Web Accessibility


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Web Accessibility: User interfaces for people with disabilities or not

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Web Accessibility

  1. 1. user experience agency
  2. 2. Web Accessibility: User interfaces for people with disabilities or not
  3. 3. Number of people with disabilities• Around 1 billion people or 15% of world population live with disabilities. (World Health Organisation)• This is a significant portion of people and can affect your website effectiveness. 15% Non-Disable 85% DisableNumber of people with disabilities
  4. 4. About disabilities• “Disability is a complex phenomenon, reflecting an interaction between features of a person’s body and features of the society in which he or she lives”. (World Health Organisation)• “A disability may be physical, cognitive, mental, sensory, emotional, developmental or some combination of these”. (Wikipedia)• Disabilities can be visible or non-visible. Examples of invisible disabilities are diabetes & asthma.• There are inborn disabilities but also disabilities obtained or appeared at a later stage of person’s life. A disability can be inherited or not.About disabilities
  5. 5. How people with disabilities behave?Majority of people with disabilities don’t call themselves disable.Kubler-Ross model can be used to explain persons’ behaviour.The theory is that the reaction to illness, death and loss are as unique as theperson experiencing them. Some people may get stuck in one stage. 1.Denial 2.Anger 3.Bargaining 4.Depression 5.Acceptance Only a small amount of people reach stage 5How people with disabilities behave?
  6. 6. Disabilities & your Online Interface• Have you ever thought about how many people haven’t managed to explore your site because it was inaccessible to them?• Why is it important to consider users with disabilities while you are designing?Disabilities & your Online Interface
  7. 7. Web Accessibility“Web accessibility refers to the inclusivedesign of making websites usable bypeople of all abilities and disabilities”WikipediaWeb Accessibility
  8. 8. Why Website Accessibility matters?The Disability Discrimination Act 1995, the Equality Act 2010 , other social rightsor criminal laws make a similar provision; “it is unlawful to discriminate againstpeople in respect of their disabilities in relation to employment, the provision ofgoods and services, education and transport”. This applies to websites & internetservices.Increasing your website (online interface) accessibility will: • Improve users reach & satisfaction • Increase conversion • Ensure your interface complies with the lawWhy Website Accessibility matters?
  9. 9. What to consider while designingIt is crucial to start considering users with disabilities/impairments from the earlystages of your UXD (User Experience Design). This approach will make youronline interface accessible to the majority.UXD stages: 1. Research 2. Persona 3. User Journeys 4. User Interface (Wireframes & Designs) 5. Evaluation (Testing)Critical stages!What to consider while designing
  10. 10. Research & PersonasWhile researching the internal/external audience,explore the number of potential users withdisabilities. Some sectors may have an increased number of users with impairments e.g. charity.Add users disabilities on your Persona. A great practise to help you define users’ needs & traits at the early stage of your UX work.Research & Personas
  11. 11. User InterfaceCreate User friendly Interfaces & ifaccessibility options are necessary, placethem at a prominent position of the page. It is preferable to give users the ‘accessibility’ options straight away. Users who don’t consider themselves disable they will not select an option with the label ‘accessibility’.User Interface
  12. 12. Who else needs Web Accessibility optionsIt is not only the physical, sensory, mental or otherimpairments that restricts users from accessing aninterface but also the external factors(environmental conditions). For instance: – People are using their mobile to access your site on the road. – iPad users like watching videos whilst on the move (on trains, planes, buses etc.).Who else needs Web Accessibility options
  13. 13. Summary• People hardly accept any disability/impairment.• Avoid using the term Accessibility.• Add users disabilities on your Personas.• Make accessibility options as prominent as possible.• Make your interface accessible and user friendly having clear layouts, colour contrast, appropriate text size, universal symbols and icons etc.• Avoid bad UX practice that hurt people with disabilities e.g. small italicized text is practically illegible for people with dyslexia. (UX movement example)The most important: “Create Inclusive User Interfaces!”Summary
  14. 14. Thank you!Mariza Samartzimariza@zabisco.com