Conducttr: 01_Terms and concepts


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Conducttr ( is a subscription service that allows creatives to deliver multi-platform interactive experiences: it's a pervasive entertainment platform.

This is an introduction to the basic terms and concepts used by the service

Conducttr: 01_Terms and concepts

  1. 1. 01: Basic Terms and Concepts Go to Transmedia Storyteller index
  2. 2. About this document • This is a short introduction to the terms and concepts used on Transmedia Storyteller • The first term you should be familiar with is the abbreviation of “Transmedia Storyteller” to… [drum roll] … “Storyteller”. • Where an official term or name is used for the first time, they’re shown in bold. Thereafter the first letter is capitalized. index
  3. 3. What You’ll Learn • Explained here: – Accounts – Asset – Audience – Author – Characters – Container – Story Engine – Synopsis – Tabs – Touchpoints
  4. 4. Author – That’s you If you use Storyteller then you’re an Author index
  5. 5. Audience – that’s them The people that engage with your work is your Audience index
  6. 6. Storyteller is like a conductor Storyteller orchestrates your content : it directs a performance and responds to the Audience. The music is your Story. index
  7. 7. The Story Engine At the heart of Storyteller is a Story Engine. It reads your Stories and makes stuff happen. index
  8. 8. An Asset points to your content Your media is represented by an Asset. Example Assets would be video and Every Asset has audio clips and delivery instructions images. ..and information about who it came from index
  9. 9. We don’t host your media Your Story is all we have. All your media is hosted elsewhere, on YouTube, Flickr and so on. An Asset tells Storyteller where to find it. index
  10. 10. Containers hold Assets A Container allows you to gather Assets. For example an “email” is a Container that holds text and can have links to Assets. index
  11. 11. Containers and Assets are carried by Vehicles Vehicles are represented in Storyteller by Tabs. Tabs (Vehicles) are a convenient way for you to organize your content. index
  12. 12. Touchpoints are where Story meets Audience A Touchpoint is a place where your Story connects to the Audience index
  13. 13. Accounts Accounts hold the username and passwords for your Touchpoints… …when they’re required. index
  14. 14. Characters help organize your Story Almost everything you create or define in Storyteller is Every Character has a bio, a list of Assets owned by a and a list of Accounts Character. index
  15. 15. “Narrator” is the default Character • The default Character, “narrator”, represents you, the Author • You can create new Characters to represent the roles or characters in your Story index
  16. 16. Each Character has its own Audience Audiences are owned by Characters. You can also copy or move Audience members between Characters index
  17. 17. The Synopsis is for your benefit only. Audiences never get to read it. The Synopsis page is a free-form text editor that you can use to explain your Story to collaborators. You can also use it to link to other parts of your Story. index
  18. 18. Further Reading • Now read the next presentation to find out about the more advanced terms and concepts such as Triggers, Schedules & Publishing. Go to Transmedia Storyteller index