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ZendCon 2008 Closing Keynote


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David Neff will present how the American Cancer Society uses PHP and Zend Framework for a new kind of social application called

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ZendCon 2008 Closing Keynote

  1. 1. Social Media for Social Good using ZEND by David J. Neff
  2. 2. • By the year 2005, Americans will spend more time on the Internet than watching network television and videocassette rentals will have been replaced by easily available video-on-demand services.” - Nicholas Negroponte (1995, The Future of News)
  3. 3. • “Nothing you have ever experienced will prepare you for the unlimited carnage you are about to witness” - Dan Akroyd to Eddie Murphy in “Trading Places”
  4. 4. • Social Media needs to be defined as a group think mentality around your message. • People are going to talk about your message. • Deal with it. Encourage it.
  5. 5. Who watches?
  6. 6. It’s Social
  7. 7. SharingHope.TV
  8. 8. SharingHope.TV - Features -Upload video, photos, audio and artwork -Twice the space of YouTube for your videos - Users can leave comments to each other and rate videos - Simple Help videos explain how to create and upload video - National launch partner with - Ability to post videos on Facebook, MySpace, Typepad, Blogger, The LINK and
  9. 9. SharingHope.TV - Benefits -Helps our constituents share their story (no bus needed) - Helps move the mission by sharing stories from real people - Helps showcase our events and how they work - Every video has the option to donate (Fundraising) - Shows the Society can do cutting edge technical work
  10. 10. VMIX API with ZEND -Upload Manager. -Media Encoder. Automatically encode your raw media file and retain a high definition master file, keeping both easily accessible in your library. - Groups are used to categorize and share media. of a hierarchical taxonomy to organize the media files in the account. -Flash Player. Tailor your Flash media player to your size, advertising, and viewing requirements using our flexible APIs. -Audio Management and Player Automatically encode and manage audio files in MP3 format. -Human Review -Social Media Tools Promote distribution of your media content MySpace, Send to a Friend, submission links to Digg and, RSS feeds, all with links back to your Web site.
  11. 11. Slicehost gives us a Home We currently have 2 slices. -Virtual servers Ubuntu Gutsy (7.10) which means they run as individual servers within a main server. - 256 MB RAM, 10 GB disk space and 100 GB bandwidth per month. -One devoted to SQL. Running rails. - One provides hosting for
  12. 12. Ruby shaves Time -Entire registration system created in Ruby - SharingHope.TV runs Ruby 2.0 using mongrel environment -Project Mgmt software “Redmine” created in Ruby
  13. 13. Open ID invites community -Custom OpenID variation - OpenID consumer as well
  14. 14. CC opens expression
  15. 15. Fin! Q & A Time Twitter:@daveiam Blog: LinkedIn: David J. Neff Email: Isn’t that just an aggregator for all my social networks? …fine!