ON:SUBJECT Brand Identity

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ON:SUBJECT Brand Identity

  1. 1. BRAND IDENTITY PRESENTATION July 2014
  2. 2. Brand Identity ON:SUBJECT July 2014 PROJECT CLIENT DATE SECTION Background ON:SUBJECT is an Amsterdam-based consultancy for social change. Services include marketing, project management and facilitation. Objective To update ON:SUBJECT’s visual identity in order to attract more ambitious projects and grow the organization. Target Audience Managers of small-medium size organizations, departments or networks with a mission to affect social change. They have vision, but struggle moving forward with limited resources and unclear commitments. Message Get unstuck and build momentum for sustainability. Competition • Other facilitators. • Generic communications consultancies. • Sustainability experts. Distinguishing Characteristics • Co-collaborative approach. • Multi-talented. • Technical understanding. • Reliable, fun to work with. Creative Considerations • The logo uses the fibonacci sequence - both pretty and geeky. • Red is an established colour. The logo complements it with spring. • Main needs: website, including other locations; business cards; document templates. Tone • Bold. • Playful. • Systemic. • No-nonsense. • Adaptable. Client Brief
  3. 3. Brand Identity ON:SUBJECT July 2014 PROJECT CLIENT DATE SECTION Mood Board
  4. 4. Brand Identity ON:SUBJECT July 2014 PROJECT CLIENT DATE SECTION Logo
  5. 5. Brand Identity ON:SUBJECT July 2014 PROJECT CLIENT DATE SECTION Secondary Logo Momentum for Sustainability
  6. 6. Brand Identity ON:SUBJECT July 2014 PROJECT CLIENT DATE SECTION Logo Variations
  7. 7. Brand Identity ON:SUBJECT July 2014 PROJECT CLIENT DATE SECTION Color Palette Primary Colours Red CMYK: 0/97/90/0 RGB: 237/42/47 HEX: ED2A2F Orange CMYK: 0/59/92/0 RGB: 245/132/46 HEX: F5842E Yellow CMYK: 2/11/95/0 RGB: 253/217/32 HEX: FDD920 Green CMYK: 64/4/100/0 RGB: 104/182/69 HEX: 68B645 Teal 2 CMYK: 47/10/26 RGB: 137/190/188 HEX: 89BEBC Teal 3 CMYK: 16/3/9/0 RGB: 212/228/228 HEX: D4E4E4 White CMYK: 0/0/0/0 RGB: 255/255/255 HEX: FFFFFF Teal 1 CMYK: 78/16/44/0 RGB: 35/160/154 HEX: 23A09A Secondary Colours Off black CMYK: 50/46/17/62 RGB: 67/65/85 HEX: 434155 Grey CMYK: 3/2/1/50 RGB: 141/143/147 HEX: 8D8F93 Off white CMYK: 4/3/2/0 RGB: 242/242/244 HEX: F2F2F4 Midnight CMYK: 100/91/33/24 RGB: 33/47/96 HEX: 212F60 Neutrals
  8. 8. Brand Identity ON:SUBJECT July 2014 PROJECT CLIENT DATE SECTION Typography Lato Light ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 The quick brown fox jumps over a lazy dog. Victor jagt zwölf Boxkämpfer quer über den großen Sylter Deich. Ne sea atqui doming, cu mei utamur facilisis suscipiantur. In velit indoctum neglegentur pri. Nullam perpetua sententiae ea cum, animal quaeque honestatis sed in. Nam ex mentitum qual- isque, an commodo maluisset quo. Mea ut alienum dissentias, Lato Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 The quick brown fox jumps over a lazy dog. Victor jagt zwölf Boxkämpfer quer über den großen Sylter Deich. Ne sea atqui doming, cu mei utamur facilisis suscipiantur. In velit indoctum neglegentur pri. Nullam perpetua sententiae ea cum, animal quaeque honestatis sed in. Nam ex menti- tum qualisque, an commodo maluisset quo. Mea ut alienum Marker Felt Wide ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 The quick brown fox jumps over a lazy dog. Victor jagt zwölf Boxkämpfer quer über den großen Sylter Deich. Ne sea atqui doming, cu mei utamur facilisis suscipiantur. In velit indoctum neglegentur pri. Nullam perpetua sententiae ea cum, animal quaeque honestatis sed in. Nam ex menti- tum qualisque, an commodo maluisset quo. Mea ut alienum
  9. 9. Brand Identity ON:SUBJECT July 2014 PROJECT CLIENT DATE SECTION Photography & Graphic Elements
  10. 10. Brand Identity ON:SUBJECT July 2014 PROJECT CLIENT DATE SECTION Applications ON:SUBJECT Carnapstraat 154 1062 KT Amsterdam The Netherlands Call +31 61 55 073 66 Emailinfo@onsubject.eu Visit www.onsubject.eu BIC TRIONL2U IBAN NL49TRIO0254812724 KVK 56320922 VAT NL345791514B01 Obit ommodi tempos mil eum eossit facili- quas aperere ntissit iasinus ius est eatatu- rion restrunt es dollore consequ ibusdandae voluptiore si di cor rem cum dent, ulpa quibus dollanis et poritio volluptates que plam quam et im rerumet exceprest, volest, consequi dolup- taerum et et aped quia non rae vent volenetust vollatius diae nestiis simuscia nonseque niae et quatiun tiaspis sime ex es non conectis aut volor autatem poristis aborese quistem fugiae nem- poressed maionsequas ditas excero explacide pedit, nimpera cus est, opta plignis venda sintint hiliquo enti aliquas nis cumquos simaximagnis re incto blant, cuptaec torere, omnihicit re am qui voles alibeat quamusa pelibus. Caborer ferspediatem velendenis que a que sequae. Nam rerum alignia doluptae corepre parum saerferes a natio videbitatis doluptat. • Mus, occum eum simus vita nus volumqu ianditium fuga. • Iciassumque verorrundit eumque volo- rundeni rerenihillit rem repedit antis. • Quidis dolutem voluptasped ulpa et dererro et quossum non rae ilit ati qui que dipsa quodia consedi gendebis ipsam aut unda autament ipsunt. Ratur? Ur? Apernatem as prore, qui qui ius dissit hicil- lent ape simus etur, omnient maionse plabore preprep udaecum am, ipis quos iur? Ditio es rat odiscia plamet quis dolupis dolore minitis nesciis intessi mendaep eritio volum adipsanis abo. Sundame verorer spernam volupta cores et omnit faccatur, con re dolestem nonsequae verchil iciant ut aut occum dolectatem cuptam volorep restias perspitest qui bla auditis mil maio et eturibus. Tatur sequibus as quatur sime con exerum estio tem quatur? Quid esequost repeles et porerore, con pliciistia auda doluptaesed quiasperum quodipsam eos etur aliquia simintiat vent quam il iunt est venimus a dolest dita posapit iustrum voluptas essunt volesti onsenis niscil moloris a qui dolore pe as aut vendame ligentibus quo dolupta tinctio rumqui autest que prorepu dandam etur aditaer ruptur? Ximinis quaessu nditate laccus moluptumque venimi, conseditaero explique eriant. Agnitatia vidusdaepre sae vellora essitas pedit, quasinturera sapicab idelis dolut od quo et iunt fugiat explit lita nectemporio eseditas dolupta temporeperit estibus venientiur sit, con rempo- rent apitaerum et exped essint imporup taestiis archic tempor ant liquunto et am apident hicia sus maximin poraeribusa simus, simus. Eribus miniatenda quae pro et. Is iumquia temperi derem quias iur mi, conet la cuptamendit, et res inimagnis et incti vo- lupit ateturepra cone aliqui quam inti ullit fugiti derum quid qui te rehenim porerum res moloremporum im facerna tiumque eatem fuga. Et rates nonestotam, offi cimust, architis aut a vel il ilis demporeptius evelestor aut aut aligeni magnis qui consequ asperch iliquati optatur? Obis dererfe ruptati cum ese eatiiscid esciaspe- ro comnia plique nos ulpariost fugit adiostis nusame pa prorum eos experspeles excestem cus cuptatem fuga. Itas autatis iunti coriam acea ditiurit et, illenti ipsuntur, quam venectur sape repedissint occusan dusdaecus seque natibus assequi ut parcia dolent dolorepro eosam exeri volupta teceped quid quam Giatquiaspel magnatem et optae explaut atenihi liquatum, optia is eveliti andem qui dic to iusamen toriasimus. Uptat et verciis nihit odit, offi ciur soleces ecaeped utem quam suntiis num nonsequibus por aperum reri int, volorerit et utem eaqui a conseque porio. Itatiorem eum acerferit eatem- pelit que nos enimole ctaspere evenis vellaciis ut dolo ma doloreic te ped mod ea pliquae la idicim dolorit liae in rem. Nemquam, iust, conse por sequis dolore, est dolorum dolupta qui nitium fuga. Paribus aperunt quos pres sitaer- fero essi nos et, ut venditas nis ut estesequam aboremquaepe volumquatem eos aut et ad quo ere sum estiur apis venia alit quam que quis qui si aute cuptatur? Obit ommodi tempos mil Our mission is to help you thrive on a healthy planet. ON:SUBJECT is a consultancy with a difference. Our tools: inspiring communications, engaging meetings, powerful projects – online and offline. Want to read more? This way for stories, tips and updates → Inspiring Communications Your ideas are ready to change the world – but you have no idea how to get them out there? Better communications does not have to cost the earth. Let’s explore how to make it happen. Read more Engaging Meetings You know that change happens in when people get together around a shared purpose – but too often collaboration feels like a waste of time. Let’s change the way we work to get things done together. Read more Powerful Projects You have great ideas – but they never seem to materialize? Everybody was energized after the meeting – but nothing ever happened with the results? Getting help with project management can make a big difference. Read more Organizations with Momentum ON:SUBJECT works with organizations that are committed to making a dent in the universe. For them, sustainability is the biggest adventure of our time. Momentum for Sustainability We help you build your capacity to take action and inspire others to create momentum for sustainability. Get unstuck and build momentum ON:SUBJECT Momentum for Sustainability Amsterdam, The Netherlands Write to: info@onsubject.eu Call: +31 61 55 073 66 Thoughts and Inspirations Project: Framing Sustainability Standards MOOC “Leadership for Global Responsibility” Project: KPMG Sustainability Safety and the Theatre Consultation Management, revisited Networks with Momentum Art of Hosting eCampaigning Forum International Association of Facilitators IUCN Commission on Education and Communication NTEN – Nonprofit Technology Network Toastmasters International Search Copyright © 2014 ON:SUBJECT Theme by: ThemeGrill Powered by: WordPress Home Inspiring Communications Engaging Meetings Powerful Projects About Contact  Read more Inspiring Communications Get the word out and connect. 1 2 3 ASI CUSTOMER SATISFACTION STUDY 2014 1 Version 1.0, July 2014 Prepared by: Wiebke Herding ON:SUBJECT wiebke@onsubject.eu ASI Customer Satisfaction Study 2014

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