Startup Marketing on Twitter

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This is a presentation I gave at CitizenSpace in San Francisco for Startup Saturdays about how startups can use Twitter for marketing.

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Startup Marketing on Twitter

  1. 1. Twitter for Startups
  2. 2. Set GoalsJust like any other marketing platform, when using social media, you need to set achievable and actionable goals
  3. 3. Why Twitter?Access to a wide range of individuals based around a common interest, across any geography
  4. 4. Basic Mechanics Mention: Using @name in a tweet Reply: Using @name by means of the reply button Retweet [RT]: Sharing someone else’s tweet Direct Message [DM]: Private one-to-one messages Favorite: Stores tweet as favorite for later viewingHashtag [#]: Links text to stream of topically related tweets
  5. 5. What can Twitter do for me?
  6. 6. Build Brand AffinityCase Study: TurboTax. 71% likelihood of customersinteracting with @TeamTurboTax (Twitter support) to recommend TurboTax. (CoTweet, 2010)
  7. 7. Drive SalesCase Study: Bonobos. Exclusive sale on Twittergenerated 1,200% ROI in 24 hours on promoted tweet. (Twitter, 2011)
  8. 8. Customer SupportCase Study: Mint. 75% reduction in number of support tickets via sCRM solution. (GetSatisfaction)
  9. 9. What Now? 1. Create your brand’s profile 2. Determine your brand’s voice and tone3. Find influencers, turn them into advocates 4. Develop a content calendar 5. Measure up!
  10. 10. And never forget: it’s always about the people
  11. 11. Zach ColeZachacole@gmail.com@zachacole

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