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INFLUENCER
MARKETING TIPS
1© ZENERGY COMMUNICATIONS North America Inc.
WHAT ARE INFLUENCERS?
2© ZENERGY COMMUNICATIONS North America Inc.
• Influencers are individuals who share their thoughts,...
BENEFITS OF INFLUENCER
MARKETING
3© ZENERGY COMMUNICATIONS North America Inc.
• Influencer marketing is an excellent tacti...
4© ZENERGY COMMUNICATIONS North America Inc.
THE MARKET IS SHIFTING
• The way consumers keep up to date with brands has ch...
AN EXTENSION OF YOUR BRAND
5© ZENERGY COMMUNICATIONS North America Inc.
• Who you choose to represent your brand is very i...
6© ZENERGY COMMUNICATIONS North America Inc.
• To find the right influencer for your needs, you must follow, watch and
con...
7© ZENERGY COMMUNICATIONS North America Inc.
• Understand who your audience is and who your influencers are
o 5 W’s – dig ...
CHOOSING YOUR CHANNELS
8© ZENERGY COMMUNICATIONS North America Inc.
• If your influencer campaign is focused on B2C channe...
FINAL TIP
9© ZENERGY COMMUNICATIONS North America Inc.
• In B2C marketing, influencers must disclose when they are
promoti...
Inspired to add influencer marketing to your
strategy?
Contact the team at Zenergy to learn how we can help you with your ...
Influencer Marketing Tips
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Influencer Marketing Tips

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The way consumers follow brands has changed. The market is shifting from B2C to person to person selling. Integrating influencer marketing into your brand's marketing strategy can help boost brand success - if you follow these tips!

Published in: Marketing
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Influencer Marketing Tips

  1. 1. INFLUENCER MARKETING TIPS 1© ZENERGY COMMUNICATIONS North America Inc.
  2. 2. WHAT ARE INFLUENCERS? 2© ZENERGY COMMUNICATIONS North America Inc. • Influencers are individuals who share their thoughts, opinions, testimonials, etc. about products or services online and through social media platforms • Influencer marketing is the practice of building relationships with people who can build relationships for you o They become an asset for building social relationships • Influencers can help grow your brand because consumers trust them to lead them to the ‘correct’ (buying) decision
  3. 3. BENEFITS OF INFLUENCER MARKETING 3© ZENERGY COMMUNICATIONS North America Inc. • Influencer marketing is an excellent tactic to add to your marketing strategy • It offers a level of authenticity not achieved by other marketing tactics • Consumers place more trust in influencers because they view them as more believable (testimonials)
  4. 4. 4© ZENERGY COMMUNICATIONS North America Inc. THE MARKET IS SHIFTING • The way consumers keep up to date with brands has changed – they follow people now instead of brands • Influencer marketing represents the shift from businesses selling to consumers to people selling to people • The people we follow influence us to buy from certain brands, which is why influencer marketing is important to brands looking to grow their customer base
  5. 5. AN EXTENSION OF YOUR BRAND 5© ZENERGY COMMUNICATIONS North America Inc. • Who you choose to represent your brand is very important (for obvious reasons) so choose carefully • Think about your target market and who can help you speak to that audience • Consider what lifestyle and persona you are looking to portray – the influencer you choose to work with should be an extension of your brand identity
  6. 6. 6© ZENERGY COMMUNICATIONS North America Inc. • To find the right influencer for your needs, you must follow, watch and consume all the things that your audience is or is going to be talking about and then jump into those conversations • Tap into your resources and network: o LinkedIn, Communities, Networks, Inner circle, Levo.com • Consider demographics – what do your customers have in common? How are they different? How does your marketing approach need to shift to reach customer groups? CONNECTING WITH INFLUENCERS
  7. 7. 7© ZENERGY COMMUNICATIONS North America Inc. • Understand who your audience is and who your influencers are o 5 W’s – dig deeper to really understand the customer • Match the influencer to the industry where necessary • Think about the best way to communicate your message – what channels will you use? • Incentivize and then ‘activate’ your influencers • Look for tools/resources to make it easier, and to help understand results • i.e. tracking and social media analytics STRUCTURING AN INFLUENCER CAMPAIGN
  8. 8. CHOOSING YOUR CHANNELS 8© ZENERGY COMMUNICATIONS North America Inc. • If your influencer campaign is focused on B2C channels, use platforms like Instagram, Facebook and Snapchat • If your influencer campaign is focused on B2B channels, use platforms such as LinkedIn, Twitter and YouTube • Always be relevant to the channel you use – cater to the platform and the audience that uses it • Don’t try to be everywhere - you will spread yourself thin, and it may annoy consumers o Remember, quality over quantity
  9. 9. FINAL TIP 9© ZENERGY COMMUNICATIONS North America Inc. • In B2C marketing, influencers must disclose when they are promoting a brand o Most will tag these types of posts or images with #sponsored or #partner o Influencers will also add disclaimers on their websites or blogs o Consumers are not deterred by this, and most agree it makes the influencer seem more honest and trustworthy
  10. 10. Inspired to add influencer marketing to your strategy? Contact the team at Zenergy to learn how we can help you with your influencer marketing campaign. Email us at info@zenergycom.com or call us toll-free at 1.866.440.4034 10© ZENERGY COMMUNICATIONS North America Inc.

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