5 Ways To Get A Job

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How To Use LinkedIn To Find A Job - listen to the sound version at http://www.zaletabakman.ca/2008/11/30/5-ways-you-can-get-a-job/

Applying the advice from What Color Is Your Parachute?

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5 Ways To Get A Job

  1. 1. 5 Ways You Can Get A Job Applying What Color Is Your Parachute? In the LinkedIn World Sponsored By www.66DaysToAJobGuaranteed.com
  2. 2. Today’s Webinar <ul><li>Seven Basic Rules Of Job Hunting </li></ul><ul><li>Top five ways of job hunting </li></ul><ul><ul><li>Approaching contacts </li></ul></ul><ul><ul><li>Knocking on company doors </li></ul></ul><ul><ul><li>Cold calling companies </li></ul></ul><ul><ul><li>Group job hunting </li></ul></ul><ul><ul><li>Creative job hunting </li></ul></ul>
  3. 3. Who Is Zale? <ul><li>Longest Job Hunt Was 3 Weeks </li></ul><ul><li>One of the World’s Worst Employees </li></ul><ul><li>Teacher </li></ul><ul><ul><li>66 Days To A Job Guaranteed </li></ul></ul><ul><ul><li>The Magic Profit Formula </li></ul></ul><ul><li>Business Generation Consultant </li></ul><ul><ul><li>Lead generation </li></ul></ul><ul><ul><li>Online systems (Affiliate, e-mail, SEO, LinkedIn, Blogs) </li></ul></ul><ul><ul><li>Copywriting </li></ul></ul><ul><li>Tuesday’s With Zale </li></ul><ul><ul><li>1,000 people on “Telemarketing With LinkedIn Teleseminar” </li></ul></ul><ul><ul><li>Partnering with NapHill Foundation Greg Reid/Sharon Lechter </li></ul></ul><ul><li>Curves Franchise </li></ul><ul><li>Awards </li></ul><ul><ul><li>Entrepreneur Of The Year 1997 </li></ul></ul><ul><ul><li>Distinguished Volunteer of The Year 2008 (YMCA) </li></ul></ul>
  4. 4. My LinkedIn Network <ul><li>As of October 2008 </li></ul><ul><li>12,706 Direct Connections </li></ul><ul><li>2,000,000+ Second Level Connections </li></ul><ul><li>16,636,800 Third Level Connections </li></ul><ul><li>Weekly Growth: </li></ul><ul><ul><li>100-300 Direct connections </li></ul></ul><ul><ul><li>10% Second Level </li></ul></ul><ul><ul><li>15% Third level </li></ul></ul>
  5. 5. Warning <ul><li>I am not going to show you screen shots </li></ul><ul><li>I am not going to show you the buttons </li></ul><ul><li>I am not going to discuss how to operate LinkedIn </li></ul><ul><li>This session is primarily about outbound job hunting </li></ul><ul><li>66 Days For A Job Guaranteed! is about being found (pitch for my course) </li></ul><ul><li>Answers to the above are widely available on LinkedIn and dozens of other places </li></ul>
  6. 6. Basic Rule 1 <ul><li>There are plenty of Jobs out there </li></ul><ul><ul><li>6% Unemployment means 94% Employment </li></ul></ul><ul><li>Jobs in Toronto are being placed by recruiters in California </li></ul><ul><li>Jobs in Malta are being placed by recruiters in New Jersey </li></ul><ul><li>Jobs in the US are being placed by recruiters in Switzerland </li></ul><ul><li>Job researches work in India </li></ul><ul><li>Your local job can come from anywhere </li></ul>
  7. 7. Basic Rule 2 <ul><li>Its all in the numbers </li></ul><ul><ul><li>To get the job, you need to receive 2-3 job offers. </li></ul></ul><ul><ul><li>Each job offer requires 6-9 companies interviews </li></ul></ul><ul><ul><li>To get one interview you need 100 - 500 opportunities </li></ul></ul><ul><ul><li>What’s the bottom line? Best: 2 x 6 x 100 = 1,200 opportunities Likely : 3 x 9 x 500 = 13,500 opportunities </li></ul></ul><ul><li>You need a huge LinkedIn network </li></ul>
  8. 8. Basic Rule 3 <ul><li>People are nice and will help </li></ul><ul><li>But </li></ul><ul><ul><li>Everybody is busy </li></ul></ul><ul><ul><li>They won’t help do your work for you – Never Ever Ask </li></ul></ul><ul><ul><li>Each of your contacts wants or needs something </li></ul></ul><ul><ul><li>You must be polite </li></ul></ul><ul><li>Be part of the community </li></ul>
  9. 9. Basic Rule 4 <ul><li>Finding a job is about making a sale </li></ul><ul><li>You have one product to sell and that’s you </li></ul><ul><li>Your resume, every e-mail, every comment, LinkedIn content, blog, etc, ABOSULTELY EVERYTHING you put on the internet must be about selling yourself </li></ul><ul><li>You need to focus on making the sale </li></ul><ul><li>Keep Your Eye On The Ball </li></ul>
  10. 10. Basic Rule 5 <ul><li>You need to use all the different parts of LinkedIn </li></ul><ul><li>Recruiters are looking for “Ideal Candidates” </li></ul><ul><li>Always pay attention to what you will look like from the recruiters and employers point of view </li></ul><ul><li>Job hunting with LinkedIn is hard work </li></ul>
  11. 11. Basic Rule 6 <ul><li>You will need to become an expert on LinkedIn searching </li></ul><ul><li>It will give you the contacts in the departments in the companies in the city that you want to work with </li></ul><ul><li>LinkedIn is all about 1:1 relationships </li></ul>
  12. 12. Basic Rule 7 <ul><li>The LinkedIn network is about building trust </li></ul><ul><li>Trust is earned over time through multiple interactions </li></ul><ul><li>LinkedIn provides you multiple ways of developing trust – you need to use every single one of them </li></ul><ul><li>Focus On Building And Creating Trust </li></ul>
  13. 13. The Five Ways
  14. 14. Approaching contacts has a 33% Success Rate <ul><li>Let people know you are looking for a job </li></ul><ul><ul><li>On LinkedIn don’t bury that you are looking for a job </li></ul></ul><ul><li>Don’t ask “Do you have any jobs?” </li></ul><ul><li>The more specific the easier it is – “I am looking for a project manger job in Toledo for a telecom company” </li></ul><ul><li>When they tell you about a job – they are taking a risk – they need to be comfortable with you </li></ul><ul><li>Contact people one at a time, read their profile </li></ul><ul><li>Make a personal connection </li></ul><ul><li>Remember: Many people may know of jobs outside their own company (wife, family, friends) </li></ul>
  15. 15. Knocking on company doors has a 47% success rate. <ul><li>This means actually showing up on the door steps looking for a job </li></ul><ul><li>This is approaching contacts on steroids </li></ul><ul><li>This is not for shy people </li></ul><ul><ul><li>Use LinkedIn to identify a person in the company </li></ul></ul><ul><ul><li>Call and offer to take the person out for a coffee – Simply say you are researching the company prior to applying for a job </li></ul></ul><ul><ul><li>Develop a relationship with the person during coffee </li></ul></ul><ul><ul><li>If appropriate, then ask if they can assist in applying at the company </li></ul></ul>
  16. 16. Cold calling companies has a 69% success rate. <ul><li>Finding a specific job in a specific company </li></ul><ul><li>This is about asking - “ Are you looking for a systems manager with five years experience in a Unix/Windows environment with over 500 servers? question </li></ul><ul><ul><li>Identify contacts in a target company in a target city, in a target work area using LinkedIn that you have specific expertise in. </li></ul></ul><ul><ul><li>Call the contact </li></ul></ul><ul><ul><li>Explain you are looking for the specific job and can they help you. </li></ul></ul>
  17. 17. Group job hunting has an 84% success rate. <ul><li>This is about sharing resources and ideas with other people. </li></ul><ul><li>LinkedIn can provide you a network of job hunters. </li></ul><ul><li>You need to share leads and ideas with the group. </li></ul><ul><li>Apply all the previous ways to the job hunt </li></ul>
  18. 18. Creative job hunting has an 86% Success rate. <ul><li>This is about you </li></ul><ul><li>This is the hardest of all the methods </li></ul><ul><li>This requires you to think about yourself </li></ul><ul><ul><ul><li>What are the true skills you have? </li></ul></ul></ul><ul><ul><ul><li>Where are you going to be the most effective? </li></ul></ul></ul><ul><ul><ul><li>How are you going to be part of the solution? </li></ul></ul></ul>
  19. 19. What Are The Skills You Have? <ul><li>These skills will help you create a promise to an employer </li></ul><ul><li>An example of a promise: </li></ul><ul><ul><li>I deliver uptime of 99.37% in mixed Unix/windows server farms of greater than 500 servers </li></ul></ul><ul><ul><li>Implied are many skills including: </li></ul></ul><ul><ul><ul><li>You understand the bottom line of what is important to the employer </li></ul></ul></ul><ul><ul><ul><li>You are aware of the measurements that are important </li></ul></ul></ul><ul><ul><ul><li>You have specific technology skills </li></ul></ul></ul><ul><ul><ul><li>You can deal with large environments </li></ul></ul></ul><ul><ul><ul><li>You know what you want to do </li></ul></ul></ul>
  20. 20. Where are you going to be the most effective? <ul><li>Understand the environment that you best operate in </li></ul><ul><li>Is a small, medium or large company? </li></ul><ul><li>Are you best in a high tech company or doing Hi Tech in a low tech company? </li></ul><ul><li>Understanding who you are and where you work best will help you focus on the contacts you need </li></ul><ul><li>Make sure this information is implicit in your profile and LinkedIn Answers. </li></ul>
  21. 21. How are you going to be part of the solution? <ul><li>This is all about your LinkedIn presence </li></ul><ul><li>It needs to be reflected in everything you are doing in LinkedIn </li></ul><ul><li>Profile – Let people readers know what kind of problems you can solve – make a promise </li></ul><ul><li>Q&A – Help people solve their problems, your commentary and ideas will be read, match it to the promise </li></ul><ul><li>Jobs – Demonstrate how your background connects to your promise </li></ul>
  22. 22. Summary <ul><li>LinkedIn is all about 1:1 relationships that you can make use of. </li></ul><ul><li>If you know who you are and what you want – you can focus your efforts and deliver </li></ul><ul><li>LinkedIn provides you unprecedented access to people the world over </li></ul><ul><li>E-mails with more specifics will come to you over the next few days </li></ul>
  23. 23. 66 Days To A Job Guaranteed! <ul><li>$366 - Money refunded if you don’t get a job with in 66 Days </li></ul><ul><li>Applies sales and marketing skills to your online presence using LinkedIn as the driver </li></ul><ul><li>Focuses on making sure you are found by the Job Vacancies </li></ul><ul><li>Currently held only in Toronto, twice a month </li></ul><ul><li>Check out www.66DaysToAJobGuaranteed.com </li></ul>
  24. 24. Questions <ul><li>From the sign up form </li></ul><ul><li>Some from the chat </li></ul>

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