Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
OBSERVATION LAB –
GROCERY STORES
By
Zachary Esparza
MY SIX STORES
• I wanted to compare and contrast various stores that either were
grocery stores or had a grocery component...
TRADER JOE’S
• Trader Joe’s has a very colorful, vibrant vibe
• The signs are filled with large font and
numerous colors
•...
TRADER JOE’S (CONT’D)
• Right upon the entrance there were multiple
flowers of different colors
• Also when you enter ther...
TRADER JOE’S (CONT’D)
• Trader Joe’s also even put in its effort to
customize some of its art to the city where
it was loc...
ALBERTSON’S
• When you walk in front you see again
flowers and balloons and a deli to the left
• Both showing colorful typ...
ALBERTSON’S (CONT’D)
• Something I never would have noticed but
saw everywhere for this assignment was all
the advertiseme...
ALBERTSON’S (CONT’D)
• Also walking through the packed aisles I
noticed these branches of products sticking
out
• Upon fur...
TARGET
• Before walking into Target I noticed they
really try to put an impression even before
you enter the store
• They ...
TARGET(CONT’D)
• Of the boxed sized retailers Target aims for
a simplicity to it
• It has short little quotes around it an...
TARGET(CONT’D)
• The entire food section is on the left away
from the once entrance which is on the
right
• Because it’s f...
SPROUTS
• Sprouts a health food type store almost
synonymous with a Whole Foods Store has
its vegetables and fruits way in...
SPROUTS (CONT’D)
• Sprouts also has a lot of food where you
scoop into containers thus not using any
containers
• It has c...
SAM’S CLUB
• Sam’s club like Costco is unique in that it
serves function more than aesthetic
• Unlike the rest of the stor...
SAM’S CLUB (CONT’D)
• Sam’s club has a very specific walkway they
want you to follow as well
• Most stores want you to do ...
WALMART
• Walmart was very similar to Target but it
did have some differences
• One of these differences was that Walmart
...
WALMART (CONT’D)
• Right upon walking in McDonald’s was
right in on the left
• Also unlike Target, Walmart had its food
ri...
SIMILARITIES
• One thing I noticed of all the stores except for Sprouts is
that all of the stores have alcohol in the back...
Upcoming SlideShare
Loading in …5
×

Organization lab

223 views

Published on

TEM 431 - Observation Lab

Published in: Business
  • Be the first to comment

  • Be the first to like this

Organization lab

  1. 1. OBSERVATION LAB – GROCERY STORES By Zachary Esparza
  2. 2. MY SIX STORES • I wanted to compare and contrast various stores that either were grocery stores or had a grocery component in it. • My six stores are Trader Joe’s, Albertson’s, Target, Sprouts, Sam’s Club and Walmart.
  3. 3. TRADER JOE’S • Trader Joe’s has a very colorful, vibrant vibe • The signs are filled with large font and numerous colors • They were highly noticeable and really bring the customer’s attention to them, but it also gives off a fun aspect
  4. 4. TRADER JOE’S (CONT’D) • Right upon the entrance there were multiple flowers of different colors • Also when you enter there are more flowers on the left and colorful fruits on the right • This represents a lane and leads the shopper right to the outside of the store
  5. 5. TRADER JOE’S (CONT’D) • Trader Joe’s also even put in its effort to customize some of its art to the city where it was located • Also the laid back wear of the cashiers as well as tables outside bring about a very laid back atmosphere • It’s almost as if we were at the beach judging from the Hawaiian shirts
  6. 6. ALBERTSON’S • When you walk in front you see again flowers and balloons and a deli to the left • Both showing colorful types of foods though not nearly a large enough caliber • This again is to brighten up the store for the customer’s right as they walk in
  7. 7. ALBERTSON’S (CONT’D) • Something I never would have noticed but saw everywhere for this assignment was all the advertisements for the monopoly game • Even on the speaker system that played the softest music suddenly was loud when they were talking about the monopoly promotion • There must be a lot of incentive to shop at this store for the monopoly if they have all this advertisements
  8. 8. ALBERTSON’S (CONT’D) • Also walking through the packed aisles I noticed these branches of products sticking out • Upon further inspection I noticed that these branches had something to do with the products they were surrounded by • For example there were bags of candy and the branch had clippers that would be able to seal the bags of candies • In the other picture there was kids toys right next to crackers that parents would likely purchase for their children
  9. 9. TARGET • Before walking into Target I noticed they really try to put an impression even before you enter the store • They have these red balls that signify going into target • And they put a target on the floor that sparkles • I think it’s similar to the flowers upon the entrance
  10. 10. TARGET(CONT’D) • Of the boxed sized retailers Target aims for a simplicity to it • It has short little quotes around it and has by far the best lighting of all the stores • It’s walkways are very long and there a little to no advertisements in the middle giving it a very clean feel • Target has to be aiming for this open look which to me brings about a sophisticated feel
  11. 11. TARGET(CONT’D) • The entire food section is on the left away from the once entrance which is on the right • Because it’s far away Target doesn’t seem to make their grocery a prominent stock • Also it was strange that the holiday candy was in the far left away from everything • This must mean that in order to get it customers have to walk through everything to see it
  12. 12. SPROUTS • Sprouts a health food type store almost synonymous with a Whole Foods Store has its vegetables and fruits way in the back • The produce that is most bought is in the back so that customers have to walk through the entire store • Also the produce on the wall was watered almost every five minutes to give it that watery look that looks very fresh
  13. 13. SPROUTS (CONT’D) • Sprouts also has a lot of food where you scoop into containers thus not using any containers • It has candy, coffee, nuts, and even spices that you get into your own containers • This really brings about a local authenticity to it as opposed to some manufactured product regardless if it is
  14. 14. SAM’S CLUB • Sam’s club like Costco is unique in that it serves function more than aesthetic • Unlike the rest of the stores that stock all of their produce in the back, Sam’s club is a warehouse with its stock above all the shelves • They also have the same warehouse lighting that’s effective but not as pleasing as target
  15. 15. SAM’S CLUB (CONT’D) • Sam’s club has a very specific walkway they want you to follow as well • Most stores want you to do the same thing but Sam’s club provides incentives along the square route by using samples as a way to get people to ”follow the trail” • Also right after you finish paying they have a food court set up with large signs and the aroma of fresh pizza at low prices
  16. 16. WALMART • Walmart was very similar to Target but it did have some differences • One of these differences was that Walmart had many signs spewing the lowest prices everywhere I looked • Walmart exclusively focuses on its prices • Also they have a lot of the store full of product including those long aisles which gives it more of a cramped feeling
  17. 17. WALMART (CONT’D) • Right upon walking in McDonald’s was right in on the left • Also unlike Target, Walmart had its food right in front of the entrance right along as you walk in • They have their produce in the front and as you walk back the refrigerated sections and like all of the other stores dairy in the back • Walmart makes their food much more accessible and therefore a more populated area than Target
  18. 18. SIMILARITIES • One thing I noticed of all the stores except for Sprouts is that all of the stores have alcohol in the back right corners • This is probably because it’s illegal to any children but also may be the norm for people to find it • Also while Sam’s club used incentives along its walkway all stores have a desired walkway for the customer to view most of the store. If a customer doesn’t seem something there is no way he or she will buy it

×