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campaign is trying to very broad target sites and even a petition sign up box them. Also, similarly to change particular views audience in contrast for the public to get involved. They the Liberal Democrats and on a topic; which is quite to Jamie Oliver’s have kept their strategies simple in Plan UK, they can check similar to the Liberal campaign which has order to get their message across how many people have Democrats as they also quite a selected few within one main form of advertising. signed up to petitions and want you to change your groups in which he They want to get the message out take part in protests mind about something. wants to target. to people as easy as possible and which is a unique way of this way it’ll reach thousands. checking the success. Virgin Atlantic ‘Still Red Virgin Atlantic is This campaign has many forms of The campaign will measureStill Red Hot’ campaign has a less aiming their campaign advertising out there in which all their success similarly likeHot serious issue compared to at regular flyers, strategies are as important as the the ‘Because I am a Girl’(Commercial) the others. They still both men and women other. They didn’t have anything campaign. This is because want to persuade your and preferably new extraordinary like any events like that campaign will opinions about something. young flyers. This is Jamie Oliver actually went to measure the success over However, this campaign is quite similar to Save schools. However, the techniques the donations over time all about changing your the Ghurkhas they used were as effective which and this campaign will opinions about a campaign as they only were a TV Advert, a website, measure the success particular product which have one main target posters, billboards and much more. through the sales over for this campaign is – to audience which is They all have sexy images of men time and whether or not fly with Virgin Atlantic. quite broad. and women and the same colour of their sales are going up or red which all associate with Virgin down. Atlantic.
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