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Smart Keywords: Unlocking Your Blog's Potential (Blog Elevated 2013)

Smart Keywords: Unlocking Your Blog's Potential (Blog Elevated 2013)

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Breakout Session from Blog Elevated 2013. Presentation by Zach Doty of Forthea Interactive & Digital Marketing in Houston, Texas. Methods, suggestions & tips on effective SEO keyword research for bloggers.

Breakout Session from Blog Elevated 2013. Presentation by Zach Doty of Forthea Interactive & Digital Marketing in Houston, Texas. Methods, suggestions & tips on effective SEO keyword research for bloggers.

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Smart Keywords: Unlocking Your Blog's Potential (Blog Elevated 2013)

  1. 1. Smart Keywords Unlocking your blog’s potential! ZachDoty,Digital MarketingSpecialist, Forthea @zldoty | zdoty@forthea.com
  2. 2. Howdy! #BlogElevated I’m Zach. I work at Forthea. I’d love to hear about your blog afterward!
  3. 3. Questions During The Presentation? #BlogElevated Tweet @zldoty and we’ll come backto the question at the end!
  4. 4. What am I learning? #BlogElevated Searching for answer, not browsing. Keywords:The Question. Practice & Play:Using keywords. How to pick the bestkeywords.
  5. 5. Keywords…What? #BlogElevated
  6. 6. Keywords…What? #BlogElevated
  7. 7. Why Do We Search? #BlogElevated Using Keywords on SiteKeywords: The Question Picking Your Keywords Information
  8. 8. Why Do We Search? #BlogElevated Using Keywords on SiteKeywords: The Question Picking Your Keywords Information
  9. 9. Why Do We Search? #BlogElevated Using Keywords on SiteKeywords: The Question Picking Your Keywords Navigation
  10. 10. Why Do We Search? #BlogElevated Using Keywords on SiteKeywords: The Question Picking Your Keywords Navigation
  11. 11. Why Do We Search? #BlogElevated Using Keywords on SiteKeywords: The Question Picking Your Keywords Transaction
  12. 12. Using Keywords on Site #BlogElevated Using Keywords on SiteKeywords: The Question Picking Your Keywords h/t moz: http://bit.ly/13X2103
  13. 13. Using Keywords on Site #BlogElevated Using Keywords on SiteKeywords: The Question Picking Your Keywords Fatty Head Food Mid Chunk Food Blogs Long Tail Gluten-Free Cooking Blog
  14. 14. But really…how does this work on my site?
  15. 15. Using Keywords on Site #BlogElevated Using Keywords on SiteKeywords: The Question Picking Your Keywords HomePage - Cooking& Food Category- Recipes Tag - Gluten Free Article- Gluten Free Brownie Recipe
  16. 16. Using Keywords on Site #BlogElevated Using Keywords on SiteKeywords: The Question Picking Your Keywords myblog.com Cooking Blog myblog.com/category Gluten-Free Cooking myblog.com/tag Gluten-Free Recipes myblog.com/article Gluten-Free Brownie Recipe
  17. 17. Picking the Best Keywords #BlogElevated Using Keywords on SiteKeywords: The Question Picking Your Keywords Let’s start at the beginning…
  18. 18. Picking the Best Keywords #BlogElevated Using Keywords on SiteKeywords: The Question Picking Your Keywords Google Analytics - Traffic Sources> Sources> Search > Organic Google WebmasterTools - Search Traffic > Search Queries
  19. 19. Picking the Best Keywords #BlogElevated Using Keywords on SiteKeywords: The Question Picking Your Keywords Lots of Searches Scant Competition
  20. 20. Finding High Volume Keywords #BlogElevated Using Keywords on SiteKeywords: The Question Picking Your Keywords Wordtracker
  21. 21. Finding High Volume Keywords #BlogElevated Using Keywords on SiteKeywords: The Question Picking Your Keywords Wordstream
  22. 22. Finding High Volume Keywords #BlogElevated Using Keywords on SiteKeywords: The Question Picking Your Keywords Google Keyword Planner
  23. 23. Finding Low Competition Keywords #BlogElevated Using Keywords on SiteKeywords: The Question Picking Your Keywords Find out howmany pagesyou’re competingagainst…
  24. 24. Finding the Keepers #BlogElevated Using Keywords on SiteKeywords: The Question Picking Your Keywords Number of Searches / Competing Pages
  25. 25. 1.What Keywords are on my Site? #BlogElevated Using Keywords on SiteKeywords: The Question Picking Your Keywords But wait… There’s more! wordle.net
  26. 26. 2. Are My Keywords Working? #BlogElevated Using Keywords on SiteKeywords: The Question Picking Your Keywords But wait… There’s more! seo.forthea.com
  27. 27. 2. Are My Keywords Working? #BlogElevated Using Keywords on SiteKeywords: The Question Picking Your Keywords But wait… There’s more!
  28. 28. 3. How do I constantly track steps 1 & 2? #BlogElevated Using Keywords on SiteKeywords: The Question Picking Your Keywords But wait… There’s more! analyticsseo.com/free
  29. 29. Thanks! #BlogElevated @zldoty | zdoty@forthea.com

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