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SXSW 2016 - Top Trends

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A personal overview of the most interesting trends of SXSW 2016.

From liquid expectations to on demand economy.
Trends and examples from the SXSW Event

Published in: Marketing
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SXSW 2016 - Top Trends

  1. 1. S X S W 2 0 1 6 H I G H L I G H T S Matteo Sarzana digitalgonzo.it @zazzanm
  2. 2. Matteo Sarzana digitalgonzo.it @zazzanm
  3. 3. I M P A C T O F S X S W : 3 1 7 M $ Matteo Sarzana digitalgonzo.it @zazzanm
  4. 4. 1 . 2 5 0 S E S S I O N S - 2 . 7 0 0 S P E A K E R S Matteo Sarzana digitalgonzo.it @zazzanm
  5. 5. 3 5 . 0 0 0 A T T E N D E E S - 8 5 C O U N T R I E S Matteo Sarzana digitalgonzo.it @zazzanm
  6. 6. N I H I L N O V I S U B S O L E Matteo Sarzana digitalgonzo.it @zazzanm
  7. 7. F O R G E T T H E A P P S Matteo Sarzana digitalgonzo.it @zazzanm
  8. 8. A N E W E C O S Y S T E M Matteo Sarzana digitalgonzo.it @zazzanm
  9. 9. B E R E A L Matteo Sarzana digitalgonzo.it @zazzanm
  10. 10. L I Q U I D E X P E C T A T I O N S Matteo Sarzana digitalgonzo.it @zazzanm
  11. 11. O N C E Y O U E X P E R I E N C E I T Matteo Sarzana digitalgonzo.it @zazzanm
  12. 12. Y O U C A N ’ T F O R G E T I T Matteo Sarzana digitalgonzo.it @zazzanm
  13. 13. W H E N W A S T H E L A S T T I M E Y O U P A I D Y O U R T A X I ? Matteo Sarzana digitalgonzo.it @zazzanm
  14. 14. Q U E U E D ? Matteo Sarzana digitalgonzo.it @zazzanm
  15. 15. H A D B A D C U S T O M E R E X P E R I E N C E ? Matteo Sarzana digitalgonzo.it @zazzanm
  16. 16. B R A N D S / S E R V I C E S / S T O R E S = P E O P L E Matteo Sarzana digitalgonzo.it @zazzanm
  17. 17. C A N O N L Y G E T W O R S T Matteo Sarzana digitalgonzo.it @zazzanm
  18. 18. D I G I T A L E X P E R I E N C E S E L E V A T E D O U R S T A N D A R D Matteo Sarzana digitalgonzo.it @zazzanm
  19. 19. A F F O R D A B L E L U X U R Y Matteo Sarzana digitalgonzo.it @zazzanm
  20. 20. C H O O S E Y O U R C H A N N E L S Matteo Sarzana digitalgonzo.it @zazzanm
  21. 21. M I L L E N N I A L S ? Matteo Sarzana digitalgonzo.it @zazzanm
  22. 22. M I L L E N N I A L S A R E D E A D , L O N G L I V E T H E M I L L E N N I A L S Matteo Sarzana digitalgonzo.it @zazzanm
  23. 23. F R O M D E M O G R A P H I C S T O M I N D S E T Matteo Sarzana digitalgonzo.it @zazzanm
  24. 24. I N D I V I D U A L I T Y Matteo Sarzana digitalgonzo.it @zazzanm
  25. 25. B E L O N G I N G Matteo Sarzana digitalgonzo.it @zazzanm
  26. 26. I N D I V I D U A L I T Y - P U R P O S E - C O N N E C T E D N E S S Matteo Sarzana digitalgonzo.it @zazzanm
  27. 27. = N I C H E S Matteo Sarzana digitalgonzo.it @zazzanm
  28. 28. N I C H E S A R E B I G Matteo Sarzana digitalgonzo.it @zazzanm
  29. 29. A N D P O W E R F U L Matteo Sarzana digitalgonzo.it @zazzanm
  30. 30. G I V E T H E M V O I C E Matteo Sarzana digitalgonzo.it @zazzanm
  31. 31. F R A C T A L K N O W L E D G E Matteo Sarzana digitalgonzo.it @zazzanm
  32. 32. S U P E R - N I C H E I N A G I G A N T I C M A R K E T Matteo Sarzana digitalgonzo.it @zazzanm
  33. 33. L E A R N S M A L L - T H I N K B I G Matteo Sarzana digitalgonzo.it @zazzanm
  34. 34. A N E W L A N G U A G E Matteo Sarzana digitalgonzo.it @zazzanm
  35. 35. 4 , 6 % E M O T I C O N S I N T E X T Matteo Sarzana digitalgonzo.it @zazzanm
  36. 36. 1 5 % E M O T I C O N S O N L Y Matteo Sarzana digitalgonzo.it @zazzanm
  37. 37. C U L T U R A L N U A N C E S Matteo Sarzana digitalgonzo.it @zazzanm
  38. 38. A S U P P L E M E N T T O L A N G U A G E Matteo Sarzana digitalgonzo.it @zazzanm
  39. 39. “ I F Y O U T A L K T O A M A N I N A L A N G U A G E H E U N D E R S T A N D S , T H A T G O E S T O H I S H E A D . I F Y O U T A L K T O H I M I N H I S L A N G U A G E , T H A T G O E S T O H I S H E A R T ” N E L S O N M A N D E L A Matteo Sarzana digitalgonzo.it @zazzanm
  40. 40. G O V E R N M E N T A N D P R I V A T E S E C T O R Matteo Sarzana digitalgonzo.it @zazzanm
  41. 41. D O N ’ T W A S T E T I M E A N D M O N E Y Matteo Sarzana digitalgonzo.it @zazzanm
  42. 42. T E C H A N D G O V E R N M E N T T O G E T H E R Matteo Sarzana digitalgonzo.it @zazzanm
  43. 43. B O L D I D E A S Matteo Sarzana digitalgonzo.it @zazzanm
  44. 44. O F T E N F A I L Matteo Sarzana digitalgonzo.it @zazzanm
  45. 45. W H E N T H E Y D O N ’ T , T H E Y A C C E L E R A T E P R O G R E S S Matteo Sarzana digitalgonzo.it @zazzanm
  46. 46. Matteo Sarzana digitalgonzo.it @zazzanm
  47. 47. N O T O N L Y O P E N D A T A Matteo Sarzana digitalgonzo.it @zazzanm
  48. 48. C O O P E R A T I O N Matteo Sarzana digitalgonzo.it @zazzanm
  49. 49. C O M M U N I T Y E N G A G E M E N T Matteo Sarzana digitalgonzo.it @zazzanm
  50. 50. T H E O P P O R T U N I T Y P R O J E C T Matteo Sarzana digitalgonzo.it @zazzanm
  51. 51. B R A N D S + G O V E R N M E N T + T E C H Matteo Sarzana digitalgonzo.it @zazzanm
  52. 52. L I N K N Y C Matteo Sarzana digitalgonzo.it @zazzanm
  53. 53. G O V E R N M E N T R O L E ? Matteo Sarzana digitalgonzo.it @zazzanm
  54. 54. F O S T E R I N N O V A T I O N … Matteo Sarzana digitalgonzo.it @zazzanm
  55. 55. … F I N D A W A Y T O R E G U L A T E ! Matteo Sarzana digitalgonzo.it @zazzanm
  56. 56. V R Matteo Sarzana digitalgonzo.it @zazzanm
  57. 57. T H A N K S F A C E B O O K ! Matteo Sarzana digitalgonzo.it @zazzanm
  58. 58. O L D T E C H ( 1 9 8 9 ) Matteo Sarzana digitalgonzo.it @zazzanm
  59. 59. T O D A Y M A I N S T R E A M Matteo Sarzana digitalgonzo.it @zazzanm
  60. 60. N O T O N L Y G A M I N G Matteo Sarzana digitalgonzo.it @zazzanm
  61. 61. T E A C H I N G Matteo Sarzana digitalgonzo.it @zazzanm
  62. 62. L E A R N I N G Matteo Sarzana digitalgonzo.it @zazzanm
  63. 63. E X P L O R I N G Matteo Sarzana digitalgonzo.it @zazzanm
  64. 64. R E L A X I N G Matteo Sarzana digitalgonzo.it @zazzanm
  65. 65. F I N D W H A T T O D O Matteo Sarzana digitalgonzo.it @zazzanm
  66. 66. N O T A T E C H S O L U T I O N Matteo Sarzana digitalgonzo.it @zazzanm
  67. 67. A P L A T F O R M Matteo Sarzana digitalgonzo.it @zazzanm
  68. 68. T H E I N T E R N E T O F E X P E R I E N C E S Matteo Sarzana digitalgonzo.it @zazzanm
  69. 69. T H E Y O U P E R S O N Matteo Sarzana digitalgonzo.it @zazzanm
  70. 70. S P L A S H Matteo Sarzana digitalgonzo.it @zazzanm
  71. 71. F A C E B O O K C A M E R A Matteo Sarzana digitalgonzo.it @zazzanm
  72. 72. M O R E T H A N S E E I N G Matteo Sarzana digitalgonzo.it @zazzanm
  73. 73. T H E M O S T S O C I A L E X P E R I E N C E Matteo Sarzana digitalgonzo.it @zazzanm
  74. 74. R O B O T S Matteo Sarzana digitalgonzo.it @zazzanm
  75. 75. F R O M A $ 1 . 0 0 0 P C I N E V E R Y H O M E T O 1 . 0 0 0 P C I N E V E R Y H O M E Matteo Sarzana digitalgonzo.it @zazzanm
  76. 76. S M A R T H O M E - 2 0 0 B I L L I O N M A R K E T I N 2 0 2 5 Matteo Sarzana digitalgonzo.it @zazzanm
  77. 77. C O N N E C T E D I S N O T I N T E L L I G E N T Matteo Sarzana digitalgonzo.it @zazzanm
  78. 78. A V O I D C O M P L E X I T Y Matteo Sarzana digitalgonzo.it @zazzanm
  79. 79. S M A R T P H O N E S C A N ’ T B E T H E R E M O T E Matteo Sarzana digitalgonzo.it @zazzanm
  80. 80. S I M P L E Matteo Sarzana digitalgonzo.it @zazzanm
  81. 81. A U T O M A T E D Matteo Sarzana digitalgonzo.it @zazzanm
  82. 82. P E R S O N A L Matteo Sarzana digitalgonzo.it @zazzanm
  83. 83. H U B S Matteo Sarzana digitalgonzo.it @zazzanm
  84. 84. R O O M B A Matteo Sarzana digitalgonzo.it @zazzanm
  85. 85. R O O M B A - 1 5 M I L L I O N S O L D Matteo Sarzana digitalgonzo.it @zazzanm
  86. 86. H E A L T H Matteo Sarzana digitalgonzo.it @zazzanm
  87. 87. B E Y O N D T H E P I L L Matteo Sarzana digitalgonzo.it @zazzanm
  88. 88. L O N G E V I T Y I S C O O L , B U T W H A T A B O U T Q U A L I T Y O F L I F E ? Matteo Sarzana digitalgonzo.it @zazzanm
  89. 89. H E A L T H I S T H E N E W C U R R E N C Y Matteo Sarzana digitalgonzo.it @zazzanm
  90. 90. S A V E M O N E Y B Y C O N N E C T I N G F I T B I T Matteo Sarzana digitalgonzo.it @zazzanm
  91. 91. I N 2 0 2 0 8 0 % O F D O C T O R S J O B W I L L B E D O N E B Y A I Matteo Sarzana digitalgonzo.it @zazzanm
  92. 92. I N 2 0 2 0 2 0 M I L L I O N V I R T U A L V I S I T S Matteo Sarzana digitalgonzo.it @zazzanm
  93. 93. C A R E O U T S I D E H O S P I T A L S Matteo Sarzana digitalgonzo.it @zazzanm
  94. 94. P E N A L T I E S I F P A T I E N T G O B A C K T O H O S P I T A L Matteo Sarzana digitalgonzo.it @zazzanm
  95. 95. 5 % O F P A T I E N T S = 5 0 % O F E X P E N S E S Matteo Sarzana digitalgonzo.it @zazzanm
  96. 96. T R A C K I N G D E V I C E S Matteo Sarzana digitalgonzo.it @zazzanm
  97. 97. 4 0 % O F T R A C K E R S U S E R S S H A R E D D A T A W I T H D O C T O R S Matteo Sarzana digitalgonzo.it @zazzanm
  98. 98. H O W T O I N T E G R A T E W I T H M E D I C A L R E C O R D S Matteo Sarzana digitalgonzo.it @zazzanm
  99. 99. P H A R M A C O G E N O M I C S Matteo Sarzana digitalgonzo.it @zazzanm
  100. 100. C R I S P R Matteo Sarzana digitalgonzo.it @zazzanm
  101. 101. F R O M T H E P R A C T I C E O F M E D I C I N E T O T H E S C I E N C E O F M E D I C I N E Matteo Sarzana digitalgonzo.it @zazzanm
  102. 102. D I V E R S I T Y Matteo Sarzana digitalgonzo.it @zazzanm
  103. 103. D I V E R S E T E A M A R E B Y F A R B E T T E R Matteo Sarzana digitalgonzo.it @zazzanm
  104. 104. D I V E R S I T Y I S G O O D F O R B U S I N E S S Matteo Sarzana digitalgonzo.it @zazzanm
  105. 105. H O W T O F I X T H E P I P E L I N E ? Matteo Sarzana digitalgonzo.it @zazzanm
  106. 106. P H I L A N T H R O P Y Matteo Sarzana digitalgonzo.it @zazzanm
  107. 107. 1 % O F G O O G L E P R O F I T F O R C O M M U N I T Y W O R K Matteo Sarzana digitalgonzo.it @zazzanm
  108. 108. N E E D S T O B E P A R T O F T H E C O M P A N Y D N A Matteo Sarzana digitalgonzo.it @zazzanm
  109. 109. M I L L E N N I A L S W A N T T O W O R K F O R T H E S E C O M P A N I E S Matteo Sarzana digitalgonzo.it @zazzanm
  110. 110. R E V E N U E S F R O M B A D H A B I T S Matteo Sarzana digitalgonzo.it @zazzanm
  111. 111. B A N K S Matteo Sarzana digitalgonzo.it @zazzanm
  112. 112. O P P O R T U N I T Y T O D I S R U P T Matteo Sarzana digitalgonzo.it @zazzanm
  113. 113. H O W I S Y O U R I N D U S T R Y D O I N G ? Matteo Sarzana digitalgonzo.it @zazzanm
  114. 114. B E T R A N S P A R E N T B Y D E S I G N Matteo Sarzana digitalgonzo.it @zazzanm
  115. 115. A F F I R M Matteo Sarzana digitalgonzo.it @zazzanm
  116. 116. S O C I A L M E D I A C A N A M P L I F Y T H A T Matteo Sarzana digitalgonzo.it @zazzanm
  117. 117. C O G N I T I V E T E C H N O L O G Y Matteo Sarzana digitalgonzo.it @zazzanm
  118. 118. S O F T W A R E E A T I N G S O F T W A R E Matteo Sarzana digitalgonzo.it @zazzanm
  119. 119. 2 0 Y E A R S O L D S O F T W A R E = N O S O F T W A R E Matteo Sarzana digitalgonzo.it @zazzanm
  120. 120. E A S I E R F O R I N C U M B E N T T O C O M E A N D K I L L Matteo Sarzana digitalgonzo.it @zazzanm
  121. 121. H U M A N A S S I S T E D A I Matteo Sarzana digitalgonzo.it @zazzanm
  122. 122. B O T S Matteo Sarzana digitalgonzo.it @zazzanm
  123. 123. A R T I F I C I A L S M A R T N E S S Matteo Sarzana digitalgonzo.it @zazzanm
  124. 124. N O T S C A R Y A S L O N G A S H E L P F U L Matteo Sarzana digitalgonzo.it @zazzanm
  125. 125. M A N Y K I N D O F M I N D S , N O T M A N Y K I N D O F T H I N K I N G Matteo Sarzana digitalgonzo.it @zazzanm
  126. 126. C O G N I T I O N Matteo Sarzana digitalgonzo.it @zazzanm
  127. 127. H I N T S F O R T H E P A S T 2 0 Y E A R S Matteo Sarzana digitalgonzo.it @zazzanm
  128. 128. B E T T E R T H A N H U M A N S Matteo Sarzana digitalgonzo.it @zazzanm
  129. 129. X - R A Y Matteo Sarzana digitalgonzo.it @zazzanm
  130. 130. L E G A L Matteo Sarzana digitalgonzo.it @zazzanm
  131. 131. P I L O T S Matteo Sarzana digitalgonzo.it @zazzanm
  132. 132. D E E P B L U E V S K A S P A R O V Matteo Sarzana digitalgonzo.it @zazzanm
  133. 133. W A T S O N V S J E O P A R D Y Matteo Sarzana digitalgonzo.it @zazzanm
  134. 134. A L P H A G O V S L E E S E D O L Matteo Sarzana digitalgonzo.it @zazzanm
  135. 135. N E U R A L N E T S + G P U + B I G D A T A Matteo Sarzana digitalgonzo.it @zazzanm
  136. 136. C O N V E R G E N C E O F 3 K E Y F A C T O R S Matteo Sarzana digitalgonzo.it @zazzanm
  137. 137. O L D T E C H + N E W T E C H = A I A T S C A L E Matteo Sarzana digitalgonzo.it @zazzanm
  138. 138. A I A S A C O M M O D I T Y Matteo Sarzana digitalgonzo.it @zazzanm
  139. 139. P H O T O R E C O G N I T I O N Matteo Sarzana digitalgonzo.it @zazzanm
  140. 140. V I D E O T A G G I N G Matteo Sarzana digitalgonzo.it @zazzanm
  141. 141. L E A R N B Y W A T C H I N G Matteo Sarzana digitalgonzo.it @zazzanm
  142. 142. N E T W O R K E F F E C T Matteo Sarzana digitalgonzo.it @zazzanm
  143. 143. T H E M O R E I T ’ S U S E D , T H E S M A R T E R I T G E T S Matteo Sarzana digitalgonzo.it @zazzanm
  144. 144. L E A R N B Y T R I A L A N D E R R O R Matteo Sarzana digitalgonzo.it @zazzanm
  145. 145. R O B O T S W I L L T A K E O V E R Matteo Sarzana digitalgonzo.it @zazzanm
  146. 146. P R O D U C T I V I T Y I S N O T F O R H U M A N S Matteo Sarzana digitalgonzo.it @zazzanm
  147. 147. S C I E N C E , I N N O V A T I O N , A R T Matteo Sarzana digitalgonzo.it @zazzanm
  148. 148. E V E R Y T H I N G O N D E M A N D Matteo Sarzana digitalgonzo.it @zazzanm
  149. 149. T I M E = M O N E Y Matteo Sarzana digitalgonzo.it @zazzanm
  150. 150. M O B I L E A N D L O C A L I S A T I O N M A D E I T H A P P E N Matteo Sarzana digitalgonzo.it @zazzanm
  151. 151. B R O K E N I N D U S T R I E S W I L L B E S A V E D B Y O N D E M A N D Matteo Sarzana digitalgonzo.it @zazzanm
  152. 152. S E R V I C E I S K E Y Matteo Sarzana digitalgonzo.it @zazzanm
  153. 153. G O O D S E R V I C E = P R E M I U M P R I C E Matteo Sarzana digitalgonzo.it @zazzanm
  154. 154. 3 B I L L I O N M I D D L E C L A S S P E O P L E W I T H L E S S T I M E Matteo Sarzana digitalgonzo.it @zazzanm
  155. 155. O N D E M A N D I S T H E A N S W E R T O A N I M P U L S E Matteo Sarzana digitalgonzo.it @zazzanm
  156. 156. K I L L B O R I N G T A S K S Matteo Sarzana digitalgonzo.it @zazzanm
  157. 157. D E L I V E R O O Matteo Sarzana digitalgonzo.it @zazzanm
  158. 158. A L F R E D Matteo Sarzana digitalgonzo.it @zazzanm
  159. 159. W A S H I O Matteo Sarzana digitalgonzo.it @zazzanm
  160. 160. W I N N E R = C O S T E F F I C I E N T O N D E M A N D Matteo Sarzana digitalgonzo.it @zazzanm
  161. 161. N O T O N L Y F O R R I C H P E O P L E Matteo Sarzana digitalgonzo.it @zazzanm
  162. 162. B U I L D A C O M M U N I T Y Matteo Sarzana digitalgonzo.it @zazzanm
  163. 163. M A K E I T A C C E S S I B L E T O Y O U R M O M Matteo Sarzana digitalgonzo.it @zazzanm
  164. 164. F O O D 2 . 0 Matteo Sarzana digitalgonzo.it @zazzanm
  165. 165. F O O D P O R N O G R A P H Y Matteo Sarzana digitalgonzo.it @zazzanm
  166. 166. S T A R C H E F S Matteo Sarzana digitalgonzo.it @zazzanm
  167. 167. F O O D I S P A R A M O U N T Matteo Sarzana digitalgonzo.it @zazzanm
  168. 168. H I G H E X P E C T A T I O N S I N B L U E J E A N S Matteo Sarzana digitalgonzo.it @zazzanm
  169. 169. L I S T E N T O Y O U R C U S T O M E R S Matteo Sarzana digitalgonzo.it @zazzanm
  170. 170. F O O D D E L I V E R Y W A R Matteo Sarzana digitalgonzo.it @zazzanm
  171. 171. E S T O T E P A R A T I Matteo Sarzana digitalgonzo.it @zazzanm
  172. 172. T H E B E S T C O M P A N Y I N 1 0 Y E A R S D O E S N ’ T E X I S T Matteo Sarzana digitalgonzo.it @zazzanm
  173. 173. A N O R G Y O F I D E A S Matteo Sarzana digitalgonzo.it @zazzanm
  174. 174. M O O R E ’ S L A W I S T H E O N L Y C O N S T A N T L O O K I N G A T T H E F U T U R E Matteo Sarzana digitalgonzo.it @zazzanm
  175. 175. S O F T W A R E V S H A R D W A R E Matteo Sarzana digitalgonzo.it @zazzanm
  176. 176. 5 K E Y T A K E A W A Y S Matteo Sarzana digitalgonzo.it @zazzanm
  177. 177. A D A P T Matteo Sarzana digitalgonzo.it @zazzanm
  178. 178. S P E C I A L I Z E Matteo Sarzana digitalgonzo.it @zazzanm
  179. 179. B E F A S T Matteo Sarzana digitalgonzo.it @zazzanm
  180. 180. B E S O C I A L Matteo Sarzana digitalgonzo.it @zazzanm
  181. 181. T A K E C A R E Matteo Sarzana digitalgonzo.it @zazzanm
  182. 182. “Education is the passport to the future, for tomorrow belongs to those who prepare for it today. Malcom X Matteo Sarzana digitalgonzo.it @zazzanm
  183. 183. T H A N K S ! Matteo Sarzana digitalgonzo.it @zazzanm
  184. 184. W A N T T O K N O W M O R E ? G E T I N T O U C H M A T T E O S A R Z A N A @ G M A I L . C O M - @ Z A Z Z A N M D I G I T A L G O N Z O . I T Matteo Sarzana digitalgonzo.it @zazzanm

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