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Zach Gemignani
CEO, Juice Analytics @zachgemignani
Christian Oliver
VP, HealthStream @Oliverc2001
Beyond Data Visualizatio...
Data
Action
http://planetoddity.com/most-dangerous-rope-
bridge-in-the-world-husaini-hanging-bridge/
“[Business Intelligence] is the ability to apprehend the
interrelationships of presented facts in such a way as to
guide a...
The stakes are high
Progress in visualizations skills
Attractive, interactive, and Tufte-compliant is not enough
Vocabulary & syntax :: Visualizations
Logical flows :: “Data storytelling”
Changing minds :: ?
Data expertsData consumers
Data consumers
Busy with their job
Afraid of the new
Non-analytical, non-technical
Stop giving me
something new to
learn!
...
Data experts
Don’t speak the audience’s language
Focused on analysis, not communication
I’ve done the
work; why do I have
...
A People-first approach to communicating data.
less more
Purposeful
General
Collaborating
Telling
Impact
Data points
Purposeful
General
Cater to why they
will care.
Purposeful
Visual analytics walkaboutGeneral
iOS applications
Purposeful
Give the data a job.
Collaborating
Telling
Who can
contribute value?
Telling
Slack
Minecraft
Collaborating
Collaborating
Soft data
Hard data
Data
Information
Knowledge
Wisdom
}
}
Meaningful data has meaningful people behind it.
Impact
Data points
Cater to how
they work.
https://vine.co/v/enhjKXxjPrT
“The goal that proved to be the game winner for Belgium was scored in extra time by Romelu Lukaku, who was free as he ran ...
Data points
50 slides and growing
Impact
Present data that mirrors how people work
— in sequence with key actions.
External data
consumers
Internal data
consumers
Data experts
Data
Push data to
the edges
How can they act on it?
Why shoul...
Build that bridge!
1. Visuals are only the beginning
2. Understand your audience’s job
3. Guide them to informed action
What will you create?
Zach Gemignani
CEO, Juice Analytics @zachgemignani
Christian Oliver
VP, HealthStream @Oliverc2001
Beyond Data Visualization: What's next in communicating with data?
Beyond Data Visualization: What's next in communicating with data?
Beyond Data Visualization: What's next in communicating with data?
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Beyond Data Visualization: What's next in communicating with data?

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We've made great progress in learning how to visualize data, yet a gap still remains between the data experts and the data consumers who might take action on the data. This presentation, shared at the Nashville Analytics Summit, explains how we can bring people into the process of communicating data and guide them to informed actions.

Published in: Data & Analytics
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Beyond Data Visualization: What's next in communicating with data?

  1. 1. Zach Gemignani CEO, Juice Analytics @zachgemignani Christian Oliver VP, HealthStream @Oliverc2001 Beyond Data Visualization What’s next in communicating with data?
  2. 2. Data Action http://planetoddity.com/most-dangerous-rope- bridge-in-the-world-husaini-hanging-bridge/
  3. 3. “[Business Intelligence] is the ability to apprehend the interrelationships of presented facts in such a way as to guide action towards a desired goal.” ~ Hans Peter Luhn
  4. 4. The stakes are high
  5. 5. Progress in visualizations skills
  6. 6. Attractive, interactive, and Tufte-compliant is not enough
  7. 7. Vocabulary & syntax :: Visualizations Logical flows :: “Data storytelling” Changing minds :: ?
  8. 8. Data expertsData consumers
  9. 9. Data consumers Busy with their job Afraid of the new Non-analytical, non-technical Stop giving me something new to learn! How is your data going to help me?
  10. 10. Data experts Don’t speak the audience’s language Focused on analysis, not communication I’ve done the work; why do I have to do more? Isn’t it obvious what the data is saying?
  11. 11. A People-first approach to communicating data.
  12. 12. less more
  13. 13. Purposeful General Collaborating Telling Impact Data points
  14. 14. Purposeful General Cater to why they will care.
  15. 15. Purposeful
  16. 16. Visual analytics walkaboutGeneral
  17. 17. iOS applications Purposeful
  18. 18. Give the data a job.
  19. 19. Collaborating Telling Who can contribute value?
  20. 20. Telling
  21. 21. Slack Minecraft Collaborating
  22. 22. Collaborating
  23. 23. Soft data Hard data Data Information Knowledge Wisdom } }
  24. 24. Meaningful data has meaningful people behind it.
  25. 25. Impact Data points Cater to how they work.
  26. 26. https://vine.co/v/enhjKXxjPrT
  27. 27. “The goal that proved to be the game winner for Belgium was scored in extra time by Romelu Lukaku, who was free as he ran up the center of the field and converted a pass from Kevin De Bruyne.”~NYT Record-Setting Effort by Howard, but Belgium Ousts U.S.
  28. 28. Data points 50 slides and growing
  29. 29. Impact
  30. 30. Present data that mirrors how people work — in sequence with key actions.
  31. 31. External data consumers Internal data consumers Data experts Data Push data to the edges How can they act on it? Why should they care? Who can make us smarter?
  32. 32. Build that bridge! 1. Visuals are only the beginning 2. Understand your audience’s job 3. Guide them to informed action
  33. 33. What will you create? Zach Gemignani CEO, Juice Analytics @zachgemignani Christian Oliver VP, HealthStream @Oliverc2001

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