A Content Strategy for Audience Engagement

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A Content Strategy for Audience Engagement

  1. 1. A Content Strategy for Audience Engagement Transmedia Storyteller
  2. 2. Everyone needs a content strategy
  3. 3. This is not audience engagement
  4. 4. This is audience engagement
  5. 5. Audience engagement is a recursive process
  6. 6. We need to engage all five senses
  7. 7. Does it SMELL right?
  8. 8. Can I try a TASTE before I commit?
  9. 9. ement When I TOUCH it, will it fit like a glove?
  10. 10. Only through experience can one truly SEE
  11. 11. Am I alone? Do I HEAR others?
  12. 12. Create content that engages the senses
  13. 13. Create TEASERS
  14. 14. ..and TRAILERS
  15. 15. You can’t fake your content
  16. 16. Avoid unintentional tollgates
  17. 17. Good “pre-content” shall overcome
  18. 18. Create a world worthy of EXPLORATION
  19. 19. With content that can be shared
  20. 20. ..that can be shared easily
  21. 21. Encourage participation
  22. 22. Collaboration requires rules, tools and support
  23. 23. Transmedia Storyteller Robert Pratten twitter.com/zenfilms www.transmediastoryteller.com

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