Measuring RoI for Transmedia

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Some wonder why they should give away free content or experiences if it's only enjoyed by those who will buy the paid content anyway.
This presentation describes an approach to cost-justifying free content and experiences and explains why it's a good investment in customer relationships.

More in this doc: http://www.transmediastoryteller.com/community/content/5/58/audiences-engagement-and-content-strategy-for-transmedia-storyt

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