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The World’s Most Successful Crowdfunding Marketing Agency
In the past 18 months
we’ve helped start-ups,
inventors, and entrepreneurs
raise over $35 Million USD
Last month alone we raised
$7 Million USD
In the next 12 months
we are on track to raise
$90 Million USD
How many of you
have a business idea?
How many of you
have actually done something
SUBSTANTIAL with that idea?
How many of you would
like to make $100k in 30 days?
Our signature
“spike”
45,000 PEOPLE PLEDGED $9,192,055
So….Why crowdfunding? Most of
you are on Amazon. How can
this avenue benefit you?
1. Kickstarter Backers are
Innovators and Early Adopters
Therefore, conversion rates are much, much better
2. Kickstarter Backers are
Forgiving
3. “2.0” Your Existing
Amazon Products
4. You do NOT need
money upfront. No angel
investing is required. No venture
capitalism is required. You retain
100% EQUIT...
10 Principles For
A Successful
Crowdfunding Campaign
1. Create a great product
Ubiquity
“techy”/cool
Awesome Product
+ Compelling “Chill Factor” Story__
Huge Chance For Success!
The Formula…
2. Know thy margins
If you can’t spend money to make money,
you do NOT have a business!
3. Set Your
Least Viable Goal
(LVG)
4. Tell Have a great story
The Right Way
The Wrong Way
The “Chill” Factor
5. Show Don’t Tell
Featuring Your Benefits
6. Have Multiple Pledge
Levels - Upsells
7. Time Your Launch
8. Market Your Product
Pre-Campaign
FFF
Launch
The 3 P’s (PPP)
Post-Campaign
9. Just Do It
10. Fail Fast
Bonus Point: Who to choose?
We used to wonder which was better. After running
over 200 campaigns on both platforms, we now know.
Here is why KS is bet...
Hire Funded Today!
Resources:
www.funded.today
www.kickstarter.com
www.kickstarter.com/help/stats
http://Funded.Today/stat...
Any questions?
How to Raise Money Crowdfunding on Kickstarter - Startup Bros - Import Summit -Training and Presentation - Sunday, October...
How to Raise Money Crowdfunding on Kickstarter - Startup Bros - Import Summit -Training and Presentation - Sunday, October...
How to Raise Money Crowdfunding on Kickstarter - Startup Bros - Import Summit -Training and Presentation - Sunday, October...
How to Raise Money Crowdfunding on Kickstarter - Startup Bros - Import Summit -Training and Presentation - Sunday, October...
How to Raise Money Crowdfunding on Kickstarter - Startup Bros - Import Summit -Training and Presentation - Sunday, October...
How to Raise Money Crowdfunding on Kickstarter - Startup Bros - Import Summit -Training and Presentation - Sunday, October...
How to Raise Money Crowdfunding on Kickstarter - Startup Bros - Import Summit -Training and Presentation - Sunday, October...
How to Raise Money Crowdfunding on Kickstarter - Startup Bros - Import Summit -Training and Presentation - Sunday, October...
How to Raise Money Crowdfunding on Kickstarter - Startup Bros - Import Summit -Training and Presentation - Sunday, October...
How to Raise Money Crowdfunding on Kickstarter - Startup Bros - Import Summit -Training and Presentation - Sunday, October...
How to Raise Money Crowdfunding on Kickstarter - Startup Bros - Import Summit -Training and Presentation - Sunday, October...
How to Raise Money Crowdfunding on Kickstarter - Startup Bros - Import Summit -Training and Presentation - Sunday, October...
How to Raise Money Crowdfunding on Kickstarter - Startup Bros - Import Summit -Training and Presentation - Sunday, October...
How to Raise Money Crowdfunding on Kickstarter - Startup Bros - Import Summit -Training and Presentation - Sunday, October...
How to Raise Money Crowdfunding on Kickstarter - Startup Bros - Import Summit -Training and Presentation - Sunday, October...
How to Raise Money Crowdfunding on Kickstarter - Startup Bros - Import Summit -Training and Presentation - Sunday, October...
How to Raise Money Crowdfunding on Kickstarter - Startup Bros - Import Summit -Training and Presentation - Sunday, October...
How to Raise Money Crowdfunding on Kickstarter - Startup Bros - Import Summit -Training and Presentation - Sunday, October...
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How to Raise Money Crowdfunding on Kickstarter - Startup Bros - Import Summit -Training and Presentation - Sunday, October 11th, 2015

Watch Zach Smith's recording of this presentation here:
https://youtu.be/dXb5UttkUCk

Zach Smith is a serial entrepreneur, having never had a “real” job his entire life. He’s always starting, selling, running, and managing businesses. Zach loves helping others turn their dreams, ideas, and inspirations into successful companies. This passion led to his creation of Funded Today, LLC, America’s most successful crowdfunding firm and largest provider of crowdfunding marketing services worldwide. Along with his Co-Founder, Thomas Alvord, he has raised over $35,000,000…and counting…for over 200 crowdfunding campaigns in just the last 18 months alone. Funded Today holds the titles on Kickstarter for the following: Most Funded Clothing Company (Baubax Travel Jacket - #4 Most Funded Project of all time, $9.1 Million Raised), Most Funded Socks (SilverAir), Most Funded Travel Bag (GoBag), Most Funded App (Yoga Time), Most Funded Watch (LunoWear Watches), 2nd Most Funded Sunglasses (The Hughes Aviators) Most Funded Smart Luggage (Trunkster $1.3 Million Raised) and he holds Top 5 “Most Funded” titles in 10+ other categories. Chances are, if you’ve seen a successful campaign on Kickstarter, Zach Smith, Thomas Alvord, and Funded Today have had something to say about it!

Zach graduated Suma Cum Laude as the Valedictorian from Weber State University’s Goddard School of Business and Economics with a business degree specializing in Accounting. Zach speaks fluent Mandarin. For two (2) years (2011 and 2014), under Zach’s leadership, Zach’s other companies received 3rd Place at the prestigious Utah Student 25 competition. Funded Today is on track to break into the Inc. 5000 for 2016 and is one of the fastest growing privately held companies in the country. Zach has been featured in numerous publications including USA Today, TechCrunch, Mashable, Entrepreneur, Forbes, and The Huffington Post. He is the Co-Author of the upcoming book "Funded" and he is also the Co-Founder of "CrowdCon Virtual", the largest virtual crowdfunding training and education summit in the world. Zach Smith splits his time in Hershey, Pennsylvania and South Ogden, Utah and he enjoys playing indoor soccer, basketball, weight lifting, reading and listening to business and self-help books, traveling the world, and working with inventors, entrepreneurs, and start-ups. To learn more about Funded Today, and to see if your project or idea qualifies for funding, apply here: http://Funded.Today/get-more-pledges/

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How to Raise Money Crowdfunding on Kickstarter - Startup Bros - Import Summit -Training and Presentation - Sunday, October 11th, 2015

  1. 1. The World’s Most Successful Crowdfunding Marketing Agency
  2. 2. In the past 18 months we’ve helped start-ups, inventors, and entrepreneurs raise over $35 Million USD
  3. 3. Last month alone we raised $7 Million USD
  4. 4. In the next 12 months we are on track to raise $90 Million USD
  5. 5. How many of you have a business idea?
  6. 6. How many of you have actually done something SUBSTANTIAL with that idea?
  7. 7. How many of you would like to make $100k in 30 days?
  8. 8. Our signature “spike”
  9. 9. 45,000 PEOPLE PLEDGED $9,192,055
  10. 10. So….Why crowdfunding? Most of you are on Amazon. How can this avenue benefit you?
  11. 11. 1. Kickstarter Backers are Innovators and Early Adopters Therefore, conversion rates are much, much better
  12. 12. 2. Kickstarter Backers are Forgiving
  13. 13. 3. “2.0” Your Existing Amazon Products
  14. 14. 4. You do NOT need money upfront. No angel investing is required. No venture capitalism is required. You retain 100% EQUITY in your “company”
  15. 15. 10 Principles For A Successful Crowdfunding Campaign
  16. 16. 1. Create a great product
  17. 17. Ubiquity “techy”/cool Awesome Product + Compelling “Chill Factor” Story__ Huge Chance For Success! The Formula…
  18. 18. 2. Know thy margins
  19. 19. If you can’t spend money to make money, you do NOT have a business!
  20. 20. 3. Set Your Least Viable Goal (LVG)
  21. 21. 4. Tell Have a great story
  22. 22. The Right Way
  23. 23. The Wrong Way
  24. 24. The “Chill” Factor
  25. 25. 5. Show Don’t Tell Featuring Your Benefits
  26. 26. 6. Have Multiple Pledge Levels - Upsells
  27. 27. 7. Time Your Launch
  28. 28. 8. Market Your Product
  29. 29. Pre-Campaign FFF
  30. 30. Launch The 3 P’s (PPP)
  31. 31. Post-Campaign
  32. 32. 9. Just Do It
  33. 33. 10. Fail Fast
  34. 34. Bonus Point: Who to choose?
  35. 35. We used to wonder which was better. After running over 200 campaigns on both platforms, we now know. Here is why KS is better: a. KS has more traffic b. KS has a higher conversion rate, even when both pages are exactly the same c. KS has better branding & credibility, so associating with KS gives you more credibility d. When you do your part to drive conversions on KS, KS will reward you by featuring you higher up in their popular category. This is how most people browse and discover projects on KS. KS traffic accounts for 30% to 60% of a project's sales. So imagine raising $500,000, but instead of $500,000 it's actually $1 million because of all the extra traffic and sales KS sends your way for being popular. On the other hand, IG has some random algorithm that doesn't reward the top projects.
  36. 36. Hire Funded Today! Resources: www.funded.today www.kickstarter.com www.kickstarter.com/help/stats http://Funded.Today/stats http://KickTraq.com support@funded.today
  37. 37. Any questions?

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