Infographics in multichannel environments


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 Infographics in multichannel environments

  1. 1. user experience agency
  2. 2. DesignInfographics in multichannel environments
  3. 3. • Infographics clearly and creatively display interesting data or knowledge in a way that will keep the consumer engaged.Info…what?
  4. 4. The science behind infographics
  5. 5. Benefits of infographics
  6. 6. • Mainly used online. Companies create a blog post, write a short keyword description and promote through social media routes (Facebook, Twitter, Email, newsletters, book marking sites).• This route alone proves to be unbelievably powerful and great infographics can potentially spread virally, reaching 100,000s of a targeted audience.• Since 2010 searches for infographics have increased by 800%. ( uses of infographics
  7. 7. DesignAre infographics useful in outdoor advertising?
  8. 8. • Outdoor advertising is reaching consumers on the move or in particular environments.• It is the fasting growing traditional medium over the past decade with an estimated spend of £880million in 2010.• It maybe used to reach a large number of consumers quickly or target a specific group in distinct locations.Outdoor Advertising
  9. 9. 1. Roadside – Billboards, bus shelters, and phone kiosks.2. Transport – Rail, airports, buses and taxis.3. Leisure, point of sale (POS) and retail environments – supermarkets, shopping, leisure centres, bars and petrol stations.Where infographics could potentially be used
  10. 10. • Assurance to connect with millions of people 24/7.• Flexibility. Advertisements can be placed in areas where they are most likely to be effective.• Opportunity to be extremely creative.• Your audience don’t have to purchase anything and is seen as less intrusive.• Potentially attract a different audience who wouldn’t naturally think of your brand, increasing brand awareness.Positives of infographics in outdoor advertising
  11. 11. • Comes with the risk of being untargeted.• If not placed it the correct place it becomes a glance medium. Infographics used on Billboards for example, usually only draws 2-3 seconds of consumers time and wouldn’t be effective at all.• Hard to measure the effectiveness. Online your able to see a wealth of information through analytics, but its only really through surveys that you can measure the effectiveness.• Outdoor advertising by nature are longer campaigns and therefore come at a high cost.• Prime locations are usually controlled by the big players.Negatives of infographics in outdoor advertising
  12. 12. • Transport for London states that three million people use the Underground every day and nearly two million people use the London Overground every week.• The perfect opportunity for using infographics are in areas where passengers are forced to wait…Using infographics on the London transport networks
  13. 13. • With a 3 minute average wait time on the platforms, CBS Outdoor Research say that passengers find advertising on the platform a ‘welcome distraction’.• Huge display space that if used cleverly could really impact the consumer.• The infographic will need to be very clear and quick for the passenger to consume.Use of infographics on the platforms
  14. 14. • Each passenger has an average journey time of 13 minutes, its seen as the perfect time to communicate a more detailed brand story.• Whilst the passenger may have time to read through a paragraph of text, communicating the message visually will have a greater impact.Use of infographics inside the trains
  15. 15. Kiosks are purpose built for users to interact with in order tofind the information they require.Advantages• They to make large amounts of data aesthetically pleasing and easier to process.• Communicates in-depth information more effectively.• Purpose made for interactive infographics.Disadvantages• More complex to design.• Not all data is visible on the same page.• May make it harder to hook readers instantly.Use of infographics in interactive kiosks
  16. 16. • Latest digital display boards are getting more intelligent. The image on the right shows a digital display that has a built-in webcam that utilises facial recognition software to detect whether a person walking past is male or female, and targets an appropriate advertisement.Intelligent digital display boards
  17. 17. • A statistic inside the from the digitalbuzz infographic on mobile marketing is that by 2014 mobile internet should over take the desktop internet usage.• Smart phone technology provides the ability to create interesting and interactive infographics.• Consumers can easily share an infographics they like with their friends giving it the ability to spread virally.• Easily measure its effectiveness through analytics.• Near field communication (NFC) is a group of short-range wireless technologies which can be used to send information to mobile devices. This type of technology, if used appropriately, could really benefit the consumer. Infographics can be sent to provide information that will influence them immediately.Benefits of infographics on a mobile
  18. 18. It’s a constant battle to engage with your audience. Marketers are always tryingnew ways attract their target audience.I personally think that infographics are not used enough and the flexibility that theyprovide could really explode your consumer engagement having a great impact onyour marketing results.Summary
  19. 19. Thank you!Duncan Minchinduncan@zabisco.com0115 948 4454