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SECOND LIFE Zbigniew Woźnowski What happens when you give everyone powerful tools  to shape their world?
Second Life ®  is a 3-D virtual world created by its Resident s Philip Rosedale W ithin five years, the  Second Life  will...
PHENOMEN OF SECOND LIFE
Hillary Clinton COMMUNITY
"We are planning to establish a Swedish embassy in Second Life primarily as an information portal for Sweden,“    Oll...
U2   Concert in Second Life
RESIDENT AND HER ALTER EGO
Fot. Łukasz Sakiewicz Fot. Łukasz Sakiewicz Źródło: Gazeta Wyborcza, „Dyskretny urok awatara” HUMAN AND AVATAR
Fot. Łukasz Sakiewicz Fot. Łukasz Sakiewicz Źródło: Gazeta Wyborcza, „Dyskretny urok awatara” HUMAN AND AVATAR
Źródło:  http://bpa.bestpicsaround.com/piles/?s=virtualreality  HUMAN AND AVATAR
ADAPTATION  PROCESS 4 hours Learning the interface 14  days Creation of identity
ADAPTATION  PROCESS 3–6 weeks Building relations with other residents 6–12 weeks Opening own business 4-8 weeks Finding ow...
HOW DOES IT LOOK?  SECOND KRAKOW  KRAKÓW
SECOND KRAKOW – 3:00 PM Photo taken from avatar position
SECOND KRAKOW -  9:00 PM The view from 80 m above ground
WHAT CAN RESIDENTS DO ? <ul><li>talk </li></ul><ul><li>fly </li></ul><ul><li>t eleport </li></ul><ul><li>swim </li></ul>
WHAT CAN RESIDENTS DO ? <ul><li>use vehicles </li></ul><ul><li>dance </li></ul>
WHAT CAN RESIDENTS DO ? <ul><li>Play sports </li></ul>
WHAT CAN RESIDENTS DO ? <ul><li>work </li></ul><ul><li>build 3D objects  </li></ul><ul><li>have a business </li></ul>
<ul><li>Residents retain their Intellectual Property rights to their creations </li></ul><ul><li>Residents may buy and sel...
SOCIETY
Community –  residents types Ca. 8 %   Living in SL  – person spending more than 8 hours daily in SL, a c knowledging prio...
Community – number of users Total n umber of accounts:  13 850 000 Number of accounts from Poland:  144 432 Age bands: 18-...
SL Statistics – Second Poland users Unique users' count 1 day 7 days 30 days Number of avatars appearing at least once in ...
SL Statistics – comment <ul><li>WWW user </li></ul><ul><li>Driven by search engine </li></ul><ul><li>Needs information </l...
COMMUNICATION
C hat , and Instant Message System
3D VOICE Voice over IP, enriched with surround - technology .
P osters and billboards
A udio streaming
V ideo streaming
SMS and notecards Internet GSM gateway function. Possibility to send any number of SMS-s to any country. Notecards are use...
Internet websites  integration Integration example – gratka.pl
Internet websites  integration Every item can drive a user to your website.
OTHER POSSIBILITIES
PRESENTATION
FOCUS GROUPS
SL connects : Video   +   3D   +  voice  +  human presence . More than e-learning
Academia Electronica  –  Sidey Myoo Academia  is designed as an electronic space for a true scientific discussion.
Academia Electronica  is designed as an electronic space for a true scientific discussion. Academia Electronica promotes a...
REAL LIFE – SECOND LIFE Fokus in Krakow Fokus in Second Krakow
RL – SL – WOŚP  The Great Orchestra of Christmas Charity
POLITICS DEBATES
TYGODNIK IN SECOND LIFE
RL – SL – CONFERENCE  „Małopolska without corruption”
MAJOR BRANDS
POLISH BRANDS
Second Poland  Project
<ul><li>Built to a 1:1 scale: 8 polish cities as realistic, as technology allows. </li></ul><ul><li>Integrate all 3D eleme...
<ul><li>CITIES BUILT TO A  </li></ul><ul><li>1:1 scale </li></ul><ul><li>Krakow </li></ul><ul><li>Wroclaw </li></ul><ul><l...
BUILDING SOCIETY
Second Folia –  HYBRID
Building Society– Residents places Angels Cellar Kółko kulinarne 13 grudnia rocznica
Building Society– Residents places
Building Society– Residents places Live  concerts  Harley Killer
Building Society– Residents places
WHO IS WHO
Thank You Zbysioo Borchovski [email_address]
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Second Life Communication

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About society, communication types, and second poland project in Second Life

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Second Life Communication

  1. 1. SECOND LIFE Zbigniew Woźnowski What happens when you give everyone powerful tools to shape their world?
  2. 2. Second Life ® is a 3-D virtual world created by its Resident s Philip Rosedale W ithin five years, the Second Life will be as important for work as the Web is today Forrester Research Second Life is an Interne t -based virtual world , which came to international attention via mainstream news media in late 2006 and early 2007 WIKIPEDIA WHAT IS SECOND LIFE ?
  3. 3. PHENOMEN OF SECOND LIFE
  4. 4. Hillary Clinton COMMUNITY
  5. 5. &quot;We are planning to establish a Swedish embassy in Second Life primarily as an information portal for Sweden,“ Olle Wästberg Sweden opens virtual embassy
  6. 6. U2 Concert in Second Life
  7. 7. RESIDENT AND HER ALTER EGO
  8. 8. Fot. Łukasz Sakiewicz Fot. Łukasz Sakiewicz Źródło: Gazeta Wyborcza, „Dyskretny urok awatara” HUMAN AND AVATAR
  9. 9. Fot. Łukasz Sakiewicz Fot. Łukasz Sakiewicz Źródło: Gazeta Wyborcza, „Dyskretny urok awatara” HUMAN AND AVATAR
  10. 10. Źródło: http://bpa.bestpicsaround.com/piles/?s=virtualreality HUMAN AND AVATAR
  11. 11. ADAPTATION PROCESS 4 hours Learning the interface 14 days Creation of identity
  12. 12. ADAPTATION PROCESS 3–6 weeks Building relations with other residents 6–12 weeks Opening own business 4-8 weeks Finding own place
  13. 13. HOW DOES IT LOOK? SECOND KRAKOW KRAKÓW
  14. 14. SECOND KRAKOW – 3:00 PM Photo taken from avatar position
  15. 15. SECOND KRAKOW - 9:00 PM The view from 80 m above ground
  16. 16. WHAT CAN RESIDENTS DO ? <ul><li>talk </li></ul><ul><li>fly </li></ul><ul><li>t eleport </li></ul><ul><li>swim </li></ul>
  17. 17. WHAT CAN RESIDENTS DO ? <ul><li>use vehicles </li></ul><ul><li>dance </li></ul>
  18. 18. WHAT CAN RESIDENTS DO ? <ul><li>Play sports </li></ul>
  19. 19. WHAT CAN RESIDENTS DO ? <ul><li>work </li></ul><ul><li>build 3D objects </li></ul><ul><li>have a business </li></ul>
  20. 20. <ul><li>Residents retain their Intellectual Property rights to their creations </li></ul><ul><li>Residents may buy and sell L$ for real world $ </li></ul><ul><li>Residents may license their creations back into the real world </li></ul>RESIDENTS OWN THEIR CREATION
  21. 21. SOCIETY
  22. 22. Community – residents types Ca. 8 % Living in SL – person spending more than 8 hours daily in SL, a c knowledging priority of SL over RL. Ca. 7% Creator – somebody who is building places, creating clothes, writing scripts Ca. 5% Businessman – he is running business (mainly commerce and services) in Second Life. Ca. 15% Trendsetter – person looking for technical novelties, highly popular in his social group Ca. 62% Explorer – person taking SL as an another channel of communication, using SL mostly for entertainment purposes. Ca. 2% Mentor – person caring about newbies. Ca. 3% Furry – avatar in an animal form, member of a Furry subculture.
  23. 23. Community – number of users Total n umber of accounts: 13 850 000 Number of accounts from Poland: 144 432 Age bands: 18-24 23,32% 25-34 35,29% 35-44 23,81% 45 + 16,06% Gender Female 41,13% Male 58,87%
  24. 24. SL Statistics – Second Poland users Unique users' count 1 day 7 days 30 days Number of avatars appearing at least once in Second Krakow, or Second Poznan, logged in for more than 5 minutes. 1 450 4 843 12 533 Average time spent 1 day 7 days 30 days Average time spent in SL during specific period by an average user. 24 minutes 03:54:34 12:45:32 New registrations daily ca. 700 Unique users visited Second Poland 47 232
  25. 25. SL Statistics – comment <ul><li>WWW user </li></ul><ul><li>Driven by search engine </li></ul><ul><li>Needs information </li></ul><ul><li>Has no time </li></ul><ul><li>Don't want to talk </li></ul><ul><li>SL user </li></ul><ul><li>Driven on his own accord </li></ul><ul><li>Has interest </li></ul><ul><li>Has time </li></ul><ul><li>Needs participation </li></ul><ul><li>Willingly will talk </li></ul><ul><li>RL visitor </li></ul><ul><li>Driven on his own accord </li></ul><ul><li>Has concrete needs </li></ul><ul><li>Has only a while </li></ul><ul><li>Wants to see </li></ul><ul><li>Wants to talk </li></ul>Epistemological opportunities 1 2 3 4 Press advertisement Web site SL seat RL seat Informacja Informaction + contact Informaction + contact + entertainment + interaction Opportunity to learn fully
  26. 26. COMMUNICATION
  27. 27. C hat , and Instant Message System
  28. 28. 3D VOICE Voice over IP, enriched with surround - technology .
  29. 29. P osters and billboards
  30. 30. A udio streaming
  31. 31. V ideo streaming
  32. 32. SMS and notecards Internet GSM gateway function. Possibility to send any number of SMS-s to any country. Notecards are used like e-mails and SMS-s in-world
  33. 33. Internet websites integration Integration example – gratka.pl
  34. 34. Internet websites integration Every item can drive a user to your website.
  35. 35. OTHER POSSIBILITIES
  36. 36. PRESENTATION
  37. 37. FOCUS GROUPS
  38. 38. SL connects : Video + 3D + voice + human presence . More than e-learning
  39. 39. Academia Electronica – Sidey Myoo Academia is designed as an electronic space for a true scientific discussion.
  40. 40. Academia Electronica is designed as an electronic space for a true scientific discussion. Academia Electronica promotes an interdisciplinary collaboration across faculties and disciplines such as philosophy, social science, psychology and cultural studies, focused on problem s of the electronic environment, treated as a kind of humans ’ world. Academia Electronica
  41. 41. REAL LIFE – SECOND LIFE Fokus in Krakow Fokus in Second Krakow
  42. 42. RL – SL – WOŚP The Great Orchestra of Christmas Charity
  43. 43. POLITICS DEBATES
  44. 44. TYGODNIK IN SECOND LIFE
  45. 45. RL – SL – CONFERENCE „Małopolska without corruption”
  46. 46. MAJOR BRANDS
  47. 47. POLISH BRANDS
  48. 48. Second Poland Project
  49. 49. <ul><li>Built to a 1:1 scale: 8 polish cities as realistic, as technology allows. </li></ul><ul><li>Integrate all 3D elements with websites, and web 2.0 services </li></ul><ul><li>Build society </li></ul><ul><li>Allow users to have freedom and opportunity to be creative </li></ul><ul><li>Allow users to feel that they own the project </li></ul><ul><li>Prove that Poland can be promoted with this project </li></ul>PROJECT TARGETS
  50. 50. <ul><li>CITIES BUILT TO A </li></ul><ul><li>1:1 scale </li></ul><ul><li>Krakow </li></ul><ul><li>Wroclaw </li></ul><ul><li>Poznan </li></ul><ul><li>Lodz </li></ul><ul><li>Warszawa </li></ul><ul><li>Katowice </li></ul><ul><li>Gdansk </li></ul><ul><li>Zakopane </li></ul>PROJECT TARGETS
  51. 51. BUILDING SOCIETY
  52. 52. Second Folia – HYBRID
  53. 53. Building Society– Residents places Angels Cellar Kółko kulinarne 13 grudnia rocznica
  54. 54. Building Society– Residents places
  55. 55. Building Society– Residents places Live concerts Harley Killer
  56. 56. Building Society– Residents places
  57. 57. WHO IS WHO
  58. 58. Thank You Zbysioo Borchovski [email_address]

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