Portfolio: Zarina M

484 views

Published on

Published in: Design, Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
484
On SlideShare
0
From Embeds
0
Number of Embeds
20
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Portfolio: Zarina M

  1. 1. ZARINAzmajid7@gmail.comCAMPAIGNS PRINT E-MARKETING WEBINARS ONLINE EVENTS MEDIA KITS RESUMEMAJID
  2. 2. CAMPAIGNCREATED:“Showroom of the Year”,an editorial programcreated by ResidentialLighting magazine forindustry retailers. Finalistswere featured in the Mayissue of Residential Lightingmagazine and winnersannounced at the June2011 Dallas InternationalLighting Market.Designed logo andpromotion campaignincluding print adsand e-mail promotions.SPONSORED BY:PENDANT:CORBETTLIGHTINGQUESTIONS?Visit DallasMarketCenter.com for additionalshow information and online registration.YOU AREINVITED2ndAnnualAWARDS PRESENTATION & COCKTAIL PARTYTHURSDAY, JUNE 23 | 6 PMLIGHTING EXPANSION, TRADE MART 3Congratulations to the finalists for the 2nd annual SHOWROOMOF THE YEAR Awards! In a ceremony on June 23, during theopening night reception at the Dallas Intl. Lighting Market, oneSHOWROOM OF THE YEAR winner will be announced fromeach of the three dollar-volume categories listed below.All 30 finalists are also eligible for three specialty awards:Outstanding Merchandising Display, Exceptional CommunityInvolvement and Most Significant Accomplishment in the pastyear. All show attendees and exhibitors are welcome to attendthe presentation with no additional registration required.FINALISTS – REVENUE UNDER $2 MILLIONBright Light Design Center, King of Prussia, PABuilders Lighting LLC, Charlottesville, VAHagemeyer Lighting, Bluffton, SCHeath & Company, West Palm Beach, FLKBL Design Center, Normal, ILLamp & Shade Works, Sewell, NJLight Up Your Life, Sarasota, FLLiving Lighting on King, Toronto, ONMetro Lighting, Berkeley, CAPace Lighting Inc., Savannah, GAFINALISTS – REVENUE UNDER $5 MILLIONCapitol Lighting, Boca Raton, FLCleveland Lighting, Lyndhurst, OHDulles Electric, Sterling, VAThe Lamp Outlet, Bono, ARLight Bulbs Etc./Lightstyles, Costa Mesa, CAThe Lighting House/Vermont Lighting, Shelburne, VTNew Metal Crafts, Chicago, ILNorthwest Electrical Supply, Mount Prospect, ILPassion Lighting, Grapevine, TXUrban Lights, Denver, COFINALISTS – REVENUE $5 MILLION AND OVERConnecticut Lighting Center, Hartford, CTDesign Lighting, Surrey, BCLighting Unlimited, Houston, TXLightology, Chicago, ILLitemode Limited, Concord, ONLumens Light + Living, Sacramento, CASeattle Lighting, Bellevue, WAShack Design Group, Davie, FLUnion Lighting and Furnishings, Toronto, ONWilson Lighting, Naples, FLSPONSORED BY:PENDANT:CORBETTLIGHTINGPENDANT:CORBETTLIGHTINGQUESTIONS?Visit DallasMarketCenter.com for additionalshow information and online registration.FINALISTS – REVENUE $5 MILLION AND OVERConnecticut Lighting Center, Hartford, CTDesign Lighting, Surrey, BCLighting Unlimited, Houston, TXLightology, Chicago, ILLitemode Limited, Concord, ONLumens Light + Living, Sacramento, CASeattle Lighting, Bellevue, WAShack Design Group, Davie, FLUnion Lighting and Furnishings, Toronto, ONWilson Lighting, Naples, FLNominate your favorite retailer now atwww.ResidentialLighting.com. Retailersmay enter their own stores, or other industryprofessionals may nominate a retailer forthis honor.Finalists will be featured in the May 2011 issueof Residential Lighting.Winners will be announced at the June 2011Dallas International Lighting Market.Enter at www.ResidentialLighting.com today.DEADLINE FOR ALL ENTRIES:Feb. 28, 2011SPONSORED BY:PENDANT: CORBETT LIGHTINGQUESTIONS?Contact Laura Van Zeyl847.391.1026 | Lvanzeyl@sgcmail.comCALL FORENTRIES2ndAnnualPublication PrintAds«E-mail Promotions«Logo«
  3. 3. MANAGED:“Marketing Leadership Awards”, a program created torecognize publication advertising campaigns that demonstrateexcellence in creativity, message and effectiveness.Oversaw creative for logo, sales sheet and e-mail promotionsacross three brands — Building Design+Construction,Professional Builder and Professional Remodeler.MARKETINGAWARDSLEADERSHIPLEADERSHIPRecognizing Excellence in Integrated MarketingGain the RecoGnition YouR campaiGn DeseRvesaWaRDs cateGoRiesIndustry experts will evaluate entries for the MarketingLeadership Awards in print, digital and integratedmedia categories. Chosen campaigns within thesecategories will be presented with a silveR, GolD orBest of the Best award.Qualifications foR entRYAdvertisers who run a full-page ad in the March issueof Professional Remodeler are automatically enteredfor the Marketing Leadership Awards.QualifY foR maRch!Gain visibility as a true marketing leader whenyour brand is recognized for advertising excellence.Contact Tony Mancini today to reserve space inthe maRch issue before it closes!Stand ApArt.tonY mancini610.688.5553tmancini@sgcmail.comcontactIn 2012, Professional Remodelerintroduces the maRketinGleaDeRship aWaRDs to recognizeadvertising campaigns thatdemonstrate excellence in creativity,message and effectiveness.This program presents atremendous opportunity foradvertisers to exhibit their talentsand distinguish their campaignsfrom competitors. Winners willestablish market leadership asthey are recognized in print, onlineand in front of peers and industryprofessionals at a special receptionduring shoW villaGe 2013.MARKETINGAWARDSLEADERSHIPLEADERSHIPRecognizing Excellence in Integrated Marketingontactdemonstrate excellence in creativity,message and effectiveness.This program presents aThis program presents atremendous opportunity fortremendous opportunity foradvertisers to exhibit their talentsand distinguish their campaignsfrom competitors. Winners willestablish market leadership asthey are recognized in print, onlineand in front of peers and industryprofessionals at a special receptionshoMARKETINGAWARDSLEADERSHIPLEADERSHIPRecognizing Excellence in Integrated MarketingGain the RecoGnition YouR campaiGn DeseRvesaWaRDs cateGoRiesIndustry experts will evaluate entries for the MarketingLeadership Awards in print, digital and integratedmedia categories. Chosen campaigns within thesecategories will be presented with a silveR, GolD orBest of the Best award.Qualifications foR entRYAdvertisers who run a full-page ad in the March issueof Professional Builder are automatically entered forthe Marketing Leadership Awards.QualifY foR maRch!Gain visibility as a true marketing leader whenyour brand is recognized for advertising excellence.Contact Tony Mancini today to reserve space inthe maRch issue before it closes!Stand ApArt.tonY mancini610.688.5553tmancini@sgcmail.comcontactIn 2012, Professional Builderintroduces the maRketinGleaDeRship aWaRDs to recognizeadvertising campaigns thatdemonstrate excellence in creativity,message and effectiveness.This program presents atremendous opportunity foradvertisers to exhibit their talentsand distinguish their campaignsfrom competitors. Winners willestablish market leadership asthey are recognized in print, onlineand in front of peers and industryprofessionals at a special receptionduring shoW villaGe 2013.MARKETINGAWARDSLEADERSHIPLEADERSHIPRecognizing Excellence in Integrated Marketingcategories will be presented with a silveR, GolD oraward.foRAdvertisers who run a full-page ad in the March issueare automatically entered forProfessional Builder are automatically entered forProfessional Builderthe Marketing Leadership Awards.chGain visibility as a true marketing leader whenyour brand is recognized for advertising excellence.Contact Tony Mancini today to reserve space inissue before it closes!and in front of peers and industryGain the RecoGnition YouR campaiGn DeseRvesaWaRDs cateGoRiesThe BD+C Building Team will evaluate entries forthe Marketing Leadership Awards in print, digitaland integrated media categories. Chosen campaignswithin these categories will be presented with asilveR, GolD or Best of the Best award.Qualifications foR entRYAdvertisers who run a full-page ad in the February issueof Building Design+Construction are automaticallyentered for the Marketing Leadership Awards.QualifY foR feBRuaRY!Gain visibility as a true marketing leader whenyour brand is recognized for advertising excellence.Contact Tony Mancini today to reserve space in theFebruary issue before it closes!Stand ApArt.tonY mancini610.688.5553tmancini@sgcmail.comcontactIn 2012, Building Design+Constructionintroduces the maRketinGleaDeRship aWaRDs to recognizeadvertising campaigns thatdemonstrate excellence in creativity,message and effectiveness.This program presents atremendous opportunity foradvertisers to exhibit their talentsand distinguish their campaignsfrom competitors. Winners willestablish market leadership asthey are recognized in print, onlineand in front of peers and industryprofessionals at a special receptionduring GReenBuilD 2012.CAMPAIGN
  4. 4. CALL SAM AT 714-557-1710WWW.SEBCOINDUSTRIES.COMCAN A VISIBLE TRANSFORMERREALLY ENHANCE YOUR OUTDOORLOW-VOLTAGE LIGHTING SCENE?New at Lightfair:The Rock from SEBCO is a fullyfunctioning 120-volt transformerhidden within an unobtrusivegarden rock. So now you canpower your low-voltage landscapelighting without interfering with theaesthetics of your outdoor space.IT CAN IF ITSTHIS ONE.CREATED:SEBCO has been supplying thelighting industry with quality low-voltage lighting transformers.Ad designed to promote “The Rock”a 120-volt transfomer to run inResidential Lighting magazine.PRINT
  5. 5. CREATED:Home Fashion Forecast is aquarterly trend authority forhome furnishings professionalsavailable at major distributionpoints throughout the High Point,Las Vegas and Atlanta markets.Design and content wascoordinated with the Publisherfor this 2012 rate card.At-show Impact. Digital Reach. Home Fashion Forecast.contactSherwin HorowitzIntegrated MediaConsultant – West847.391.1041SHorowitz@sgcmail.comJessica FidrockiSales Representative – East630.941.9446JFidrocki@sgcmail.comLaura Van ZeylPublisher & Editorial Director847.391.1026LVanzeyl@sgcmail.comprint ratesAd Size: 1x 4xTab Spread $5,145 $4,325Tab Page $3,085 $2,3651/4 Page* $925 $775ad sizesTrim Size – 10¾” x 13½”Tab Spread – 21¾” x 13¾”Tab Page – 9¾” x 13” (bleed size: 11” x 13¾”)1/4 page – 45/8” x 63/8”integrated marketing:e-newslettersStay top of mind with our qualified audience throughout the year via our bi-weeklyTrend Ticker e-newsletter, or extend timely special offers or notifications to themarketplace with a custom e-mail promotion.Home Fashion Forecast e-marketing reaches more than 20,000 home furnishingsprofessionals. Detailed reader service and click-through reports are provided foreach transmission, allowing your company to quickly follow up on leads.trend tickerNow delivered every other week, our trend-focusede-newsletter offers an exclusive sponsorshipopportunity in each edition. Your 160 x 600skyscraper ad, alongside the content, links to theURL of your choosing. And your click-throughsgenerate a lead report for tangible ROI.1x 6x 12x 24x$1,420 $1,225 $1,045 $995rates1x 2x 4x 6x 12x$1,865 $1,805 $1,740 $1,645 $1,410ratesfashion forwardLaunch new products or direct traffic to your marketshowroom with a right-on-time custom e-mailtransmission. Simply provide images and yourmessage, and we’ll build your HTML announcementfor optimal delivery, open rates and click-throughs.Here, too, you’ll get a lead report of all of your click-throughs for timely follow-up.deadlineswinter 2012atlanta, las vegas,new york issueAd Close/Material Due:Nov. 23, 2011spring 2012high point issueAd Close/Material Due:March 13, 2012summer 2012atlanta, las vegas,new york issueAd Close/Material Due:May 29, 2012fall 2012high point issueAd Close/Material Due:Sept. 7, 2012All ad sizes will be included in the digital edition with a link. *This ad size includes ad production.For ad art uploads and additional ad information, please go to www.scrantongillette.com/adart.Home Fashion Forecast.contactSherwin HorowitzIntegrated MediaConsultant – West847.391.1041SHorowitz@sgcmail.comJessica FidrockiSales Representative – East630.941.9446JFidrocki@sgcmail.comLaura Van ZeylPublisher & Editorial Director847.391.1026LVanzeyl@sgcmail.comatlanta, las vegas,new york issueAd Close/Material Due:May 29, 2012fall 2012high point issueAd Close/Material Due:Sept. 7, 2012fresh approach,new distributionWith a substantial print presencein High Point and Las Vegas, plusa digital version sent to morethan 20,000 home furnishingsprofessionals before AND aftereach market, Home FashionForecast offers high-impact reach.In fact, min (Media IndustryNewsletter) named it one ofthe top two magazine launchesamong both trade and consumerbrands.For 2012, Home Fashion Forecasthas enhanced its quarterly printdistribution with copies at thewinter and summer Atlanta International Gift and Home and AreaRug markets, and the New York International Gift Fair. In addition,the publication’s high-style presentation will be available as a mobile-friendly app.No ordinary “show daily,” Home Fashion Forecast features an extra-largeformat, heavy paper stock and a bold graphic style that showcases thevery best designs — like a fine coffee table book to bring home toshare and inspire.trackable leadsAll advertisers are included in our exclusive e-leads program, allowinghome furnishings retailers and interior designers to request moreinformation about specific products and services. The digital editionhotlinks all advertisers’ e-mail addresses and websites for animmediate connection between reader and advertiser.Go big. Go Home Fashion Forecast.PRINT
  6. 6. MANAGED:Oversaw content, designand execution of monthlye-mail promotions to 20publications.Coordinated with Publisherand Editorial on contentand directed copywriter,and designers.Titles shown: ProfessionalBuilder, Water & WastesDigest, Residential Lightingand GPN.E-MAIL MARKETINGMonthly advertiser-focused e-mail promotions for various industriesshowcasing marketing content and special editorial programs, and features.
  7. 7. Learn about the latest Bentley offering with a new version of InspectTechsoftware. This webinar will outline how agencies and consultants caneffectively utilize existing and new features in the software to inventory,inspect and maintain physical transportation assets in the most efficientmeans possible. InspectTech software is also designed to fully support andallow agencies to meet the new MAP-21 requirements in a variety of areasrelated to inspections and asset management. The InspectTech offering nowcomprises three modules: Collector (inspection), Manager (management),and Maintenance – a new module that addresses detailed maintenanceneeds and work order creation/management. An overview and demo of thelatest features and case studies will be shown along with previews of thenew iPad and Android Apps.Bentley InspectTech software is fully compatible with AASHTO BridgeManagement/Pontis software. The combination of InspectTech and Pontisyields a comprehensive solution to meet DOT and transportation agencyneeds for bridges and other infrastructure assets.Participants earn one professional development hourWEBINAR OVERVIEWWednesday, October 31, 2012 | 2 p.m. EasternJeremy Shaffer, Ph.D.Director of ProductManagementBentley Systems,IncorporatedTaylor GilmoreProduct ManagerBentley Systems,IncorporatedMike SchellhaseDirector of ProductDevelopmentBentley Systems,IncorporatedIN PARTNERSHIP WITH:Register at www.roadsbridges.com/view-all/webinarsRegister at www.roadsbridges.com/view-all/webinarsRegister at www.roadsbridges.com/view-all/webinarsBentley BrIM Webcast SeriesSPEAKERSMeeting MAP-21 Requirements with the New Bentley® InspectTechSoftware for Inspection and Management of Key Transportation AssetsMANAGED:Oversee and manage multiple successful webinarpromotion in various industries.Coordinate with Vice President of Events on all webinars;create schedules for e-mail promotions; and directcopywriter, and designers on all print and e-mail creative.How the Use of Ultra-WeatherableFluoropolymer Coatings Preserves BridgeAppearance and Lowers Life-Cycle CostWEBINAR OVERVIEWThe proven ability of FEVE fluoropolymer topcoats to reducethe opportunity for corrosion to take hold on bridge surfacesis powerful; corrosion prevention is the key to fluoropolymer’ssuccess as a coating. Even after decades of exposure toweathering and corrosive factors, FEVE fluoropolymer coatingslow permeability to oxygen, water and chloride is unchanged.Additionally, fluoropolymer coatings lose little coating thicknessover time, giving them the power to effectively block corrosioninitiators for 50 years or more. The result: significant life-cycle costadvantages; lower environmental impact; and better-looking bridges.Wednesday, May 16, 2012 | 2 p.m. EasternFACILITATORBob Parker, Technical ServiceChemist, LUMIFLONBob Parker has been involvedin the paint industry for 34years, working mainly as acoatings formulator for severalmanufacturing companies in thegreater Philadelphia area. He spent a portion of hiscareer working for Glidden and for Finnaren and HaleyPaints in Philadelphia, Pa. In September of 2007,Parker accepted the position of technical developmentchemist for the LUMIFLON line of fluoropolymer resinsmanufactured by AGCChemicals and is currentlyworking at the AGCCA Technical Center in Exton, Pa.THE POWEROF PREVENTION:Webinar attendees earn one Professional Development Hour.®FEVE RESININ PARTNERNERSHIP WITH:REGISTER AT WWW.ROADSBRIDGES.COM/WEBINARSWEBINAR CAMPAIGNPrint and e-mail promotions for water,infrastructure and healthcare group webinars.
  8. 8. MANAGED:Oversaw design and coordinated content for entire website.Website is 100% responsive, built on the Drupal platformand can be displayed on mobile and tablet devices aswell as the web. It provides a clear view of the industriesScranton Gillette serves, capabilities the company has, aswell as Human Resources information like Career Tracksand Job Openings.Participated in weekly meetings with corporate vicepresidents, developer and lead designer; coordinatedwith lead designer and developer on design; coordinatedwith vice presidents of each group on all content; directedcopywriter on brand and industry content; and assisted indesign for slider graphics.View Site: www.scrantongillette.comONLINEProject manager on the redesign of the corporate website for Scranton GilletteCommunications, B2B publishing company in business for over 100 years.
  9. 9. MANAGED:Oversaw and managed microsite creative and promotions forthe Storm Water Solutions Virtual Expo.Coordinated with Vice President of Events and Brand Publisheron expo; created marketing program for the expo including print,e-mail and Web promotions; and directed copywriter and designerson website, all virtual expo promotions and tradeshow graphics.Print Promotions«the online storm water and erosion control eventthe online storm waterand erosion control eventthe online storm water and erosion control eventIntroducing the first ever virtual event for thestorm water and erosion control industry. StormWater Solutions magazine and Stormwater USAwill partner to develop a unique online learningand networking event featuring:• Live state-of-the-industry storm water and erosion control webinars offering credit for Professional Development Hours (PDHs)• Virtual trade show exhibits with live interaction between attendees and exhibitors• Industry chat rooms that allow attendees to network with their peersoverviewIn 2011, each Storm Water Solutions’ webinar produced, on average, more than 1,000 qualified leads for its sponsors. The 2012 Storm Water Solutions Virtual Expo will expand on this success by providing an online, real-time alternative to the hassle and expense of traditional trade shows. Exhibitors will gain qualified leads through direct, online interaction with storm water industry professionals who may not otherwise travel to conferences.features• Real-time interaction with hundreds of storm water professionals on the day of the event, from the comfort of your office• Virtual Expo archived online for three months to create additional exposure• Sponsors will receive a list of all registrants and their registration informationsponsorshipsPlatinum Sponsor (limited to three)$5,000• Earns expanded, customized virtual exhibit space• Eligible to create half-hour pre-recorded webcast• Sponsor logos and mentions in:- Storm Water Solutions print ad (circulation of 40,000)- E-mail promotions to 32,400 storm water professionalsExhibitor$2,500• Earns virtual, customized exhibit • Sponsor logos and mentions in:- Storm Water Solutions print ad (circulation of 40,000)- E-mail promotions to 32,400 storm water professionalsIntroducing The Storm Water SolutionsVirtual Expo — March 21, 2012contactLarry ScottIntegrated Media Consultant 480.941.0510 x22 lscott@sgcmail.comGreg TresAssociate Publisher 480.941.0510 x15 gtres@sgcmail.comDennis MartykaVice President/Water Group Publisher480.941.0512 x19dmartyka@sgcmail.comHarry UrbanVice President – Events847.954.7928hurban@sgcmail.comwater professionals on the day of the event,from the comfort of your office• Virtual Expo archived online for three months tocreate additional exposure• Sponsors will receive a list of all registrants andtheir registration informationlscott@sgcmail.comGreg TresAssociate Publisher480.941.0510 x15gtres@sgcmail.comdmartyka@sgcmail.comHarry UrbanVice847.954.7928hurban@sgcmail.comthe online storm water and erosion control eventSAVE THE DATE:March 21, 2012 • 10 a.m. - 4 p.m. EasternREGISTER NOW:www.estormwater.com/virtualexpoIntroducing the first-ever virtual event forthe storm water anderosion control industry.Storm Water Solutions andStormwater USA have partneredto develop a unique online platformthat delivers educational webinarsfor earning PDH credits, virtualexhibits with live attendee/exhibitorinteraction, and industry chat roomsfor peer-to-peer networking.For more information, contact Harry Urban at hurban@sgcmail.com or 847.954.7928.SPONSORED BY:Tradeshow Graphics«E-mail Promotions«ONLINEOnline Virtual ExpoStorm Water Solutions magazine
  10. 10. MANAGED:Oversaw and managedentire promotionalcampaign for 2012Building Design+Construction Under40 Summit II event.Coordinated meetingswith Vice President ofEvents; created marketingprogram including printand e-mail promotions;and directed copywriterand lead designer on allpromotions and eventmaterials.YOUAREINVITEDTOJOINANELITEGROUPof the industry’s most energetic young professionals in an intensive 2-1/2 dayevent aimed at stimulating your creativity and clarifying your strategic think-ing. You will network and share ideas with other next-generation leaders in thedesign and construction industry in Chicago, home of world renowned architec-tural innovation.U40 Summit II is aimed at the key disciplines of the building team: architects,engineers, contractors, owners, developers, as well as all major marketsegments; health care, education (K-12 and universities), government, andgreen building. Participants will earn up to 8.0 AIA/CES Discovery Learning Units.WHOWILLATTEND?Registration is open to the following professionals:• Current or Past “40 Under 40” winners (Past winners over age 40 arestill eligible.)• Under 40s from ”Giants 300” AEC Firms• Under 40s from ”Building Team Awards” or “Reconstruction Awards”winning firms and “Best Firms to Work For”• Under 40 leaders from design, contractor, and owner/developer firmsThese firms may each nominate up to two under-40 members of staffwho have been identified as future leaders of their respective companies.Registration fee is $425 before September 1, 2012 and $495 thereafter.Tom Wujec is a thought leader in personal and teamcreativity, technology innovation, and visual strategy.He is the author and editor of several books, a fellow atAutodesk, an adjunct professor at Singularity University,a TED Conference speaker and a pioneer in the emergingpractice of business visualization.At Autodesk, Wujec charts long-term strategy and introducesdisruptive technologies serving the Architecture, Engineering,Construction, Manufacturing and Entertainment industries.As a founding professor at Singularity University, he teachesdesign paradigms, collaboration techniques and how to harnessexponentially growing design technologies. Wujec has alsodeveloped a practice called Visual Strategy that incorporatesvisualization, rapid prototyping and business mapping.SAVETHEDATE:OCTOBER3-5,2012CREATEwithClarityStimulate your creativity • Collaborate effectively • Redefine your strategic thinking processConference to beheld at ChicagoAIA headquarters& Hotel MonacoIIREGISTERAT:www.bdcnetwork.com/under40summitIf you have any questions, please contact Harry Urban athurban@sgcmail.com or Judy Brociek at jbrociek@sgcmail.com.FEATUREDPRESENTER:TOMWUJEC• Current or Past “40 Under 40” winners (Past winners over age 40 are• Under 40s from ”Building Team Awards” or “Reconstruction Awards”• Under 40 leaders from design, contractor, and owner/developer firmsThese firms may each nominate up to two under-40 members of staffwho have been identified as future leaders of their respective companies.thereafter.design paradigms, collaboration techniques and how to harnesswww.bdcnetwork.com/under40summitYOUAREINVITEDTOJOINANELITEGROUPof the AEC industry’s most energetic young professionals in an intensive 2½-day event aimed at stimulating your creativity and clarifying your ability to thinkstrategically. You will network and interact with other next-generation leaders of thedesign and construction industry in Chicago, home to world-renowned architecture.You’ll be tackling many of the tough issues facing today’s young AEC professionals:How do I help grow my firm? How can our firm offer the best possible clientexperience? How do we extend our business model? How can I succeed in a bigfirm –– or in a small one? How can our firm extract the most value from VDC/BIMand other technology? How can we collaborate more effectively? Where is our firmat greatest risk? How do I balance work and my personal life?You will be eligible to earn up to 8.0 AIA/CES Discovery Learning Units.WHOWILLATTEND?Registration is open to the following AEC professionals:• All current or past BD+C “40 Under 40” winners(past winners over age 40 are still eligible)• Under-40s from BD+C’s “Giants 300” AEC firms• Under-40 young professionals from leading architecture, engineering,construction, and owner/developer firmsAEC firms may nominate up to two under-40 professionals who have beenidentified as future leaders of their respective companies. Registration is$425 before September 15, 2012, and $495 thereafter.Tom Wujec is a thought leader in personal and team creativity,technology innovation, and visual strategy. He is the authorand editor of several books, a fellow at Autodesk, a TEDConference speaker and a pioneer in the emerging practice ofbusiness visualization.At Autodesk, Wujec charts long-term strategy and introducesdisruptive technologies serving the Architecture, Engineering,Construction, Manufacturing and Entertainment industries.As a founding professor at Singularity University, he teachesdesign paradigms, collaboration techniques and how to harnessexponentially growing design technologies. Wujec has also developeda practice called Visual Strategy that incorporates visualization, rapidprototyping and business mapping.OCTOBER3-5,2012CHICAGOAIAHEADQUARTERS&HOTELMONACOCREATEwithClarityStimulate your creativity • Collaborate effectively • Redefine your strategic thinking processIIREGISTERAT:www.bdcnetwork.com/under40summitIf you have any questions, please contact Harry Urban athurban@sgcmail.com or Judy Brociek at jbrociek@sgcmail.com.FEATUREDPRESENTER:TOMWUJECEXCLUSIVEBEHIND-THE-SCENESTOUROFWRIGLEYFIELDOn Friday, October 5, U40 Summit participants willtake part in a unique behind-the-scenes technicaltour of Wrigley Field. You will meet with Cubs’ SeniorDevelopment Consultant Steven Jacobsen, CDP, andCarl Rice, Vice President, Baseball Operations, todissect the challenges involved in keeping this belovedsports icon up to date –– structural challenges, publicutilities issues, MEP/HVAC modernization, ADAcompliance, and historic restoration.Conference Sponsors:EXCLUSIVEVIPSPONSORSHIPOPPORTUNITYNow in its second year, BD+C’s Under 40 Summit hostsan elite group of the industry’s most energetic youngprofessionals in an intensive 2-1/2 day event aimed atstimulating creativity, clarifying strategic thinking, andenabling valuable networking.This invitation-only event will represent key disciplines ofthe building team: architects, engineers, contractors, owners,developers, as well as all major market segments: health care,education (K-12 and universities), government and green-building.As an exclusive sponsor, your company has the uniqueopportunity to make a strong impression in front oftomorrow’s industry leaders and decision-makers.WHOWILLATTEND?Registration is open to the following professionals:• Current or Past BD+C “40 Under 40” winners (Pastwinners over age 40 are still eligible.)• Under 40s from BD+C “Giants 300” AEC Firms• Under 40s from BD+C “Building Team Awards” or“Reconstruction Awards” winning firms and BD+C“Best Firms to Work For”• Under 40 leaders from design, contractor, and owner/developer firmsThese firms may each nominate up to two under-40 membersof staff who have been identified as future leaders of theirrespective companies.CREATEwithClarityStimulate your creativity • Collaborate effectively • Redefine your strategic thinking processChicago AIA HeadquartersChicago, IllinoisOctober 3-5, 2012Thishighlytargetedconferencewillgiveyoudirectaccesstotomorrow’sdesignandconstructionindustryleaders.IIeducation (K-12 and universities), government and green-As an exclusive sponsor, your company has the uniqueopportunity to make a strong impression in front oftomorrow’s industry leaders and decision-makers.Registration is open to the following professionals:“40 Under 40” winners (Past“Giants 300” AEC Firms“Building Team Awards” orBD+C• Under 40 leaders from design, contractor, and owner/These firms may each nominate up to two under-40 membersof staff who have been identified as future leaders of theirThishighlytargetedconferencewillgiveyoudirectaccesstotomorrow’sdesignAttendees will learn news ways to create, collaborate and think strategically to become better leaders of thebuilding and construction industry of the future.FEATURED:TOMWUJECAutodesk Fellow Tom Wujec willweave his work on Creativity andVisual Innovation (based on his books“Imagine – Design – Create,”“Pumping Ions” and “Five-StarMind”) with work he’s currentlydoing on two books related to“Clarity – Bringing BusinessBack to Its Senses.”Wujec will guide U40 SummitII participants through aseries of interactive groupactivities to stimulate theircreative strategic planningprocesses with provenvisualization techniques:making ideas visible, tangible,and persistent, and therebybuilding collaboration thatyields clarity in problem-solving.ABOUTWUJECTom Wujec is a thoughtleader in personal andteam creativity, technologyinnovation, and visualstrategy. He is the authorand editor of severalbooks, a fellow at Autodesk, an adjunct professorat Singularity University, a TED Conferencespeaker, and a pioneer in the emerging practice ofbusiness visualization.At Autodesk, Wujec charts long-term strategyand introduces disruptive technologies servingthe Architecture, Engineering, Construction,Manufacturing and Entertainment industries.As a founding professor at Singularity University,SPONSORSHIPOPPORTUNITIES• One page in the September issue ofBD+C, which will be distributed at theconference• Sponsor logo on all promotional materialsincluding monthly e-mail promotions,registration links and more• Conference invites• Promotional ads in magazine• Conference registration• Monthly e-mail promotions• Sponsor logo on all conference signage• Table top exhibit in the conference area• Sponsor logo featured onstage at thebeginning and end of each session• 3 minutes of podium time to introducesponsor attendees and profile yourcompany• Sponsor logo on conference agendaand attendee workbook• Two complimentary conferenceregistrations• Database of all attendees available throughBD+C’s Marketing Partners ProgramINVESTMENT:$25,000 net includes an ad in the September issueof BD+CSTIMULATE•COLLABORATE•REDEFINEhe teaches design paradigms, collaborationtechniques and how to harness exponentiallygrowing design technologies. Wujec has alsodeveloped a practice called Visual Strategy thatincorporates visualization, rapid prototypingand business mapping.His next book, “ClarityTools”, documents thepractice of making business ideas visible. Basedon more than a decade of practical research,“ClarityTools” demonstrates why clarity hasbecome a vital aspect of work, why we lose itand how we can gain more of it.Advertiser SalesPiece«PublicationPrint Ads«E-mail Promotions«OCTOBER 3-5, 2012 | AIA CHICAGO HEADQUARTERS & HOTEL MONACOIICREATEwithClarityCREATEwithClarityStimulate your creativity • Collaborate effectively • Redefine your strategic thinking processSPONSORED BY:WelcomeSPECIAL THANKS TO OUR SPONSORS:CREATEwithClarityStimulate your creativity • Collaborate effectively • Redefine your strategic thinking processIIIICREATEwithClarityStimulate your creativity • Collaborate effectively • Redefine your strategic thinking processSPECIAL THANKS TO OUR SPONSORS:WELCOMEEvent Signage« Event Program«EVENTSBuilding Design+Construction Under 40 Summit IIBD+C Magazine
  11. 11. MANAGED:Oversaw and managedentire promotionalcampaign for 2012Big Grower ExecutiveSummit event.Coordinated meetings withVice President of Events;created 4-month marketingprogram including printand e-mail promotions;and directed copywriterand lead designer onall promotions andevent materials.To be successful today, you need to worry about more thanjust delivering plants, you need to improve the bottom line.� That’s why attendance at this summit is exclusive — it’s designedspecifically for strategic decision-makers at large growing operations.� That’s why the content is business critical — it provides strategiesfor dealing with the challenging economy and the demands of bigbox retailers.Why Attend?� You’ll interact with other industry leaders in frank discussionson topics affecting your businesses.� You’ll gain new insights from respected experts in differentwalks of business.� You’ll return home with new ideas, new perspectives andsolutions to today’s business challenges.� An off-site, behind the scenes visit to the Center for AppliedHorticultural ResearchWho Will Attend?Strategic decision-makers at large growers — Presidents, CEOs, COOs andother senior management from the largest commercial growers supplyingthe mass merchants. Attendance is limited and only growers with250,000 square feet of growing space or more are eligible to attend.Early-bird registration fee is $899 before January 16, 2012 and $999 thereafter.Registration fee includes conference, greenhouse tour and meals. Attendees areresponsible for lodging fees. Registration deadline is February 7, 2012.RegistrationRegister online at www.biggrower.com/executivesummit. Or, completethe enclosed Registration Form and fax or mail it to Big Grower ExecutiveSummit c/o Registration, 3030 W. Salt Creek Lane, Suite 201, ArlingtonHeights, IL 60005 Fax: 847.390.0408.Network with Your PeersWith attendance limited to the professionals from the most progressiveand influential plant producers, the Big Grower Executive Summit is theperfect venue for networking and exchanging ideas.Through shared meals and off-site activities, you will have time to learnhow your peers are implementing successful solutions for growing theirbusinesses and overcoming common challenges.Join us at the industry’s only conference dedicated to big grower business strategies.*Schedule Subject to ChangeFor more information, contact Harry Urban at 847.954.7928 or hurban@sgcmail.com.CREATING VALUE FOR YOUR CUSTOMER, YOUR BUSINESS AND YOUEXECUTIVE SUMMIT AT A GLANCESunday, Feb. 26Arrival | Check in after 3 p.m.Welcome Cocktail ReceptionWelcome and IntroductionsSession 1 - A Look at the Institute of Floriculture InnovationDinnerMonday, Feb. 27Morning | 6:45 am to 12:00 pmBreakfastIntroductionsKeynote Presentation — Charting the Course ThroughDemographic ChangeBreakVideo PresentationSession 2 – Lead the Way – Developing Your Company’sCompetitive AdvantageLunch | 12:00 pm to 1:00 pmAfternoon | 1:00 pm to 6:00 pmSession 3 – An Exclusive Big Box Town Hall Meeting WithHome Depot – The Nation’s Largest Retailer of Lawn andGarden ProductsTravel to Center for Applied Horticulture ResearchTour of Altman Plants and Research Center | 3:30 pm to 6:00 pmEvening | 6:30 pm to 9:00 pmReception and DinnerReturn to HotelTuesday, Feb. 28Morning | 7:00 am to 11:30 amBreakfastSession 4 – New Marketing Trends; Transforming CommoditiesInto SpecialtiesBreakSession 5 – Social Media – The Power Formula for LinkedInSuccess and MoreLunch | 11:30 to 12:30 pmAfternoon/Evening | 12:30 pm to 4:45 pmSession 6 – The CEO Culture of Lean ManufacturingSesssion 7 – California/West Coast Grower PanelBreakSession 8 – The Economy – Looking at 2012 and BeyondConferece Wrap up/Meeting AdjournedA Look at the Institute of Floriculture InnovationSpeaker: Charles KosmontCharles Kosmont is chairman and CEO of Monterey Peninsula Horticulture(MPH), and its subsidiary companies, Rocket Farms, Growers Transplant-ing and Nurserymen’s Exchange. He is also the co-founder and chairman ofNext Pharmaceuticals, a developer of branded ingredients for the healthand dietary supplement industries.Charting the Course Through Demographic ChangeSpeaker: Ken GronbachKenneth W. Gronbach is a gifted keynote speaker and an internationallyrecognized expert and futurist in the field of Demography and GenerationalMarketing. His latest book “Decades of Difference, Making It Work” (HRDPress), about the United States workforce, was released in October 2010.Gronbach also writes for the CNBC Guest Blog.Lead the Way – Developing Your Company’s CompetitiveAdvantageSpeakers: Dave Edenfield and Dean ChaloupkaDave Edenfield is one of the original founders and partners of The VisionsGroup. Dean Chaloupka has spent the last three years as a partner withinThe Visions Group and spent 25 years prior to that at Floral Plant Growers.An Exclusive Big Box Town Hall Meeting With Home Depot –The Nation’s Largest Retailer of Lawn and Garden ProductsSpeakers: Scott Manning and Bob SedlatscheckScott Manning is the merchandising vice president (MVP) – D28O Land-scape and Live Goods for Home Depot. Bob Sedlatscheck is the divisionalmerchandising manager for Dept. 28 Outdoor Live Goods at Home Depot.Tour of the Center for Applied Horticulture Research atAltman PlantsThe CFAHR is a non-profit organization with the purpose of addressing,through research, the practical issues facing the floriculture industry. With adistribution system that spans the nation, Altman Plants has become well-established within the horticulture industry.New Marketing Trends Transforming Commoditiesinto SpecialtiesSpeaker: Bruce AxtmanBruce Axtman is the president and chief executive officer of the PerishablesGroup, a national consulting firm specializing in marketing strategies forperishable food items. Axtman provides a fresh perspective for theindustry, guiding Perishables Group clients in the move away from thetraditional "commodity" business model toward a new consumer-drivenmarketing model.Social Media – The Power Formula for LinkedInSuccess and MoreSpeaker: Wayne BreitbarthWayne Breitbarth has trained more than 10,000 business people on how toeffectively use their professional networking site. His diverse business expe-rience and pragmatic teaching style have earned him the praise of the pressand are what branded him as the “LinkedIn Guru.”The Economy – Looking at 2012 and BeyondSpeaker: Dr. Charlie HallDr. Charlie Hall is currently a Professor in the Department of HorticulturalSciences at Texas A&M University and also holder of the Ellison Chair inInternational Floriculture. His major areas of specialization include innovativemanagement and marketing strategies, financial analysis and benchmarking,and the situation/outlook for nursery and greenhouse crops.SessionsCome Stay With Us in San DiegoThe Hilton San Diego Resort and Spa is only six miles from the SanDiego International Airport and one mile from SeaWorld. Located on SanDiego’s famous Mission Bay, this five-star hotel offers an innovative spaand fitness center, newly renovated guest rooms, and plenty of nearbyactivities and attractions.Family-friendly destinations include the San Diego Zoo & Wild AnimalPark, SeaWorld, LegoLand and the Birch Aquarium. For the sportsfan, QUALCOMM Stadium and PETCO Park are must-sees with greatatmosphere. Or, for those who just want to sit back and relax, visit theSpa Brezza in the hotel to enjoy a day of pampering.EXECUTIVESUMMITBIGG R O W E RBIGG R O W E RHilton San Diego Resort and Spa | 1775 East Mission Bay Drive, San Diego, CA 92109 | 619.276.4010�� That’s why the content is business critical — it provides strategiesThat’s why the content is business critical — it provides strategiesfor dealing with the challenging economy and the demands of bigbox retailers.Why Attend?You’ll interact with other industry leaders in frank discussionson topics affecting your businesses.You’ll gain new insights from respected experts in differentYou’ll gain new insights from respected experts in differentwalks of business.You’ll return home with new ideas, new perspectives andsolutions to today’s business challenges.An off-site, behind the scenes visit to the Center for AppliedHorticultural ResearchWho Will Attend?Strategic decision-makers at large growers — Presidents, CEOs,other senior management from the largest commercial growers supthe mass merchants.Sunday, Feb. 26Arrival | Check in after 3 p.m.Welcome Cocktail ReceptionWelcome and IntroductionsSession 1DinnerMonday, Feb. 27Morning | 6:45 am to 12:00 pmBreakfastIntroductionsKeynote PresentationDemographic ChangeBreakVideo PresentationSession 2Competitive AdvantageLunch | 12:00 pm to 1:00 pmAfternoon | 1:00 pm to 6:00 pmSession 3Home Depot – The Nation’s Largest Retailer of Lawn andGarden ProductsRegister by February 7, 2012Early Registration Discount by January 16Registration: Online atwww.biggrower.com/executivesummit,mail or fax (using enclosed materials)Creating Value for Your Customer,Your Business and YouA Big Grower/GPN andVisions Group EventFebruary 26 – 28San Diego,CaliforniaEXECUTIVESUMMIT 2012BIGG R O W E RBIGG R O W E RCreating Value for Your Customer,Your Business and YouEXECUTIVESUMMITr business strategies..276.40109 thereafter. Registration feeied Horticultural Research.or send registration form andn, 3030 W. Salt Creek Lane,0408.tive Summitnd You”ation andnging market-h inside andmpany."For more information, please visit www.biggrower.com/executivesummitor contact Harry Urban, Vice President - Events at 847.954.7928 or hurban@sgcmail.com.Featuring a special presentation onCharting the Course Through Demographic Changeby Ken Gronbach, an expert in the field of demography and generational change.BIGG R O W E RBIGG R O W E RFeaturing a special presentation onEXECUTIVESUMMITSAVE THE DATEFEBRUARY 26 – 28SAN DIEGO, CALIFORNIA“CREATING VALUE FOR YOUR CUSTOMER, YOUR BUSINESS AND YOU”OUR SPONSORSAlso featuring:New Marketing Trends: Transforming Commodities into Specialtieswith Bruce Axtman; president and chief executive officer of the PerishablesGroup, a national consulting firm specializing in marketing strategies for perishable food items.An Exclusive Big Box Town Hall Meeting With Home Depot — The Nation’s Largest Retailer ofLawn and Garden Productswith speakers Scott Manning and Bob Sedlatscheck, merchandising vice president and merchandisingmanager for outdoor live goods at Home Depot.Visit to the Center for Applied Horticultural Research at Altman Plants in Vista, CaliforniaPublication Print Ad «Direct Mail Piece«E-mail Promotions«REGISTRATIONBIGG R O W E RBIGG R O W E REXECUTIVE SUMMITREGISTRATIONGG R O W E RGGGGG R O W E RG R O W E RG R O W E RG R O W E REXECUTIVE SUMMITCREATING VALUE FORYOUR CUSTOMER, YOUR BUSINESS AND YOUFebruary 26 – 28 • San Diego, CaliforniaSpecial Thanks to our Sponsors:A Big Grower/GPN andVisions Group EventYOUR CUSTOMER, YOUR BUSINESS AND YOUYOUR CUSTOMER, YOUR BUSINESS AND YOUYOUR CUSTOMER, YOUR BUSINESS AND YOUSan Diego, CaliforniaBIGG R O W E RBIGG R O W E RExEcutivE SummitSpEcial thankSto our SponSorScrEating Value forYour cuStomEr, Your BuSinESS and YouFebruary 26 – 28 • San Diego, Californiaa Big Grower/GPN andvisions group EventBIGBIGBIG R O W E RBIBIBIGBIGBIGBIBIBIGBIGGGGGBIGGGBIGG R O W E RG R O W E RG R O W E RG R O W E RExEcutivE SummitcrEating Value forYour cuStomEr, Your BuSFebruary 26 – 28 • San Diego, Californiaa Big Grower/GPN andBig Grower/GPN andBig Grower/GPNvisions group EventBIGG R O W E RBIGG R O W E REXECUTIVE SUMMITGG R O W E RGGGGG R O W E RG R O W E RG R O W E RG R O W E REXECUTIVE SUMMITCREATING VALUE FORYOUR CUSTOMER, YOUR BUSINESS AND YOUFebruary 26 – 28 • San Diego, CaliforniaA Big Grower/GPN andVisions Group EventThank you to our sponsors:www.biggrower.com/executivesummitEvent Signage«wElcomEDear Big Grower Executive Summit Attendee,On behalf of Big Grower magazine and the Visions Group, we welcome you to the Hilton San Diego Resort andSpa for the 2012 Big Grower Executive Summit. Now in our fifth year, the 2012 event is our biggest yet!This year’s theme is “Creating Value for Your Customer, Your Business and You.” Our goal over the nextfew days is to give you an experience that delivers high-impact business ideas, significant networkingopportunities, and the information you need to establish a firm direction for 2012.As one of the nation’s leading growers, you realize the importance of maintaining and expanding your marketknowledge. It is our hope that the in-depth educational sessions, exclusive site visit, Home Depot town hallmeeting and peer-to-peer networking opportunities at this event will give you the insights you need to buildupon your success and stay competitive in the changing marketplace.With many of the nation’s largest growers and key industry vendors in attendance, this summit is your chanceto open the lines of communication and share ideas, business strategies and concepts with growers justlike you. Take one look at the attendee roster and you’ll agree it represents a Who’s Who of the industry. Thepotential for new friendships and lasting professional and business relationships is immense.We look forward to meeting some of you for the first time and renewing our acquaintance with those of you whowe’ve known in the past. Come talk to us; tell us what you think. Your feedback is very important, so please letus know how we’re doing.let’s make this year’s Big Grower executive Summit the most memorable yet!Your Hosts,Dave Edenfield Dr. Jim Barrett Dean ChaloupkaVisions Group Visions Group Visions GroupTim HodsonGreenhouse Product NewsBig Grower MagazineBob BellewGreenhouse Product NewsBig Grower MagazineFebruary 26 – 28 • San Diego, California2012 ExEcutivE SummitBIGG R O W E RBIGG R O W E RCreating Value for Your Customer, Your Business and Youfew days is to give you an experience that delivers high-impact business ideas, significant networkingopportunities, and the information you need to establish a firm direction for 2012.As one of the nation’s leading growers, you realize the importance of maintaining and expanding your marketknowledge. It is our hope that the in-depth educational sessions, exclusive site visit, Home Depot town hallmeeting and peer-to-peer networking opportunities at this event will give you the insights you need to buildupon your success and stay competitive in the changing marketplace.With many of the nation’s largest growers and key industry vendors in attendance, this summit is your chanceto open the lines of communication and share ideas, business strategies and concepts with growers justlike you. Take one look at the attendee roster and you’ll agree it represents a Who’s Who of the industry. Thepotential for new friendships and lasting professional and business relationships is immense.We look forward to meeting some of you for the first time and renewing our acquaintance with those of you whowe’ve known in the past. Come talk to us; tell us what you think. Your feedback is very important, so please letus know how we’re doing.et’s make this year’s Big Grower executive SummitDr. Jim BarrettVisions GroupTim HodsonGreenhouse Product NewsBig GrowerGreenhouse Product NewsMagazineknowledge. It is our hope that the in-depth educational sessions, exclusive site visit, Home Depot town hallmeeting and peer-to-peer networking opportunities at this event will give you the insights you need to buildupon your success and stay competitive in the changing marketplace.With many of the nation’s largest growers and key industry vendors in attendance, this summit is your chanceto open the lines of communication and share ideas, business strategies and concepts with growers justlike you. Take one look at the attendee roster and you’ll agree it represents a Who’s Who of the industry. Thepotential for new friendships and lasting professional and business relationships is immense.We look forward to meeting some of you for the first time and renewing our acquaintance with those of you whowe’ve known in the past. Come talk to us; tell us what you think. Your feedback is very important, so please letus know how we’re doing.et’s make this year’sGreenhouse Product NewsMagazineBIGG R O W E RBIGG R O W E RExEcutivESummitCreating Value for Your Customer,Your Business and YouA Big Grower/GPN andvisions Group EventFebruary 26 – 28San Diego, Californiawww.biggrower.com/executivesummitmeeting and peer-to-peer networking opportunities at this event will give you the insights you need to buildupon your success and stay competitive in the changing marketplace.With many of the nation’s largest growers and key industry vendors in attendance, this summit is your chanceto open the lines of communication and share ideas, business strategies and concepts with growers justlike you. Take one look at the attendee roster and you’ll agree it represents a Who’s Who of the industry. Thepotential for new friendships and lasting professional and business relationships is immense.We look forward to meeting some of you for the first time and renewing our acquaintance with those of you whowe’ve known in the past. Come talk to us; tell us what you think. Your feedback is very important, so please letxecutive SummitGreenhouse Product NewsMagazineSCheDule of EvEntSSunday, February 26, 20123:00 pm - 8:00 pm registration open6:00 pm - 7:00 pm welcome cocktail reception South Poolside (weather Backup fresco’s)7:00 pm - 7:15 pm welcome and introductions7:15 pm - 7:45 pm Marc ClarkA Look at the Institute of Floriculture Innovation7:45 pm - 9:00 pm dinner South Poolside (weather Backup fresco’s)Monday, February 27, 20126:45 am - 7:45 am Breakfast monte carlo7:45 am - 8:00 am introductions8:00 am - 10:00 am Keynote Presentation — Ken Gronbach St. tropezCharting the Course Through Demographic Change 10:00 am - 10:15 am Break monte carlo10:15 am - 10:45 am video Presentation — the Power of why10:45 am - 12:00 pm Dave edenfield & Dean ChaloupkaLead the Way — Developing Your Company’sCompetitive Advantage12:00 pm - 1:00 pm lunch Garden by the Bay (weather Backup monte carlo)1:00 pm - 2:30 pm Scott Manning and Bob SedlatscheckAn Exclusive Big Box Town Hall MeetingWith Home Depot — the Nation’s Largest Retailer ofLawn and Garden Products2:30 pm - 3:30 pm travel to the center for Applied Horticultural research* 3:30 pm - 6:00 pm visit center for Applied Horticultural research at Altman Plants in vista, california  6:30 pm - 8:00 pm reception and dinner At the home of Ken and deena Altman8:00 pm - 9:00 pm return to Hotel*the visit to the center for Applied Horticultural research, and the presentations there,will not allow for or include a tour of the overall Altman Plant nurseryFebruary 26 – 28 • San Diego, California2012 ExEcutivE SummitBIGG R O W E RBIGG R O W E RCreating Value for Your Customer, Your Business and YouEvent Program«EVENTS5th Anniversary 2012 Big Grower Executive SummitGPN and Big Grower Magazines
  12. 12. the magazine for commercial growersSCRANTON GILLETTE COMMUNICATIONSMEDIAKIT2012www.gpnmag.commarket leaderTHE WIDEST REACHWWD’s audience consists of more than 80,0003consultingengineers, corporate managers/government administrators andoperators in the municipal market, plus industrial system authorities.AUDIENCE PROFILE2 MEDIA KIT 2013 | WATER & WASTES DIGEST www.wwdmag.com 3Average yearly budget 21 June 2012 BPA Statement, Total Qualified Circulation XXX,based on Analysis of XXX Recipients2 American Business Press3 Signet AdStudy, February 2012THE AUDIENCE WITHPURCHASING AUTHORITYWWD readers have the authority to specify, approveor buy the following products and services: 1THE BUYER’S RESOURCE82% of readers have taken one or more actions asa result of WWD in the past year: 3Recommended/specified products 34%Requested additional information 27%Bought products or services advertised 16%Visited an advertiser’s website 49%Discussed an ad/article with someoneelse in the company 37%Referred an ad/article to someoneelse in the company 37%THE LEAD-GENERATING BRANDThrough its comprehensive, integrated offerings, WWDprovides your brand with innovative opportunities to reachindustry decision-makers in each resource they rely on forbusiness information — from online video to the magazinewith the biggest impact.With print and electronic reader service capabilities, ad studyresults, Web ad-tracking capabilities, detailed click-through reportsand other tools that document real-time inquiries by these decision-makers, WWD can demonstrate superior ROI in any medium.1 June 2012 BPA Statement 2 ABR Research Inc., 2011 State of the Industry Survey3 Signet AdStudy, February 2012SupplyTreatmentDistributionCollectionTreatmentDisposalChemical ProcessingFood/Bev. ProcessingPulp & PaperProcessingFabricated MetalsPetroleum RefiningMachineryElectric/Gas UtilitiesOtherWith solid purchasing budgets and real buying power, WWD’saudience represents a dynamic market of action-takers.Process Systems, Equipment 61%Structures, Storage Facilities 52%Piping, Fittings 68%Pumps, Valves, Seals, Packing 70%Chemicals, Biochemicals 54%Flow Pressure, Level Measuring Equipment 61%SCADA 44%Sampling, Analyzing Equipment 55%Corrosion Control Systems, Materials 47%Engineering, Construction, Operational,Maintenance, ServicesElectrical, Mechanical Equipment 53%Laboratory Equipment, Supplies, Services 46%Computer Hardware, Software 45%Filtration Equipment 52%Security, Safety Equipment 47%Storm Water Technologies 60%58%with purchasing authorityfor one or more product/service 335%87%41%planning new construction 2planning facility upgradeswithin the next 24 months 2$2.1 MILLIONPRINT MATTERSWWD’s audience totals in excess of 80,000 recipients.A full 91%1request and receive the print edition only.There is no stronger argument that b2b print remains yourindustry’s favored delivery method of product and market news.EXPERIENCE COUNTSFor news with integrity, readers want editorial teams whoknow where the water/wastewater industry has been, where it isnow, and where it is headed in the future. Advertisers trustan integrated sales team that not only knows the industry, butalso knows the ins and outs of publishing and all of its offerings.The WWD editorial/sales team has 135 combined years ofexperience in the water/wastewater industry and 175 combinedyears of experience in publishing. We are your industry’sNo. 1 resource for solutions.DYNAMIC FORMATWWD’s format gets your brand noticed:• Next to color, size affects readership more significantlythan any other variable.2• Tabloid size makes a stronger impact and allowsgreater creative flexibility for ads.• Dynamic layout allows ads to be surrounded by editorial/product information, therefore creating superior visibility.Standard vs. Tabloid PagePRINT ONLY DIGITAL ONLYTOTAL QUALIFIED CIRCULATION1WWD mails print issues to more qualified subscribers every month— a larger, more widespread message for your audience 1.WWDWaterWorldAWWAJournalthe decision driverTHE TYPICAL READERWhich of the following best describes your primaryjob function?2GovernmentAdmin CorpMgmtTechnicalEngineering Operations72,98645,1279,4677,08014,8756,33660,00040,00020,0000 80,00040%29%23%9%MUNICIPAL INDUSTRIALCONSULTINGENGINEERSWATER WASTEWATER2013 Media KitScranton Gillette Communications www.ITNonline.comreslightingmag ResidentialLightingEDITORIAL CALENDAR 2013• Monthly print issues withaudited circulation• Bonus distribution at key industry events• Digital edition• E-newsletter sponsorships• Product e-newsletters withintegrated benefits• Custom e-mail transmissions• Dynamic website• Video production and hosting• Seminar and webinar sponsorships• Showroom of the Year Awards• Industry Leadership Award• Advertorial and value-added sections• Turnkey custom media• Lead generation• Research capabilities• Comprehensive social media outreach• Frequency discounts for placementin sister media: Home FashionForecast, Professional Builder,Professional Remodeler andBuilding Design+ConstructionNo other brand offers so many ways to touchyour target audience, with options for everybudget and marketing objective:Residential Lighting received a min Editorial & Design Award for BestSingle Issue of a Magazine in a national competition honoring both tradeand consumer publications; and we’re very proud of that. But what meansfar more to us is that survey data proves we continue to be the most read,most useful and most preferred publication in our marketplace.Residential Lighting is the industry’s only audited magazine, with ourcirculation verified by a third party to ensure your message reaches theintended audience. Residential Lighting is also the only publication offeringlead generation from your print and digital advertising for tangible ROI.Residential Lighting just celebrated 20 years of uninterrupted print issues —another reason readers and advertisers rely on us for industry news and trends.Reliability. Relevance. Reach. Results.Month Main Features Special Opportunity Bonus DistributionEditorialDeadlineAd MaterialDue/FinalJANUARYLas Vegas PreviewLamp ShadesReaders Choice:Top Products of 2012Top Products Digital Marketplace Las Vegas Market(Jan. 28-Feb. 1)11/9/2012 12/3/2012FEBRUARYCeiling FansOutdoor LightingNew CatalogsCatalog Marketplace12/10/2012 1/9/2013MARCHHigh Point PreviewPortable LampsColor and Finish TrendsHigh Point Market(April 20-25)1/11/2013 2/11/2013APRILLightfair PreviewKitchen & BathLighting ControlsLED Lighting Solutions inBuilding Design+ConstructionKBIS, Chicago (April 19-21)Lightfair Intl., Las Vegas(April 23-25)2/12/2013 3/6/2013MAYShowroom of the YearFinalistsCeiling FansALA Conference PreviewShowroom of the Year SectionALA Section/Industry Leadership AwardDallas Select Showroom ProgramShowroom of the YearSection at Dallas MarketALA Section Digital Editionto ALA Membership3/12/2013 4/9/2013JUNEDallas Market PreviewFixtures/ChandeliersEuropean DesignDallas Select Showroom ProgramDallas Intl. Lighting Market(June 20-23)4/11/2013 5/9/2013JULYLas Vegas PreviewContemporary DesignBest SellersBest Sellers Digital MarketplaceDallas Select Showroom ProgramLas Vegas Market(July 29-Aug. 2)5/13/2013 6/10/2013AUGUSTCeiling FansLight SourcesNew Catalogs/SupplementsCatalog Marketplace 6/11/2013 7/9/2013SEPTEMBEREnergy-Efficient LightingLED LeadersLighting for Tomorrow WinnersLED Leaders Digital Marketplace 7/11/2013 8/9/2013OCTOBERHigh Point PreviewPortable LampsLamp ShadesHigh Point Market(Oct. 19-24)8/12/2013 9/9/2013NOVEMBERSpotlightCeiling FansOutdoor LightingSpotlight Digital MarketplaceDallas Select Showroom Program9/11/2013 10/9/2013DECEMBERDallas Market PreviewFixtures/ChandeliersARTS Finalist ProfilesDallas Select Showroom ProgramProfiles for ARTS FinalistsDallas Intl. Lighting Market(January 2014)10/11/2013 11/11/2013Home Fashion ForecastHome Fashion ForecastHome Fashion ForecastHome Fashion ForecastFOR MARKETING SOLUTIONS, CONTACT US:Media Industry Newsletter (min)calls Residential Lighting the “BEST.”They’re in good company — YOURS.Style and Substance for Lighting Professionalswww.ResidentialLighting.comMARCH 2012 $5.00COLORHIGHPOINTPARISRESIDENTIALLIGHTINGStyleandSubstanceforLightingProfessionalsMARCH2012Scranton Gillette CommunicationsIN EVERY ISSUEWe’re On:Topical Editor’s columnThe Wire: Industry news youneed to knowIlluminations:Q&As with thought leadersPoint of Sale:Tips for showroomsDesign Forum:Designers discussprocess/projectsStyle We Like:One look worth watchingNew Products:Latest introductions forevery category/styleLast Word in Lighting:Popular columnist RandallWhitehead, IALDMEMBER:FOLLOW US:LAURA VAN ZEYLPublisher & Editorial Director847.391.1026LVanzeyl@sgcmail.comSHERWIN HOROWITZIntegrated Media Consultant847.391.1041SHorowitz@sgcmail.comHARRY URBANVice President847.954.7928HUrban@sgcmail.comEDITORIAL + PUBLISHING OFFICE3030 W. Salt Creek Lane, Suite 201Arlington Heights, IL 60005847.391.1000 • F: 847.390.0408Our leadership has a combined 39 YEARS in the residentiallighting industry and 86 YEARS in publishing.Upload editorial submissions to: www.scrantongillette.com/PRPLUS: Additional features onthe trends in design and technologyshaping the lighting landscape.MANAGED:Oversaw content, designand execution of 14 mediakits for 2012 and 2013.Serving a range ofindustries includingwater, road and bridgeconstruction, horticulture,building and residentialconstruction, homefurnishings and healthcare.MEDIA KITSPromotional magazine press kits containing market research,print and digital products, rates, and specifications.
  13. 13. ZARINA MAJIDOrganized, detail-oriented communications professional possessing extensivedesign and project management experience for print and online media.EXPERIENCEScranton Gillette Communications, Dec. 2007 – PresentArlington Heights, ILPromotions Manager, [ Aug. 2010 – Present ]Creative Services & Promotions Dept.• Direct the development and implementation of all publication/brand promotionalprograms (print, web, e-mail), and sales tools to achieve set marketing goals andstrategies in coordination with brand managers• Manage all promotional projects (webinars, live and virtual events, media kits, brandcampaigns, etc.) and complete creative process from concept to production, includingassigning copy, design and approval follow-up• Supervise a creative team of six, including four designers, copywriter,Creative Services & Promotions (CS&P) coordinator and design interns• Review, edit and proof promotional content as needed• Coordinate with CS&P coordinator to: maintain print and e-mail advertiser lists forall brands; oversee design and execution of business materials (e.g., stationary,business cards, envelopes) for individual brands; and negotiate bids/quotes withprint and supply vendorsDesigner/Coordinator, [ Dec. 2007 – July 2010 ]Marketing & Communications Dept.• Created promotional programs in conjunction with marketing goals ofeach publication• Coordinated with the director of marketing and brand managers to translate subjectmatter into concrete design for promotional materials and sales collateral (e.g., fliers,direct mail, media kits, logos, e-mail marketing, event promotions)• Designed client print and electronic collateral; produced stationery, envelopes andbusiness cards for all brands• Communicated with print and supply vendors on bidding/quoting projects as neededzmajid7@gmail.comCenter for Latino Research (CLR), Jan. 2007 – Dec. 2007DePaul University, Chicago ILGraphic Designer/Event Coordinator [ Sept. 2007 – Dec. 2007 ]• Developed and executed publicity design for events sponsored and organized by CLRand DePaul’s Latin American & Latino Studies Program (LALSP)• Confirmed room reservations, catering services and logistics with nonprofit communityorganizations collaborating with CLR and LALSP• Coordinated and delegated office tasks and projects to five student membersGraphic Design Intern [ Jan. 2007 – Aug. 2007 ]• Innovated and created publicity design for events sponsored and organized by CLR• Contributed creative ideas and designed various graphics for CLR’s annual, bilingualmagazine Dialogue, Issue 10SKILLSMAC and PC proficientExpert in Adobe Creative Suite –Photoshop, Illustrator, InDesign, Dreamweaver, AcrobatProficient in Microsoft Office Suite –Word, Excel, PowerPointFamiliar with DrupalEDUCATIONDePaul UniversityChicago, ILB.A., Art+Design

×