Repository International theses: Databases ProQuest Dissertations and Theses
  35. 35. Smart searching techniques Specialist research materials
  36. 36. Smart searching techniques  4. Understand primary sources such as data, newspapers, official publications  Financial data
  37. 37. Smart searching techniques  Newspapers   Databases, Newspaper Source via EBSCOhost (Fulltext)  Lexis Nexis Academic (includes Financial Mail, Business Day, Financial Times, Sunday Times, The Star, The Herald)  SA Media (Sabinet)  Library PressDisplay
  38. 38. Smart searching techniques About Government Publications •They are important sources of primary information. •Cover all subjects (from agriculture to zoology.) •Can be in any format (from book to DVD.) •Can be historical or very current (from 1800 Cape gazettes to this week’s Government gazettes on-line.). •Are publications & documents that originate in government. •Are usually not books explaining politics or public administration. • Are not publications by political parties or NGO’s
  39. 39. Smart searching techniques  DataFirst DataFirst is a unit at the University of Cape Town, South Africa devoted to survey research in Africa. The unit operates a Research Data Centre and provides basic and advanced training in microdata analysis.  Eighty20 Eighty20 provides businesses, marketers, policy makers and developmental organisations with strategic and actionable insights from data. We offer clients online access to market research databases, ready made data-rich reports on topical issues, as well as a full range of bespoke business consulting projects. Our economists, MBAs, actuaries, and statisticians provide a unique combination of skills to turn data into insights.
  40. 40. Smart searching techniques Author searches (e.g. H-Index) – Scopus, Web of Science Journal searches (e.g impact factor) - JCR Use bibliographies In summary:  Choose effective search terms (keywords)  Use the advanced search option (if one is available)  Use Boolean operators  Use truncation  Use the thesaurus
  41. 41. Smart searching techniques  More possible search strategies:  By accident  Discussions with peers  Recommendation  Following references  Citation searching  Keyword searching  Systematic reviews  Alerts
  42. 42. Smart searching techniques  Summary  Use unique specific terms  Use the minus operator (-) to narrow the search  Use quotation marks for exact phrases  Don't use common words and punctuation  Capitalization  Drop the suffixes  Maximize AutoComplete  Customize your searches  Use browser history  Set a time limit — then change tactics  Author:noll title:knowledge management abstract:new ideas
  43. 43. Smart searching techniques  Thank you!  Questions?