The semantic web runs, in essence, on structured mark-up. The clarity of the copywriting we publish and perception of images we share are enhanced by code that computers understand.
The problem is, not everyone's got the time or inclination (or budget) to structure their entire site in schema, RDFa lite or any other type of recognised microdata format.
In the absence of this code, we can, however, give the search engines a helping hand when it comes to understanding us.
By writing in bold, concise sentences, we can produce the triples that both Bing and Google are struggling to extract without structured mark up.
By disambiguating the entities within our content, we can help semantic web crawlers understand our business, our target market and to whom or what we are connected on- or off-line.
The result enables the Search Engine the indexers serve to match our content with searcher intent, thus rank it in SERPs with confidence. And that's all that the Bings and Googles of this world want: a clear, concise answer to a submitted query.
I created this presentation, "Organic Copy: concise, clear content; make your entities stand out!", to compliment the Tele-SEO consultancy service offered by SEO Workers. They own the copyright, and have given me express permission to upload it here.
You can find out more about the semantic alignment and discoverability service SEO Workers offers, here: http://www.seoworkers.com/search-engine-optimization/tele-consulting.html