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Bam Full Offering Printable

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Bam Full Offering Printable

  1. 2. Brand Compass The full BAM methodology and approach to management and meaning of brand (Strategy, Creative and Client). Experience a true way to drive heightened preference for your brand, unlocking greater affinity consciously and sub-consciously. Brand Strategy, Research and Insight Brand Architecture , Portfolio Strategy and Positioning Brand Evolution Strategy – the revitalisation, refocus and rejuvenation of next-level growth Brand Contact Strategy – the organisation and conceptualisation of brand “touch points” Information Design Corporate Communications – internal, channel and brand user experience Brand ID, Literature and Package Design Engagement Marketing Both internal and consumer focused touch point execution PR, Events, Brand Activation – 360 degree management of and measurement Social and Print Media Campaigns – full service offering from set up through execution to measurement Project Management Delivering-to-action creative ideas and services Procurement Sourcing, logistics and production Measurement Brand Audit – holistic audit of the brand internally and externally using Brand Compass technology as the key valuation Resonance Audit – Archetypal resonance and clarity audit seeking traction values and levels of affinity opportunities Perceptual Audit – market perception audit – from awareness to preference
  2. 3. <ul><li>Corporate Communication Elements </li></ul><ul><li>The Brief: </li></ul><ul><li>Various communication elements across print, mailing and DVD production channels. </li></ul><ul><li>Servicing differing audience groups across the full internal and external business platform. </li></ul><ul><li>Results: </li></ul><ul><li>-ongoing communication elements still in rollout. </li></ul>
  3. 4. <ul><li>NIKE Women Dance I & II and other NIKE events </li></ul><ul><li>The Brief: </li></ul><ul><li>Brand engagement with strong traction elements – around the launch of new to market range of women's fit gear. </li></ul><ul><li>The Solution: </li></ul><ul><li>Leverage the strong relationships NIKE has with international top music video choreographers who work with Madonna, Christina Aguilera, Ricky Martin etc. </li></ul><ul><li>Have these international stars and local stars all come together at an event where the audience is taken through the training and ultimately a workout the will never forget. </li></ul><ul><li>Invite mechanism completely viral. </li></ul><ul><li>Results: </li></ul><ul><li>Thousands of consumers attending and interacting – growing at each event. </li></ul><ul><li>Highlights: </li></ul><ul><li>- Consumers arriving in full NIKE gear. </li></ul><ul><li>- Extra crowd management being required as the turn outs were phenomenal. </li></ul>
  4. 5. <ul><li>Slender MAX Full Brand Audit, Realign and Repositioning </li></ul><ul><li>The Brief: </li></ul><ul><li>The research brand perception and retention, overcome recent business changes. </li></ul><ul><li>look to overcome multiple packaging challenges and streamline partnerships </li></ul><ul><li>The Solution: </li></ul><ul><li>A full brand audit revealed many unclear root to market blockages. </li></ul><ul><li>a full corporate Identity designed and implemented. </li></ul><ul><li>-A clear decisive brand plan was detailed encompassing all channels of growth. </li></ul><ul><li>Packaging discrepancies were identified and corrected. </li></ul><ul><li>- correct media partners were cemented and long-term goals were set. </li></ul><ul><li>Results: </li></ul><ul><li>Full 360 degree brand and growth plan set in place complete with measurable and strategic partnerships. </li></ul><ul><li>- Full media plan put into action. </li></ul><ul><li>Highlights: </li></ul><ul><li>- Consumers able to grow affinity due to the single minded messaging. </li></ul><ul><li>- Sales have shown steady solid growth with hi retention results. </li></ul>
  5. 6. <ul><li>Techron Southern African Launch </li></ul><ul><li>The Brief: </li></ul><ul><li>Train 9500 forecourt attendants on the technicalities of Techron & a revolutionary upliftment in service standards. </li></ul><ul><li>The Solution: </li></ul><ul><li>using the cleaning aspects of Techron and the Good Clean Caltex Service Campaign as a platform to combine and find similarities in both. A script was written and 10 teams of 4 members 650 service stations in 6 weeks in South Africa and 3 neighbouring countries rolled out a carefully crafted industrial road show. </li></ul><ul><li>Results: </li></ul><ul><li>An independent survey shown a result of over 83% of objectives met. </li></ul><ul><li>Highlights: </li></ul><ul><li>The training was translated into Hurdu, Urdu and Spanish and rolled out internationally due to its resounding success. </li></ul>
  6. 7. Camps Bay Beach <ul><li>The Wild Geese South African Launch 2009 </li></ul><ul><li>The Brief: </li></ul><ul><li>To manage and execute a multi layered viral campaign to coincide with the launch and Whiskey Live Festival ’09 – the largest in the world. </li></ul><ul><li>that not only leveraged the brand positioning, but aided distribution footprint and cemented awareness channels. </li></ul><ul><li>The Solution: </li></ul><ul><li>- A disruptive idea playing on the brand being “the only super premium Irish whiskey” – life-size boxes were placed around the country at sites of most impact – only branded - THE. </li></ul><ul><li>-Similarly, on-line, agents began posting pictures on social sites enquiring about this phenomenon and generating interest. </li></ul><ul><li>- On a set date the branding nationally was changed to reveal full brand logos representing life size replicas of the gift box. </li></ul><ul><li>Results: </li></ul><ul><li>- Massive viral response including radio coverage and interviews with “enquiring” consumers. </li></ul><ul><li>- On-line groups and database interaction. </li></ul><ul><li>- Attendance at Whiskey Live and participation in competition drives exceeding expectations. </li></ul><ul><li>Highlights: </li></ul><ul><li>- Consumers once identifying the meaning, arriving at listed outlets and having photos taken with brand teams. </li></ul><ul><li>- Participating off trade outlets reporting a flood of people showing interest and asking questions about the brand at point of purchase. </li></ul>The Michelangelo JHB
  7. 8. <ul><li>Telkom Data Centre Launch – November 2009 </li></ul><ul><li>The Brief: </li></ul><ul><li>To manage the press launch events of Telkom's new venture – A 100% eco & green powered data centre. </li></ul><ul><li>The event needed to mirror the intentions of the centre and have a negative carbon footprint outcome. </li></ul><ul><li>3 events in 3 cities simultaneously with complete audio visual link up. </li></ul><ul><li>The Solution: </li></ul><ul><li>- From having every item involved in the event being made from recycled elements, to buying back the CF of every person attending the event receiving a CF neutralised certificate of their attendance. </li></ul><ul><li>-Entertainment themed around strong recycling and restoring nature messaging – Technology and nature embraced. </li></ul><ul><li>- Guests were education on everyday ways of going green in engaging interactive ways. </li></ul><ul><li>Results: </li></ul><ul><li>-Clients aim of awareness to the need of this thinking for the future and exposing just how possible it is was met with rave interaction by all who attended. </li></ul><ul><li>From catering to power used at the events – guests were informed and overwhelmingly impressed that everything was self generating and/or recycled – a strong sense of involvement was relayed from guests. A sense of participation in something good. </li></ul><ul><li>Highlights: </li></ul><ul><li>Fully interactive onscreen and live show incorporating elements of the shows happening in CT, JHB and Dbn simultaneously. </li></ul>
  8. 9. Other brands that have benefited from Brand Compass™ Technology: Brandhouse Brands - J&B - Jose Cuervo Tequila - Johnnie Walker - Heineken Total Sports & Sportscene - Retail Auction Alliance Group Philip Morris / Marlboro Levi’s Pfizer Viagra Medicover Nando’s Apple IPod & Nintendo Old Mutual Retail Kalahari Ads Zane Van Rooyen mobile +27 (0)83 400 2240 fax +27 (0)86 268 1393 email [email_address]

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