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DIGITAL MARKETING AUTOMATION WITH
SALESFORCE MARKETING CLOUD
TABLE OF CONTENTS
1. ABOUT SALESFORCE MARKETING CLOUD
a) CHANNELS
b) PLATFORMS
2. IS THE MARKETING CLOUD RIGHT FOR YOUR BU...
It’s not mandatory to have Salesforce in order to use Salesforce Marketing Cloud
Connects customers across any
channel
• M...
Email Studio
CHANNELS
Mobile StudioSocial Studio
Web StudioAdvertising Studio
• Send personalized email messages with
data...
PLATFORMS
Journey
Builder
Audience
Builder
Content
Builder
Analytics
Builder
Marketing
Cloud
Connect
Personalization
Build...
 The scalability of cloud, social media, mobile, and the Internet of Things (IoT) have made the marketing cloud necessary...
KEY
FOCUS
AREAS IN
2016
Creating a New connected
World
Connect Product & customer experience,
Journey Builder & IoT cloud ...
SALESFORCE MARKETING CLOUD
RELEASES IN 2016
JANUARY 2016
RELEASE
MAY 2016
RELEASE
SEPTEMBER
2016 RELEASE
SALESFORCE MARKETING CLOUD
RELEASE HIGHLIGHTS
MARCH 2016
RELE...
Advantages of
Lightning to Digital
Marketers
LIGHTNING ADVANTAGES
Intelligent User Experience
Salesforce identity and navi...
Budget
Management app
& Journey Builder
help reduce
marketing spend
Marketing
Cloud in
Action
Re-engages &
retains email
s...
COMPARISON OF MARKETING CLOUD
FROM DIFFERENT VENDORS
MARKETING CLOUD CASE STUDY FOR
B2C INDUSTRY
Challenges
Building Brand Experience
Getting the most out of Data
Personalized...
MARKETING CLOUD CASE STUDY FOR
B2B INDUSTRY
Challenges Solution Benefits
Lead Nurturing
Content Building for
Targeted camp...
ZEN4ORCE SERVICE OFFERINGS
jQuery
SALESFORCE
CUSTOMIZATION
SALESFORCE
AUTOMATION
ADVISORY SERVICES
INTEGRATED SOLUTIONS
Li...
CONCLUSION
Marketers need technology to support their efforts. Various vendors are launching new tools in the market.
Sale...
THANK YOU !!
Get in Touch with us :
+16124545031
sales@zen4orce.com
www.zen4orce.com
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Digital Marketing Automation with Salesforce Marketing Cloud

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This presentation explains how Salesforce Marketing cloud enables your organization to build and manage powerful 1-to-1 customer journeys.Discover the strategy to target more customers in today's competitive world.

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Digital Marketing Automation with Salesforce Marketing Cloud

  1. 1. DIGITAL MARKETING AUTOMATION WITH SALESFORCE MARKETING CLOUD
  2. 2. TABLE OF CONTENTS 1. ABOUT SALESFORCE MARKETING CLOUD a) CHANNELS b) PLATFORMS 2. IS THE MARKETING CLOUD RIGHT FOR YOUR BUSINESS ? 3. KEY FOCUS AREAS IN 2016 4. SAESFORCE MARKETING CLOUD RELEASE HIGHLIGHTS 5. LIGHTNING ADVANTAGES TO DIGITAL MARKETERS 6. MARKETING CLOUD IN ACTION 7. COMPARISON OF MARKETING CLOUD FROM DIFFERENT VENDORS 8. CASE STUDY FOR B2C INDUSTRY 9. CASE STUDY FOR B2B INDUSTRY 10 . ZEN4ORCE SERVICE OFFERINGS 11. CONCLUSION
  3. 3. It’s not mandatory to have Salesforce in order to use Salesforce Marketing Cloud Connects customers across any channel • M HubExchange helps install apps Helps personalize customer journeysMost powerful digital marketing platform Aimed at Delivering Customer success Salesforce Marketing Cloud (formerly known as ExactTarget) is a provider of digital marketing automation and analytics software and services. ExactTarget was renamed to Salesforce Marketing Cloud in 2014 after the acquisition by Salesforce.. ABOUT SALESFORCE MARKETING CLOUD Creates Personalized , cross channel customer journeys, delivers amazing brand experience. Email Marketing Solutions, Mobile Solutions, Journey Builder, Web studio solution etc helps connect customers across various channels . • Journey Builder Platform helps trigger sending meaningful emails. • Helps Measures campaign results. • Maps apps, products etc to customer journey . • Allows marketers to use apps built by marketing cloud. • Users can install drop-and-go apps. This Digital Marketing platform enables marketers to drive great business results
  4. 4. Email Studio CHANNELS Mobile StudioSocial Studio Web StudioAdvertising Studio • Send personalized email messages with data from Sales Cloud, Service Cloud etc. • Send promotional, triggered messages. . Reach out to customers via SMS, MMS, push messaging, and group messaging — based on location, events etc. Competitor Analysis, understanding customers through analysing conversations on Social media and sending campaigns. • Manages Ad Campaigns. • Data extracted from Salesforce CRM. used for targeted advertising. • Analyses customer Behaviour. • Sends automatic product and offer recommendations. • Creates beautiful website landing pages.
  5. 5. PLATFORMS Journey Builder Audience Builder Content Builder Analytics Builder Marketing Cloud Connect Personalization Builder Powerful campaign planning tool to design and automate responsive campaigns. Provides unified view of each customer by integrating data from any source with powerful contact management. Helps managing and sharing of content across digital media Tracks Campaign Performance through website, email and mobile analytics Enables consistent customer engagement across all touch points from marketing, sales, and service, HR, product designers Utilises the power of Predictive intelligence to deliver content based on customer preference through web/mail
  6. 6.  The scalability of cloud, social media, mobile, and the Internet of Things (IoT) have made the marketing cloud necessary for today's businesses  Marketing automation - An invaluable tool to delight customers and boost sales. IS SALESFORCE MARKETING CLOUD RIGHT FOR YOUR BUSINESS You are a B2C company When is Salesforce marketing cloud ideal for you ? Volume of email sending is high Medium & Large Size Company The complexity of your marketing effort and data are high Want to use multiple channels mobile apps, email, social media , web etc
  7. 7. KEY FOCUS AREAS IN 2016 Creating a New connected World Connect Product & customer experience, Journey Builder & IoT cloud in action for the same. Predictive Intelligence Aimed at making digital marketing more predictive and productive. Email Marketing Deliver Rich, interactive and personalized email content for maximum open rates Enterprise Marketing • Manging Complex Organizations • Managing multiple Business Units & Franchisees Customer Success Discovering new ways to connect with customers making customer journey a success Mobility Emphasis on mobile products, mobile messages , group messaging, in-app notifications and geolocation technology. KEY FOCUS AREAS IN 2016
  8. 8. SALESFORCE MARKETING CLOUD RELEASES IN 2016
  9. 9. JANUARY 2016 RELEASE MAY 2016 RELEASE SEPTEMBER 2016 RELEASE SALESFORCE MARKETING CLOUD RELEASE HIGHLIGHTS MARCH 2016 RELEASE JULY 2016 RELEASE • Data Attributes Encrypted to ensure data privacy • One Marketing Cloud Enterprise 2.0 account can connect with multiple Salesforce Orgs • Cloudpage being a more efficient way to manage web content • Decision Split Enhancements – Upto 20 paths can be created in one activity • Mobile Connect audiences can be created and published within Audience Builder • Approval streamlined in email studio • Emails sent in Trigger sends can be previewed. • 50 Response messages can be created and used in Group Connect Templates. • Journey Builder Entry Mode options expanded to include an option for a once- per-lifetime • Some applications have been moved around in navigation. • Advertising Campaigns can be created in Facebook within Journey Builder • Sales Cloud, Service Cloud activities created in Journey Builder • Information from Facebook Lead Ads extracted into Salesforce. • Expansion of Marketing Command Center to include Email Campaign results • MobilePush Users can easily validate their messages across iPod & Iphone • Email Studio now generally available to all customers • The Approvals service now integrated with the new Email Creation Flow, enabling customers to submit emails to an approval process • Campaign can be managed in Advertising Studio • Customers can now control in-progress SMS/MMS programs with cancel capabilities directly within the UI. • New Lightning UX in Journey Builder, with Simplified Dashboard and Canvas • Processes streamlined by creating data activities and workflows all in Automation Studio • Enhanced method for tracking revenue generated by emails • CloudPages customers can now use Content Builder editor to create a landing page. • Customers can now submit, review Content Builder emails directly from their mobile device with Mobile App
  10. 10. Advantages of Lightning to Digital Marketers LIGHTNING ADVANTAGES Intelligent User Experience Salesforce identity and navigation, to streamline processes & facilitate marketers to work seamlessly across the entire Customer Success Platform Apps with Drag & Drop Ease Lightning components to enable building of customized apps with combined capabilities of Sales, Service & Marketing cloud Information Analysis through Predictive Journey Technology Automate Customer Journeys • Customer Web Data Analysis to predict their Behaviour, preferences . • Campaign performance analysis to drive results • Tracks lead information shared by the customer on web • Routes it through Salesforce & helps establish personalised customer journeys
  11. 11. Budget Management app & Journey Builder help reduce marketing spend Marketing Cloud in Action Re-engages & retains email subscribers with tools like segmentation, targeting etc MARKETING CLOUD IN ACTION Helps convert fans into Customers through engaging them on social media Enables Automated Talent Acquisition & On boarding Provides Competitive insights to sales team with Journey Builder Personalized Email,mobile and social advertising help acquire & engage event Attendees. Dreamforce Post event follow-up with its personalized follow-up email
  12. 12. COMPARISON OF MARKETING CLOUD FROM DIFFERENT VENDORS
  13. 13. MARKETING CLOUD CASE STUDY FOR B2C INDUSTRY Challenges Building Brand Experience Getting the most out of Data Personalized customer experience Collaboration Solution Benefits • Predictive intelligence utilised to track user behaviour online, and automate messaging based on customers’ individual preferences • Real time browsing data collected to analyse and optimize customer journey • Relevant and personalized content could be created and delivered to each and every customer • Predictive decisions could be made based on customer data and behavior analysis. • A premium customer experience was delivered by leveraging a true 360-degree view of each and every customer • Engaged customers with the right message, at the right time and on the right channel • Analysing customer engagement in social media and sending recommendations based on their preferences • Deeper and more meaningful relationships with the customers • Social customer care by listening and engaging a customer • Every interaction with a customer — such as an email open, loyalty program registration, new lead capture, in-store purchase could be tracked • Chatter helped to Connect customers,Partners,and employees in an entirely new manner • Enabled partners to find experts, collaborate on deals, and access critical information anywhere. • Data generated from Social Chatter could be used to make informed business decisions and drive value • Marketing cloud enabled customers to join on a 1-to-1 journey with the retail brand • Targeted email campaigns connected customers to the entire retail business. • It helped connect customer CRM Data to advertising • Helped build better customer journeys and enhanced customer engagement with their brand
  14. 14. MARKETING CLOUD CASE STUDY FOR B2B INDUSTRY Challenges Solution Benefits Lead Nurturing Content Building for Targeted campaigns Different stages of customer, targeted emails, selecting goals, modifying wait times Demand & Lead Generation • Marketing cloud enabled Customised email and dynamic content sending to clients to create the feel of 1:1 email • Ensured leads were getting the right messages at the right time. • Simplified a complex sales cycle by automating lead nurturing programs • Delivered smart and predictive content • Personalized data-driven ads sent • Email welcome series promoting loyalty program • Creation of Landing pages and forms generated information about potential leads • Provided opportunities to collect valuable information from site visitors that went on to become leads. • Lead generation increase by 50% • Better Customer Engagement • Targeted emails were sent as per the customer stage to shorten the sales cycle and create satisfied repeat customers who would spread the word about the retail firm • Goals were defined, tracked to measure the work done • Better Lead Conversion Ratio • Satisfied Customers
  15. 15. ZEN4ORCE SERVICE OFFERINGS jQuery SALESFORCE CUSTOMIZATION SALESFORCE AUTOMATION ADVISORY SERVICES INTEGRATED SOLUTIONS Lightning Bootstrap Visualforce Appexchange Communities Service Cloud Sales Cloud GitHub Apex Web Services Visit www.zen4orce.com for further details about Zen4orce Services & Offerings. Skillset
  16. 16. CONCLUSION Marketers need technology to support their efforts. Various vendors are launching new tools in the market. Salesforce Marketing Cloud takes digital marketing into a new level. It is designed to help one execute promotional campaigns, automated campaigns, highly personalized emails, transactional messages, behaviour-triggered messages, and much more. Analytics help gain insight into campaign performance and measure the return on investment. Let your Digital marketing attain new heights with Salesforce Marketing Cloud !! References https://www.salesforce.com/blog/2016/01/salesforce-marketing-cloud-2016.html http://www.salesforce.com/in/marketing-cloud/overview/ https://www.salesforce.com/blog/2016/02/marketing-cloud-january-2016-release.html https://www.salesforce.com/blog/2016/03/marketing-cloud-march-2016-release.html https://www.salesforce.com/blog/2016/05/marketing-cloud-may-2016-release.html
  17. 17. THANK YOU !! Get in Touch with us : +16124545031 sales@zen4orce.com www.zen4orce.com
  • chai276

    Oct. 7, 2019
  • DerrickYim

    Feb. 13, 2018
  • NaveenKumar2447

    Jul. 10, 2017

This presentation explains how Salesforce Marketing cloud enables your organization to build and manage powerful 1-to-1 customer journeys.Discover the strategy to target more customers in today's competitive world.

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