Prototyping web apps with Wordpress

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Prototyping web apps with Wordpress

  1. 1. Prototyping Web Apps with WordPress Blaise Freeman and Ned Lomigora April 30, 2012 info@zeeen.com www.zeeen.com @zeeenmedia
  2. 2. •  started with a proprietary platform•  lacking market validation•  slow to iterate•  dependency on others for iterations•  high cost
  3. 3. Technique: Prototyping Tool:The Lean Startup Loop Wordpress
  4. 4. first version of zeeen book microsite
  5. 5. user feedback what customers what customers said it felt like wanted
  6. 6. and after many iterations... One stop login
  7. 7. Intuitive easy-to-edit admin interface
  8. 8. 1. Zero Out Extraneous “Features”
  9. 9. hide menus and widgets with asimple plugin add_action( admin_menu, wpzero_hide_menus ); add_role( defaultuser, Default User...
  10. 10. strip out unessential themeelements http://themble.com/bones/
  11. 11. if all else fails, hack things with jQuery jQuery("#media-upload #save").click(e){ ...
  12. 12. 2. Use Existing APIs"Bad artists copy. Good artists steal." Pablo Picasso
  13. 13. 3. Hack Core Responsibly-ish
  14. 14. Conclusion•  use other peoples code•  speed trumps doing it "the right way"•  WP core is useful for building Web applications
  15. 15. Thank You!For plugin source code please email us at info@zeeen.com www.zeeen.com @zeeenmedia

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