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Sanitary Napkin –Strategic Marketing     Assignment
BackgroundSeeing exponential growth in Indian hygiene market the clientin the case was seeking support of marketing partne...
SolutionZeebraCross      carried      experiential  consumerstudy,    market     research,   prepared   marketingplan, dev...
SolutionThe team worked towards development ofa competitive positioning (differentiatingfactor) for the product by creatin...
Benefit• We directly interacted with the prospects and customers  which enabled us to uncover & understand their true want...
Sanitary Napkin – Strategic Marketing Assignment
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Sanitary Napkin – Strategic Marketing Assignment

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Sanitary Napkin – Strategic Marketing Assignment

Seeing exponential growth in Indian hygiene market the client in the case was seeking support of marketing partner to design marketing and promotional strategies, communication tools and setting up distribution channel for sanitary napkins, baby wipes and facial wipes in India market. ZeebraCross carried experiential consumer study, market research, prepared marketing plan, developed communication schemes and proposed a marketing strategy for rolling the client’s product into organized retail sector.

The team worked towards development of a competitive positioning (differentiating factor) for the product by creating a unique value for it in the market by the determining market size, major competitors (if any or substitute) and the positioning strategies being implemented. We directly interacted with the prospects and customers which enabled us to uncover & understand their true wants and needs. The interactive sessions proved beneficial in Market segmentation (grouping individuals on the basis of the encountered challenges). The approach helped us define efficient marketing plans for each group combating the challenges faced by them. Later the project was focused on developing the brand strategy.

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Sanitary Napkin – Strategic Marketing Assignment

  1. 1. Sanitary Napkin –Strategic Marketing Assignment
  2. 2. BackgroundSeeing exponential growth in Indian hygiene market the clientin the case was seeking support of marketing partner todesign marketing and promotional strategies, communicationtools and setting up distribution channel for sanitarynapkins, baby wipes and facial wipes in India market.
  3. 3. SolutionZeebraCross carried experiential consumerstudy, market research, prepared marketingplan, developed communication schemes and proposeda marketing strategy for rolling the client’s productinto organized retail sector.
  4. 4. SolutionThe team worked towards development ofa competitive positioning (differentiatingfactor) for the product by creating aunique value for it in the market by thedetermining market size, majorcompetitors (if any or substitute) and thepositioning strategies being implemented.
  5. 5. Benefit• We directly interacted with the prospects and customers which enabled us to uncover & understand their true wants and needs. The interactive sessions proved beneficial in Market segmentation (grouping individuals on the basis of the encountered challenges)• The approach helped us define efficient marketing plans for each group combating the challenges faced by them. Later the project was focused on developing the brand strategy.

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