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Google App Engine -
platform for your
Startup
Who am I?
Zdenko Hrcek, software consultant
(Developing on Google App Engine since 2012)
+ZdenkoHrcek
@zdenulo
zdenulo@gma...
So you have an idea?
◇ Website
◇ Mobile Application (which needs a backend)
◇ Niche SaaS (Software as a Service)
◇ Social ...
◇ created by Google
◇ it’s scalable
◇ saves time for development
◇ improves developers productivity
◇ pay for what you use...
Created by Google
◇ introduced by Google in 2008 supporting
Python language
◇ now supports Java, Go, PHP
◇ Google is the b...
It’s scalable
◇ Means that it adjusts to the traffic of your
webapp
◇ If you have “spikes” in the traffic, it adds
more re...
Saves time
◇ Developer (most of the time) doesn’t have to
worry when he/she writes code whether it
will serve 10 on 10000 ...
Pay for what you use
◇ very granular billing of different resources:
- data storage
- database operations (read/write)
- u...
Services
◇ NoSQL database
◇ Memcache - storing temporary data in
memory to lower the speed of response
◇ Tasks Queues - ba...
SDK
◇ Software Development Kit
◇ When developing application, you can use
most services locally on your (developer’s)
comp...
Integration with Google
Products
◇ Google Apps
◇ Other products from Google Cloud Platform
- Google Cloud Storage
- Google...
Nothing is perfect
◇ GAE has restriction which third party libraries can
be used (but it’s not unsolvable)
◇ depending on ...
Now what?
◇ Think thoroughly what you want to create
◇ Be aware of your $$$
◇ If you are not programmer, find someone
who ...
Who is using GAE
◇ Khan Academy, Udacity - online learning
◇ Rovio - games
◇ BestBuy - retailer
◇ Feedly - reading app
◇ S...
Useful links
https://cloud.google.com/appengine/docs
https://cloud.google.com/appengine/pricing
https://cloud.google.com/
Questions?
contact me: zdenulo@gmail.com
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Google App Engine - platform for your Startup

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See how you can use Google App Engine platform to implement your next business idea on the web.

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Google App Engine - platform for your Startup

  1. 1. Google App Engine - platform for your Startup
  2. 2. Who am I? Zdenko Hrcek, software consultant (Developing on Google App Engine since 2012) +ZdenkoHrcek @zdenulo zdenulo@gmail.com http://www.the-swamp.info
  3. 3. So you have an idea? ◇ Website ◇ Mobile Application (which needs a backend) ◇ Niche SaaS (Software as a Service) ◇ Social Network ◇ Online learning platform ◇ ...
  4. 4. ◇ created by Google ◇ it’s scalable ◇ saves time for development ◇ improves developers productivity ◇ pay for what you use ◇ services ◇ SDK ◇ integration with other Google products Why to choose Google App Engine?
  5. 5. Created by Google ◇ introduced by Google in 2008 supporting Python language ◇ now supports Java, Go, PHP ◇ Google is the biggest (and one of most important) internet company ◇ Google introduced several crucial internet technologies (which are used also in GAE), we’re standing on the shoulder of giant ◇ It’s PaaS (Platform as a Service) which means that Google takes care of most of the things - you primarily take care to deploy great code
  6. 6. It’s scalable ◇ Means that it adjusts to the traffic of your webapp ◇ If you have “spikes” in the traffic, it adds more resources (servers) to handle additional load so that application runs smoothly ◇ When traffic is reduced, it shuts down not used servers ◇ You don’t have to worry that you will run out of space for database
  7. 7. Saves time ◇ Developer (most of the time) doesn’t have to worry when he/she writes code whether it will serve 10 on 10000 users. ◇ But developer has to write code with good practices and architecture ◇ Easy administration of application ◇ No installation & configuration of software on servers ◇ Easy and quick deployment of the code
  8. 8. Pay for what you use ◇ very granular billing of different resources: - data storage - database operations (read/write) - usage of services - etc. ◇ free daily quota ◇ during development and early stage of your product under certain conditions you can run for free!!!
  9. 9. Services ◇ NoSQL database ◇ Memcache - storing temporary data in memory to lower the speed of response ◇ Tasks Queues - background work ◇ Emails - sending / receiving emails ◇ Channels - real time notifications to browsers ◇ Cloud Endpoints - creating interface between backend and mobile clients ◇ Search - indexing documents and text search ◇ etc.
  10. 10. SDK ◇ Software Development Kit ◇ When developing application, you can use most services locally on your (developer’s) computer ◇ Languages supported: Python, Java, Go, PHP. ◇ Not all language SDK are on the same level, i.e. some don’t have all functionality
  11. 11. Integration with Google Products ◇ Google Apps ◇ Other products from Google Cloud Platform - Google Cloud Storage - Google Cloud SQL - Big Query - etc. ◇ Other Google APIs (Google Maps, Youtube…)
  12. 12. Nothing is perfect ◇ GAE has restriction which third party libraries can be used (but it’s not unsolvable) ◇ depending on the design and use, your billing can raise. batching through several millions of rows in database cost ~5$, if you do it every day... ◇ GAE is enforcing development of application under GAE rules / services. If you want to change platform / provider it can be costly to migrate off the GAE (in terms of re writing and adjusting code, database migration) ◇ If you have stable / constant traffic, you can save money hosting somewhere else (for example virtual machine on Google Compute Engine)
  13. 13. Now what? ◇ Think thoroughly what you want to create ◇ Be aware of your $$$ ◇ If you are not programmer, find someone who knows GAE very well (a.k.a. Me ☺) to discuss if it suits your needs, how platform and it’s services can be used best for your idea
  14. 14. Who is using GAE ◇ Khan Academy, Udacity - online learning ◇ Rovio - games ◇ BestBuy - retailer ◇ Feedly - reading app ◇ Snapchat - mobile messaging
  15. 15. Useful links https://cloud.google.com/appengine/docs https://cloud.google.com/appengine/pricing https://cloud.google.com/
  16. 16. Questions? contact me: zdenulo@gmail.com

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